How To Conduct Market Research For Theme Parks

Related Articles

There are 3 articles in our archive related to this topic.

Disney augments ad research with app-based qualitative method

An iPad app has helped Disney Parks and Resorts keep innovating by testing concepts for theme park ad campaigns in focus groups.

How the travel industry is coping with today’s recession

Drawing from research with business and leisure travelers and conversations with travel industry firms, the author explains the impact of the economic downturn and explores the role of travel companies’ marketing research in these difficult times.

The theme is fun

The director of research for theme-park company Paramount Parks details his use of online and other surveys to measure guest satisfaction.

Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

Disney augments ad research with app-based qualitative method

An iPad app has helped Disney Parks and Resorts keep innovating by testing concepts for theme park ad campaigns in focus groups.

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