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How To Conduct Market Research For The Tourism Industry

We've grouped together all the information our site contains on market research with the Tourism Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 23 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Vacations high priority among Americans, survey shows
The American Express National Travel Forecast survey conducted telephone surveys with over 1,000 U.S. residents. The survey inquired about various aspects of vacation plans, including where they planned to travel, how long, how much they were willing to pay, what activities they plan to engage in, and what their attitudes were toward price and quality of service.
San Diego downtown relies on research
Researchers used focus groups and telephone surveys of San Diego residents to determine their perceived obstacles to and benefits of using and enjoying downtown San Diego.
Study helps develop ticket options for Kennedy Space Center Visitor Complex
Kennedy Space Center Visitor Center used one-on-one interviews with 506 visitors to examine ticket pricing.
For hotels cutting back on services to trim costs, how far is too far?
Results from a survey of prospective travelers show that some hotel amenities are more valued than others. As travel-industry firms look to cut costs, research can provide needed direction on where services can be reduced, re-priced or eliminated, as across-the-board changes run the risk of alienating large customer segments, possibly permanently.
Scannable questionnaires give Princess Cruises accuracy and quick turnaround
This article describes Princess Cruise’s use of an in-house scanning system to analyze scannable customer satisfaction questionnaires and a range of custom questionnaires. The article concludes with advice for researchers considering buying an in-house scanning system.

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Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... January 2014
News and notes on marketing and research: handling bad press; Hyatt's Twitter focus group
Study results guide enhancements to Myrtle Beach Golf PassPort
Research helped make an already successful affinity marketing program for golfers in Myrtle Beach, S.C., even more so by delivering greater choice and value.
Summer vacations now with fewer vacations
High gas prices in summer 2011 have counteracted the economic recovery, as more people are choosing to opt out of vacations in favor of "staycations."

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