How To Conduct Market Research For The Tourism Industry

We've grouped together all the information our site contains on market research with the Tourism Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 22 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A storied destination: Tourism board VisitScotland used one-on-ones to craft a new Europe-wide ad campaign and then employed Web metrics (such as site visits and brochure requests) to measure its effectiveness.
Pricing the space program: Kennedy Space Center Visitor Center used one-on-one interviews with 506 visitors to examine ticket pricing.
Using online behavior to measure the travel industry’s recession-based injury and recovery: An examination of Web search-related data from 2007 to 2009 charts the travel industry’s recession-induced slump and points at a possible turnaround in the offing.
A working vacation: The Go RVing Coalition used qualitative research to investigate Baby Boomers who own RVs compared with those who do not in the process of developing television and print advertising.
Talk of increased travel just a lot of hot air?: Leisure travel is expected to increase by mid-2010; Americans say that they are planning to travel more, but an Ipsos Marketing poll indicates they aren't booking the plans to back it up.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Study results guide enhancements to Myrtle Beach Golf PassPort: Research helped make an already successful affinity marketing program for golfers in Myrtle Beach, S.C., even more so by delivering greater choice and value.
Summer vacations now with fewer vacations: High gas prices in summer 2011 have counteracted the economic recovery, as more people are choosing to opt out of vacations in favor of "staycations."
Resort community uses hypnosis to get in touch with buyers’ childhood emotions: Innsbrook Resort turned to hypnosis for part of its qualitative research to uncover the deep-seated needs of prospective vacation-home buyers and used the results to shape the marketing messages and Web site for a new development.
Using online behavior to measure the travel industry’s recession-based injury and recovery: An examination of Web search-related data from 2007 to 2009 charts the travel industry’s recession-induced slump and points at a possible turnaround in the offing.
Using the Hallmark moment to illuminate the significance of the grandparent-grandchild relationship: Marketing to a mature audience in the 21st century requires a unique understanding of how to pull at grandparents' heartstrings. The key to success with grandparents is creating modern Hallmark moments that illuminate the significance of the grandparent-grandchild relationship - and realizing that today's grandparents aren't your typical old folks.