Resources For Conducting Market Research With The Toy Industry

We've grouped together all the information our site contains on market research with the Toy Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 6 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Toys prove a sweet spot in a sour economy
Toy retailers must strike a balance between parents on a mission and the 'nag factor': Research shows that toy buyers in 2010 are not to be trifled with, as the majority know what toy they are going to purchase and where - rarely leaving the store with a substitute. Impulse purchases driven by persistent children, however, still have a place.
Adaptation and innovation: successful product development in the Information Age: The connectivity of the information economy is rapidly changing relationships between buyer and seller, product and service and employers and employees. This article discusses the importance of adaptation and innovation in the Information Age, including two case studies.
Understanding kid and tween brand affinity: Rather than being me-focused and anxious to grow up, most kids and tweens are interested in brands meant for them that bring families together, according to research by the author’s firm. This article provides eight key drivers in creating a brand that will win with kids/tweens and their parents.
Qualitatively Speaking: Involving your core users: Lego and other firms have profited from getting key customer groups involved in product development. This approach can lead to creating products that have a built-in audience as well as generating goodwill among core users of your products.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Toy retailers must strike a balance between parents on a mission and the 'nag factor': Research shows that toy buyers in 2010 are not to be trifled with, as the majority know what toy they are going to purchase and where - rarely leaving the store with a substitute. Impulse purchases driven by persistent children, however, still have a place.
Understanding kid and tween brand affinity: Rather than being me-focused and anxious to grow up, most kids and tweens are interested in brands meant for them that bring families together, according to research by the author’s firm. This article provides eight key drivers in creating a brand that will win with kids/tweens and their parents.