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How To Conduct Market Research In The Travel Industry

We've grouped together all the information our site contains on market research with the Travel Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 28 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research with tourists and travel agents measures viability of high-speed train in Orlando
Maglev Transit Inc. used a two-part study that integrated qualitative and quantitative techniques with consumers and travel agents to measure viability of a high-speed train proposed for Orlando, Fla.
In Case You Missed It... January 2014
News and notes on marketing and research: handling bad press; Hyatt's Twitter focus group
Disney augments ad research with app-based qualitative method
An iPad app has helped Disney Parks and Resorts keep innovating by testing concepts for theme park ad campaigns in focus groups.
How the travel industry is coping with today’s recession
Drawing from research with business and leisure travelers and conversations with travel industry firms, the author explains the impact of the economic downturn and explores the role of travel companies’ marketing research in these difficult times.
Companies seeking insights on satisfaction shouldn’t overlook online and other text sources
Verbatim responses and other textual sources provide valuable and often untapped sources of insights on customer satisfaction. The author cites a case history involving hotel company Starwood and its use of text mining to glean helpful data.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How consumer feedback can change what you know about seasonal buying patterns
Analysis of online consumer reviews uncovers patterns in shopping behavior and in the timing of when shoppers start gathering information for their upcoming purchases.
Strategies for reaching Millennial and Boomer shoppers
The author explores why marketers targeting Millennials and Boomers need to consider factors beyond just the usual broad, age-based categorizations.
In Case You Missed It... January 2014
News and notes on marketing and research: handling bad press; Hyatt's Twitter focus group
Study results guide enhancements to Myrtle Beach Golf PassPort
Research helped make an already successful affinity marketing program for golfers in Myrtle Beach, S.C., even more so by delivering greater choice and value.
Disney augments ad research with app-based qualitative method
An iPad app has helped Disney Parks and Resorts keep innovating by testing concepts for theme park ad campaigns in focus groups.

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