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How To Conduct Market Research In The Travel Industry

We've grouped together all the information our site contains on market research with the Travel Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 28 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Tips from a traveling moderator: facility faux pas and fantastic finds
Moderator Gwyn Gibbs offers advice on how qualitative research facilities can improve to be more accommodating to moderators, clients and respondents.
Segmentation study determines Greyhound ridership
Greyhound Lines Inc. used a psychographic segmentation study of its ridership, conducting 500 in-terminal interviews in 10 major markets and 400 interviews in seven small markets, to obtain a clearer picture of its customers.
How the travel industry is coping with today’s recession
Drawing from research with business and leisure travelers and conversations with travel industry firms, the author explains the impact of the economic downturn and explores the role of travel companies’ marketing research in these difficult times.
In Case You Missed It... January 2014
News and notes on marketing and research: handling bad press; Hyatt's Twitter focus group
Good proposals without good manners fall short in China

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How consumer feedback can change what you know about seasonal buying patterns
Analysis of online consumer reviews uncovers patterns in shopping behavior and in the timing of when shoppers start gathering information for their upcoming purchases.
Strategies for reaching Millennial and Boomer shoppers
The author explores why marketers targeting Millennials and Boomers need to consider factors beyond just the usual broad, age-based categorizations.
In Case You Missed It... January 2014
News and notes on marketing and research: handling bad press; Hyatt's Twitter focus group
Study results guide enhancements to Myrtle Beach Golf PassPort
Research helped make an already successful affinity marketing program for golfers in Myrtle Beach, S.C., even more so by delivering greater choice and value.
Disney augments ad research with app-based qualitative method
An iPad app has helped Disney Parks and Resorts keep innovating by testing concepts for theme park ad campaigns in focus groups.

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