How To Conduct Market Research In The Travel Industry

We've grouped together all the information our site contains on market research with the Travel Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 25 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Corporate culture: American Express Travel Services conducted telephone interviews to measure satisfaction with membership travel services. A needs assessment study helped the researchers determine what elements to include in the telephone questionnaire.
How the travel industry is coping with today’s recession: Drawing from research with business and leisure travelers and conversations with travel industry firms, the author explains the impact of the economic downturn and explores the role of travel companies’ marketing research in these difficult times.
Vacations high priority among Americans, survey shows: The American Express National Travel Forecast survey conducted telephone surveys with over 1,000 U.S. residents. The survey inquired about various aspects of vacation plans, including where they planned to travel, how long, how much they were willing to pay, what activities they plan to engage in, and what their attitudes were toward price and quality of service.
Driving the message home: In South Africa, Budget Rent A Car has used a cell phone-based survey methodology to increase response times to customer complaints and also show that the company follows up on issues important to customers.
Listen to the text: Verbatim responses and other textual sources provide valuable and often untapped sources of insights on customer satisfaction. The author cites a case history involving hotel company Starwood and its use of text mining to glean helpful data.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Study results guide enhancements to Myrtle Beach Golf PassPort: Research helped make an already successful affinity marketing program for golfers in Myrtle Beach, S.C., even more so by delivering greater choice and value.
Disney augments ad research with app-based qualitative method: An iPad app has helped Disney Parks and Resorts keep innovating by testing concepts for theme park ad campaigns in focus groups.
Summer vacations now with fewer vacations: High gas prices in summer 2011 have counteracted the economic recovery, as more people are choosing to opt out of vacations in favor of "staycations."
Resort community uses hypnosis to get in touch with buyers’ childhood emotions: Innsbrook Resort turned to hypnosis for part of its qualitative research to uncover the deep-seated needs of prospective vacation-home buyers and used the results to shape the marketing messages and Web site for a new development.
Using online behavior to measure the travel industry’s recession-based injury and recovery: An examination of Web search-related data from 2007 to 2009 charts the travel industry’s recession-induced slump and points at a possible turnaround in the offing.