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How To Conduct Market Research In The Travel Industry

We've grouped together all the information our site contains on market research with the Travel Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 33 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Florida travel habits subject of phone survey
Tourism in Florida is big business, but Floridians tend to get left out of the picture. A telephone survey helped the tourism industry to better understand the travel habits of Florida residents, to improve in-state tourism.
Vacations high priority among Americans, survey shows
The American Express National Travel Forecast survey conducted telephone surveys with over 1,000 U.S. residents. The survey inquired about various aspects of vacation plans, including where they planned to travel, how long, how much they were willing to pay, what activities they plan to engage in, and what their attitudes were toward price and quality of service.
Research with travelers helps Samsonite develop a convenient new line of luggage
Samsonite Corporation applied a range of quantitative and qualitative research strategies as it developed its Piggyback line of luggage. The company used exploratory focus groups to help determine the travel needs, one-on-one interviews to test initial and drawings depicting conceptual designs, field tests of sample products and surveys of potential users.
At American Express Travel Services, management and employees at all levels use data from customer satisfaction research
American Express Travel Services conducted telephone interviews to measure satisfaction with membership travel services. A needs assessment study helped the researchers determine what elements to include in the telephone questionnaire.
Scannable questionnaires give Princess Cruises accuracy and quick turnaround
This article describes Princess Cruise’s use of an in-house scanning system to analyze scannable customer satisfaction questionnaires and a range of custom questionnaires. The article concludes with advice for researchers considering buying an in-house scanning system.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Disney augments ad research with app-based qualitative method
An iPad app has helped Disney Parks and Resorts keep innovating by testing concepts for theme park ad campaigns in focus groups.
Study results guide enhancements to Myrtle Beach Golf PassPort
Research helped make an already successful affinity marketing program for golfers in Myrtle Beach, S.C., even more so by delivering greater choice and value.
In Case You Missed It... January 2014
News and notes on marketing and research: handling bad press; Hyatt's Twitter focus group
Strategies for reaching Millennial and Boomer shoppers
The author explores why marketers targeting Millennials and Boomers need to consider factors beyond just the usual broad, age-based categorizations.
How consumer feedback can change what you know about seasonal buying patterns
Analysis of online consumer reviews uncovers patterns in shopping behavior and in the timing of when shoppers start gathering information for their upcoming purchases.

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