How To Conduct Market Research In The Utility and Energy Industry

We've grouped together all the information our site contains on market research with Utilities and Energy to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 24 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Growth or stabilization?: The author examines recent trends in the market for customer information systems (CIS) and explores some of the factors that utilities rated as important in a CIS.
'Lite' Meter: Boston Edison conducted a comprehensive study to answer questions about its Lite Lights energy conservation program's four major components: program delivery, target market, promotion and estimation of energy savings. The company used a broad range of research strategies: in-depth one-on-one interviews, focus groups, phone interviews and customer surveys.
Power play: Public Service Co. of Colorado used focus groups and telephone interviews to develop a customer-driven renewable energy program.
Seven signs of fallout from the information explosion: As a nation, we’ve shown ourselves to be world masters at generating information, though right now we are at war with information. This article details seven signs of information fallout and discusses our challenge to make more intelligent and productive use of information through new and improved processing, linking, visualization and management techniques.
Restoring power: Detroit Edison used focus groups to define and test a host of issues related to the implementation of a new system for reporting power outages. Customers overwhelmingly supported an automated telephone solution.

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Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Capitalizing on Customer Feedback - Creating Measurable Value from Voice-of-the-Customer (VOC) Programs: It seems like everyone is now collecting customer feedback. However, if you have already launched your customer feedback program, you have likely discovered that turning customer feedback initiatives into a highly effective, thriving VOC program is not a simple task. Creating and implementing a thriving and highly effective VOC program requires the right vision, awareness, and accountability that link the investments to the observed returns. “Capitalizing on Customer Feedback” addresses these three themes and provides the reader with examples of the principles in practice. The reader will be introduced to: new ways to think about customer feedback; top nine most popular customer feedback strategies; five steps of VOC evolution; four principles to realizing a strong return on your VOC program; two real-life case studies demonstrating the concepts in action.
Make it worth it, get us involved - the American attitude toward renewable resources: A report on renewable energy reveals several insights into American attidutes and trends regarding the environment, supplier-user communication and future adoption.
Doubt dominates Americans' faith in fixing BP oil spill: According to a poll from BIG Research, Americans have little confidence in BP and the federal government's ability to stop the Deepwater Horizon oil leak in the Gulf of Mexico.