Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

How To Conduct Market Research In The Utility and Energy Industry

We've grouped together all the information our site contains on market research with Utilities and Energy to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 28 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A look at the current market for customer information systems in the North American utility industry
The author examines recent trends in the market for customer information systems (CIS) and explores some of the factors that utilities rated as important in a CIS.
Surveys keep tabs on Washington Gas customers in wake of deregulation
Washington Gas used a three-year multi-phase telephone survey with Maryland customers to determine if awareness of a deregulation program was reaching customers of all income levels.
Does the election mean an auto industry makeover?
Seven rules for observational research: how to watch people do stuff
Observational research is becoming a popular method, yet many clients are not comfortable with it simply because they don't know how to get value from watching people. This article discusses seven rules for observational research that will help client and moderator alike.
Energy company uses brand-to-media consonance assessments to optimize ad effectiveness
KeySpan Energy uses brand-to-media consonance to determine the effects each of 11 cable networks had on awareness scores and on target audience ratings of the brand.

See more articles on this topic

Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Think you know segmentation? Think again! A close look at 4 core analyses
This article addresses four different kinds of segmentation analyses - a priori, post hoc, brand and drive - and goes on to offer examples and explain what each accomplishes.
New strategies are needed to restart energy efficiency efforts
The author explores research that uncovered reasons why energy efficiency efforts have stalled and offers strategies to adapt them to consumers' mind-sets and economic situations.
Social media mining examines consumer attitudes on energy
How one company used social media mining to explore the public’s views on energy and conservation.
Why utility companies should research employees and customers
Many utility industries are facing a reduction in revenue due to customer conservation. Still, customers continue to expect infrastructure improvements. This often requires rate increases and research can help benchmark employee and customer satisfaction, identify areas for improvement and pinpoint interactions that build trust.

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Industries

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Telephone

Click on a category below to see facilities with the following number of interviewing stations

--Less than 25 stations
--25+ stations
--50+ stations
--100+ stations
--200+ stations

Conduct a detailed search of the entire Telephone Interviewing directory.

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.