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Media Research and Communication Research

We've grouped together all the information our site contains on media research and communication research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific media or communication category below.

Tags: | Advertising Impression Studies | Advertising Tracking | Advertising/Communication Consultation
| Cable Television | Communication Strategy Research | Communications | Media 
| Media Research-Consultation | Media Research-General | Media Research-Print/Publication 
| Media Research-Radio | Media Research-Television | Media Research-Web | Newspapers/Magazines 
| Public Relations | Publishing | Readership Studies | Social Media Mining | Software-TURF Analysis
| Spokesperson Testing | Television

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Using the ICSAR Model to improve data use in business decisions
Chris Dowsett explores the ICSAR Model, an open-source tool for helping organizations apply a process for building insights into their decision-making processes.
Queue Bits
Marketing research and insights news and information. This issue's keywords: smartphones; wireless-only households; new car recommendations; increasing diversity in America; industrial robots
The innovation generation in a changing China
Michael Stanat looks at some of the forces of change that are buffeting China and how researchers should respond to them.

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Related Articles

There are 350 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Three ways to add social methods to your research
The author discusses three ways in which market researchers can consider adding social methods to their range of research tools today: improving sample; encouraging organic conversation; and listening.
Trade Talk: Readership survey "serves" Tennis magazines' marketing needs
A look at the the young, active, affluent lifestyle of Tennis magazine subscribers.
Chevron tracks long-running corporate advertising program
In its quest to be seen as an environmentally friendly oil company, Chevron has had a print and TV campaign, called “People Do.” Communicus, a Santa Monica, Calif., research firm conducts wide-ranging telephone interviews that mask the study’s sponsor and its advertising focus. Respondents give ratings, impressions, and purchase information for a number of companies and their advertising. Re-interviews are done a year later to test ad effectiveness.
The playing and protection of digital media in online surveys
A review of current methods of protecting digital media used in online surveys.
Integrating big data and traditional research
The author uses a case study with AT&T Mobility as an example of how effective integration of various big data streams can enhance the customer experience research process.

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Related Events

UNDERSTANDING OVERSEAS MARKETS
May 21, 2015
The Alliance of International Market Research Institutes will hold a special reception, themed 'Understanding Overseas Markets' on May 21 at the British Embassy in Washington, D.C.
MRIA 2015 NATIONAL CONFERENCE- STORYTELLING: FROM INSIGHTS TO IMPACT
May 24-26, 2015
The Marketing Research and Intelligence Association will hold its annual conference, themed 'Storytelling: From Insights to Impact' on May 24-26 in Toronto, Ontario.

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