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Media Research and Communication Research

We've grouped together all the information our site contains on media research and communication research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific media or communication category below.

Tags: | Advertising Impression Studies | Advertising Tracking | Advertising/Communication Consultation
| Cable Television | Communication Strategy Research | Communications | Media 
| Media Research-Consultation | Media Research-General | Media Research-Print/Publication 
| Media Research-Radio | Media Research-Television | Media Research-Web | Newspapers/Magazines 
| Public Relations | Publishing | Readership Studies | Social Media Mining | Software-TURF Analysis
| Spokesperson Testing | Television

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Queue Bits
Marketing research and insights news and information. This issue's keywords: smartphones; takeout containers; landline households; customer service; AM/FM radio
Using the ICSAR Model to improve data use in business decisions
Chris Dowsett explores the ICSAR Model, an open-source tool for helping organizations apply a process for building insights into their decision-making processes.
Queue Bits
Marketing research and insights news and information. This issue's keywords: smartphones; wireless-only households; new car recommendations; increasing diversity in America; industrial robots

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Related Articles

There are 351 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

What Casablanca can teach us about conducting more effective ad research
By analyzing the emotional beats of a pivotal scene from Casablanca, the author explores how a similar approach to ad testing can help researchers improve their relationships with advertising creatives.
Trade Talk: Research as crystal ball
This column reviews Market Research Matters, a book that argues that in addition to using research in the standard ways, businesses should also use it on a more holistic, macro level, to look down the road at what’s ahead.
A case study using the Heineken “Weasel” commercial
A number of different approaches have emerged for measuring emotional response to advertisements. This article compares and contrasts the results of three different measurement techniques as they were applied to the same 30-second TV spot for Heineken beer.
Craving a connection: Consumers favor retailers that speak to them
A consumer study reveals the positive impact of a retailer establishing an emotional connection with consumers.
Top social media trends for businesses in 2015
The author takes a look at top social media trends for businesses in 2015.

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Related Suppliers: Moderators

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Related Events

ADVANCED RESEARCH TECHNIQUES (ART) FORUM
June 14-17, 2015
The American Marketing Association will hold its annual advanced research techniques (ART) forum on June 14-17 at the U.S. Grant Hotel in San Diego.
14TH ANNUAL TEXT ANALYTICS SUMMIT EAST 2015
June 15-16, 2015
The 14th Annual Text Analytics Summit East conference will be held on June 15-16 at the New York Hotel, New York.

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