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Media Research and Communication Research

We've grouped together all the information our site contains on media research and communication research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific media or communication category below.

Tags: | Advertising Impression Studies | Advertising Tracking | Advertising/Communication Consultation
| Cable Television | Communication Strategy Research | Communications | Media 
| Media Research-Consultation | Media Research-General | Media Research-Print/Publication 
| Media Research-Radio | Media Research-Television | Media Research-Web | Newspapers/Magazines 
| Public Relations | Publishing | Readership Studies | Social Media Mining | Software-TURF Analysis
| Spokesperson Testing | Television

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
In Case You Missed It... June 2015
News and notes on marketing and research: Twitter and survey data; social media influences car buyers
Subscription video-on-demand goes head-to-head with prime-time TV
Findings from a television study aimed at TV streamers show the propensity for binge-watching among viewers is giving streaming content an edge over traditional network television.
What B2C can learn from B2B
After decades working in both realms, Gerry Katz reflects on the differences between B2B and B2C research and explores some lessons B2B MR offers B2C researchers.

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Related Articles

There are 355 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research and a strong marketing campaign keep Copper Mountain's business hot
Copper Mountain conducted one-on-one interviews with skiers on a chairlift ride to solicit impressions of service areas, to find out about skiing preferences, and to determine awareness of advertising. To delve deeper into perceptions of Copper Mountain and other ski areas and test a potential marketing campaign, it also held focus groups with a number of skiers who had taken the lift survey.
6 ways to extract customer insights from social conversations
Ben Zeidler provides six ways market researchers can use social data to gather consumer insights.
In Case You Missed It... December 2007
News and notes on marketing and research: generating online buzz; focus groups with mattress shoppers; TV viewing statistics
Fusing ethnography and interrogational research into a new modality for health care research
Fusing ethnographic and traditional research methods can help health care researchers better understand patients’ viewpoints, uncover how treatment decisions are made and develop more effective positioning and messaging strategies.
GSN finds strength in numbers for two popular shows
Findings from online research helped convince GSN that pairing two of its family-oriented shows could benefit both programs.

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Related Glossary Terms

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Related Events

SENTIMENT ANALYSIS SYMPOSIUM
July 15-16, 2015
Alta Plana will hold an event, themed 'Sentiment Analysis Symposium,' on July 15-16 at The New York Academy of Sciences in New York.
LUXURY RESEARCH 2015: ESSENTIAL INSIGHTS INTO AFFLUENT CUSTOMERS AND LUXURY TRENDS
September 16, 2015
MRS will host its Luxury Research 2015 conference, themed 'Essential Insights into Affluent Customers and Luxury Trends,' on September 16 in London.

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Philadelphia/Southern NJ, Pennsylvania
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