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Media Research and Communication Research

We've grouped together all the information our site contains on media research and communication research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific media or communication category below.

Tags: | Advertising Impression Studies | Advertising Tracking | Advertising/Communication Consultation
| Cable Television | Communication Strategy Research | Communications | Media 
| Media Research-Consultation | Media Research-General | Media Research-Print/Publication 
| Media Research-Radio | Media Research-Television | Media Research-Web | Newspapers/Magazines 
| Public Relations | Publishing | Readership Studies | Social Media Mining | Software-TURF Analysis
| Spokesperson Testing | Television

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Are you convincing yourself your tactics are a strategy?
From e-mail marketing to PR and Web design, Lucy Davison describes why many MR firms are focusing on marketing tactics rather than a long-term strategy and how this can negatively affect businesses.
How to improve tracking studies and deliver real-world marketing decisions
The author provides tips for brands looking to improve the consistency of tracking studies and deliver value in the form of real-world marketing decisions.
In Case You Missed It... July 2015
News and notes on marketing and research: how companies accepting blame benefit; response to Apple's electric vehicle

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Related Articles

There are 361 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Chevron tracks long-running corporate advertising program
In its quest to be seen as an environmentally friendly oil company, Chevron has had a print and TV campaign, called “People Do.” Communicus, a Santa Monica, Calif., research firm conducts wide-ranging telephone interviews that mask the study’s sponsor and its advertising focus. Respondents give ratings, impressions, and purchase information for a number of companies and their advertising. Re-interviews are done a year later to test ad effectiveness.
Qualitatively Speaking: Building relationships with consumers in today's social world
The author outlines the FRIEND approach, which brands can use to help establish bonds with consumers via social media.
For Super Bowl ad faves, location isn't everything
Results from The Nielsen Company shed light on what helps a Super Bowl commercial leave a lasting - and favorable - impression.
How do respondent behaviors and online sample quality affect measures of ad performance?
As part of an annual tracking survey on Super Bowl advertising, Bruzzone Research conducted a research-on-research study to gauge the effects of specific survey-taking behaviors on data quality. Three behaviors were found to have a noticeable impact: speeding, straightlining answers and failing to follow instructions.
Multi-country research aids Cartoon Network's quest for world 'toonification'
The Cartoon Network used brainstorming with in-house client groups, followed by 250 focus groups in more than 10 countries and face-to-face interviews in Latin America in its quest to be experts on kids and maintain the “think globally, act locally” approach.

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Related Events

LUXURY RESEARCH 2015: ESSENTIAL INSIGHTS INTO AFFLUENT CUSTOMERS AND LUXURY TRENDS
September 16, 2015
MRS will host its Luxury Research 2015 conference, themed 'Essential Insights into Affluent Customers and Luxury Trends,' on September 16 in London.

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