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Media Research and Communication Research

We've grouped together all the information our site contains on media research and communication research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific media or communication category below.

Tags: | Advertising Impression Studies | Advertising Tracking | Advertising/Communication Consultation
| Cable Television | Communication Strategy Research | Communications | Media 
| Media Research-Consultation | Media Research-General | Media Research-Print/Publication 
| Media Research-Radio | Media Research-Television | Media Research-Web | Newspapers/Magazines 
| Public Relations | Publishing | Readership Studies | Social Media Mining | Software-TURF Analysis
| Spokesperson Testing | Television

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Consumers + companies: partners in innovation
A report on what Communispace and Hallmark Cards found when they examined how to innovate with differently-minded respondents.
Discover more with Quirk’s Webinar archive
This article provides three recommendations for those looking to dive into Quirk’s Webinar archive.
In Case You Missed It... March 2015
News and notes on marketing and research: male Pinterest users; Millennials purchasing smartwatches

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Related Articles

There are 346 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Health-conscious consumers trust Subway's five-dollar foot-long
True-life tales in marketing research.
The 10 commandments of advertising tracking studies
This article looks at 10 tried-and-true ways of measuring advertising effectiveness. Included are: sticking to one subject when tracking advertising; remembering to measure advertising quantitatively, not qualitatively; conducting tracking before an ad campaign begins, not after its been out there a while; tracking by phone interviews, not by mail; asking the right questions for phantom awareness, prompted awareness, and proven awareness; checking on competitors’ ads; including attitudinal statements and behavioral questions; and performing ad tracking regularly.
Trade Talk: Quartz obsessions worth obsessing about
A look at four trends news outlet Quartz predicts will be the next big thing.
Social networks influence our lives more than our purchases
Survey Sampling’s Mark Hardy and Keith Phillips report on a study of social media - who’s using it and why, how consumers feel about social media-based marketing and who’s most open to taking surveys via social media.
How do respondent behaviors and online sample quality affect measures of ad performance?
As part of an annual tracking survey on Super Bowl advertising, Bruzzone Research conducted a research-on-research study to gauge the effects of specific survey-taking behaviors on data quality. Three behaviors were found to have a noticeable impact: speeding, straightlining answers and failing to follow instructions.

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Related Suppliers: Moderators

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Related Events

WEBINAR: QUICK READ RESEARCH - ENABLING TEAMS TO RAPIDLY ANSWER KEY BUSINESS QUESTIONS
April 22 at noon EDT, 2015
GutCheck will host a complimentary one-hour Webinar, themed 'Quick Read Research - Enabling Teams to Rapidly Answer Key Business Questions' on April 22 at noon EDT.
2015 CLEVELAND AMA MARKET RESEARCH CONFERENCE
April 23, 2015
The Cleveland AMA Market Research Conference will be held on April 23 at the Doubletree Hotel in Cleveland.

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