Media Research and Communication Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines

This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.

Is storytelling in MR more than just a fad?

Two researchers – one on the client side, one on the vendor side – engage in a spirited back-and-forth on the merits of storytelling.

Mining social media to boost segmentation

This article describes how researchers can employ an algorithm to unsolicited customer-generated content from social media to gather the opinions of their users to improve products and target messaging.

More than an activity: How passive 'shopping' is changing the path to purchase

This article examines the digital qualitative work Communispace conducted with the Advertising Research Foundation to uncover and explore consumers' "unconscious" shopping behavior and discusses how online and offline influences contribute to brand perception.

The benefits of marrying two complementary research approaches

The author explores her company’s experiences with combining qualitative and quantitative methods, with the goal being to capitalize on the strengths of both types of research.

See more articles on this topic

Related Articles

There are 256 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Taking a page from the offline world

Online testing of print ads is a reality and can be accomplished using a computer-based version of eye-tracking and other techniques.

There are Hispanics… and then there are Hispanics

Analyzes research conducted for Kaiser Permanente on the influence of language on the effectiveness of its $100 million “Thrive” marketing campaign.

The 'why' behind the buy: Black Friday and Cyber Monday 2010

Fort Washington, Pa., research company ListenLogic employed its social media listening methodology to analyze public online conversations throughout the Black Friday and Cyber Monday shopping period to understand how consumers think about, prepare for and act upon Black Friday and Cyber Monday shopping and how these behaviors differ.

Comcast’s Versus channel turned to research to better understand a core audience segment

Following a rebranding of its Outdoor Life Network as Versus, which broadened its scope to include other sports, Comcast Networks conducted in-depth research to show advertisers that the channel’s core audience of outdoorsmen was as strong as ever and receptive to ad messages outside of the hunting and fishing categories.

Creative awards vs. copytesting

Through examples of real ads, the authors show that award-winning ads often break through clutter but can also be tweaked to enhance their effectiveness as drivers of sales and brand awareness.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Advertising Impression Studies
• Advertising Tracking
• Advertising/Communication Consultation
• Communication Strategy Research
• Media Research-General
• Media Research-Print/Publication
• Media Research-Radio
• Media Research-Television
• Media Research-Web
• Readership Studies
• Software-TURF Analysis
• Text Analytics

Industries

• Communications
• Media
• Newspapers/Magazines
• Public Relations
• Publishing
• Television
• Television-Cable/Satellite

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

• Communications
• Media
• Newspapers/Magazines
• Public Relations
• Publishing
• Television
• Television-Cable/Satellite

Conduct a detailed search of the entire Moderator directory.