Media Research and Communication Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitatively Speaking: Going social with qualitative research

Social media data offers qualitative researchers and their clients a potentially rich lode of insights.

Trade Talk: Hallmark sends greetings from Social Media Land

This article contains a discussion of Tom Brailsford's presentation on social media data at The Market Research Even in November 2011.

Consumers are like Google: Brand-building and the search for meaning

For a brand to become a market leader, it must be endowed with meaning so that it takes on emotional significance in the life of the customer. The author discusses how to determine what your brand-building moments are and what meaning your creative communicates with customers.

In Case You Missed It... December 2011

News and notes on marketing and research: Facebook offers that deliver; Lego crowdsources

Seeking the right blend: Part II: What happens when you mix panel respondents and social network respondents?

In part two of a two-part article, the authors examine findings from an experiment in which sample from an established panel was blended with sample drawn from a social network population.

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Related Articles

There are 85 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The visual impact of award-winning ads

The authors profile their AttentionTracking method of measuring the impact of award-winning ads and give several examples of the method in action.

A complete recipe

It’s not enough for ads targeting the Hispanic market to simply have Hispanic faces or content in them. They must be part of an overall strategy and follow guidelines, which the author explains in detail, such as tell a simple story, educate the U.S. Hispanic audience, and communicate and repeat only one or two key benefits.

A process and program for improving advertising efficiency and effectiveness

A study using findings from the application of MSW Group's AD*VANTAGE/ACT system shows the value of ad pre-testing.

Focus groups shape successful ad campaign for Oasis Laundries

After using customer feedback to better its product, Oasis Laundries used focus groups with multiple target customer types to develop its ad campaign. Customer surveys are used on an ongoing basis to determine location-specific preferences.

But will they buy it?

Analysis of response curves generated by perceptometers, which track moment-by-moment reactions to TV ads using Flash or streaming video, shows that the final third of an ad is the most influential in terms of ultimate judgment of purchase intent, relevance and believability.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Advertising Impression Studies
• Advertising Tracking
• Advertising/Communication Consultation
• Communication Strategy Research
• Media Research-General
• Media Research-Print/Publication
• Media Research-Radio
• Media Research-Television
• Media Research-Web
• Readership Studies
• Software-TURF Analysis
• Text Analytics

Industries

• Communications
• Media
• Newspapers/Magazines
• Public Relations
• Publishing
• Television
• Television-Cable/Satellite

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

• Communications
• Media
• Newspapers/Magazines
• Public Relations
• Publishing
• Television
• Television-Cable/Satellite

Conduct a detailed search of the entire Moderator directory.