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Media Research and Communication Research

We've grouped together all the information our site contains on media research and communication research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific media or communication category below.

Tags: | Advertising Impression Studies | Advertising Tracking | Advertising/Communication Consultation
| Cable Television | Communication Strategy Research | Communications | Media 
| Media Research-Consultation | Media Research-General | Media Research-Print/Publication 
| Media Research-Radio | Media Research-Television | Media Research-Web | Newspapers/Magazines 
| Public Relations | Publishing | Readership Studies | Social Media Mining | Software-TURF Analysis
| Spokesperson Testing | Television

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: Rx for a new year
This article looks at the ways research can prepare for and adapt to upcoming industry changes.
Using competitor mystery shopping to evaluate your own SWOTs
The author discusses how mystery shopping competitors can help determine a company's own strengths, weaknesses, opportunities and threats.
In Case You Missed It... February 2013
News and notes on marketing and research: Chuck E. Cheese's new mascot; time-shifted TV viewing trends
How to conduct values research in a qualitative setting
The authors explore the use of ethnography to understand consumer values, using a research project on TV news as an example of how values can affect product and service choices.
Must-read books for marketing researchers
Drawing on feedback from LinkedIn members, Quirk's has compiled a list of must-read books for marketing researchers, ranging from best practices in business to how practitioners can avoid the data dump.

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Related Articles

There are 380 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

General Mills marketing research decides cookbook cover
"Betty Crocker's Cookbook" has sold over 22 million copies, but as the flagship of their publishing line, General Mills Marketing experts needed to figure out a cover that could keep the book selling strong. A variety of techniques were used to figure out what book cover would sell best.
Research propels Midwest Living to a fast start
Marketing research reveals important demographic information for Midwestern publisher.
Research shows medical publication 'listens'
Medical Economics, a magazine published by Medical Economics Co. Inc., Oradell, N.J., isn't just interested in reporting on medical topics. The magazine also conducts extensive research to find out what matters to the medical community.
Trade Talk: Research aids children's magazine
How Magic Window used research to improve its marketing toward children.
Data Use: Taking the risk out of buying PC software
The author advises MR professionals on how to research and purchase software that will increase productivity, accuracy and cut costs.

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Related Suppliers: Moderators

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Related Events

MRIA 2016 NATIONAL CONFERENCE
June 1-3, 2016
MRIA will hold its annual conference on June 1-3 in Montreal, Quebec.
ADVANCED RESEARCH TECHNIQUES (ART) FORUM
June 26-29, 2016
AMA will hold its annual Advanced Research Techniques (ART) forum on June 26-29 at the Westin Copley Place in Boston.

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