Media Research and Communication Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines

This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.

Is storytelling in MR more than just a fad?

Two researchers – one on the client side, one on the vendor side – engage in a spirited back-and-forth on the merits of storytelling.

Mining social media to boost segmentation

This article describes how researchers can employ an algorithm to unsolicited customer-generated content from social media to gather the opinions of their users to improve products and target messaging.

More than an activity: How passive 'shopping' is changing the path to purchase

This article examines the digital qualitative work Communispace conducted with the Advertising Research Foundation to uncover and explore consumers' "unconscious" shopping behavior and discusses how online and offline influences contribute to brand perception.

The benefits of marrying two complementary research approaches

The author explores her company’s experiences with combining qualitative and quantitative methods, with the goal being to capitalize on the strengths of both types of research.

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Related Articles

There are 256 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

For Super Bowl ad faves, location isn't everything

Results from The Nielsen Company shed light on what helps a Super Bowl commercial leave a lasting - and favorable - impression.

Pre-post vs. post-only studies

The author explores the pros and cons of two different types of studies and how they indicate the effectiveness of advertising.

Consumers are like Google: Brand-building and the search for meaning

For a brand to become a market leader, it must be endowed with meaning so that it takes on emotional significance in the life of the customer. The author discusses how to determine what your brand-building moments are and what meaning your creative communicates with customers.

Acculturation, value orientation and media usage in the U.S. Hispanic market

The tremendous growth in the U.S. Hispanic market in the past 20 years is expected to continue. To target this lucrative market - the wealthiest in the Latin American world - companies will need research. This article presents a language-based segmentation developed by Hispanic Market Connections Inc.

Analyzing a B2B magazine’s ad inquiries and their relationship to qualified prospects

How the Web has affected lead generation for Buildings magazine and other B2B publications.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Advertising Impression Studies
• Advertising Tracking
• Advertising/Communication Consultation
• Communication Strategy Research
• Media Research-General
• Media Research-Print/Publication
• Media Research-Radio
• Media Research-Television
• Media Research-Web
• Readership Studies
• Software-TURF Analysis
• Text Analytics

Industries

• Communications
• Media
• Newspapers/Magazines
• Public Relations
• Publishing
• Television
• Television-Cable/Satellite

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

• Communications
• Media
• Newspapers/Magazines
• Public Relations
• Publishing
• Television
• Television-Cable/Satellite

Conduct a detailed search of the entire Moderator directory.