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Media Research and Communication Research

We've grouped together all the information our site contains on media research and communication research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific media or communication category below.

Tags: | Advertising Impression Studies | Advertising Tracking | Advertising/Communication Consultation
| Cable Television | Communication Strategy Research | Communications | Media 
| Media Research-Consultation | Media Research-General | Media Research-Print/Publication 
| Media Research-Radio | Media Research-Television | Media Research-Web | Newspapers/Magazines 
| Public Relations | Publishing | Readership Studies | Social Media Mining | Software-TURF Analysis
| Spokesperson Testing | Television

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Queue Bits
Marketing research and insights news and information. This issue's keywords: ad revenue, tablets, digital advertising, tween digital behavior, Web traffic
We are optimistic but our industry needs to keep evolving
Researchers weigh in on how they’re feeling right now, what they learned in 2014 and what they see coming in 2015.
Exploring the Game of Thrones audience using video-based ethnography
The authors use a study of Game of Thrones fans to illustrate how video can energize the research experience for respondents and researchers alike.

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Related Articles

There are 332 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Social media data demands a marriage of high-tech and high-touch
One approach to social media data analysis sees value in adding a human element to the necessarily tech-based aspects of the process.
Rethinking how we research and market to families with children
Rather than focus solely on how a kid or a mom would respond to their product, marketers should consider the family unit as a whole and craft messages that communicate inclusiveness, variety, ease of use and value.
In Case You Missed It... July 2011
News and notes on marketing and research: A look at daily deals; cord-cutting phenomenon; barcode scanning for easier shopping
A heuristic model for pre-testing TV commercials
A researcher has two jobs: to learn something useful that the client didn’t know before and to teach them what was discovered. This article discusses the second job of researcher as teacher, with respect to advertising.
Health-conscious consumers trust Subway's five-dollar foot-long
True-life tales in marketing research.

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Related Suppliers: Moderators

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Related Glossary Terms

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Related Events

NET GAIN 2015 THE BUSINESS OF INSIGHTS
January 27, 2015
The Marketing Research and Intelligence Association will hold its Net Gain 2015 Conference, themed 'The Business of Insights,' on January 27 at The Fairmont Royal York in Toronto.
THE QUIRK"S EVENT - SOLD OUT
February 23-24, 2015
The Quirk’s Event is SOLD OUT

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