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Media Research and Communication Research

We've grouped together all the information our site contains on media research and communication research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific media or communication category below.

Tags: | Advertising Impression Studies | Advertising Tracking | Advertising/Communication Consultation
| Cable Television | Communication Strategy Research | Communications | Media 
| Media Research-Consultation | Media Research-General | Media Research-Print/Publication 
| Media Research-Radio | Media Research-Television | Media Research-Web | Newspapers/Magazines 
| Public Relations | Publishing | Readership Studies | Social Media Mining | Software-TURF Analysis
| Spokesperson Testing | Television

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
From sex to shopping, study indicates a shift in today’s man
The author breaks down a study on today's man, providing readers with a look at how the modern day man thinks and communicates, and what that means to marketers.
From smartphone to phablet, the online consumption surge is here
The author discusses why brands should pay attention to the changing viewing habits of content-hungry consumers.
In Case You Missed It... October 2014
News and notes on marketing and marketing research: researching travel on smartphones; tablets as pirmary banking method.

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Related Articles

There are 317 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In Case You Missed It... December 2013
News and notes on marketing and research: an app for the flu; Facebook taking on Twitter
GSN finds strength in numbers for two popular shows
Findings from online research helped convince GSN that pairing two of its family-oriented shows could benefit both programs.
Why research providers should leave marketing to the professionals
Research companies are often too eager to handle their own marketing and communications needs but the author argues that these projects, including Web site design, are best left to creative professionals.
Varying attitudes fit Thanksgiving dinners into any food lifestyle
Experian Simmons defines five distinct food lifestyle segments, based on purchasing habits and attitudes toward food, and explores how each of the five segments differ in preparing Thanksgiving meals.
Breaking down the barriers to effective advertising
Several barriers stand in the way of effective advertising, from a lack of consistent testing to a tendency to let the competition dictate how to advertise in a product or service category. The author gives nine ways to overcome these barriers, including developing a sound strategy, using the same pre-testing system consistently and striving for continuous improvement.

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Related Suppliers: Moderators

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Related Glossary Terms

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Related Events

13th ANNUAL TEXT ANALYTICS SUMMIT WEST 2014
Nov. 4-5, 2014
The 13th Annual Text Analytics Summit West conference will be held on Nov. 4-5 at the Hotel Kabuki, San Francisco.
WEBINAR: UNDERSTANDING TODAY"S HISPANIC CONSUMER - FROM POPULATION NICHE TO DEMOGRAPHIC POWERHOUSE
November 6 at 1 p.m. CST, 2014
Survey Sampling International (SSI) will host a one-hour complimentary Webinar on November 6 at 1 p.m. CST. Travis Miller and Jackie Lorch will present.

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