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Media Research and Communication Research

We've grouped together all the information our site contains on media research and communication research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific media or communication category below.

Tags: | Advertising Impression Studies | Advertising Tracking | Advertising/Communication Consultation
| Cable Television | Communication Strategy Research | Communications | Media 
| Media Research-Consultation | Media Research-General | Media Research-Print/Publication 
| Media Research-Radio | Media Research-Television | Media Research-Web | Newspapers/Magazines 
| Public Relations | Publishing | Readership Studies | Social Media Mining | Software-TURF Analysis
| Spokesperson Testing | Television

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
From sex to shopping, study indicates a shift in today’s man
The author breaks down a study on today's man, providing readers with a look at how the modern day man thinks and communicates, and what that means to marketers.
In Case You Missed It... October 2014
News and notes on marketing and marketing research: researching travel on smartphones; tablets as pirmary banking method.
Product and Service Update October 2014
An overview of new tools and offerings for marketing and marketing research.

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Related Articles

There are 316 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In defense of digital: eliminating concerns surrounding digital research
Making the decision between traditional and digital research can be difficult and many are skeptical of the benefits digital methodology offers. The author explains the differences; discusses three common concerns surrounding digital research adoption; and sites supporting case study examples.
Cracking the code of social media data analysis
While analyzing data from social media is something new to researchers, one way of extracting meaning from the data isn’t. Old-fashioned coding - with an assist from technology, of course - is an approach that can generate useful insights and bring clarity to a seemingly murky process.
Young, male, wealthy: Study helps define the QR code audience
Reston, Va., research company comScore Inc. studied the adoption of mobile Quick Response (QR) codes; who the target audience is for code-scanning; and where they can be reached.
Using motivational research to shape a cardiac center's ad campaign
St. Elizabeth Health Center used in-depth one-on-one interviews with target audiences in the development of advertising to increase consumer preferences and decrease out-migration for cardiac care.
Is a longitudinal approach the secret to measuring an ad's ROI?
The author argues that interviewing the same consumers before a new ad campaign is launched and again after the campaign has been in-market for a period of time is an effective way to isolate the in-market impact of advertising.

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Related Suppliers: Moderators

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Related Glossary Terms

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Related Events

13th ANNUAL TEXT ANALYTICS SUMMIT WEST 2014
Nov. 4-5, 2014
The 13th Annual Text Analytics Summit West conference will be held on Nov. 4-5 at the Hotel Kabuki, San Francisco.
MRS ANNUAL CONFERENCE: IMPACT 2015
March 17-18, 2015
The Market Research Society will hold its annual conference, themed 'Impact 2015 - Understanding Customer Behavior in a World of Change' on March 17-18 in London.