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Media Research and Communication Research

We've grouped together all the information our site contains on media research and communication research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific media or communication category below.

Tags: | Advertising Impression Studies | Advertising Tracking | Advertising/Communication Consultation
| Cable Television | Communication Strategy Research | Communications | Media 
| Media Research-Consultation | Media Research-General | Media Research-Print/Publication 
| Media Research-Radio | Media Research-Television | Media Research-Web | Newspapers/Magazines 
| Public Relations | Publishing | Readership Studies | Social Media Mining | Software-TURF Analysis
| Spokesperson Testing | Television

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
In Case You Missed It... July 2014
The 4 new qualitative evolutions you need to know about
Carl Van Ostrand looks at the evolving nature of qualitative market research, pointing out four new developments.
Using conjoint to fine-tune your brand’s messaging
Steven Struhl shows how conjoint analysis can help determine the best mix of elements in ads, direct marketing and Web sites.

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Related Articles

There are 306 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data privacy and social media: a look at attitudes by demographics
The author provides an overview of some of the key debates about data privacy in marketing research and addresses findings from three uSamp studies on privacy concerns.
Are we getting ahead of ourselves?
Turner Entertainment Group developed Digital Dashboard, an Internet-based diagnostic product to help managers of Turner Web sites track performance issues related to the Web sites. The company learned the endeavor was more problematic than helpful.
Analyzing the role that car brochures play in the auto sales process
Using data from various studies conducted by his firm, the author looks at how car brochures, with their mix of emotional appeals and vehicle information, work to influence the car sales process.
Health-conscious consumers trust Subway's five-dollar foot-long
True-life tales in marketing research.
Trade Talk: ROI at the ARF
This article provides a brief summary of this year’s Advertising Research Foundation conference in New York City, highlighting the forum “How Research Pays Back.”

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Related Suppliers: Moderators

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Related Glossary Terms

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Related Events

SKIM/SAWTOOTH SOFTWARE EUROPEAN CONFERENCE AND TRAINING EVENT 2014
October 20-23, 2014
Together SKIM and Sawtooth Software will hold the annual European software conference on on October 20-23 in Amsterdam.
13th ANNUAL TEXT ANALYTICS SUMMIT WEST 2014
Nov. 4-5, 2014
The 13th Annual Text Analytics Summit West conference will be held on Nov. 4-5 at the Hotel Kabuki, San Francisco.

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