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Focus Group Moderating Resources

We've grouped together all the information our site contains on focus group moderators and moderating to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific moderator-related category below.

Tags: | Executive Interviewing | Focus Group Facilities | Focus Group Moderating
| Focus Group Moderator Training | Focus Group Transcriptions | One-on-One (Depth) Interviews
| Psychological / Emotion Research | Qualitative Research | Software-Qualitative


Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
12 strategies for keeping your Gen Z community engaged
The CMO of FashionPlaytes on the right – and wrong – ways to approach, interact with and learn from the pre-Millennial generation.
5 lessons learned from running a multigenerational panel
A research-on-research look at what happens when you create and manage a community of Millennial, Gen X and Boomer participants.
Choosing the right team-building exercise for your B2B group
This article suggests various team-building exercises to improve B2B respondent engagement.

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Related Articles

There are 1066 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How and when to conduct mobile research appropriately
Research industry consultant Tim Macer chats with Quirk’s regarding the pros and cons of mobile self-completion research and how it can complement existing methods.
A look at business-to-business market research in Russia
While business-to-business research is relatively new in Russia, its use is growing along with the size of the Russian economy. The authors detail some of the most-used techniques and offer insights for those considering investigating this vast market.
Focus groups guide creation of automated customer assistance system for Detroit Edison
Detroit Edison used focus groups to define and test a host of issues related to the implementation of a new system for reporting power outages. Customers overwhelmingly supported an automated telephone solution.
Segmentation study determines Greyhound ridership
Greyhound Lines Inc. used a psychographic segmentation study of its ridership, conducting 500 in-terminal interviews in 10 major markets and 400 interviews in seven small markets, to obtain a clearer picture of its customers.
From Superman to the Wizard of Oz, the moderator must play a host of roles for every project
A good moderator has to be able to think fast on his or her feet and often has to quickly make adjustments to move the interview or group in a more productive direction. This article discusses the varied role of the moderator.

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Related Glossary Terms

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
April 23-25, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on April 23 -April 25 in Rockville, Md.
RIVA COURSE 303: ADVANCED MODERATING
April 28-30, 2014
RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on April 28-30 in Rockville, Md.

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Related Job Postings

Moderator
Detroit, Michigan
Qualitative Research Analyst
Portland, Oregon
Qualitative Research Manager (278714SB)
Boston, Massachusetts
Research Manager
Philadelphia/Southern NJ, Pennsylvania