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Focus Group Moderating Resources

We've grouped together all the information our site contains on focus group moderators and moderating to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific moderator-related category below.

Tags: | Executive Interviewing | Focus Group Facilities | Focus Group Moderating
| Focus Group Moderator Training | Focus Group Transcriptions | One-on-One (Depth) Interviews
| Psychological / Emotion Research | Qualitative Research | Software-Qualitative


Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Monrovia dug deep with gardeners to find out how to establish a bond with them
In-person and digital ethnographies were just two of the research methods plant-grower Monrovia used to get at the root of gardeners’ habits and preferences.
Q&A: Why researchers need to embrace change and drive innovation
An interview with Joan Lewis, a market research consultant and former Procter & Gamble senior vice president and officer of global consumer and market knowledge, discussing changes in marketing research techniques and her focus on driving innovation within the industry.
Quant+qual MR methods help increase the use of organic pesticides
Three groups working to protect the waters in and around Washington’s Puget Sound used shopper research to measure the effectiveness of POS materials aimed at persuading homeowners to select less-toxic pesticide options.

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Related Articles

There are 1127 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

What smartphones mean to researchers
As smartphones proliferate, we must seize the opportunities they provide us to research and interact with consumers. The author outlines four critical constructs that make them valuable as a research tool: access, location, identity and deployment.
The collage: A powerful focus group projective technique
There are a variety of qualitative techniques available to researchers. This article discusses the collage, including benefits, uses, limitations and the importance of correct interpretation.
A process for improving packaging research ROI
The author explains how companies can maximize their investments in packaging research by following five best practices: validating, screening, benchmarking, innovating and integrating.
Using communities for online research
The article details the advantages of constructing an online community of customers or consumers and explains how to keep them interested in the process while gathering valid and helpful information.
Trade Talk: DIY is OK
A review of three books - The Snapshot Survey, Guerrilla Marketing Research, and Don’t Get Fooled Again - which aim to improve the quality of research conducted by readers who want to do it themselves.

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Related Glossary Terms

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Related Events

ESOMAR ANNUAL CONGRESS 2015
September 27-30, 2015
ESOMAR will hold its annual congress on September 27-30 in Dublin.

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