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Focus Group Moderating Resources

We've grouped together all the information our site contains on focus group moderators and moderating to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific moderator-related category below.

Tags: | Executive Interviewing | Focus Group Facilities | Focus Group Moderating
| Focus Group Moderator Training | Focus Group Transcriptions | One-on-One (Depth) Interviews
| Psychological / Emotion Research | Qualitative Research | Software-Qualitative

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitatively Speaking: Going social with qualitative research
Social media data offers qualitative researchers and their clients a potentially rich lode of insights.
Incorporating qualitative into package design research
The author shares some basic ideas and best practices for the use of qualitative research as a component in the package design research plan.
Lessons to keep in mind when interviewing via Webcam
An early user of online qualitative tools offers his tips on conducting Webcam-based studies.
In Case You Missed It... January 2012
News and notes on marketing and research: Designing mobile creative; saving for retirement
We all think we're great: Measuring social desirability
This article discusses social desirability, a phenomenon that causes respondents generally to have the tendency to rate themselves positively, which can impact research results.

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Related Articles

There are 1135 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

JCPenney pinpoints its customers
In order to fully understand the needs of their customers, JCPenney has initiated a series of studies called Consumer Feedback. These studies give JCPenney a clear picture of the needs, attitudes and behaviors of their customers.
Research method tests boundaries of conventional wisdom
While many qualitative research techniques reject experts from the field, a new technique, Delphi, is breaking new ground for market research by utilizing expert knowledge. The strategy has risks, but Delphi is helping clients access new information.
Ideas for achieving focus group results
Focus groups and qualitative research can be valuable tools, but the research that works best is the research that's planned best. This article contains some of the essentials to think about before you start your next focus group.
Research helps AT&T sharpen its newsletter
When AT&T customers received their "Stay In Touch" newsletter with their long distance bill, most didn't realize the extensive market research that went into it. AT&T employed focus group sessions and mall intercepts to find out what type of newsletter would best appeal to customers.
Data Use: Taking the risk out of buying PC software
The author advises MR professionals on how to research and purchase software that will increase productivity, accuracy and cut costs.

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Related Glossary Terms

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Related Events

October 21-23, 2015
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on October 21-23 in Rockville, Md.
October 26-28, 2015
RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on October 26-28 in Rockville, Md.

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Related Job Postings

Moderator/Qualitative Analyst - Healthcare
New York City, New York
Moderator/Qualitative Analyst - Healthcare
New York City, New York
Moderator/Qualitative Researcher - Healthcare
New York City, New York
Research and Strategy Director
New York City, New York
Research Executive
Philadelphia/Southern NJ, Pennsylvania

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