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Focus Group Moderating Resources

We've grouped together all the information our site contains on focus group moderators and moderating to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific moderator-related category below.

Tags: | Executive Interviewing | Focus Group Facilities | Focus Group Moderating
| Focus Group Moderator Training | Focus Group Transcriptions | One-on-One (Depth) Interviews
| Psychological / Emotion Research | Qualitative Research | Software-Qualitative


Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
3 principles to maximize the value of qualitative research
Sarah Faulkner offers a trifecta of tips for helping qualitative do what qualitative does best.
From sex to shopping, study indicates a shift in today’s man
The author breaks down a study on today's man, providing readers with a look at how the modern day man thinks and communicates, and what that means to marketers.
Quant or qual, let’s go back to the basics
Research is more than procedures and computations. It's also a way of thinking. Kevin Gray provides steps for getting back to the basics of research quality.

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Related Articles

There are 1088 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A veteran moderator shares her thoughts on the focus group process
A long-time moderator offers her thoughts on the qualities of a great moderator, what makes an ideal focus group client and her view of the perfect focus group.
Thoughts on conducting focus groups with older consumers
The 50-plus crowd has become a formidable one that will continue to grow as Baby Boomers continue to turn 50. Though the group is large, marketing researchers continue to validate research techniques for younger generations. This article addresses research techniques for adults over 50, of which there’s one rule that dominates: Keep is simple, sonny!
When good market research goes bad
This is the first in a series of four articles addressing the roles of vendors and clients in the creation of actionable market research. The article discusses several topics, including problems with an example process and the market researcher project manager’s five commandments.
Using research to reduce e-shopping abandonment rates
By asking potential customers why they are leaving an e-commerce site, we can better understand reasons for shopping-cart abandonment and also give them a reason to stay and purchase.
A statistical approach to security/past participation problems
To combat respondent validity issues, conduct on-site interviews. That way you'll know exactly who you're talking to.

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Related Glossary Terms

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Related Events

RIVA COURSE 303: ADVANCED MODERATING
October 27-29, 2014
RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on October 27-29 in Rockville, Md.
RIVA COURSE 241: QUALITATIVE ANALYSIS AND REPORTING
November 3-5, 2014
RIVA Training Institute will hold a course, themed 'Qualitative Analysis and Reporting,' on November 3-5 in Rockville, Md.

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Related Job Postings

Account Director - Health Qualitative Research
Marketing Associate
Austin, Texas
Moderator
Moderator
New York City, New York
Moderator
Detroit, Michigan

View more related job openings