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Focus Group Moderating Resources

We've grouped together all the information our site contains on focus group moderators and moderating to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific moderator-related category below.

Tags: | Executive Interviewing | Focus Group Facilities | Focus Group Moderating
| Focus Group Moderator Training | Focus Group Transcriptions | One-on-One (Depth) Interviews
| Psychological / Emotion Research | Qualitative Research | Software-Qualitative


Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
By The Numbers: Does aspirational answering affect Chinese data quality?
A look at findings from experiments designed to gauge the impact of Chinese respondents who may be answering brand-related questions with brands they would like to use rather than those they actually do.
Embracing the next technological paradigm shift
Google Consumer Surveys’ Jon Sadow urges researchers to rethink their ideas around and definition of mobile research, to avoid repeating the kind of foot-dragging that accompanied the advent of online research.
How mobile qualitative research helped Mondelez Canada find the right aisle for Potato Thins
Findings from an in-store shopping exercise allowed Mondelez Canada to validate its own theories on where to stock a new savory snack line.

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Related Articles

There are 1078 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research and a strong marketing campaign keep Copper Mountain's business hot
Copper Mountain conducted one-on-one interviews with skiers on a chairlift ride to solicit impressions of service areas, to find out about skiing preferences, and to determine awareness of advertising. To delve deeper into perceptions of Copper Mountain and other ski areas and test a potential marketing campaign, it also held focus groups with a number of skiers who had taken the lift survey.
Qualitatively Speaking: The prescription for effective physician interviews
Physicians are difficult to reach and in high demand as research participants. But by using well-trained interviewers and making the research process interactive, the author argues that companies can conduct successful studies that satisfy both the respondent and the organization sponsoring the research.
Trade Talk: A timely pep talk
This article recaps a discussion between Quirk’s editor Joe Rydholm and Adrian Chedore, CEO of Synovate, at the April 2003 annual Advertising Research Foundation convention. Chedore spoke of ways to revitalize the industry and improve its near- and long-term prospects.
Transportation companies, large and small, are busy gathering market data
Transportation firms use a wide range of formal and informal market research techniques to determine customer needs and to analyze the competition. This article discusses strategies including mail-in surveys, telephone interviews, informal face-to-face information exchange and computer database mining.
Making the best of 'bad' research news
By applying the art concept of negative and positive space to qualitative research findings, researchers can provide a more complete brand picture.

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Related Glossary Terms

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RIVA Training Institute will hold a course, themed 'Facilitation - Practical Tools, Tips, and Techniques,' on August 11-13 in Rockville, Md.
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