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Focus Group Moderating Resources

We've grouped together all the information our site contains on focus group moderators and moderating to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific moderator-related category below.

Tags: | Executive Interviewing | Focus Group Facilities | Focus Group Moderating
| Focus Group Moderator Training | Focus Group Transcriptions | One-on-One (Depth) Interviews
| Psychological / Emotion Research | Qualitative Research | Software-Qualitative


Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Conducting in-the-moment mobile research with physicians
SKIM’s Eelke Roos reports on using a mobile app to look at doctors’ System 1 and System 2 thinking related to prescription-writing.
Don’t call me honey: 10 tips on how to sell to a corporate researcher
Drawing on her personal experience purchasing research services, Kristen Santos shares 10 dos and don’ts for market research providers selling to corporate researchers.
Qualitative approach aims to have Millennials dig deep
Researchers at Lextant looked at Millennials using a qualitative, participatory approach designed to reveal emotional insights that define what drives this generation and uncover their hopes and aspirations.

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Related Articles

There are 1104 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Promotion pre-testing keeps Polident competitive
Block Drug, Co. used two-phase pre-testing procedure to maximize the impact of Polident’s in-store campaigns, including one-on-one mall interviews and a mail survey.
A focus group confession: "What's so bad about bean quantitative?"
Quantitative and qualitative research long have been incompatible. This article discusses and advocates the "Bean Test," a quantitative technique for use in focus groups.
Trade Talk: Syndicated study finds college market viable
College students are often mistakenly seen as having less buying power and influence than adults. This article discusses the findings of CollegeTrack’s research with students on 30 college campuses across the United States, including misconceptions about this buying segment and advertising during Spring Break.
In focus groups with kids, you often need to shape your methods to fit their needs
When asking questions of kids in focus groups, be sure to pay attention to how the questions are phrased and structured. In sketching the differences between conceptual language and literal language, the author shows how to construct questions in ways that dovetail with kids’ primary ways of perceiving and interacting with the world around them.
The seven golden rules of styling/design research

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Related Glossary Terms

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Related Events

RIVA COURSE 501: FACILITATION - PRACTICAL TOOLS, TIPS AND TECHNIQUES
March 2-4, 2015
RIVA Training Institute will hold a course, themed 'Facilitation - Practical Tools, Tips, and Techniques,' on March 2-4 in Rockville, Md.
RIVA COURSE 195: PRINCIPLES OF QUALITATIVE RESEARCH
March 9, 2015
RIVA Training Institute will hold a course, themed 'Principles of Qualitative Research,' on March 9 in Rockville, Md.

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