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Focus Group Moderating Resources

We've grouped together all the information our site contains on focus group moderators and moderating to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific moderator-related category below.

Tags: | Executive Interviewing | Focus Group Facilities | Focus Group Moderating
| Focus Group Moderator Training | Focus Group Transcriptions | One-on-One (Depth) Interviews
| Psychological / Emotion Research | Qualitative Research | Software-Qualitative


Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
10 things researchers need to know about the Internet of Things
Why qualitative will be king and old-school industries will still matter in the age of the Internet of Things.
Q&A: Is MR effectively reaching the African-American market?
An interview with Pepper Miller, president of the Hunter-Miller Group, discussing multicultural marketing research and the African-American consumer segment.
What B2C can learn from B2B
After decades working in both realms, Gerry Katz reflects on the differences between B2B and B2C research and explores some lessons B2B MR offers B2C researchers.

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Related Articles

There are 1122 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Understanding the pros and cons of mixed-mode research
Mixed-mode surveys are gaining steam in the research industry but researchers need to be aware of the limitations and potential measurement error involved. Questions must be presented so that the meaning conveyed is the same across multiple modes to yield comparable results.
Brand positioning to multiple markets - change the message, not the mission
One brand consultant weighs in on why companies should avoid creating different product positions for each target consumer group.
Designing screening questionnaires to minimize dishonest answers
The screening process for participants builds the foundation for reliable and valid data collection. This article describes how screening questionnaires should be designed to maximize the likelihood of obtaining honest answers from respondents to various selection criteria questions. Examples presented include the addition of a "dummy" termination question, the use of dummy variables or categories, and/or the use of an open-ended question instead of a closed-ended one.
Qualitatively Speaking: Sampling for qualitative researchers
Using a comparison to interior design, the author explains sampling and how it can affect the qualitative research process
Ignoring research findings can be very costly
Sales and marketing personnel tend to be positive types who look for the good things about the products and services they sell while minimizing shortcomings of those same products and services. These traits are necessary if they are to be successful in their jobs. This article provides a case history that illustrates how a client’s internal factors can thwart the results of valid research.

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Related Glossary Terms

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Related Events

SENTIMENT ANALYSIS SYMPOSIUM
July 15-16, 2015
Alta Plana will hold an event, themed 'Sentiment Analysis Symposium,' on July 15-16 at The New York Academy of Sciences in New York.
ESOMAR ANNUAL CONGRESS 2015
September 27-30, 2015
ESOMAR will hold its annual congress on September 27-30 in Dublin.

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