Focus Group Moderating Resources

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research

In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.

How P&G used agile research to keep up with consumers

The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.

More than an activity: How passive 'shopping' is changing the path to purchase

This article examines the digital qualitative work Communispace conducted with the Advertising Research Foundation to uncover and explore consumers' "unconscious" shopping behavior and discusses how online and offline influences contribute to brand perception.

The benefits of marrying two complementary research approaches

The author explores her company’s experiences with combining qualitative and quantitative methods, with the goal being to capitalize on the strengths of both types of research.

Thoughts on using the new online qualitative tools

A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.

See more articles on this topic

Related Articles

There are 1018 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In Case You Missed It... May 2009

News and notes on marketing and research: Burger King upgrades broiler and menu; online couponing increases; tween girl myths debunked

How NOT to recruit for a focus group: reconstruction of an actual interview

This article describes an example of improper focus group recruitment and offers a number of suggestions for avoiding improper recruitment such as careful design of the questionnaire and screening criteria, quality control measures and timing considerations.

Principles for interpreting eye-tracking data

Lost in the excitement of running that first eye-tracking study can be a very basic question: What does it all mean? The author presents three keys to unlocking the technology’s potential: be wary of oversimplification; quantify the behavior of your participants; and incorporate qualitative feedback into your analysis.

Research helps Boy Scouts of America communicate an active, adventurous image

Boy Scouts of America used focus groups with former Cub Scouts and their mothers, along with ongoing tracking research, in the development of a marketing campaign that would increase awareness that Boy Scouting is an activity-oriented program that differs in many respects from Cub Scouting.

Qualitatively Speaking: Team moderating: a tonic for tough times

Using multiple moderators, with their respective skill sets and areas of ex-pertise, can bring fresh insights to the qualitative process and help marketers understand consumers’ changing needs and habits.

See more articles on this topic

Related Suppliers: Focus Group Facilities

Click on a category below to see facilities with the following features

Videoconferencing
Client Lounge
Auditorium
One-on-One Room
Product Testing Lab
Test Kitchen
Computer Usability Lab
Webconferencing

Conduct a detailed search of the entire Focus Group Facility directory.

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Executive Interviewing
• Focus Group-Facilities
• Focus Group-Moderating
• Focus Group-Moderator Training
• Focus Group-Transcriptions
• One-on-One (Depth) Interviews
• Psychological/Emotion Research
• Qualitative Research
• Software-Qualitative

Conduct a detailed search of the entire Researcher SourceBook directory