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Focus Group Moderating Resources

We've grouped together all the information our site contains on focus group moderators and moderating to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific moderator-related category below.

Tags: | Executive Interviewing | Focus Group Facilities | Focus Group Moderating
| Focus Group Moderator Training | Focus Group Transcriptions | One-on-One (Depth) Interviews
| Psychological / Emotion Research | Qualitative Research | Software-Qualitative


Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
4 things qualitative researchers can learn from Humans of New York founder Brandon Stanton
Rather than proclaim qualitative dead, the author argues, researchers should invigorate the qualitative interview process by drawing inspiration from sources such as the popular Humans of New York blog.
Developing terminology for holistic consumer insight
As access to information on consumer behavior increases, the author believes researchers must create and adopt a precise and consistent vocabulary to discuss human behavior.
Focus group recruiting in the era of big data
Robert Horowitz reflects on the role of recruiting in the qualitative process and argues for the value of taking the steps to do it right.

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Related Articles

There are 1118 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How marketers are adding cachet to their products
The world of marketing has become dominated by branding. This article discusses “premium” as a critical part of branding, including what it means and its two major segments: performance premium and luxury premium.
Raisin commercial gets rave reviews
When Foote Cone & Belding set out to promote raisins for the California Raisin Advisory Board, the company employed clay animation, or Claymation, with huge success. The series of commercials tested very highly in focus groups and ended up appealing to people across the country.
What does the ‘quantified self’ movement mean for health care researchers?
The author discusses the effects the influx in new and affordable quantified self technology methodologies has on traditional research methods.
Community-based methods for multicultural research
Conventional qualitative research methods often do not work effectively with ethnic research studies. This article discusses community-based methods as a valuable alternative for conducting research with different ethnic groups.
FAQs for first-time clients of online qualitative
Thinking about commissioning some online qualitative? Moderator Judy Langer answers some common questions, exploring how and when various approaches can be used, the client’s role in the process and offering tips on selecting a moderator.

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Related Glossary Terms

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Related Events

FROM PRACTITIONERS TO THE C-SUITE: WHO REALLY INFLUENCES B2B PURCHASES?
June 10 at 1:00 pm CDT, 2015
Illuminas will be sponsoring a one hour Webinar titled, ‘From practitioners to the C-suite: Who really influences B2B purchases?’ on June 10 at 1 p.m. CDT.
RIVA COURSE 241: QUALITATIVE ANALYSIS AND REPORTING
June 15-16, 2015
RIVA Training Institute will hold a course, themed 'Qualitative Analysis and Reporting,' on June 15-16 in Rockville, Md.

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Related Job Postings

Account Manager
Los Angeles, California
Market Research Director - HEALTHCARE
San Francisco Bay/San Jose, California
Moderator/Qualitative Analyst - Healthcare
New York City, New York
Moderator/Qualitative Researcher - Healthcare
New York City, New York
Research Manager
Philadelphia/Southern NJ, Pennsylvania

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