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Focus Group Moderating Resources

We've grouped together all the information our site contains on focus group moderators and moderating to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific moderator-related category below.

Tags: | Executive Interviewing | Focus Group Facilities | Focus Group Moderating
| Focus Group Moderator Training | Focus Group Transcriptions | One-on-One (Depth) Interviews
| Psychological / Emotion Research | Qualitative Research | Software-Qualitative

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
12 strategies for keeping your Gen Z community engaged
The CMO of FashionPlaytes on the right – and wrong – ways to approach, interact with and learn from the pre-Millennial generation.
5 lessons learned from running a multigenerational panel
A research-on-research look at what happens when you create and manage a community of Millennial, Gen X and Boomer participants.
Choosing the right team-building exercise for your B2B group
This article suggests various team-building exercises to improve B2B respondent engagement.

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Related Articles

There are 1066 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Group response measurement systems aid in ad testing and more
Audience or group response measurement systems (RMS) find out what the people in a gathering think about any issues or material presented and then display that information instantly. This article explores potential applications of RMS in both quantitative and qualitative research and describes several strengths of this technique.
Qualities of a beginning moderator
Becoming a moderator can be challenging. This article discusses 12 attributes and skills beneficial to the beginning moderator.
What smartphones mean to researchers
As smartphones proliferate, we must seize the opportunities they provide us to research and interact with consumers. The author outlines four critical constructs that make them valuable as a research tool: access, location, identity and deployment.
Ten years after: Online research has come a long way in its first decade
2003 marks the 10-year anniversary of the first online qualitative research study being conducted. This article discusses the maturation of online qualitative research, including asynchronous research, newer variations, hybrid approaches, and tools.
Issues and considerations for designing research with seniors
The rise in the median age of U.S. consumers will have significant implications for the marketing strategies pursued by corporations, particularly with regard to the development of new products targeted at elderly consumers. Researchers asked to assist in these efforts will face similar challenges in terms of the methodological and analytical approaches used with this important segment. This article discusses issues related to the design and management of primary research among senior consumers and provides direction for firms developing or reviewing their approach to this area of research.

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Related Glossary Terms

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Related Events

April 28-30, 2014
RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on April 28-30 in Rockville, Md.
April 30-May 2, 2014
The Association for Qualitative Research and the Qualitative Research Consultants Association will hold the Worldwide Conference on Qualitative Research, themed 'River Deep - Mountain High,' on April 30-May 2 at the Budapest Marriott Hotel in Budapest, Hungary.

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Related Job Postings

Detroit, Michigan
Qualitative Account Director - Consumer
New York City, New York
Qualitative Research Analyst
Portland, Oregon
Qualitative Research Director (Healthcare)
Chicago, Illinois
Qualitative Research Manager (278714SB)
Boston, Massachusetts

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