Mystery Shopping Resources

We've grouped together all the information our site contains on mystery shopping to help you quickly and easily find related articles, mystery shopping companies, events, jobs, associations, glossary definitions and more.

Narrow the mystery shopping topic further by clicking on a specific category below.

Tags: | In-Store Research | Mystery Shopping | Service Quality Measurement (SQM)

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How CiCi’s Pizza used mystery shopping to set company-wide standards/evaluation metrics: CiCi’s Pizza commissioned a mystery shopping study to identify ways employees could help guests feel welcome and establish corporate standards by which performance could be measured - including know-your-name service and satisfying special requests.
Detecting and eliminating racial profiling and unfair sales practices in consumer lending: Unfair treatment and inappropriate sales in financial institutions often negatively impact minorities and those less knowledgeable about financial products. Market research can help banks guarantee fair treatment of minority and non-minority consumers applying for credit and also help ensure sound sales and service practices to improve the consumers’ ability to make appropriate decisions.
Insights and implications for packaging research: Drawing from real-world successes and failures, this article argues that on the shelf and in the home are two proving grounds for innovative packaging designs and explores how research can help enhance the odds of victory.
Why your packaging should be researched as much as (or more than) your advertising: How much do you know about your packaging? In addition to evaluating prototypes, pre-design research is essential to understanding how consumers shop your category, how they view competitors’ packaging and what your brand must do to stand out from the crowd.
Overcome these common hazards to seize their potential: This article explains to how effectively execute a mixed-method market research project and avoid having the many facets end up as little more than disparate parts of an incomplete whole.

See more articles on this topic

There are 51 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Growing indoors: To determine the marketing potential of an indoor planter product, researchers applied a variety of research methods: a review secondary research, trade publications and sales materials; retail audits; in-store interviews; consumer and trade member interviews; and telephone interviews with retail buyers and distributors.
Mystery shopping for manufacturers: What's happening at retail?: Mystery shopping is a key method used by many manufacturers to obtain objective information regarding what is actually happening at the retail level. This article discusses mystery shopping as a useful tool for manufacturers to fine-tune their training programs and incentivize salespeople.
Taking the mystery out of mystery shopping: Mystery shopping is a popular tool for evaluating the shopping/buying process. This article discusses mystery shopping, including why the method is used, who does the shopping, cost, what makes the method effective and the future of mystery shopping.
The differences between mystery shopping and marketing research: Both mystery shopping and marketing research are long-established tools to help businesses and organizations operate more effectively. This article compares mystery shopping and marketing research services and offers some insights into how mystery shopping can be used effectively to augment marketing research efforts.
Seeking qualified buyers: Recruiting is an important factor in achieving good research results: quality respondents make a difference in the quality of research. This article discusses the importance of having quality respondents and how to recruit them.

See more articles on this topic

Related Glossary Terms

Mystery shopping: The collection of information about service, cleanliness, knowledge etc. from retail outlets or other service providers by people posing as ordinary customers or members of the public.

Search for more...

Related Associations

View all associations...

Related Events

MSPA EUROPE CONFERENCE: May 27-29, 2010; The Mystery Shopping Providers Association will hold its annual Europe conference on May 27-29 in Istanbul, Turkey.
MYSTERY SHOPPING PROVIDERS ASSOCIATION ANNUAL CONFERENCE: September 21-23, 2010; The Mystery Shopping Providers Association will hold its annual conference on September 21-23 at the Hotel InterContinental in Chicago.

View more Related Events...