Mystery Shopping Resources

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Where companies are failing at using social media for customer service

Ann Michaels & Associates conducted a mystery shopping study to examine 10 businesses in three markets to measure response times in social media venues (Facebook, Twitter and the "contact us" forms on the company Web sites) to examine how social media works as a means of customer service.

Getting the most from eye-tracking

Scott Young offers best practices for the use of eye-tracking and explores the various research applications of the methodology.

Mystery shopping in the Digital Age

Mystery Shopping Providers Association members reflect on how technology has impacted mystery shopping for the better.

PayPal nets payoff from using innovation games to understand the shopping experience

This article gives an overview of innovation games, using a case study with PayPal to illustrate how putting consumers in a game-like mind-set can drive idea generation.

Using competitor mystery shopping to evaluate your own SWOTs

The author discusses how mystery shopping competitors can help determine a company's own strengths, weaknesses, opportunities and threats.

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Related Articles

There are 87 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Mystery shopping takes a giant leap forward

Using a personal anecdote as an example, Quirk's Publisher Tom Quirk explains why mystery shopping is an excellent way for companies to measure and improve customer service.

Trade Talk: Two vexing questions have been put to rest

Recent studies have helped Quirk's Editor Joseph Rydholm answer two marketing-related questions. First, do shoppers who buy only the items featured in a grocery store's weekly coupons adversely effect the store's profits? And second, with the rise of superstores, where everything from motor oil to lettuce is available for purchase, are consumers ever put off by having disparate products next to each other in their shopping carts?

Constructing an effective mystery shopping program

Mystery shopping has become an important tool for researchers. As with all tools, it is important to recognize what it can and cannot do well. This article discusses how to construct an effective mystery shopping program.

Overcome these common hazards to seize their potential

This article explains to how effectively execute a mixed-method market research project and avoid having the many facets end up as little more than disparate parts of an incomplete whole.

Qualitatively Speaking: The irreplaceable on-site ethnographer

Online qualitative is growing in popularity, the author admits, but sometimes there’s no substitute for actually being there.

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Related Suppliers: Mystery Shopping

Click on a category below to see companies specializing in the following related areas

Operational Audits
Audio Recorded Mystery Shops
Merchandising Audits
Employee Theft/Integerity Audits
Online Reporting
Incentive Based Shoping Programs
Competitor Mystery Shops
Price Audits
Merchandising Services

Conduct a detailed search of the entire Mystery Shopping directory.

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• In-Store Research
• Mystery Shopping
• Service Quality Measurement
• Shopper Insights

Conduct a detailed search of the entire Researcher SourceBook directory