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Mystery Shopping Resources

We've grouped together all the information our site contains on mystery shopping to help you quickly and easily find related articles, mystery shopping companies, events, jobs, associations, glossary definitions and more.

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Tags: | In-Store Research | Mystery Shopping | Service Quality Measurement (SQM)

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Linking eye-tracking, emotional measurement and packaging research
Scott Young offers guidelines for incorporating emotional measurement within packaging and shopper studies
Queue Bits
Marketing research and insights news and information. This issue's keywords: ad revenue, tablets, digital advertising, tween digital behavior, Web traffic
Queue Bits
Marketing research and insights news and information. This issue's keywords: data privacy; mobile use; loyalty programs; consumer sales; social media
In Case You Missed It... December 2014
News and notes on marketing and research: tween accessories; user search engine click patterns

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Related Articles

There are 129 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Mystery shopping 101
In practice for decades, mystery shopping has been gaining in popularity. This article discusses the basics of mystery shopping.
Place vs. space: Three tools for turning shopping into entertainment
Looking at the modern shopping experience through an anthropological lens, this article offers three ways retailers can fulfill customers' underlying desires instead of meeting only their functional needs.
Taking the mystery out of patient satisfaction
Done properly, a mystery patient program can help a practice identify what it’s doing right and which areas need improvement or could benefit from further staff training. This article discusses using mystery shopping to research patient satisfaction.
Why mystery shopping is crucial in today's unstable times
In a sluggish economy, companies look for efficient ways to obtain information, decrease travel costs, analyze competitors and fine-tune their business operations. This article discusses how mystery shopping can benefit a company, including helping it thrive in lean times.
Is ethnography worth the higher cost?
Using several examples of insights gained from ethnography, the author argues that spending the time and money to do true ethnography pays off in the end with richer insights.

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Related Events

THE QUIRK"S EVENT - SOLD OUT
February 23-24, 2015
The Quirk’s Event is SOLD OUT
MYSTERY SHOPPING PROVIDERS ASSOCIATION EUROPE CONFERENCE
April 17, 2015
The Mystery Shopping Providers Association will hold its annual Europe conference on April 17 in Budapest, Hungary.

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Related Discussion Topics

Informa Research Services
07/04/2013 by L Sampson
We need Shoppers ASAP...
07/04/2013 by L Sampson
eCRealShoppers Website?
08/07/2007 by Valeria Cesanelli
Re: Hispanic Mystery Shopping Firms
07/27/2007 by Adriana C. Rocha
Thank you very much!
07/25/2007 by Valeria Cesanelli

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Related Job Postings

Business Development Manager
Market Research Project Dir.(278967)
Northern New Jersey, New Jersey