Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Mystery Shopping Resources

We've grouped together all the information our site contains on mystery shopping to help you quickly and easily find related articles, mystery shopping companies, events, jobs, associations, glossary definitions and more.

Narrow the mystery shopping topic further by clicking on a specific category below.

Tags: | In-Store Research | Mystery Shopping | Service Quality Measurement (SQM)

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
In Case You Missed It... December 2014
News and notes on marketing and research: tween accessories; user search engine click patterns
Mobile ethnography let Kraft capture the highs and lows of party planning and hosting
Kraft used mobile ethnography to better understand what it’s like to host a party in one’s home and came away with 16 themes around entertaining as well as a variety of opportunity areas for new product innovation.
How to make an in-store connection with Hispanic shoppers
The author provides tips for marketers looking to make an in-store connection with Hispanic shoppers, taking into account the acculturation gap.
Topline Digest | November 24, 2014
Marketing research and insights news and information. This issue's keywords: shopper insights; social media; brand identity; mobile marketing

See more articles on this topic

Related Articles

There are 126 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Why mystery shopping is crucial in today's unstable times
In a sluggish economy, companies look for efficient ways to obtain information, decrease travel costs, analyze competitors and fine-tune their business operations. This article discusses how mystery shopping can benefit a company, including helping it thrive in lean times.
PayPal nets payoff from using innovation games to understand the shopping experience
This article gives an overview of innovation games, using a case study with PayPal to illustrate how putting consumers in a game-like mind-set can drive idea generation.
Mystery shopping adapts to serve a range of needs
Along with 13 tips on implementing a mystery shopping program, the article explores the capabilities and limits of the mystery shopping approach and outlines some examples of where its use is appropriate.
Why behavioral economics is the future of shopper insights
The authors argue that the future opportunities for shopper insights lie in the ability to understand and tap into how people make decisions in a specific shopping context and how they are influenced by in-store factors such as sounds and scents.
Where companies are failing at using social media for customer service
Ann Michaels & Associates conducted a mystery shopping study to examine 10 businesses in three markets to measure response times in social media venues (Facebook, Twitter and the "contact us" forms on the company Web sites) to examine how social media works as a means of customer service.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Glossary Terms

Search for more...

Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

Related Discussion Topics

Informa Research Services
07/04/2013 by L Sampson
We need Shoppers ASAP...
07/04/2013 by L Sampson
eCRealShoppers Website?
08/07/2007 by Valeria Cesanelli
Re: Hispanic Mystery Shopping Firms
07/27/2007 by Adriana C. Rocha
Thank you very much!
07/25/2007 by Valeria Cesanelli

View More

Related Job Postings

Market Research Proj. Director (278967)
Northern New Jersey, New Jersey