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Mystery Shopping Resources

We've grouped together all the information our site contains on mystery shopping to help you quickly and easily find related articles, mystery shopping companies, events, jobs, associations, glossary definitions and more.

Narrow the mystery shopping topic further by clicking on a specific category below.

Tags: | In-Store Research | Mystery Shopping | Service Quality Measurement (SQM)

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Linking visual attention to purchase behavior and recall
The authors investigated the impact of visual attention on purchase decisions, as well as the relationship between visual attention and stated recall.
A bird's-eye view of what mobile can do
A broad look at current mobile-device capabilities and how they can be incorporated to improve qualitative and quantitative research.
Eye-tracking helps reconcile the disconnect between shoppers’ words and their actions
Scott Young uses retail case studies to share tactical insights for enhancing in-store-marketing and discusses recommended applications of in-store eye-tracking.
Leveraging mobile and online qualitative to get inside shoppers’ heads
The authors detail how to combine mobile and Web-based qual approaches to study the complete shopping experience.

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Related Articles

There are 113 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Software Review: Audithost
Mystery shopping coordination software gives researchers a sought-after way to ensure the integrity of mystery shopping results.
Mystery shopping is more than you think it is
Consumers and corporate leaders often mistakenly envision mystery shopping as women in wigs and sunglasses. This article discusses mystery shopping, including a review of some of the effective products mystery shoppers can provide, such as rewards and recognition, merchandising verification and marketing verification.
Online satisfaction system helps e-commerce firm track customer contact process
Ariba Inc. uses Web-based survey tools to improve customer retention by collecting real-time feedback, tracking trends, and getting immediate notification of less-than-satisfied customers, information that leads to implementation of department-wide best practices procedures and builds team morale and customer loyalty.
Rethinking the role of shopper insights
Researcher Michael Carlon suggests that restructuring shopper insights departments to align researchers by category and encourage collaboration between researchers within a category could strengthen shopper insight ROI for manufacturers and retailers.
The evolution of shopper marketing
In each era, the tools and data available drive the strategy for nuturing the shopper relationship. This article looks at how today's technology shapes shopper marketing strategy in new - and familiar - ways.

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Related Suppliers: Research Companies from the SourceBook

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Specialties

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Related Glossary Terms

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Related Events

NEXT GENERATION RETAIL SUMMIT 2014
May 6-8, 2014
The Next Generation Retail Summit 2014 will be held on May 6-8, at The Barton Creek Resort in Austin, Texas. For more information visit http://www.ngretailsummitus.com/.
MYSTERY SHOPPING PROVIDERS ASSOCIATION EUROPE CONFERENCE
May 27-29, 2014
The Mystery Shopping Providers Association will hold its annual Europe conference on May 27-29 at the Divani Apollon Hotel in Athens, Greece.

Related Discussion Topics

Informa Research Services
07/04/2013 by L Sampson
We need Shoppers ASAP...
07/04/2013 by L Sampson
eCRealShoppers Website?
08/07/2007 by Valeria Cesanelli
Re: Hispanic Mystery Shopping Firms
07/27/2007 by Adriana C. Rocha
Thank you very much!
07/25/2007 by Valeria Cesanelli

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Related Job Postings

Quantitative Research Director
Detroit, Michigan