Mystery Shopping Resources

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Where companies are failing at using social media for customer service

Ann Michaels & Associates conducted a mystery shopping study to examine 10 businesses in three markets to measure response times in social media venues (Facebook, Twitter and the "contact us" forms on the company Web sites) to examine how social media works as a means of customer service.

Getting the most from eye-tracking

Scott Young offers best practices for the use of eye-tracking and explores the various research applications of the methodology.

Mystery shopping in the Digital Age

Mystery Shopping Providers Association members reflect on how technology has impacted mystery shopping for the better.

PayPal nets payoff from using innovation games to understand the shopping experience

This article gives an overview of innovation games, using a case study with PayPal to illustrate how putting consumers in a game-like mind-set can drive idea generation.

Using competitor mystery shopping to evaluate your own SWOTs

The author discusses how mystery shopping competitors can help determine a company's own strengths, weaknesses, opportunities and threats.

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Related Articles

There are 87 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The many uses of mystery shopping

Mystery shopping programs can be used in several ways. This article discusses the many uses of mystery shopping, including preparing for and monitoring the competition, recognizing good employees and measuring training.

Shopping for shoppers

In addition to solid communication skills, mystery shoppers should also be passionate and thorough. The author offers these and other guidelines for selecting, deploying and retaining mystery shoppers.

Mystery shopping for the financial services industry — then and now

Marketing research is fairly new to the financial industry. This article discusses the history of mystery shopping, the first type of market research accepted by the banking industry, and provides several examples of how to use mystery shopping to increase sales and improve service.

Similar but different

Companies need customer satisfaction information in order to serve customers better both immediately and in the long run. In this article, customer satisfaction studies and customer service measurement studies, such as mystery shopping, are compared and contrasted.

Now more than ever

In a sluggish economy, companies look for efficient ways to obtain information, decrease travel costs, analyze competitors and fine-tune their business operations. This article discusses how mystery shopping can benefit a company, including helping it thrive in lean times.

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Related Suppliers: Mystery Shopping

Click on a category below to see companies specializing in the following related areas

Operational Audits
Audio Recorded Mystery Shops
Merchandising Audits
Employee Theft/Integerity Audits
Online Reporting
Incentive Based Shoping Programs
Competitor Mystery Shops
Price Audits
Merchandising Services

Conduct a detailed search of the entire Mystery Shopping directory.

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• In-Store Research
• Mystery Shopping
• Service Quality Measurement
• Shopper Insights

Conduct a detailed search of the entire Researcher SourceBook directory