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Mystery Shopping Resources

We've grouped together all the information our site contains on mystery shopping to help you quickly and easily find related articles, mystery shopping companies, events, jobs, associations, glossary definitions and more.

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Tags: | In-Store Research | Mystery Shopping | Service Quality Measurement (SQM)

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
In Case You Missed It... August 2014
News and notes on marketing and research: health care goes digital; dollar store popularity.
Tips on measuring crucial social factors in new product research
Briana Brownell explores the roles that our families, friends and other groups play in our choices of and relationships with the products and services we consume.
Shopper marketing in 2020
Sarah Gleason looks at the evolving nature of the shopper marketing function and outlines a future filled with challenges and opportunities.
5 marketing trends and how MR must respond
Insights in Marketing LLC conducted research on research to create a list of potential MR trends for 2014. The author outlines five predicted industry trends and discusses how researchers can make the most of them.

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Related Articles

There are 117 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Mystery shopping develops new image
After speaking with several mystery shopping veterans, Tom Quirk addresses the need to establish global standards to provide global consistency.
Overcome these common hazards to seize their potential
This article explains to how effectively execute a mixed-method market research project and avoid having the many facets end up as little more than disparate parts of an incomplete whole.
Trade Talk: Mystery shopping association never rests
Quirk's Editor Joseph Rydholm chats with Mark Michelson, president of the Mystery Shopping Providers Association, to catch up on the goings-in the mystery shopping realm of research.
Sell vs. Sale: How businesses can stay alive alongside tech-enabled shoppers
This article addresses the phenomenon of showrooming. The author uses several real-world examples to suggest that a stronger selling attitude on the part of sales floor associates can help compete with the draw of in-store mobile shopping and price-checking.
In Case You Missed It... December 2010
News and notes on marketing and research: 2010 holiday trends; feelings on social networking; Gap's crowdscourcing gaffe

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Related Suppliers: Research Companies from the SourceBook

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Related Discussion Topics

Informa Research Services
07/04/2013 by L Sampson
We need Shoppers ASAP...
07/04/2013 by L Sampson
eCRealShoppers Website?
08/07/2007 by Valeria Cesanelli
Re: Hispanic Mystery Shopping Firms
07/27/2007 by Adriana C. Rocha
Thank you very much!
07/25/2007 by Valeria Cesanelli

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