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Mystery Shopping Resources

We've grouped together all the information our site contains on mystery shopping to help you quickly and easily find related articles, mystery shopping companies, events, jobs, associations, glossary definitions and more.

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Tags: | In-Store Research | Mystery Shopping | Service Quality Measurement (SQM)

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
In Case You Missed It... August 2014
News and notes on marketing and research: health care goes digital; dollar store popularity.
Tips on measuring crucial social factors in new product research
Briana Brownell explores the roles that our families, friends and other groups play in our choices of and relationships with the products and services we consume.
Shopper marketing in 2020
Sarah Gleason looks at the evolving nature of the shopper marketing function and outlines a future filled with challenges and opportunities.
5 marketing trends and how MR must respond
Insights in Marketing LLC conducted research on research to create a list of potential MR trends for 2014. The author outlines five predicted industry trends and discusses how researchers can make the most of them.

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Related Articles

There are 117 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Up close and personal
Quirk's Editor Joseph Rydholm interviews researcher Allison Cohen to understand the intimacy benefits of face-to-face, on-site and one-on-one research techniques.
In Case You Missed It... August 2014
News and notes on marketing and research: health care goes digital; dollar store popularity.
Using mystery shopping for discrimination and sales practices monitoring
As mystery shopping has evolved from its roots as an evaluator of retail conditions, companies have used the method for a variety of uses. This article discusses mystery shopping as a tool for monitoring discrimination in sales practices.
In Case You Missed It... July 2011
News and notes on marketing and research: A look at daily deals; cord-cutting phenomenon; barcode scanning for easier shopping
Taking the mystery out of patient satisfaction
Done properly, a mystery patient program can help a practice identify what it’s doing right and which areas need improvement or could benefit from further staff training. This article discusses using mystery shopping to research patient satisfaction.

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Related Discussion Topics

Informa Research Services
07/04/2013 by L Sampson
We need Shoppers ASAP...
07/04/2013 by L Sampson
eCRealShoppers Website?
08/07/2007 by Valeria Cesanelli
Re: Hispanic Mystery Shopping Firms
07/27/2007 by Adriana C. Rocha
Thank you very much!
07/25/2007 by Valeria Cesanelli

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