Mystery Shopping Resources

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitatively Speaking: The irreplaceable on-site ethnographer

Online qualitative is growing in popularity, the author admits, but sometimes there’s no substitute for actually being there.

How the shopper is changing the retail and research landscape

The authors spoke to practitioners from Clorox, PepsiCo and WhiteWave Foods to investigate the current and future state of the shopper insights function.

Winning at retail with virtual shopping research

The author explains how virtual shopping research works, outlines where it’s most effective and provides best practices for its use.

How CiCi’s Pizza used mystery shopping to set company-wide standards/evaluation metrics

CiCi’s Pizza commissioned a mystery shopping study to identify ways employees could help guests feel welcome and establish corporate standards by which performance could be measured - including know-your-name service and satisfying special requests.

Detecting and eliminating racial profiling and unfair sales practices in consumer lending

Unfair treatment and inappropriate sales in financial institutions often negatively impact minorities and those less knowledgeable about financial products. Market research can help banks guarantee fair treatment of minority and non-minority consumers applying for credit and also help ensure sound sales and service practices to improve the consumers’ ability to make appropriate decisions.

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Related Articles

There are 57 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Built well to work well

The various groups within a company that will be using a mystery shopping program must agree on many things at the outset, such as what the program will measure, how the information will be used and how the program will be organized. Only then can all parties benefit from the process and get the most from what can be an expensive and labor-intensive exercise.

Evaluating customer service over the telephone

Shopper studies usually involve in-person visits. However, when a prospective customer is looking for a new bank, or an auto parts store at which to buy an accessory, or even a restaurant at which to dine that evening, the decision is often made from the telephone conversation. This article explores potential applications of telephone shopper studies to provide information about this aspect of service.

How to get the most from your mystery shopping provider

Mystery shopping is being used more than ever before, in the United States and abroad. This article discusses two factors critical to a mystery shopping program’s success: choosing a suitable provider and laying the right foundation in the setup stage.

Similar but different

Mystery shopping can play a key role in the assessment of customer satisfaction levels in an organization. This article discusses mystery shopping, including what it can do for an organization and the mystery shopper’s perspective.

Now more than ever

In a sluggish economy, companies look for efficient ways to obtain information, decrease travel costs, analyze competitors and fine-tune their business operations. This article discusses how mystery shopping can benefit a company, including helping it thrive in lean times.

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Related Suppliers: Mystery Shopping

Click on a category below to see companies specializing in the following related areas

Online Reporting
Operational Audits
Merchandising Services
Audio Recorded Mystery Shops
Incentive Based Shoping Programs
Merchandising Audits
Competitor Mystery Shops
Employee Theft/Integerity Audits
Price Audits

Conduct a detailed search of the entire Mystery Shopping directory.

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• In-Store Research
• Mystery Shopping
• Service Quality Measurement

Conduct a detailed search of the entire Researcher SourceBook directory