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Mystery Shopping Resources

We've grouped together all the information our site contains on mystery shopping to help you quickly and easily find related articles, mystery shopping companies, events, jobs, associations, glossary definitions and more.

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Tags: | In-Store Research | Mystery Shopping | Service Quality Measurement (SQM)

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
How improvements in eye-tracking technology have improved the method’s deliverables
From its uncomfortable beginnings 60 years ago, eye-tracking has evolved into an effective way for researchers to see through the shopper’s eyes
How to improve tracking studies and deliver real-world marketing decisions
The author provides tips for brands looking to improve the consistency of tracking studies and deliver value in the form of real-world marketing decisions.
Quant+qual MR methods help increase the use of organic pesticides
Three groups working to protect the waters in and around Washington’s Puget Sound used shopper research to measure the effectiveness of POS materials aimed at persuading homeowners to select less-toxic pesticide options.
Queue Bits: Consumers will pay a premium for innovation
Marketing research and insights news and information. This issue's keywords: innovation; Pinterest; newspaper circulation revenues; B2C social media; Asian-Americans

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Related Articles

There are 141 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Mystery shopping takes a giant leap forward
Using a personal anecdote as an example, Quirk's Publisher Tom Quirk explains why mystery shopping is an excellent way for companies to measure and improve customer service.
The best mystery shopping programs have both operational and strategic value
The various groups within a company that will be using a mystery shopping program must agree on many things at the outset, such as what the program will measure, how the information will be used and how the program will be organized. Only then can all parties benefit from the process and get the most from what can be an expensive and labor-intensive exercise.
How CiCi’s Pizza used mystery shopping to set company-wide standards/evaluation metrics
CiCi’s Pizza commissioned a mystery shopping study to identify ways employees could help guests feel welcome and establish corporate standards by which performance could be measured - including know-your-name service and satisfying special requests.
Trade Talk: Mystery shopping association never rests
Quirk's Editor Joseph Rydholm chats with Mark Michelson, president of the Mystery Shopping Providers Association, to catch up on the goings-in the mystery shopping realm of research.
Qualitatively Speaking: The irreplaceable on-site ethnographer
Online qualitative is growing in popularity, the author admits, but sometimes there’s no substitute for actually being there.

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Related Discussion Topics

Informa Research Services
07/04/2013 by L Sampson
We need Shoppers ASAP...
07/04/2013 by L Sampson
eCRealShoppers Website?
08/07/2007 by Valeria Cesanelli
Re: Hispanic Mystery Shopping Firms
07/27/2007 by Adriana C. Rocha
Thank you very much!
07/25/2007 by Valeria Cesanelli

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Related Job Postings

VP, Mystery Shopping