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Name Development Marketing Research

We've grouped together all the information our site contains on name development research (naming research) to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

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Tags: | Name Development | Name Research

 

Related Articles

There are 11 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using qualitative research to help name new products
An overview of the ways qualitative research can help the name generation process. Tips are presented for dealing with pronunciation issues, winnowing the list of candidates, and testing the final list of most promising options.
Trade Talk: Brand names offer emotional and psychological benefits
This article discusses the insights regarding brand names discovered by DDB Needham Worldwide as a result of its annual Life Style study.
Testing product names
Name function tests aren’t really about names but the effect of the name on the consumer’s expectations of the product. This article—an excerpt from a chapter in the book Making Names—discusses using adjectival analysis to compare consumers’ expectations of a product with one name versus expectations of the same product with another name.
Research encourages a comprehensive redesign of Blue Nun packaging
After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.
Using tachistoscope, semantic differential and preference tests in package design assessment
Taken from the book Handbook of Package Design Research, this article discusses a research methodology that measures consumer response to test package/label designs in terms of three decision criteria: impact, imagery, and preference.

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