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Name Development Marketing Research

We've grouped together all the information our site contains on name development research (naming research) to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

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Tags: | Name Development | Name Research

 

Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

How research helped develop the USPS’s Sample Showcase program
In an era when the e-mail in-box is seemingly king, the USPS used qualitative research to help bring some excitement back to postal mail with a new product sampling program.

Related Articles

There are 11 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How research helped develop the USPS’s Sample Showcase program
In an era when the e-mail in-box is seemingly king, the USPS used qualitative research to help bring some excitement back to postal mail with a new product sampling program.
Using qualitative research to help name new products
An overview of the ways qualitative research can help the name generation process. Tips are presented for dealing with pronunciation issues, winnowing the list of candidates, and testing the final list of most promising options.
Would a Fartfull by any other name smell as sweet?
The authors argue for a formalized name-generation process, rather than a seat-of-the-pants approach, and make the case that consumer involvement in the process, via marketing research, will greatly improve the chances of developing a great name.
In Case You Missed It... December 2009
News and notes on marketing and research: Vegemite's name flop; the click-through measurement; Asda's consumer panel
Testing product names
Name function tests aren’t really about names but the effect of the name on the consumer’s expectations of the product. This article—an excerpt from a chapter in the book Making Names—discusses using adjectival analysis to compare consumers’ expectations of a product with one name versus expectations of the same product with another name.

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Strategic Brand Director (Brand Development)
Los Angeles, California