Conducting Market Research With Non-Profits

We've grouped together all the information our site contains on non-profit marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Ad agency uses Web-based qualitative with teens to help develop public-service campaign: The authors used online qualitative research to test several facets of a proposed public-service campaign aimed at getting teens to stop using the phrase “That’s so gay.” Respondents created and posted photo-journals, evaluated potential celebrity spokespeople, reacted to ad concepts and offered insights on how to motivate teens without coming across as preachy.
High-tech sacrifices surge in Lent '09
Research-on-research helps American Cancer Society assess the best modes for an ongoing study: The American Cancer Society tested three different modes - paper-only, paper-Web and Web-only - to analyze the viability of using the Web to conduct its ongoing survey of volunteers. Rather than going online for the sake of it, the authors urge nonprofit groups to instead focus on the basics of good survey methodology.
In Case You Missed It... January 2009: News and notes on marketing and research: mystery shopping churches; tech-savvy families; Reckitt Benckiser
Trade Talk: Looking for bright spots among the gloom: A quick search of holiday-related news found a few reasons for hope (consumers say they plan to give more to charity this year) along with indications that even the very rich are feeling the need to cut back on their spending.

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There are 19 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Here's looking at you, kid: Keep America Beautiful used one-on-one interviews with consumers from a wide variety of backgrounds to test a new advertisement concept featuring baby surrounded by mounds of garbage.
Money well spent: United Way of Minneapolis conducted phone interviews before and after a paid advertising campaign to see if the advertising campaign was worthwhile.
Minting a new Mint: Mint Museum of Art used focus groups and mailed questionnaires to measure awareness, usage and attitudes toward the existing museum and a proposed new museum. The information was used to guide marketing of both the old and new museums.
Dialing for dollars: To pre-test the effectiveness of a mail campaign to renew lapsed members, a Phoenix-area PBS station, KAET-TV, gathered feedback from groups of lapsed KAET members by using MACH 2, a dial response system. Via hand-held controllers, each individual responded to two mail pieces. The sessions finished with a focus group to elicit more open-ended responses
For art's sake: Two North Carolina arts councils used a phone survey and focus groups to better understand community and audience.

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Related Associations

ESOMAR

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Related Events

MRA FALL CONFERENCE: November 10-12, 2010; The Marketing Research Association will hold its annual fall education conference on November 10-12 at Walt Disney World in Orlando, Fla.