Conducting Market Research With Non-Profits

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... June 2010: News and notes on marketing research: anti-drinking advertising can backfire; Florida law enforcement using focus groups to solve cold cases; writing hotel reviews
Ad agency uses Web-based qualitative with teens to help develop public-service campaign: The authors used online qualitative research to test several facets of a proposed public-service campaign aimed at getting teens to stop using the phrase “That’s so gay.” Respondents created and posted photo-journals, evaluated potential celebrity spokespeople, reacted to ad concepts and offered insights on how to motivate teens without coming across as preachy.
High-tech sacrifices surge in Lent '09
Research-on-research helps American Cancer Society assess the best modes for an ongoing study: The American Cancer Society tested three different modes - paper-only, paper-Web and Web-only - to analyze the viability of using the Web to conduct its ongoing survey of volunteers. Rather than going online for the sake of it, the authors urge nonprofit groups to instead focus on the basics of good survey methodology.
In Case You Missed It... January 2009: News and notes on marketing and research: mystery shopping churches; tech-savvy families; Reckitt Benckiser

See more articles on this topic

There are 19 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Fed up with focus groups?: Citing examples from museums to Hispanic women shoppers, the author explores how ethnography can uncover insights that other forms of qualitative can’t.
For art's sake: Two North Carolina arts councils used a phone survey and focus groups to better understand community and audience.
Minting a new Mint: Mint Museum of Art used focus groups and mailed questionnaires to measure awareness, usage and attitudes toward the existing museum and a proposed new museum. The information was used to guide marketing of both the old and new museums.
Measuring sponsor longevity using survival analysis: Many enterprises depend on long-term relationships with clients who send regular payments. In its efforts to obtain and retain donors, Compassion International used survival analysis to determine how long a typical sponsorship lasts.
Bilingual, bicultural and more: The author profiles Hispanic teens, based on her experience researching them, and offers their outlooks on food, language, media and technology.