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Conducting Market Research With Non-Profits

We've grouped together all the information our site contains on non-profit marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific not-for-profit-relaated category below.

Tags: | Arts and Culture | Association Membership Studies | Associations | Non-Profit/Fund Raising
| Religion/Churches

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How a lack of money turned me into an innovative researcher
Ethnography, a DIY community and turning a survey into a virtual press conference were just some of ways one in-house research team overcame budget limitations to generate valuable insights.
How to design research for public release
Planning on using survey findings as fodder for a press release? Take these tips into consideration to make sure the information has impact, relevance and longevity.
How to conduct values research in a qualitative setting
The authors explore the use of ethnography to understand consumer values, using a research project on TV news as an example of how values can affect product and service choices.
A look at consistency in global non-probabilistic online samples
The authors examine results from a consistency analysis conducted in 13 countries with samples from 10 panel companies to highlight differences in data quality.
Trade Talk: Pray it, don't say it
Quirk's Editor Joe Rydholm looks at how the public reponds to athletes who include religion in their pre-, during- and post-game activities.

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Related Articles

There are 33 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

PBS station tests direct mail pieces with dial response measurement system
To pre-test the effectiveness of a mail campaign to renew lapsed members, a Phoenix-area PBS station, KAET-TV, gathered feedback from groups of lapsed KAET members by using MACH 2, a dial response system. Via hand-held controllers, each individual responded to two mail pieces. The sessions finished with a focus group to elicit more open-ended responses
Data Use: Measuring sponsor longevity using survival analysis
Many enterprises depend on long-term relationships with clients who send regular payments. In its efforts to obtain and retain donors, Compassion International used survival analysis to determine how long a typical sponsorship lasts.
High-tech sacrifices surge in Lent '09
Perception Analyzers aid development of ad campaign for prenatal care programs
AIDS Institute used focus groups and Perception Analyzers in its development of a multimedia campaign to convince more women to get prenatal care.
The Auto Club of New York turns to mail survey for customer feedback
The Auto Club of New York (ACNY) surveyed 2,500 of its 1.1 million members via mail to obtain feedback on service quality and to provide an evaluation to management. The research helped ACNY prioritize quality improvement programs and allocate resources.

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Related Discussion Topics

How to acquire new members for free and collect donations?
05/10/2011 by Andrea M. DeBerry

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