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Conducting Market Research With Non-Profits

We've grouped together all the information our site contains on non-profit marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific not-for-profit-relaated category below.

Tags: | Arts and Culture | Association Membership Studies | Associations | Non-Profit/Fund Raising
| Religion/Churches


Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Familiarity breeds contempt? A study of positive bias in online communities
Many researchers are concerned that ongoing, long-term interaction between consumers and brands causes heightened brand awareness and affinity among an engaged and informed sample. This article addresses whether engagement leads to positive bias, based on research from Communispace.
Trade Talk: Pray it, don't say it
Quirk's Editor Joe Rydholm looks at how the public reponds to athletes who include religion in their pre-, during- and post-game activities.
A look at consistency in global non-probabilistic online samples
The authors examine results from a consistency analysis conducted in 13 countries with samples from 10 panel companies to highlight differences in data quality.
How to conduct values research in a qualitative setting
The authors explore the use of ethnography to understand consumer values, using a research project on TV news as an example of how values can affect product and service choices.
How a lack of money turned me into an innovative researcher
Ethnography, a DIY community and turning a survey into a virtual press conference were just some of ways one in-house research team overcame budget limitations to generate valuable insights.

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Related Articles

There are 35 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Quest research pays off for United Way
In the past, marketing research was too expensive for many United Way organizations. But all that has changed, thanks to a new research program called Quest. By utilizing innovative survey techniques and technology, Quest allows United Way organizations to improve communications, identify key services and improve fundraising easily and inexpensively.
Research aids in growth, success of church
Wooddale Church in Eden Prairie, Minn., is proof that market research and a desire to be consumer-driven have a place in religion.
Tracking study shows pork ads effective
The National Pork Producers Council has gone "hog wild" with excitement over the research findings of its 1987 national television advertising campaign, "Pork. The Other White Meat." A series of telephone surveys have shown that the advertisements have been extremely effective in increasing consumer knowledge and positive associations with pork.
Symphony tunes into research
The Jacksonville Symphony Orchestra completed a series of focus groups and a telephone survey to determine how it might increase its ticket sales. The key issues addressed in the focus groups were quantified in the telephone interviews.
Trade Talk: Brand names offer emotional and psychological benefits
This article discusses the insights regarding brand names discovered by DDB Needham Worldwide as a result of its annual Life Style study.

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Related Discussion Topics

Donations for Watchtower magazine
09/29/2015 by Alex Hales
How to acquire new members for free and collect donations?
05/10/2011 by Andrea M. DeBerry

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