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Conducting Market Research With Non-Profits

We've grouped together all the information our site contains on non-profit marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific not-for-profit-relaated category below.

Tags: | Arts and Culture | Association Membership Studies | Associations | Non-Profit/Fund Raising
| Religion/Churches

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

The A-B-4Cs of winning advertising
James Forr examined 113 iconic or award-winning ad campaigns and developed a model for marketers to draw upon to craft their own memorable efforts.
How will Americans spend their money this holiday season?
With the 2014 holiday season right around the corner, the author discusses how Americans are planning to shop for the holidays according to household income and the generation to which they belong.
How a lack of money turned me into an innovative researcher
Ethnography, a DIY community and turning a survey into a virtual press conference were just some of ways one in-house research team overcame budget limitations to generate valuable insights.
How to design research for public release
Planning on using survey findings as fodder for a press release? Take these tips into consideration to make sure the information has impact, relevance and longevity.
How to conduct values research in a qualitative setting
The authors explore the use of ethnography to understand consumer values, using a research project on TV news as an example of how values can affect product and service choices.

See more articles on this topic

Related Articles

There are 35 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Focus groups, phone survey give North Carolina arts councils valuable audience information
Two North Carolina arts councils used a phone survey and focus groups to better understand community and audience.
Charlotte art museum uses research to light path into 21st century
Mint Museum of Art used focus groups and mailed questionnaires to measure awareness, usage and attitudes toward the existing museum and a proposed new museum. The information was used to guide marketing of both the old and new museums.
Satisfaction research puts Twin Cities United Ways in touch with their core donors
The Twin Cities United Ways used a print survey to investigate customer satisfaction among three core segments: employees of large corporations who contribute through workplace donation programs, volunteers and agencies. The research has provided valuable donor information.
How to design research for public release
Planning on using survey findings as fodder for a press release? Take these tips into consideration to make sure the information has impact, relevance and longevity.
How will Americans spend their money this holiday season?
With the 2014 holiday season right around the corner, the author discusses how Americans are planning to shop for the holidays according to household income and the generation to which they belong.

See more articles on this topic

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Related Events

WEBINAR: QUICK READ RESEARCH - ENABLING TEAMS TO RAPIDLY ANSWER KEY BUSINESS QUESTIONS
April 22 at noon EDT, 2015
GutCheck will host a complimentary one-hour Webinar, themed 'Quick Read Research - Enabling Teams to Rapidly Answer Key Business Questions' on April 22 at noon EDT.

Related Discussion Topics

How to acquire new members for free and collect donations?
05/10/2011 by Andrea M. DeBerry

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