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One-on-One Interviewing

We've grouped together all the information our site contains on one-on-one Interviewing (depth interviews) to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

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Tags: | Executive Interviewing | Focus Group Moderating | One-on-One (Depth) Interviews
| Psychological / Emotion Research | Qualitative Research | Qualitative-Online
| Spec Writing-CAPI | Transcription Services

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Monrovia dug deep with gardeners to find out how to establish a bond with them
In-person and digital ethnographies were just two of the research methods plant-grower Monrovia used to get at the root of gardeners’ habits and preferences.
Q&A: Why researchers need to embrace change and drive innovation
An interview with Joan Lewis, a market research consultant and former Procter & Gamble senior vice president and officer of global consumer and market knowledge, discussing changes in marketing research techniques and her focus on driving innovation within the industry.
Quant+qual MR methods help increase the use of organic pesticides
Three groups working to protect the waters in and around Washington’s Puget Sound used shopper research to measure the effectiveness of POS materials aimed at persuading homeowners to select less-toxic pesticide options.

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Related Articles

There are 1125 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Translating 'researcher-speak' into 'executive-ese'
To best communicate survey findings to the executives who must act on them, researchers must use the language of decisions. By presenting information that is integrated, simplified and focused upon the issue at hand, they will help their internal clients act decisively and also improve the standing of the research function within their organization.
Student research teams: better than the real thing
Marketing research students are a valuable resource. This article discusses using student research teams, including advantages, disadvantages, process, rules and rewards.
A guide to adding digital collage to your qualitative research
In taking the collage process digital, researchers can save time and money and ease the burden on focus group participants by giving them simple tools to bypass the glue sticks and magazine images.
Qualitatively Speaking: Getting great insights from kids in focus groups
While it can sometimes be difficult to get kids to speak up during qualitative research, there are approaches moderators can use to draw them out. These techniques include assigning short, pre-session homework tasks, knowing how to use the word "why" to your advantage and getting kids to show you how they would "sell" the product to a best friend.
Research on new financial services product shows that laddering can be conducted online
Chase used online laddering drills as part of its quantitative and qualitative research for a new financial product.

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Related Events

ESOMAR ANNUAL CONGRESS 2015
September 27-30, 2015
ESOMAR will hold its annual congress on September 27-30 in Dublin.

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