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One-on-One Interviewing

We've grouped together all the information our site contains on one-on-one Interviewing (depth interviews) to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

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Tags: | Executive Interviewing | Focus Group Moderating | One-on-One (Depth) Interviews
| Psychological / Emotion Research | Qualitative Research | Qualitative-Online
| Spec Writing-CAPI | Transcription Services

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
By The Numbers: Does aspirational answering affect Chinese data quality?
A look at findings from experiments designed to gauge the impact of Chinese respondents who may be answering brand-related questions with brands they would like to use rather than those they actually do.
Embracing the next technological paradigm shift
Google Consumer Surveys’ Jon Sadow urges researchers to rethink their ideas around and definition of mobile research, to avoid repeating the kind of foot-dragging that accompanied the advent of online research.
How mobile qualitative research helped Mondelez Canada find the right aisle for Potato Thins
Findings from an in-store shopping exercise allowed Mondelez Canada to validate its own theories on where to stock a new savory snack line.

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Related Articles

There are 1075 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Quite the double-header
A report on how the Minnesota Twins use marketing research.
Managing the impact of personnel on international research projects
How to manage the effects of personnel changes and other research company-based factors on an international research project.
War Stories June 2012
True-life tales in marketing research.
From the Publisher December 1991: Proper planning essential
This evergreen article stresses the importance of careful and proper planning for focus groups and outlines the steps necessary to prepare for a successful project.
Focus group listening and hearing
To help minimize listening biases and maximize the learning from a focus group study, the author suggests three strategies for clients working with moderators.

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