One-on-One Interviewing

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How CiCi’s Pizza used mystery shopping to set company-wide standards/evaluation metrics: CiCi’s Pizza commissioned a mystery shopping study to identify ways employees could help guests feel welcome and establish corporate standards by which performance could be measured - including know-your-name service and satisfying special requests.
In Case You Missed It... March 2010: News and notes on marketing research: what Twitter reveals about mood and food; Domino's pizza revamp; Alice.com online storefronts
Qualitatively Speaking: Mining LinkedIn for B2B interview leads: Using the tips detailed here, researchers can harness a few of LinkedIn’s lesser-known capabilities to mine for quality prospects for in-depth B2B interviews.
Trade Talk: New-product survey plumbs consumer mind-sets: A look into the top products of 2009 and what they can tell researchers about upcoming trends.
When using laddering in B2B research, target your probes effectively: Responding to an October Quirk’s article on using laddering in consumer research, the author adds her own insights on how to make laddering work in the B2B setting by adjusting the process to better meet a busy professional’s mind-set.

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There are 597 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The changing face of business-to- business qualitative research: While the goal of business-to-business research hasn’t changed, researchers are changing their qualitative research approaches. This article discusses trends in business-to-business qualitative research, including teleconferencing, conducting several one-on-one executive interviews and using interactive equipment in large-group research.
Blazing a trail together: Commercial research has evolved. So, too, has the study of human factors and ergonomics. While marketing research and usability engineering professionals often work in the same company on the same projects, they seldom do so together. This article discusses how marketing researchers and engineering professionals can start collaborating to blaze a trail together. Topics covered include commonalities of and distinctions between the two communities and reaching out and establishing a dialogue.
Telefocus technique "replaces" focus groups for firm's ad testing: Funk Seeds International, a worldwide seed operation headquartered in Bloomington, Ill., no longer gathers focus groups in a common location. As of three years ago, the company now connects all focus group participants through the telephone. The technique is cheaper and easier.
Q&A: Research in Europe '98: To obtain a sense of research in Europe this year, QMRR's West Coast ad rep interviewed principals of two European research firms: Manuel da Rocha, president of ACHAB Research, a Paris firm specializing in qualitative research with a focus on new product development and brand positioning, and G.H.P. Etienne, managing director of CBEM, a Brussels-based full-service research firm.
Igniting the Sunfire: Pontiac used qualitative research to develop advertising for the new Sunfire. Specifically, respondents created 20” x 20” collages prior to the focus group that reflect their relationship with their car.

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Related Glossary Terms

One-on-one: A qualitative research technique in which a professional moderator interviews (generally face-to-face) one participant in order to gain in-depth qualitative insight. Also called an in-depth interview (IDI) or diad.

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Related Associations

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING: March 16-18, 2010; RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on March 16-18 in Rockville, Md.
RIVA COURSE 501: FACILITATION - PRACTICAL TOOLS, TIPS AND TECHNIQUES: March 24-26, 2010; RIVA Training Institute will hold a course, themed 'Facilitation - Practical Tools, Tips, and Techniques,' on March 24-26 in Rockville, Md.

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