One-on-One Interviewing

We've grouped together all the information our site contains on one-on-one Interviewing (depth interviews) to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Narrow the one-on-one interviewing topic further by clicking on a specific category below.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Considerations when employing a market research online community: The author outlines some of the specific trade-offs (big vs. small, general vs. specific, pure vs. passionate) that researchers make in choosing to use market research online communities.
The road ahead for marketing and advertising research: A survey of ARF members sought to identify some of the necessary traits the industry needs to develop and maintain in order to thrive and also looked at the topics and trends coming down the pike.
How clear research objectives can lead a project to success: Defining research objectives at the beginning of a project can serve as a guiding light throughout the research process and help ensure that client needs are satisfied by asking the right questions to the right people the right way.
How to build brand and trust without a big budget: Trust is a key driver in selecting product and service providers, which is time-consuming to earn and easy to lose. Building trust among clients and consumers depends heavily on five main elements: benevolence/concern, reliability, competence, honesty and openness.
Innovation research: Stay centered with these three principles: Observation and follow-up interviews are at the core of successful innovation research, along with understanding what's required of a product; designing for individuals; and bettering offerings through usability testing.

See more articles on this topic

There are 597 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trends and developments in moment-to-moment research: This article is an update of a paper originally presented by Friea Crocker at the International Conference on Computer Assisted Survey Information Collection in December 1996 in San Antonio, Texas. This examination of trends and developments in moment-to-moment research includes a discussion of portable systems and diversified applications.
Are three heads (or more) better than one for moderating focus groups: Focus group methodology traditionally calls for a single moderator. This article examines the serial moderating technique, in which three to five moderators are employed for time intervals sufficient to cover major sections of the overall focus interview guide.
The art and science of effective qualitative interviews: To get the right results, you need the right tool. This article discusses in-depth interviews, including appropriateness, researcher selection, benefits and drawbacks, respondent recruitment, pricing and data analysis.
The people have spoken: Portland General Electric used usability tests and focus groups to make the company's power outage telephone reporting system more user-friendly.
Moving client/moderator communications into the 1990s: Historically, client observers have communicated with their moderator during a focus group session by sending a note into the group room by an employee of the focus group facility. This article discusses several reasons why this practice negatively affects client observers behind the one-way mirror as well as participants and the moderator in the group room. The author suggests alternate strategies for communication between the moderator and the client observers.

See more articles on this topic

Related Glossary Terms

One-on-one: A qualitative research technique in which a professional moderator interviews (generally face-to-face) one participant in order to gain in-depth qualitative insight. Also called an in-depth interview (IDI) or diad.

Search for more...

Related Associations

View all associations...

Related Events

ESOMAR ANNUAL CONGRESS: ODYSSEY 2010: September 12-15, 2010; ESOMAR will hold its annual congress, themed 'Odyssey 2010 - The Changing Face of Market Research,' on September 12-15 in Athens, Greece.
RIVA COURSE 303: ADVANCED MODERATING: September 20-22, 2010; RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on September 20-22 in Rockville, Md.

View more Related Events...