One-on-One Interviewing

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research

In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.

How P&G used agile research to keep up with consumers

The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.

More than an activity: How passive 'shopping' is changing the path to purchase

This article examines the digital qualitative work Communispace conducted with the Advertising Research Foundation to uncover and explore consumers' "unconscious" shopping behavior and discusses how online and offline influences contribute to brand perception.

The benefits of marrying two complementary research approaches

The author explores her company’s experiences with combining qualitative and quantitative methods, with the goal being to capitalize on the strengths of both types of research.

Thoughts on using the new online qualitative tools

A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.

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Related Articles

There are 1015 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Lessons to keep in mind when interviewing via Webcam

An early user of online qualitative tools offers his tips on conducting Webcam-based studies.

Serendipity happens: the element of surprise in qualitative research

This article discusses how focus groups can lead to fortuitous discoveries that transcend the research questions or goals originally planned. It includes suggestions for how to foster these serendipitous moments.

Qualitatively Speaking: What storytelling means for brands and their customers

The author asserts that by listening to and analyzing the stories customers tell - and how they tell them - companies can better position their brand to increase resonance, relevance and market share.

Qualitatively Speaking: Projectives set the stage for fresher consumer insights

Projective techniques like picture sorts and storytelling can help elicit in-depth feedback that goes beyond rational, top-of-mind answers.

Qualitatively Speaking: Virgins or veterans?

Most focus group facilities have respondent databases. This article discusses respondent databases, including when to use them and when to insist on recruiting from the general public.

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• Executive Interviewing
• Focus Group-Moderating
• One-on-One (Depth) Interviews
• Psychological/Emotion Research
• Qualitative Research
• Qualitative-Online
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