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One-on-One Interviewing

We've grouped together all the information our site contains on one-on-one Interviewing (depth interviews) to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

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Tags: | Executive Interviewing | Focus Group Moderating | One-on-One (Depth) Interviews
| Psychological / Emotion Research | Qualitative Research | Qualitative-Online
| Spec Writing-CAPI | Transcription Services

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
3 principles to maximize the value of qualitative research
Sarah Faulkner offers a trifecta of tips for helping qualitative do what qualitative does best.
From sex to shopping, study indicates a shift in today’s man
The author breaks down a study on today's man, providing readers with a look at how the modern day man thinks and communicates, and what that means to marketers.
Quant or qual, let’s go back to the basics
Research is more than procedures and computations. It's also a way of thinking. Kevin Gray provides steps for getting back to the basics of research quality.

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Related Articles

There are 1085 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The Gestalt approach to advertising research
This article points to ways that Gestalt psychology can inform the design of advertising-related qualitative research. This approach would stress the importance of the context surrounding the ad in the minds of the consumer and identify key elements that most affect the overall impression.
Q&A: Research in Mexico
An interview with Manuel Barberena, president of Mexico City-based research firm Pearson, on the state of research in his country.
Market research & measurement in Mexico: key guideposts
The marketing environment in Mexico has changed considerably since the late 1980s. Increased competition will require companies to launch sophisticated marketing strategies that will require primary market research. This article discusses how to conduct market research and measurement in Mexico, including using approaches that differ from those used in U.S. markets, cultural characteristics and timeliness.
Stiefel Laboratories hopes updated packaging will attract new users without alienating current consumers
Using customer surveys, Stiefel Laboratories discovered that some of its soap users purchased the product on impulse rather than on a doctor’s recommendation. With the goal of increasing these impulse buys, the tested two new potential packaging designs. Using a simulated store shelf planogram, researchers determined how quickly the Oilatum box was seen and how long respondents looked at it. Consumers then viewed the designs separately to determine the points on the packaging they noticed first, second, etc. The researchers used eye tracking and verbal interviews to collect data.
How to build brand and trust without a big budget
Trust is a key driver in selecting product and service providers, which is time-consuming to earn and easy to lose. Building trust among clients and consumers depends heavily on five main elements: benevolence/concern, reliability, competence, honesty and openness.

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Related Events

THE RESEARCH CLUB NETWORKING EVENT - MUNICH
October 22, 2014
The Research Club will host a free networking event on October 22 at the Kongress Bar, Munich, in conjunction with the Research & Results exhibition.
RIVA COURSE 303: ADVANCED MODERATING
October 27-29, 2014
RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on October 27-29 in Rockville, Md.

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