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One-on-One Interviewing

We've grouped together all the information our site contains on one-on-one Interviewing (depth interviews) to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

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Tags: | Executive Interviewing | Focus Group Moderating | One-on-One (Depth) Interviews
| Psychological / Emotion Research | Qualitative Research | Qualitative-Online
| Spec Writing-CAPI | Transcription Services

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
3 principles to maximize the value of qualitative research
Sarah Faulkner offers a trifecta of tips for helping qualitative do what qualitative does best.
From sex to shopping, study indicates a shift in today’s man
The author breaks down a study on today's man, providing readers with a look at how the modern day man thinks and communicates, and what that means to marketers.
Quant or qual, let’s go back to the basics
Research is more than procedures and computations. It's also a way of thinking. Kevin Gray provides steps for getting back to the basics of research quality.

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Related Articles

There are 1085 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.
Research shows risk of package redesign
General Foods completed a study to determine customer reactions to a proposed re-design of the packing for Crystal Light. The researchers used one-on-one interviews, followed by an individual simulated shopping experience in an environment where the participant could be observed through a one-way mirror. The final part of the interview included personifying Crystal Light, describing various attributes.
Tips for making your ethnographic-style interviews go more smoothly
The various kinds of on-site, ethnographic-style interviews, such as in-home or in-office visits, each come with their own sets of challenges. The authors outline these challenges and also offer solutions.
Qualitatively Speaking: Of bullies, friends and mice
Focus groups can be a relatively easy way to let employees from any area of a company hear firsthand how customers feel. If employees have never observed focus groups, a little preparation will help them understand the process and let them come away from the sessions having learned about their own business. This article offers simple guidelines to follow when inviting first-time viewers to observe focus groups.
Tips on controlling focus group crosstalk
This article provides recommendations for controlling crosstalk in focus groups. Crosstalk happens when more than one respondent speaks at a time, or when respondents interrupt each other, or when there is a constant background of secondary conversation going on while the main respondent is speaking.

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Related Events

RIVA COURSE 303: ADVANCED MODERATING
October 27-29, 2014
RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on October 27-29 in Rockville, Md.
RIVA COURSE 241: QUALITATIVE ANALYSIS AND REPORTING
November 3-5, 2014
RIVA Training Institute will hold a course, themed 'Qualitative Analysis and Reporting,' on November 3-5 in Rockville, Md.

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