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Canvs Webinar: Empathetic Change Management: How One Company Is On Pace To Save Thousands of Hours This Year Through AI Automation
Canvs held a webinar titled, 'Empathetic Change Management: How One Company Is On Pace To Save Thousands of Hours This Year Through AI Automation,' on May 26, 2021.
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Inclusive approach to transport safety: How one agency was able to make an impact on the safety of autonomous vehicles
Lacuna Agency is the winner of the 2024 Groundbreaking Research Project award. This award acknowledges the effectiveness, creativity and innovation in a marketing research project that took a new or innovative approach.
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Focus groups on the Internet: an interesting idea but not a good one
The rapid growth and increased popularity of the Internet have created a new avenue for researchers to reach consumers. However, not all types of research are viable online. This article discusses how and why the Internet is not a viable method for conducting focus groups.
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‘One more squeeze left’
Survey responses show researchers, as always, resilient and creative in the face of daily challenges
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One moderator’s confession: What I get out of every project
Veteran moderator Paul Tuchman explores the connecting power of the qualitative process.
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One voice: The benefits of getting your sales team behind a unified message
The author emphasizes the importance of clear, consistent communication in business and details how to create strong, unified company messaging.
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One firm’s search for representative black households
When a government agency asked the author’s firm to locate communities in which to conduct focus groups with black households, it turned out to be a very involved process. The article details how the firm narrowed the list of possible communities from thousands to six.
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One researcher says enough's enough
Editor’s note: Ron Sellers is founder of Phoenix-based Grey Matter Research LLC. After nearly a quarter-century in the research business, I have finally come to two very important conclusions: 1) I can’t do it all; 2) That’s okay. You see, ...
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How one company found ways to innovate in the midst of reorganization
In the midst of a massive reorganization process, one company found a way to use brainstorming techniques to develop new product ideas.
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How one research agency navigated the challenges of automation
Many companies are still deciding how to use the AI services available. This article will explain the journey Illuminas took to best implement AI to improve automation and innovation.
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No: One simple word for your best research results
The author looks at how the marketing research industry can adapt to the new paradigm of fast, interactive studies.
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How one AAA club has made its NPS data actionable across the organization
Using a case study involving AAA of Northern California, Nevada and Utah, the authors explore the value of an integrated approach to measuring the customer experience.