One-on-One Interviewing

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research

In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.

How P&G used agile research to keep up with consumers

The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.

More than an activity: How passive 'shopping' is changing the path to purchase

This article examines the digital qualitative work Communispace conducted with the Advertising Research Foundation to uncover and explore consumers' "unconscious" shopping behavior and discusses how online and offline influences contribute to brand perception.

The benefits of marrying two complementary research approaches

The author explores her company’s experiences with combining qualitative and quantitative methods, with the goal being to capitalize on the strengths of both types of research.

Thoughts on using the new online qualitative tools

A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.

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Related Articles

There are 1015 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Label research spices sales of Henri's dressings

Henri's Food Products conducted focus groups to determine which redesigned packaging labels might help address the declining sales of its reduced calorie salad dressings. Henri's also distributed a sales brochure for grocery buyers admitting its previous labeling mistakes and comparing the old label to the Edsel.

Genuinely loyal

General Motors (GM) conducted a multi-phase study of dealership loyalty in the automotive parts aftermarket to determine why customers choose to purchase from GM Service Parts Operations (SPO) and its competition, the results of which were used to develop a set of loyalty questions to help SPO monitor service and maintain dealer loyalty.

Is computer-aided interviewing for you?

While many research companies are now using computer-aided interviewing, many buyers are not taking advantage of the service. This article explores computer-aided interviewing, including why buyers neither request nor desire to take advantage of this technology.

In Case You Missed It... May 2009

News and notes on marketing and research: Burger King upgrades broiler and menu; online couponing increases; tween girl myths debunked

Get creative: Seven solutions to improve usability studies

This article outlines how seven research methodologies not traditionally employed in user experience research can improve usability studies.

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Specialties

• Executive Interviewing
• Focus Group-Moderating
• One-on-One (Depth) Interviews
• Psychological/Emotion Research
• Qualitative Research
• Qualitative-Online
• Transcription Services

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