One-on-One Interviewing

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A revised paradigm for Hispanic acculturation

To effectively understand Hispanic consumers, you must go beyond language and incorporate a range of cultural influences, the authors argue.

Conducting ethnographic research with Hispanic consumers

Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.

How qualitative research helped AARP reach a new audience with its LifeTuner site

Uncertain of how prominently to brand a new site offering financial advice for 25-to-34-year-olds, AARP relied on one-on-one interviews for guidance.

In Case You Missed It... February 2012

News and notes on marketing and marketing research: Cash vs. credit; QR code shortcomings

Qualitatively Speaking: The irreplaceable on-site ethnographer

Online qualitative is growing in popularity, the author admits, but sometimes there’s no substitute for actually being there.

See more articles on this topic

Related Articles

There are 686 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Continuous marketing research education benefits the entire industry

The author, whose organization provides training in marketing research, outlines the many options that researchers have for keeping their skills up to date, from podcasts and Webcasts to distance learning and professional certification programs.

The big picture

The Maryland State Lottery used quantitative, qualitative and anecdotal data to develop a branding and positioning ad campaign for a multi-state, mega-jackpot lottery game available to Maryland residents.

Conjoint analysis valuable in business-to-business research

Conjoint analysis is popular in consumer marketing research. This article discusses conjoint analysis, a sophisticated form of trade-off analysis found to be particularly effective in studies involving product development strategies that are technical.

Research helps Boy Scouts of America communicate an active, adventurous image

Boy Scouts of America used focus groups with former Cub Scouts and their mothers, along with ongoing tracking research, in the development of a marketing campaign that would increase awareness that Boy Scouting is an activity-oriented program that differs in many respects from Cub Scouting.

Linking a brand's equity to its identity

Brand equity is a hot topic in marketing research. This article deals with the qualitative aspect of brand equity, the brand's identity.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Executive Interviewing
• Focus Group-Moderating
• One-on-One (Depth) Interviews
• Psychological/Emotion Research
• Qualitative Research
• Transcription Services

Conduct a detailed search of the entire Researcher SourceBook directory