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Research Panels

We've grouped together all the information our site contains on research panels to help you quickly and easily find related panel companies, articles, events, jobs, associations, glossary definitions and more.

Narrow the panel research topic further by clicking on a specific category below.

Tags: Crowdsourcing | Omnibus Research | Omnibus Surveys-Consumers | Omnibus Surveys-Ethnic Mrkts
| Panels-Diary | Panels-Mail | Panels-Online | Panels-Telephone | Syndicated Research

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
12 strategies for keeping your Gen Z community engaged
The CMO of FashionPlaytes on the right – and wrong – ways to approach, interact with and learn from the pre-Millennial generation.
5 lessons learned from running a multigenerational panel
A research-on-research look at what happens when you create and manage a community of Millennial, Gen X and Boomer participants.
Overcoming the obstacles to effective B2B panel research
Pete Cape offers thoughts on the differences between consumer and B2B research and looks at some of the issues involved in researching B2B respondents online.
By the Numbers: 10 online sample integrity tips
From inspecting IP and e-mail addresses to post-survey telephone interviews, here are strategies for analyzing the quality of online survey samples.

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Related Articles

There are 172 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

More than an activity: How passive 'shopping' is changing the path to purchase
This article examines the digital qualitative work Communispace conducted with the Advertising Research Foundation to uncover and explore consumers' "unconscious" shopping behavior and discusses how online and offline influences contribute to brand perception.
10 reasons why you should go mobile right now
The authors offer a mobile research manifesto, addressing some common complaints against mobile and outlining the many factors in its favor.
A test of seven panels measured the impact of three problem respondent types
Samples from seven panel providers were tested to determine the impact of problems such as multiple survey registrations and speeders. Among the findings, the study found that the answers and opinions of speeders and hyperactives did not vary significantly from those of other respondents.
Thoughts on how to address important questions about MROCs
As MROCs move from being a novelty to being an established, viable research option, the author examines topics such as community size, branded vs. unbranded and the effects of conditioning. He also looks at some potential developments on the horizon.
Syndicated survey monitors airline performance around the world
This article discusses the Global Airline Performance (GAP) study, a joint venture between P. Robert and Partners (PRP), a Swiss research firm, and the London-based Aviation Information and Research unit of IATA, the International Air Transport Association. The syndicated study uses a two-part survey to measure the opinions of air travelers on 22 airlines departing from 30 airports in North America, Europe and Asia. Each year, 240,000 passengers are interviewed. Depending on the airline routes being researched, the survey can be conducted in seven languages: English, French, Dutch, German, Swedish, Chinese or Japanese.

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Related Suppliers: Research Companies from the SourceBook

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Related Discussion Topics

Customer panel
06/05/2008 by Ian L. Straus

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