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Research Panels

We've grouped together all the information our site contains on research panels to help you quickly and easily find related panel companies, articles, events, jobs, associations, glossary definitions and more.

Narrow the panel research topic further by clicking on a specific category below.

Tags: Crowdsourcing | Omnibus Research | Omnibus Surveys-Consumers | Omnibus Surveys-Ethnic Mrkts
| Panels-Diary | Panels-Mail | Panels-Online | Panels-Telephone | Syndicated Research

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
With fieldwork in China, prepare for a range of possibilities
Author Steven Hansen offers tips on conducting research in China, including his experiences with recruiting, incentives and how to assemble an effective research team.
How Millennials are reshaping health and wellness
Communispace research examined Millennials and their views on personal health and the health care system and found many of them feel like they’re on the outside looking in.
In an MROC on the Affordable Care Act, participants and researchers alike learned from the group
The authors use an example of a market research online community (MROC) of uninsured consumers shopping for health insurance to explore the types of immediate and longitudinal insights MROCs can generate.
12 strategies for keeping your Gen Z community engaged
The CMO of FashionPlaytes on the right – and wrong – ways to approach, interact with and learn from the pre-Millennial generation.

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Related Articles

There are 175 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Online panels improving, evolving
Online panels improving, evolving
Thoughts on how to address important questions about MROCs
As MROCs move from being a novelty to being an established, viable research option, the author examines topics such as community size, branded vs. unbranded and the effects of conditioning. He also looks at some potential developments on the horizon.
Online methods are a natural way to research Web-savvy kids
Teenagers are very comfortable in the online space, making Web-based methods a natural option for conducting research with teens. The author explores some of his firm’s experiences with online qualitative and discusses the kinds of insights they produced.
Consumers give Mannington a winning formula for new vinyl flooring product
Mannington Resilient Floors used several research strategies to develop its successful flooring product. In addition to a telephone survey, Mannington used HTI Custom Research's monthly mail omnibus study to determine some basic purchase dynamics and the demographics of purchasers of floor coverings. Consumers were asked about their level of satisfaction with different kinds of floor coverings and what the coverings’ strong and weak points were. Mannington also studied retailers and others in the trade to gauge perceptions compared to its competitors and to determine how to increase and improve its industry profile.
Trade Talk: ESOMAR panel research conference shines
A report on ESOMAR’s panel research conference

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Related Suppliers: Research Companies from the SourceBook

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Related Discussion Topics

Customer panel
06/05/2008 by Ian L. Straus

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