Research Panels

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How P&G used agile research to keep up with consumers

The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.

More than an activity: How passive 'shopping' is changing the path to purchase

This article examines the digital qualitative work Communispace conducted with the Advertising Research Foundation to uncover and explore consumers' "unconscious" shopping behavior and discusses how online and offline influences contribute to brand perception.

The power of prediction markets

What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?

Thoughts on using the new online qualitative tools

A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.

Evolving professionals, evolving panels: B2B research propels a new era of business insights

B2B research is becoming more demanding and researchers must consider the changing professional landscape and tailor their solutions to gather rich insights. The authors use B2B panels as an example of a traditional technique that can be modified to suit evolving B2B needs.

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Related Articles

There are 151 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Building house panels to the highest quality standards

House panels demand the same kind of best practices that are often applied to online or other types of panels. Companies that fail to monitor the use and health of their house panels risk squandering a valuable resource and alienating core customers.

How to obtain a 360-degree view of pharmaceutical usage

By combining ethnographic and other research methods, pharmaceutical firms can get a fuller picture of how patients use - or don’t use - the medications prescribed to them.

The future is now

Banco Interfin used two waves of quantitative research to identify its target customers and determine what might motivate them to choose its pension program over those offered by competitors.

How important is the respondent’s perception of survey length?

Can you improve respondents’ feelings about the survey experience by using more interactive question types? This and other related topics were investigated by three market research firms and they report their findings here along with offering questionnaire design tips.

Your survey, our needs

An online survey of Web panel respondents sheds light on why respondents participate and the importance of incentives.

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Specialties

• Crowdsourcing
• Omnibus Surveys-Consumers
• Online Communities - MROC
• Panels-Diary
• Panels-Mail
• Panels-Online
• Panels-Proprietary
• Panels-Telephone
• Recruiting-Quantitative
• Syndicated Research

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