Research Panels

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Data Use: Trying to bring the numbers alive

A report on efforts to fuse behavioral, psychographic and demographic information to identify segments and track marketing results.

Software Review: SurveySwipe

Tim Macer reviews Survey Analytics' SurveySwipe and its associated modules for mobile research.

Familiarity breeds contempt? A study of positive bias in online communities

Many researchers are concerned that ongoing, long-term interaction between consumers and brands causes heightened brand awareness and affinity among an engaged and informed sample. This article addresses whether engagement leads to positive bias, based on research from Communispace.

How to be a good research client

A veteran research vendor offers his advice to clients on working with research firms, including the RFP process, pricing and what each party should expect from the other.

In Case You Missed It... December 2011

News and notes on marketing and research: Facebook offers that deliver; Lego crowdsources

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Related Articles

There are 65 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Making steady progress

Online panels improving, evolving

Scan data adds up to big numbers

This article discusses Information Resources Inc.’s scanning data and analysis services, InfoScan and PromotionScan. InfoScan uses scanner data from product purchases to provide weekly measurements of volume, market share, price and promotional conditions. InfoScan integrates this scanner database with the individual purchases of over 70,000 representative households from IRI’s consumer panel. Ocean Spray Cranberries, Inc. uses InfoScan and IRI's PromotionScan a service measuring the sales increase generated by each of its promotional events.

Does interactivity hold the key to respondent engagement?

In part two of their article on how to engage respondents, the authors provide research-on-research data to show that adding elements of interactivity to surveys can indeed make them more fun to take and, hopefully, lead to more thoughtful responses from participants.

Compare and contrast

A consortium including researcher TNS and a handful of client companies undertook a research-on-research program to compare and contrast results from online and offline studies with multicultural respondents. Included are guidelines for marketers who may be considering conducting research among ethnic groups.

Omnibus research in Asia has unique demands

Omnibus surveys are regularly conducted in more than a dozen Asian countries. This article discusses how to best carry out an omnibus survey in Asia.

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Related Suppliers: Research Companies from the SourceBook

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Specialties

• Omnibus Surveys-Consumers
• Panels-Diary
• Panels-Mail
• Panels-Online
• Panels-Telephone
• Syndicated Research

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