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Research Panels

We've grouped together all the information our site contains on research panels to help you quickly and easily find related panel companies, articles, events, jobs, associations, glossary definitions and more.

Narrow the panel research topic further by clicking on a specific category below.

Tags: Crowdsourcing | Omnibus Research | Omnibus Surveys-Consumers | Omnibus Surveys-Ethnic Mrkts
| Panels-Diary | Panels-Mail | Panels-Online | Panels-Telephone | Syndicated Research

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
12 strategies for keeping your Gen Z community engaged
The CMO of FashionPlaytes on the right – and wrong – ways to approach, interact with and learn from the pre-Millennial generation.
5 lessons learned from running a multigenerational panel
A research-on-research look at what happens when you create and manage a community of Millennial, Gen X and Boomer participants.
Overcoming the obstacles to effective B2B panel research
Pete Cape offers thoughts on the differences between consumer and B2B research and looks at some of the issues involved in researching B2B respondents online.
By the Numbers: 10 online sample integrity tips
From inspecting IP and e-mail addresses to post-survey telephone interviews, here are strategies for analyzing the quality of online survey samples.

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Related Articles

There are 172 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Scan data adds up to big numbers
This article discusses Information Resources Inc.’s scanning data and analysis services, InfoScan and PromotionScan. InfoScan uses scanner data from product purchases to provide weekly measurements of volume, market share, price and promotional conditions. InfoScan integrates this scanner database with the individual purchases of over 70,000 representative households from IRI’s consumer panel. Ocean Spray Cranberries, Inc. uses InfoScan and IRI's PromotionScan a service measuring the sales increase generated by each of its promotional events.
Comparing river respondents to panelists
The authors conducted research-on-research to determine how, if at all, answers differed depending on how respondents were recruited and/or interviewed, whether by river sample, online panel or CATI.
A study of non-response patterns
Based on results of an analysis of e-Rewards panel data, the authors explore non-response bias and discuss its effects.
Facebook Graphs: Charting a new course for MR recruiting?
The author provides an overview of Facebook's Graph Search function and examines its application for marketing research, specifically how Graph Search can be used to find and recruit qualified respondents.
Out with the old? Not so fast - how intercept interviewing is still valuable
Researcher Michelle Finzel discusses the non-extinction of intercept interviewing and how, even in the new school of high-tech research, it is still valuable and valid.

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Related Suppliers: Research Companies from the SourceBook

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Related Glossary Terms

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Related Discussion Topics

Customer panel
06/05/2008 by Ian L. Straus

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