Research Panels

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How P&G used agile research to keep up with consumers

The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.

More than an activity: How passive 'shopping' is changing the path to purchase

This article examines the digital qualitative work Communispace conducted with the Advertising Research Foundation to uncover and explore consumers' "unconscious" shopping behavior and discusses how online and offline influences contribute to brand perception.

The power of prediction markets

What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?

Thoughts on using the new online qualitative tools

A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.

Evolving professionals, evolving panels: B2B research propels a new era of business insights

B2B research is becoming more demanding and researchers must consider the changing professional landscape and tailor their solutions to gather rich insights. The authors use B2B panels as an example of a traditional technique that can be modified to suit evolving B2B needs.

See more articles on this topic

Related Articles

There are 151 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In their element

Teenagers are very comfortable in the online space, making Web-based methods a natural option for conducting research with teens. The author explores some of his firm’s experiences with online qualitative and discusses the kinds of insights they produced.

A look at the impact of boredom on the respondent experience

The first of a two-part series on improving online respondent engagement looks at the problems caused by factors such as overlong questionnaires and the overuse of grid-type questions.

Speed traps

Samples from seven panel providers were tested to determine the impact of problems such as multiple survey registrations and speeders. Among the findings, the study found that the answers and opinions of speeders and hyperactives did not vary significantly from those of other respondents.

The theme is fun

The director of research for theme-park company Paramount Parks details his use of online and other surveys to measure guest satisfaction.

Using social media as the next step in CRM

Using a professional power-tool provider as an example, the author discusses various social media campaigns for gathering customer insights, along with the supporting technology and platforms.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Crowdsourcing
• Omnibus Surveys-Consumers
• Online Communities - MROC
• Panels-Diary
• Panels-Mail
• Panels-Online
• Panels-Proprietary
• Panels-Telephone
• Recruiting-Quantitative
• Syndicated Research

Conduct a detailed search of the entire Researcher SourceBook directory