Research Panels

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: The Devil Is in the Data: This research-on-research report explains how DMS Research profiled and examined panelists and survey respondents in detail based on their survey-taking behavior to help determine how questionnaires can be designed to gather the most accurate information from different types of respondents.
By the Numbers: Are Internet access panels a lemon market?: The author argues for a way to allow users of access panel research services to pre-judge the quality of their suppliers' products and eliminate the uncertainty that is harming both buyers and vendors.
Considerations when employing a market research online community: The author outlines some of the specific trade-offs (big vs. small, general vs. specific, pure vs. passionate) that researchers make in choosing to use market research online communities.
The road ahead for marketing and advertising research: A survey of ARF members sought to identify some of the necessary traits the industry needs to develop and maintain in order to thrive and also looked at the topics and trends coming down the pike.
A report on the 2009 Globalpark Market Research Software Survey: This time around, results show that larger research companies are leading the charge when it comes to adopting mobile research techniques and, in spite of all the industry buzz, online communities have not yet taken off.

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There are 45 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A global perspective: This article discusses the Global Airline Performance (GAP) study, a joint venture between P. Robert and Partners (PRP), a Swiss research firm, and the London-based Aviation Information and Research unit of IATA, the International Air Transport Association. The syndicated study uses a two-part survey to measure the opinions of air travelers on 22 airlines departing from 30 airports in North America, Europe and Asia. Each year, 240,000 passengers are interviewed. Depending on the airline routes being researched, the survey can be conducted in seven languages: English, French, Dutch, German, Swedish, Chinese or Japanese.
New problems, new solutions: Diary panels, due to their nature and complexity, present unique problems in translation from a paper-based to an online approach and require new solutions. Important issues to consider involve incentives, panelist experience and diary design.
Research shows niche in older adult market for "Grandparents" magazine: Better Homes & Gardens Grandparents, the latest addition to Meredith Corp.'s special interest magazines, was started when research revealed a market for a magazine designed for people 50 or older. Valley Forge Information Service identified the market niche with QUEST, the firm's national telephone omnibus survey.
Understanding European youth: The world of children and teenagers has changed a great deal during the last decade. In order to get a better understanding of young people in Europe, GfK Europe Ad hoc Research has established a continuous tracking survey entitled “Hopes and Fears: Young European Opinion Leaders.” This article discusses the survey, including its methodology, objectives and findings.
Supplementing omnibus data paints clearer picture of Polish market: Macro International combined its qualitative results with cross-sectional omnibus results to obtain valuable insight into the Polish woman.

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Related Glossary Terms

Panel: A group of participants that are contacted and screened and then periodically invited to take a particular survey. Interested respondents who qualify then complete the survey. Group interviews (focus groups) are sometimes called panels.

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Related Events

ESOMAR ONLINE RESEARCH 2010: October 17-19, 2010; ESOMAR will hold its annual online research conference, themed 'E-Universe: The Power of Listening,' on October 17-19 in Berlin, Germany.

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