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Research Panels

We've grouped together all the information our site contains on research panels to help you quickly and easily find related panel companies, articles, events, jobs, associations, glossary definitions and more.

Narrow the panel research topic further by clicking on a specific category below.

Tags: | Omnibus Research | Omnibus Surveys-Consumers | Omnibus Surveys-Ethnic Markets
| Panels-Diary | Panels-Mail | Panels-Online | Panels-Telephone | Syndicated Research

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Data Use: Trying to bring the numbers alive
A report on efforts to fuse behavioral, psychographic and demographic information to identify segments and track marketing results.
Software Review: SurveySwipe
Tim Macer reviews Survey Analytics' SurveySwipe and its associated modules for mobile research.
Familiarity breeds contempt? A study of positive bias in online communities
Many researchers are concerned that ongoing, long-term interaction between consumers and brands causes heightened brand awareness and affinity among an engaged and informed sample. This article addresses whether engagement leads to positive bias, based on research from Communispace.
How to be a good research client
A veteran research vendor offers his advice to clients on working with research firms, including the RFP process, pricing and what each party should expect from the other.
In Case You Missed It... December 2011
News and notes on marketing and research: Facebook offers that deliver; Lego crowdsources

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Related Articles

There are 65 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Making steady progress
Online panels improving, evolving
Scan data adds up to big numbers
This article discusses Information Resources Inc.’s scanning data and analysis services, InfoScan and PromotionScan. InfoScan uses scanner data from product purchases to provide weekly measurements of volume, market share, price and promotional conditions. InfoScan integrates this scanner database with the individual purchases of over 70,000 representative households from IRI’s consumer panel. Ocean Spray Cranberries, Inc. uses InfoScan and IRI's PromotionScan a service measuring the sales increase generated by each of its promotional events.
Does interactivity hold the key to respondent engagement?
In part two of their article on how to engage respondents, the authors provide research-on-research data to show that adding elements of interactivity to surveys can indeed make them more fun to take and, hopefully, lead to more thoughtful responses from participants.
Compare and contrast
A consortium including researcher TNS and a handful of client companies undertook a research-on-research program to compare and contrast results from online and offline studies with multicultural respondents. Included are guidelines for marketers who may be considering conducting research among ethnic groups.
Omnibus research in Asia has unique demands
Omnibus surveys are regularly conducted in more than a dozen Asian countries. This article discusses how to best carry out an omnibus survey in Asia.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Research Panels

Find a panel using our directory of research panels

Related Glossary Terms

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Related Events

CASRO ONLINE RESEARCH CONFERENCE
March 1-2, 2012
The Council of American Survey Research Organizations will hold its annual online research conference on March 1-2 at Encore at Wynn in Las Vegas.

Related Discussion Topics

Customer panel
06/05/2008 by Ian L. Straus