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Research Panels

We've grouped together all the information our site contains on research panels to help you quickly and easily find related panel companies, articles, events, jobs, associations, glossary definitions and more.

Narrow the panel research topic further by clicking on a specific category below.

Tags: Crowdsourcing | Omnibus Research | Omnibus Surveys-Consumers | Omnibus Surveys-Ethnic Mrkts
| Panels-Diary | Panels-Mail | Panels-Online | Panels-Telephone | Syndicated Research

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

By the Numbers: Theory of adaptation or survival of the fittest?
SSI's Kristin Cavallaro reports on the firm's examination of the effects of respondent tenure on panel data.
An online community keeps beverage firm Cafédirect close to its customers
Cafédirect’s online community serves as a tangible expression of the coffee and tea maker’s core values and has also demonstrated a healthy ROI.
Research as a profit center? It's closer than you think.
Sugging is perhaps the dirtiest word in our industry but does linking sales to marketing research hold the key to changing the function’s image from a sunk cost to a contributor to the bottom line?
An approach to selecting online respondents
What can a 12-year-old teach us about developing sample for an online tracking study?
Facebook Graphs: Charting a new course for MR recruiting?
The author provides an overview of Facebook's Graph Search function and examines its application for marketing research, specifically how Graph Search can be used to find and recruit qualified respondents.

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Related Articles

There are 195 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Eating behavior trends revealed in Pillsbury study
Pillsbury used data from a menu census - food diaries - collected at three points during the past 15 years to discover the changes which have occurred in America's eating behavior. Each census had a sample of approximately 1,000 households for a total sample size of 3,000. After all the quantitative data had been analyzed and compared, focus groups were conducted to further explore the five main types of eating behaviors found in the survey data.
Research shows niche in older adult market for "Grandparents" magazine
Better Homes & Gardens Grandparents, the latest addition to Meredith Corp.'s special interest magazines, was started when research revealed a market for a magazine designed for people 50 or older. Valley Forge Information Service identified the market niche with QUEST, the firm's national telephone omnibus survey.
Research encourages a comprehensive redesign of Blue Nun packaging
After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.
Helpful Hints May 1987
In this column, Henkin shares his insights to questions about telephone interviewing.
From the Publisher June/July 1987
Short and direct questionnaires are key to panel member satisfaction and retention.

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Related Suppliers: Research Companies from the SourceBook

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Related Discussion Topics

Customer panel
06/05/2008 by Ian L. Straus

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