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Political Polling

We've grouped together all the information our site contains on political polling to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the political polling topic further by clicking on a specific category below.

Tags: | Political Polling | Political Research | Political Research Consultation

 

Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Data Use: Steering the vote: the case of the Oglala Sioux casino
The author uses a fictional example to look at how regression analysis can help determine which issues are important to – and likely to sway – voters.
Trade Talk: A Trade Talk from the past still rings true today
A 1987 Trade Talk column recaps comments made by George Gallup Jr. regarding struggles research faced in coming years and while technology has changed, it seems many industry challenges are timeless.
How Nate Silver did it
Statistician Nate Silver proved to be more accurate in his 2012 election predictions than any of the talking heads and pundits. The author created an Electoral College model in Excel and used public data to discover the secret to Silver's accuracy.
Using perceptual maps for political branding
Political polls can be used to create perceptual maps that illustrate how voters identify a candidate's position and what issues candidates should focus on to garner favor with swing voters.

Related Articles

There are 12 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Latinos are going cellular. Can we?
The industry faces a number of obstacles in attempting to conduct cell phone research with Latino consumers. Despite these hurdles, the decline in landline phone usage may force researchers to develop cell phone-based research programs to keep a growing and important market segment accessible for research.
Data Use: Getting your money's worth with virtual targeting
Virtual targeting uses a blend of statistical techniques that identify the distinguishing characteristics of the target group and then build a linear equation that can be applied to records of the group to achieve a sortable, analyzable score. The article focuses on the example of a political candidate hunting for possible voters.
Trade Talk: A Trade Talk from the past still rings true today
A 1987 Trade Talk column recaps comments made by George Gallup Jr. regarding struggles research faced in coming years and while technology has changed, it seems many industry challenges are timeless.
Using perceptual maps for political branding
Political polls can be used to create perceptual maps that illustrate how voters identify a candidate's position and what issues candidates should focus on to garner favor with swing voters.
How Nate Silver did it
Statistician Nate Silver proved to be more accurate in his 2012 election predictions than any of the talking heads and pundits. The author created an Electoral College model in Excel and used public data to discover the secret to Silver's accuracy.

See more articles on this topic

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