Political Polling

We've grouped together all the information our site contains on political polling to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Tags: | Political Polling | Political Research | Political Research Consultation

Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: A Trade Talk from the past still rings true today: A 1987 Trade Talk column recaps comments made by George Gallup Jr. regarding struggles research faced in coming years and while technology has changed, it seems many industry challenges are timeless.
How Nate Silver did it: Statistician Nate Silver proved to be more accurate in his 2012 election predictions than any of the talking heads and pundits. The author created an Electoral College model in Excel and used public data to discover the secret to Silver's accuracy.
Using perceptual maps for political branding: Political polls can be used to create perceptual maps that illustrate how voters identify a candidate's position and what issues candidates should focus on to garner favor with swing voters.

There are 11 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Keeping the regulatory wolves at bay
Data Use: Getting your money's worth with virtual targeting: Virtual targeting uses a blend of statistical techniques that identify the distinguishing characteristics of the target group and then build a linear equation that can be applied to records of the group to achieve a sortable, analyzable score. The article focuses on the example of a political candidate hunting for possible voters.
In Case You Missed It... October 2008: News and notes on marketing and research: grocery stores; in-store sampling; presidential politics; political affiliations
Data Use: Using conjoint analysis to shape a political message: Two instances where conjoint can be used in the political realm are discussed: assessing levels of preference for important issues, and shaping the candidate’s message.
Address-based sampling may provide alternatives for surveys that require contacts with representative samples of households: This article examines factors contributing to researchers’ increased interest in address-based sampling (ABS) and looks at the pros and cons of ABS. Against a backdrop of declining response rates, ABS appears to offer a convenient framework for effective design and implementation of surveys that employ multimode alternatives for data collection.

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