Political Polling

Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Latinos are going cellular. Can we?

The industry faces a number of obstacles in attempting to conduct cell phone research with Latino consumers. Despite these hurdles, the decline in landline phone usage may force researchers to develop cell phone-based research programs to keep a growing and important market segment accessible for research.

Address-based sampling may provide alternatives for surveys that require contacts with representative samples of households

This article examines factors contributing to researchers’ increased interest in address-based sampling (ABS) and looks at the pros and cons of ABS. Against a backdrop of declining response rates, ABS appears to offer a convenient framework for effective design and implementation of surveys that employ multimode alternatives for data collection.

Trade Talk: Keeping the regulatory wolves at bay

Related Articles

There are 5 articles in our archive related to this topic.

Lessons from Florida

The 2000 presidential election debacle generated important questions. This article addresses these questions from a research perspective.

In Case You Missed It... October 2008

News and notes on marketing and research: grocery stores; in-store sampling; presidential politics; political affiliations

Data Use: Getting your money's worth with virtual targeting

Virtual targeting uses a blend of statistical techniques that identify the distinguishing characteristics of the target group and then build a linear equation that can be applied to records of the group to achieve a sortable, analyzable score. The article focuses on the example of a political candidate hunting for possible voters.

Data Use: Using conjoint analysis to shape a political message

Two instances where conjoint can be used in the political realm are discussed: assessing levels of preference for important issues, and shaping the candidate’s message.

NBC/Journal poll is tested, precise process

NBC and the Wall Street Journal have joined forces to implement "Election Day Voter Polling," a survey of over 35,000 voters nationwide that helps both news organizations to better inform and involve their customers.

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• Political Polling
• Political Research Consultation

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