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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

An online community keeps beverage firm Cafédirect close to its customers
Cafédirect’s online community serves as a tangible expression of the coffee and tea maker’s core values and has also demonstrated a healthy ROI.
How research can help keep marketing claims in compliance
Using a fictional cake mix as an example, the author outlines best research practices in claim substantiation.
10 tips for conducting better product research with clinicians
When conducting research among clinicians, it's important to consider the unique medical environment and remember that clinicians are people, not just professionals.
Data Use: A look inside the choice-modeling toolbox
An overview of five common choice models employed in marketing research.
Dads are a rising consumer force ignored by most brands
No longer relegated to cars and electronics, a Yahoo! study shows that today’s dads are sharing the family CEO role with moms.

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Related Articles

There are 541 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Questionnaire helps Owens-Corning Fiberglas examine remodelers market
Owens-Corning, a manufacturer of glass fiber materials, initiated a study to find out how the company was fulfilling the needs of remodelers. A questionnaire was sent out to 450 contractors, had high return and increased awareness in the company of an important segment of the marketplace.
Wendy's research serves up The Big Classic
For the Wendy's fast-food chain to compete with McDonalds or Burger King, executives realized that some serious market research was needed. After analyzing taste tests in six different cities, The Big Classic burger was born.
Software program helps Gillette save time, money
The Gillette Co.'s personal care division, which generates more than 50 market surveys each year, is using A-CROSS software program to analyze survey research data. Irwin Blau, division research manager at Gillette, says the program is easy to use and has made the division more efficient.
A strategic technique for health care product positioning
Questions of pricing and pricing strategy are difficult for health care marketers. Several strategies have emerged to deal with price elasticity.
Conjoint analysis enhances computer-based interviews
By employing interactive software, conjoint analysis increases the effectiveness of computer-based interviewing. The results have helped businesses to better understand the marketplace with accurate data.

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