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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Quality vs. quantity: A process for identifying the best of the best B2B respondents for new product research
This article outlines a B2B concept testing project that StandPoint conducted with Kimberly-Clark that included a co-creation exercise between the product development team and end users.
Analyzing a pharmaceutical product’s key drivers
The author explores the use of principal component analysis to examine wave-to-wave changes in a tracking study.
How a 360-degree research approach provides a deeper understanding of the patient experience
The author outlines a research process by which pharmaceutical and health care companies can learn what life is like for patients afflicted by an illness.
Seven tips for a successful recruit for difficult medical market research projects
Medical market research can require a deeper understanding of the respondent than many other types of research. Here are strategies for gaining that understanding.
What qualitative and UX researchers can learn from each other
This article focuses on how user experience research is unique in the marketing research space and why qualitative researchers must understand the differences to succeed in usability testing.

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Related Articles

There are 487 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Unearthing TURF
The process of TURF (total unduplicated reach and frequency) analysis has applications outside the world of advertising and media. It can be used to measure the incremental value of line extensions and projecting budgetary choices, both of which are explored here along with other applications.
Tacos in Tel Aviv? Research advises Mexican restaurant chain against opening franchises in Israel
The authors discuss the variable aspects of conducting a feasibility study and detail the market research aspect of the effort using the proposed launch of Mexican dining franchises in Israel.
The domestication of man: more men taking on cleaning chores
Survey data from Mintel indicates that men are becoming more active in taking on household chores, such as cleaning and shopping.
Using eye-tracking to measure the effectiveness of TV commercials
The author discusses eye-tracking technology and the Index of Cognitive Activity as a method of obtaining unbiased physiological data to better understand how viewers absorb, and how well they like, various television advertisements.
Customer-driven concept and product development
Success or failure of a new product depends on the creation of differentiation in the marketplace. The purpose of this article is to introduce several qualitative techniques for gaining a comprehensive, customer-driven focus for product and concept development. The four areas explained are: 1) gathering the “voice of the customer,” 2) identifying purchase triggers/need states, 3) understanding emotional constructs or core emotional values, and 4) determining brand image.

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Related Events

2014 CANADIAN PHARMA MARKET RESEARCH CONFERENCE
April 29-30, 2014
The 2014 Canadian Pharma Market Research Conference will be held on April 29-30 at the Sheraton Toronto Airport and Conference Centre in Toronto.
PHARMAMARKETING SUMMIT 2014
May 12-14, 2014
Marcus Evans will hold its pharmaceutical marketing innovation summit on May 12-14 at the Eau Palm Beach Resort & Spa in Palm Beach, Fla.

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Related Discussion Topics

Concept & Product Testing
07/06/2008 by Sandeep Das
Concept and product testing
07/05/2007 by Sara s. Abbasi

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