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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... August 2014
News and notes on marketing and research: health care goes digital; dollar store popularity.
Survey Monitor August 2014
A collection of recent consumer and business marketing research findings
How to link customer loyalty to profits
To link loyalty with profits, companies need to understand attitudinal metrics, customers’ actual purchase behaviors and customer drivers. The author breaks down each factor.
Applying behavioral economics to research physician decision-making
The author uses a pharmaceutical research example to examine the impact of different approaches to framing questions in research interviews.
Data Use: Effectively using correspondence analysis
An apparel-industry case study explores how to measure and compare consumer perceptions of brands with correspondence analysis.

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Related Articles

There are 493 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

What qualitative and UX researchers can learn from each other
This article focuses on how user experience research is unique in the marketing research space and why qualitative researchers must understand the differences to succeed in usability testing.
Data Use: Determining product feature price sensitivities
This article discusses several approaches to determining customer price sensitivities – analyzing actual sales as a function of price, laboratory purchase experiments and preference studies where buyers are asked to express their purchase likelihoods for a product at various price levels. The article then describes the use and advantages of a form of conjoint analysis that allows researchers to estimate both feature prices and the overall price in order to better measure price sensitivities of consumers.
What makes a brand great to today’s youth?
Marketers can earn Millennials’ loyalty by creating quality products and services that fill real needs and giving young consumers a reason to get involved with their brands. In addition, firms must comport themselves with honesty, integrity and sincerity and make sure that their image matches up with their day-to-day operations.
Respondents in focus groups, one-on-ones endorse fun-loving Libbey Glass ad campaign
Researchers first explored five potential Libbey Glass advertising campaigns using focus groups. In the second phase, one-on-one interviews with mall intercepts tested the top three campaigns from the focus group phase, ultimately pointing to a clear winner with enthusiastic responses from consumers.
Trade Talk: ROI at the ARF
This article provides a brief summary of this year’s Advertising Research Foundation conference in New York City, highlighting the forum “How Research Pays Back.”

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Related Events

2014 PHARMA CI CONFERENCE AND EXHIBITION
September 9-10, 2014
The 2014 Pharma CI Conference and Exhibition will be held on September 9-10 at the Hilton Parsippany Hotel in Parsippany, N.J.
CONSUMER INSIGHTS AND ANALYTICS
September 10-12, 2014
Marcus Evans will host a conference, themed 'Consumer Insights and Analytics,' on September 10-12 in Amsterdam.

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Related Discussion Topics

Concept & Product Testing
07/06/2008 by Sandeep Das
Concept and product testing
07/05/2007 by Sara s. Abbasi

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