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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... August 2014
News and notes on marketing and research: health care goes digital; dollar store popularity.
Survey Monitor August 2014
A collection of recent consumer and business marketing research findings
What's keeping Allstate's director of consumer insights awake at night?
Allstate Insurance’s Director of Consumer Insights, Bob Pankauskas, sat down with Anne Bailey Berman, president of market research and consulting firm Chadwick Martin Bailey (CMB) to talk innovation, mobile and what clients need to expect from market researchers.
How to link customer loyalty to profits
To link loyalty with profits, companies need to understand attitudinal metrics, customers’ actual purchase behaviors and customer drivers. The author breaks down each factor.
Applying behavioral economics to research physician decision-making
The author uses a pharmaceutical research example to examine the impact of different approaches to framing questions in research interviews.

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Related Articles

There are 494 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using research to identify the barriers to regulatory approval
The author explains a method for identifying and mitigating the development risks associated with a regulated health care product’s life cycle.
Thoughts on testing Web site usability
A Web site is useless if it doesn’t meet users’ needs or expectations. This article discusses Web usability, including subtleties, the myth of the non tech-savvy user and fewer clicks not always being better.
Two ways to visualize 'small data'
Data visualization tools designed for big data can also work well with primary research. This article details two different approaches.
Research with travelers helps Samsonite develop a convenient new line of luggage
Samsonite Corporation applied a range of quantitative and qualitative research strategies as it developed its Piggyback line of luggage. The company used exploratory focus groups to help determine the travel needs, one-on-one interviews to test initial and drawings depicting conceptual designs, field tests of sample products and surveys of potential users.
Cotton Inc. uses tracking study to monitor consumer attitudes toward clothing, fashion
Cotton Inc.'s ongoing research project, Lifestyle Monitor, tracks consumer attitudes about apparel, home furnishings and fiber selection.

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Related Events

THE PMRG INSTITUTE - 8TH ANNUAL MEETING - HEALTHCARE MARKETING RESEARCH - A 360 VIEW
October 19-21, 2014
The Pharmaceutical Marketing Research Group will hold its annual meeting of The PMRG Institute on October 19-21 at the Hyatt Regency in New Brunswick, N.J. The theme of the meeting is 'Healthcare Marketing Research - a 360 View.'
2014 EUROPEAN PHARMA MARKET RESEARCH CONFERENCE
October 21-22, 2014
The 2014 European Pharma Market Research Conference will be held on October 21-22 at the Hyatt Regency Mainz Hotel, Mainz, Germany.

Related Discussion Topics

Concept & Product Testing
07/06/2008 by Sandeep Das
Concept and product testing
07/05/2007 by Sara s. Abbasi

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