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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Queue Bits
Marketing research and insights news and information. This issue's keywords: smartphones; takeout containers; landline households; customer service; AM/FM radio
Queue Bits
Marketing research and insights news and information. This issue's keywords: smartphones; wireless-only households; new car recommendations; increasing diversity in America; industrial robots
10 key activities in measuring and communicating pharma product launch excellence
From setting your KPIs to finding suitable benchmarks, David Hanlon lays out 10 things to do to track the ascent of a new pharma product.
Evolving toward a programmatic approach to pharmaceutical brand launch research
The authors provide a roadmap for programmatic market research to support pharmaceutical brand launches and discuss a diagnostic framework for customizing launch research programs to meet each brand’s unique needs.
The rise and importance of accountable care organizations
Why health care manufacturers should formulate strategies for better interaction with other key health care stakeholders by understanding the accountable care market.

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Related Articles

There are 513 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

What marketing research can gain from behavioral economics
This article is meant to contribute to thinking about what the field of behavioral economics has to offer the marketing research profession, including nine behavioral economics precepts and each's implications for marketing research.
Research ensures success for Seldane
Merrell Dow Pharmaceuticals used phone surveys and interviews with allergy sufferers and physicians to determine the market potential for its breakthrough allergy medication Seldane.
Schnapps maker looks to find out how feminine is too feminine
Sazerac Company Inc. used focus groups in the development of a new schnapps bottle design that would appeal to women without alienating men.
Focus groups tell Ethan Allen its redesigned logo stylishly combines the old and the new
Ethan Allen conducted focus groups to create a logo that communicated the changes at Ethan Allen while preserving existing customer loyalty. The focus groups gathered input from long-term customers, recent customers and potential customers.
Conducting full-profile conjoint analysis over the Internet
This article discusses pros and cons of various types of text-based e-mail surveys and online surveys. It also reports on an online full-profile conjoint survey dealing with credit card preferences. This study used an Internet survey to compare the pairwise and single-concept approach for computerized FP conjoint analysis.

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Related Events

ADVANCED RESEARCH TECHNIQUES (ART) FORUM
June 14-17, 2015
The American Marketing Association will hold its annual advanced research techniques (ART) forum on June 14-17 at the U.S. Grant Hotel in San Diego.
INTERNATIONAL SHOPPER INSIGHTS IN ACTION - 14TH ANNUAL
July 14-16, 2015
IIR will hold its international Shopper Insights in Action event, themed 'The Future of Shopping: Resetting expectations and synergzing ecosystems,' on July 14-16 at the Navy Pier in Chicago.

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Related Discussion Topics

Concept & Product Testing
07/06/2008 by Sandeep Das
Concept and product testing
07/05/2007 by Sara s. Abbasi

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