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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Drivers of customer satisfaction are changing and banks must change in response
Drawing from results of an annual study of bank satisfaction, author Sheri Petras illustrates how technology and communication are increasingly key factors influencing bank customer experience.
Product and Service Update October 2014
An overview of new tools and offerings for marketing and marketing research.
The role of the caregiver in health care market research
Researchers in many other industries solicit the input and perspectives of those inside their target consumers’ spheres of influence. It’s time health care and pharmaceutical marketing researchers did the same.
Trade Talk: ‘Internet of things’ study highlights our conflicted relationship with privacy
Quirk's Editor Joe Rydholm discusses the 2014 State of the Internet of Things Study, by Acquity Group.
In Case You Missed It... August 2014
News and notes on marketing and research: health care goes digital; dollar store popularity.

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Related Articles

There are 498 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Study helps develop ticket options for Kennedy Space Center Visitor Complex
Kennedy Space Center Visitor Center used one-on-one interviews with 506 visitors to examine ticket pricing.
Study examines health care providers’ views on recommending nonprescription medicines
Using an online panel, the author conducted research with doctors and dentists to look at the factors that influence how they prescribe and recommend prescription drugs and over-the-counter medicines.
Concept development, Survivor-style
Drawing inspiration from the reality TV series Survivor, the author explains how the show's tagline can serve as a model for the concept development process.
In Case You Missed It... March 2011
News and notes on marketing and research: Celebrity ad endorsements; shopping for necessities onlines; front-of-pack labeling
Research shows risk of package redesign
General Foods completed a study to determine customer reactions to a proposed re-design of the packing for Crystal Light. The researchers used one-on-one interviews, followed by an individual simulated shopping experience in an environment where the participant could be observed through a one-way mirror. The final part of the interview included personifying Crystal Light, describing various attributes.

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Related Events

INTERNATIONAL SHOPPER INSIGHTS IN ACTION
November 3-5, 2014
IIR will hold its international shopper insights in action event on November 3-5 at the Sheraton Grand in Edinburgh Scotland.

Related Discussion Topics

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