Product Marketing Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Conducting ethnographic research with Hispanic consumers

Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.

How qualitative research helped AARP reach a new audience with its LifeTuner site

Uncertain of how prominently to brand a new site offering financial advice for 25-to-34-year-olds, AARP relied on one-on-one interviews for guidance.

Product configuration: a research technique for the times

With more and more opportunities available for consumers to design their own products, a research tool that uses a similar approach makes perfect sense, the authors say.

Incorporating qualitative into package design research

The author shares some basic ideas and best practices for the use of qualitative research as a component in the package design research plan.

Big Pharma, the new economy and its effect on marketing research

Along with an overview of the pharmaceutical industry’s current woes, the author explores how researchers should react to the changing marketplace.

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Related Articles

There are 256 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Market structure analysis

This article examines market structure analysis, including a comparison of marketing and economic methods and discussions of defining a market, getting to an overall market structure, marketplaces versus study of important groups, market structures, and market structures versus market segments.

Data Use: Evaluating a market using P-E gap analysis

The addition of data on customer expectations and attribute importance to the gap analysis process paints a more detailed picture for companies seeking insight into the factors that customers consider during the purchase process.

Integrating market research into the Web site development process

With the explosion of the Internet, a Web site can help a company become or stay competitive. This article discusses integrating market research into Web site development and strategy.

Dollars and scents

Newsweek and six other magazines, in association with the Fragrance Foundation, commissioned the Gallup Organization to conduct a survey on the way men buy and use fragrance. The article summarizes the results of that survey, covering market descriptors, purchase motivations and marketing implications.

Useful usability testing

Users often don’t follow through on Web sites the way companies would like, the result of which is millions of dollars spent on Web site redesign. This article discusses the most important aspect of any Web site: its usability.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Attitude/Usage Studies
• Conjoint Analysis/Trade-Off Analysis
• Market/Category Evaluations
• New Product Research
• Pricing Research
• Product Placement
• Product Positioning Studies
• Product Purchasing Studies
• Product Testing Research
• Product/Sample Pick-Up
• Repositioning Studies
• Test-Market Research
• Test-Market Simulation
• Usability Testing

Industries

• Apparel/Accessories/Textiles
• Building Materials/Products
• Cosmetics
• Health & Beauty Aids
• Health Care Products-Natural
• Household Products/Services
• Lawn & Garden
• Medical/Surgical Products
• Office Products
• Packaged Goods
• Paper & Related Products
• Pet Foods/Supplies
• Petroleum Products
• Pharmaceutical Products
• Sporting Goods
• Toys

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

• Apparel/Accessories/Textiles
• Building Materials/Products
• Cosmetics
• Health & Beauty Aids
• Health Care Products-Natural
• Household Products/Services
• Lawn & Garden
• Medical/Surgical Products
• Office Products
• Packaged Goods
• Paper & Related Products
• Pet Foods/Supplies
• Petroleum Products
• Pharmaceutical Products
• Sporting Goods
• Toys

Conduct a detailed search of the entire Moderator directory.