Product Marketing Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Activating segmentation through storytelling

BP turned to data visualization to help increase the internal uptake and awareness of the results of a global C-store segmentation.

Data Use: Toward a more optimized kind of revenue optimization

The author reviews traditional applications of revenue optimization and offers an improved method that uses a multivariate approach.

Helping wrangle big data: Monte Carlo for marketing research

This article walks readers through an example of a Monte Carlo simulation and details how this methodology is useful for marketing researchers looking to manage big data and compete with predictive analytics.

How P&G used agile research to keep up with consumers

The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.

More than an activity: How passive 'shopping' is changing the path to purchase

This article examines the digital qualitative work Communispace conducted with the Advertising Research Foundation to uncover and explore consumers' "unconscious" shopping behavior and discusses how online and offline influences contribute to brand perception.

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Related Articles

There are 454 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Studies find more proof that magazine advertising works

Studied from Family Circle magazine, Citicorp POS and Simmons Market Research Bureau support the effectiveness of print advertising across several product categories.

It's the user satisfaction, stupid

Though corporate Web sites are not products in the literal sense, they serve as powerful brand image communicators. While companies conduct large amounts of research on their actual products and services, many err by failing to seek user input when developing or refining their Web sites - which can lead to alienated or frustrated users. The author provides a brief overview of the steps companies should take to gauge their site’s usability.

Get hyper-creative with your new product research

The author profiles hyper-creative respondents and explains their beneficial role in the new product development process.

Dollars and scents

Newsweek and six other magazines, in association with the Fragrance Foundation, commissioned the Gallup Organization to conduct a survey on the way men buy and use fragrance. The article summarizes the results of that survey, covering market descriptors, purchase motivations and marketing implications.

Climbing up to drill down

Chase used online laddering drills as part of its quantitative and qualitative research for a new financial product.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Attitude/Usage Studies
• Conjoint Analysis/Trade-Off Analysis
• Crowdsourcing
• Market/Category Evaluations
• New Product Research
• Pricing Research
• Product Placement
• Product Positioning Studies
• Product Purchasing Studies
• Product Testing Research
• Product/Sample Pick-Up
• Repositioning Studies
• Test-Market Research
• Test-Market Simulation
• Usability Testing

Industries

• Apparel/Accessories/Textiles
• Building Materials/Products
• Cosmetics
• Health & Beauty Aids
• Health Care Products-Natural
• Household Products/Services
• Lawn & Garden
• Medical/Surgical Products
• Office Products
• Packaged Goods
• Paper & Related Products
• Pet Foods/Supplies
• Petroleum Products
• Pharmaceutical Products
• Sporting Goods
• Toys

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

• Apparel/Accessories/Textiles
• Building Materials/Products
• Cosmetics
• Health & Beauty Aids
• Health Care Products-Natural
• Household Products/Services
• Lawn & Garden
• Medical/Surgical Products
• Office Products
• Packaged Goods
• Paper & Related Products
• Pet Foods/Supplies
• Petroleum Products
• Pharmaceutical Products
• Sporting Goods
• Toys

Conduct a detailed search of the entire Moderator directory.