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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Linking eye-tracking, emotional measurement and packaging research
Scott Young offers guidelines for incorporating emotional measurement within packaging and shopper studies
In Case You Missed It... December 2014
News and notes on marketing and research: tween accessories; user search engine click patterns
Mobile ethnography let Kraft capture the highs and lows of party planning and hosting
Kraft used mobile ethnography to better understand what it’s like to host a party in one’s home and came away with 16 themes around entertaining as well as a variety of opportunity areas for new product innovation.
The costly impact of implicit questions in doctor-patient conversations
Kathryn Ticknor takes a deep dive into actual doctor-patient interactions to illustrate the disconnects that can occur when the two parties try to talk.
How to address cultural conceptions of illness, health and wellness
The author explores factors in several countries that affect patients’ and doctors’ approaches to health and medicine and their implications for global health care marketing research.

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Related Articles

There are 505 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Ethnography-based hybrid research stretches four continents to study workplace interaction
Herman Miller conducted a global hybrid research project to observe how people behave and collaborate in the office to inform new product development.
Discrete choice and conjoint analysis - a reply
This article was written in response to Robert Roy's October, 1990 Data Use article, "Conjoint evolves into discrete choice modeling."
Data Use: A short history of conjoint analysis
From the early 1960s to today, the author charts the growth of and change to the practice of conjoint analysis.
Maxfli puts a new spin on its golf ball line
Maxfli used a variety of qualitative and quantitative approaches to guide logo, packaging and advertising redesign in an effort to create a niche in the multimillion-dollar golf industry.
Cable companies must listen to customers if they hope to survive in a rapidly changing market
With increasing competition, cable companies must be more proactive and dynamic to be successful. Customer loyalty is key to success. This article discusses how cable companies must act regarding customer loyalty. In addition to noting the information cable companies need to obtain, this article provides a case study that shows how one cable system used an innovative application of conjoint analysis in its research.

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Related Events

PHARMAMARKETING EUROPE SUMMIT 2015
Feb. 2-4, 2015
Marcus Evans will hold its pharmaceutical marketing innovation summit on Feb. 2-4 at the Grande Real Villa Itália Hotel & Spa, Cascais.
INSIGHT INNOVATION EXCHANGE EUROPE 2015
February 18-19, 2015
GreenBook will present the Insight Innovation eXchange Europe 2015 on February 18-19 at Beurs van Berlage in Amsterdam, the Netherlands.

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