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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Pricing research: A new take on the Van Westendorp model
Michael Lieberman explores a new extension of the Van Westendorp price sensitivity meter.
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Marketing research and insights news and information. This issue's keywords: smartphones; takeout containers; landline households; customer service; AM/FM radio
What Apple Watch sales mean for the era of wearable tech
The author takes a look at the Apple Watch and discusses how Apple’s move into smartwatches might be a turning point for wearable technology.
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Marketing research and insights news and information. This issue's keywords: smartphones; wireless-only households; new car recommendations; increasing diversity in America; industrial robots
10 key activities in measuring and communicating pharma product launch excellence
From setting your KPIs to finding suitable benchmarks, David Hanlon lays out 10 things to do to track the ascent of a new pharma product.

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Related Articles

There are 515 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Discrete choice and conjoint analysis - a reply
This article was written in response to Robert Roy's October, 1990 Data Use article, "Conjoint evolves into discrete choice modeling."
How loyalty insights strengthen doctor/brand connections
An exploration of the value of understanding the nuances of physician loyalty – or lack thereof – to pharmaceutical brands.
User input shapes innovative office furniture system
Office furniture maker Bretford used research with architects, interior designers and facility managers to create its new Liquid Power line of office furniture. Aiming at high-tech companies, the company and its design company partner sought to develop an office furniture system that could easily adapt to demand for electrical outlets and quickly changing personnel needs.
How boosting your Web equity can boost your brand equity
The author offers five best practices, including testimonials and Web 2.0 tools, to improve a pharmaceutical-brand Web site’s ability to meet the needs of visitors - disease sufferer or caregiver - and in turn boost the brand’s reputation.
Using research to improve Web marketing
Marketers are spending millions to develop and promote their Web sites and marketing programs. In doing so, it is important to keep in mind that the Web puts the customer firmly in control. This article offers several guidelines for speaking with your customers and shares insights from recent Web marketing studies.

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Related Events

2015 PHARMA CI USA CONFERENCE AND EXHIBITION
September 10-11, 2015
The 2015 Pharma CI USA Conference and Exhibition will be held on September 10-11 at the Hilton Parsippany Hotel in Parsippany, N.J.

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