Product Marketing Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Activating segmentation through storytelling

BP turned to data visualization to help increase the internal uptake and awareness of the results of a global C-store segmentation.

Data Use: Toward a more optimized kind of revenue optimization

The author reviews traditional applications of revenue optimization and offers an improved method that uses a multivariate approach.

Helping wrangle big data: Monte Carlo for marketing research

This article walks readers through an example of a Monte Carlo simulation and details how this methodology is useful for marketing researchers looking to manage big data and compete with predictive analytics.

How P&G used agile research to keep up with consumers

The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.

More than an activity: How passive 'shopping' is changing the path to purchase

This article examines the digital qualitative work Communispace conducted with the Advertising Research Foundation to uncover and explore consumers' "unconscious" shopping behavior and discusses how online and offline influences contribute to brand perception.

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Related Articles

There are 454 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Toward a better diagnosis

Pfizer developed the Sexual Health Inventory for Men to help indicate the presence or absence of erectile dysfunction. The results of the tool guided Pfizer's marketing campaign to create awareness about male erectile dysfunction while promoting Viagra, one of the company's products.

In pursuit of software: major programs you won't want to miss

Software has reached unprecedented levels of product proliferation. This article reviews four statistics software packages: SPSS 9.0, Systat 8.0, AnswerTree 2.0 and DeltaGraph 4.0.

Trade Talk: Study examines choices between national brands, private labels

A review of the findings of the report Why Do Consumers Pay More for National Brands than for Store Brands?, based on two consumer studies to collect data on the premiums consumers say they would pay for products in various categories.

The NP/4P paradigm

New product/drug launch research methodology has been evolving. This article discusses the NP/4P paradigm, a research model for developing new product/drug launch strategies using a pre-launch, four-phase program that begins and ends with qualitative research.

Develop and deliver pharmaceutical market research that improves brand strategy

The goal of any marketing research is to generate useful, relevant information. In this article, the author argues that to make pharmaceutical research useful and relevant, you must take into consideration who will be using the information and what their individual needs are in terms of how, how often and in what format they wish to receive information.

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Specialties

• Attitude/Usage Studies
• Conjoint Analysis/Trade-Off Analysis
• Crowdsourcing
• Market/Category Evaluations
• New Product Research
• Pricing Research
• Product Placement
• Product Positioning Studies
• Product Purchasing Studies
• Product Testing Research
• Product/Sample Pick-Up
• Repositioning Studies
• Test-Market Research
• Test-Market Simulation
• Usability Testing

Industries

• Apparel/Accessories/Textiles
• Building Materials/Products
• Cosmetics
• Health & Beauty Aids
• Health Care Products-Natural
• Household Products/Services
• Lawn & Garden
• Medical/Surgical Products
• Office Products
• Packaged Goods
• Paper & Related Products
• Pet Foods/Supplies
• Petroleum Products
• Pharmaceutical Products
• Sporting Goods
• Toys

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Click on a category below to see moderators who specialize in the following related industries, markets and audiences

• Apparel/Accessories/Textiles
• Building Materials/Products
• Cosmetics
• Health & Beauty Aids
• Health Care Products-Natural
• Household Products/Services
• Lawn & Garden
• Medical/Surgical Products
• Office Products
• Packaged Goods
• Paper & Related Products
• Pet Foods/Supplies
• Petroleum Products
• Pharmaceutical Products
• Sporting Goods
• Toys

Conduct a detailed search of the entire Moderator directory.