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Psychographic Marketing Research

We've grouped together all the information our site contains on psychographic research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Tags: | Lifestyle Research / Clustering | Psychographic Research | Segmentation Studies


Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Familiarity breeds contempt? A study of positive bias in online communities
Many researchers are concerned that ongoing, long-term interaction between consumers and brands causes heightened brand awareness and affinity among an engaged and informed sample. This article addresses whether engagement leads to positive bias, based on research from Communispace.
Gamification 101 - from theory to practice - part I
In part one of a two-part article addressing gamification, the author discusses gamification theory and the several different methods marketing researchers can use to increase the enjoyment and feedback quality from surveys.
Data Use: Trying to bring the numbers alive
A report on efforts to fuse behavioral, psychographic and demographic information to identify segments and track marketing results.
How qualitative research helped AARP reach a new audience with its LifeTuner site
Uncertain of how prominently to brand a new site offering financial advice for 25-to-34-year-olds, AARP relied on one-on-one interviews for guidance.
A revised paradigm for Hispanic acculturation
To effectively understand Hispanic consumers, you must go beyond language and incorporate a range of cultural influences, the authors argue.

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Related Articles

There are 119 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Ned Dweeb does segmentation
This article is the latest installment in his series on the research efforts of the mythical Second City Bus Service. Previous installments have appeared in the March 1991 and October 1990 issues of Quirk’s. Here, Ned Dweeb learns the value of finding market segments that differ both in terms of attributes desired (benefits) and critical marketing behavior.
Segmentation study aims to help marketers understand diverse seniors market
Arguing that segmentation is a fundamental first step in reaching the mature market, the author explores results from her firm’s ongoing study of consumers aged 50 and older, comparing and contrasting the characteristics of a number of subsegments with the mature age groups.
Segmenting complex business-to-business markets
Business-to-business markets can be quite complex. This article discusses segmenting in business-to-business using an example from the chemical manufacturing industry that can be applied to other industries.
The new cultural mix
Segmenting is more than slicing a market into age-defined consumer groups. This article discusses segmentation in today’s culture, detailing four age groups and three buying power markets shaping today’s product demand.
Understanding European youth
The world of children and teenagers has changed a great deal during the last decade. In order to get a better understanding of young people in Europe, GfK Europe Ad hoc Research has established a continuous tracking survey entitled “Hopes and Fears: Young European Opinion Leaders.” This article discusses the survey, including its methodology, objectives and findings.

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Related Discussion Topics

Addictive Behavior/ Behavioral Research - Seeking a Vendor
11/09/2015 by Alex Hales
Psychograhic Research Vendors
09/18/2007 by Dan Quirk
Addictive Behavior/ Behavioral Research - Seeking a Vendor
09/18/2007 by Marianne Faucher

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