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Psychographic Marketing Research

We've grouped together all the information our site contains on psychographic research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the psychographic market research topic further by clicking on a specific category below.

Tags: | Lifestyle Research / Clustering | Psychographic Research | Segmentation Studies

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Five key takeaways from IIeX Europe
Keen as Mustard's Lucy Davison reports back from her time at the Insight Innovation eXchange, which was held in Amsterdam on February 19-20, and highlights five themes she identified throughout the programming.
6 essential steps for successful global segmentation
This article looks into the challenges faced in developing market segmentations that work both globally and in diverse local markets and explores ways of overcoming these challenges.
Boosting employee retention with predictive analytics
This article outlines how predictive analytics can help an HR department identify employees who are at risk for leaving and determine what factors motivate an employee to leave or stay.
Can behavioral economics inform the ad research process?
Charles Young examines what we can learn about measuring ad effectiveness by applying Daniel Kahneman’s System 1 and System 2 theory of cognition.

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Related Articles

There are 99 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The new cultural mix
Segmenting is more than slicing a market into age-defined consumer groups. This article discusses segmentation in today’s culture, detailing four age groups and three buying power markets shaping today’s product demand.
Where gamification came from and why it could be here to stay
BrainJuicer's Tom Ewing explores the rise of gamification and looks at where it might be headed as a research tool.
Data Use: Getting your money's worth with virtual targeting
Virtual targeting uses a blend of statistical techniques that identify the distinguishing characteristics of the target group and then build a linear equation that can be applied to records of the group to achieve a sortable, analyzable score. The article focuses on the example of a political candidate hunting for possible voters.
Using Google+ for qualitative research with connected consumers
Google's Sharon Chen reports on her team's experience using Goolge+ to conduct a multifaceted qualitative research study with Web-savvy Generation C.
Appreciating the value of traditional research in a digital world
This article details the benefits unique to face-to-face research, including group bonding and access to nonverbal cues and metadata.

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Related Suppliers: Research Companies from the SourceBook

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Related Glossary Terms

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Related Discussion Topics

Psychograhic Research Vendors
09/18/2007 by Dan Quirk
Addictive Behavior/ Behavioral Research - Seeking a Vendor
09/18/2007 by Marianne Faucher

Related Job Postings

Senior Research Director
Salt Lake City, Utah