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Psychographic Marketing Research

We've grouped together all the information our site contains on psychographic research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the psychographic market research topic further by clicking on a specific category below.

Tags: | Lifestyle Research / Clustering | Psychographic Research | Segmentation Studies

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Why the research industry has reasons to be cheerful
The author charts six changes he has seen in marketing research over the past 15 years that have him optimistic about MR’s ability to evolve and improve.
Queue Bits
Marketing research and insights news and information. This issue's keywords: retail promotions; Chinese social media views; technology in restaurants; Millennial transportation; predictive analytics market
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Marketing research and insights news and information. This issue's keywords: wealth; Facebook data; social media; marketing executives; digital addictions; data security
Mobile ethnography let Kraft capture the highs and lows of party planning and hosting
Kraft used mobile ethnography to better understand what it’s like to host a party in one’s home and came away with 16 themes around entertaining as well as a variety of opportunity areas for new product innovation.

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Related Articles

There are 114 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Exploring criterion variables for business-to-business customer satisfaction programs
The authors feel (and provide supporting evidence) that the relationship between share-of-wallet and satisfaction is non-linear and argue for managers to undertake satisfaction efforts that work in concert with share-of-wallet-enhancing efforts.
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Marketing research and insights news and information. This issue's keywords: retail promotions; Chinese social media views; technology in restaurants; Millennial transportation; predictive analytics market
How do vehicle owners feel about hybrids?
Reports on a survey of hybrid-vehicle owners, which questioned the drivers' reasons for purchase, satisfaction with their purchase, expectations toward gas mileage and preferences for alternative fuels.
Ten guidelines for a good segmentation
The author provides five methodological and five applied-marketing guidelines to help readers craft better segmentations.
Five tips for more innovative qual
This article discusses five innovative techniques qualitative researchers can employ to gather consumer insights and reveal emotional drivers.

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Related Suppliers: Research Companies from the SourceBook

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Specialties

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Related Glossary Terms

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Related Discussion Topics

Psychograhic Research Vendors
09/18/2007 by Dan Quirk
Addictive Behavior/ Behavioral Research - Seeking a Vendor
09/18/2007 by Marianne Faucher

Related Job Postings

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