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Psychographic Marketing Research

We've grouped together all the information our site contains on psychographic research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the psychographic market research topic further by clicking on a specific category below.

Tags: | Lifestyle Research / Clustering | Psychographic Research | Segmentation Studies

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Product and Service Update August 2014
An overview of new tools and offerings for marketing and marketing research
Survey Monitor August 2014
A collection of recent consumer and business marketing research findings
Tips on measuring crucial social factors in new product research
Briana Brownell explores the roles that our families, friends and other groups play in our choices of and relationships with the products and services we consume.
Applying behavioral economics to research physician decision-making
The author uses a pharmaceutical research example to examine the impact of different approaches to framing questions in research interviews.

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Related Articles

There are 104 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Take a look at your customers individually
Companies must look beyond their longstanding metrics for measuring business success and instead focus on customer relationships, using share of wallet and other metrics to see how the hundreds of smaller numbers contribute to the overall sales numbers.
An examination of strategies for panel-blending
This article offers a report on a research-on-research project which sought to measure the effects of respondents’ various personality traits on their participation in online research.
By the Numbers: Behavioral science and the future of business
The author argues that behavioral science and its associated disciplines offer much promise in researchers’ efforts to go below the surface and uncover true insights.
Tips on measuring crucial social factors in new product research
Briana Brownell explores the roles that our families, friends and other groups play in our choices of and relationships with the products and services we consume.
Using neuroscience effectively
In an excerpt from The Branded Mind, a new book on neuroscience research by Erik du Plessis, Millward Brown’s Graham Page offer his firm’s assessments of neuroscience techniques and how to get the most out of them.

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Related Suppliers: Research Companies from the SourceBook

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Specialties

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Related Glossary Terms

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Related Discussion Topics

Psychograhic Research Vendors
09/18/2007 by Dan Quirk
Addictive Behavior/ Behavioral Research - Seeking a Vendor
09/18/2007 by Marianne Faucher