Psychographic Marketing Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A revised paradigm for Hispanic acculturation

To effectively understand Hispanic consumers, you must go beyond language and incorporate a range of cultural influences, the authors argue.

Data Use: Trying to bring the numbers alive

A report on efforts to fuse behavioral, psychographic and demographic information to identify segments and track marketing results.

How qualitative research helped AARP reach a new audience with its LifeTuner site

Uncertain of how prominently to brand a new site offering financial advice for 25-to-34-year-olds, AARP relied on one-on-one interviews for guidance.

In Case You Missed It... February 2012

News and notes on marketing and marketing research: Cash vs. credit; QR code shortcomings

Familiarity breeds contempt? A study of positive bias in online communities

Many researchers are concerned that ongoing, long-term interaction between consumers and brands causes heightened brand awareness and affinity among an engaged and informed sample. This article addresses whether engagement leads to positive bias, based on research from Communispace.

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Related Articles

There are 26 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Study finds Boomers are not created equal

A Chicago research firm has segmented the Boomer market based on an online survey

Segmenting complex business-to-business markets

Business-to-business markets can be quite complex. This article discusses segmenting in business-to-business using an example from the chemical manufacturing industry that can be applied to other industries.

With Boomers, the time is now

Profiles Boomers as consumers and offers four ways to segment this large and powerful group.

How do vehicle owners feel about hybrids?

Reports on a survey of hybrid-vehicle owners, which questioned the drivers' reasons for purchase, satisfaction with their purchase, expectations toward gas mileage and preferences for alternative fuels.

Dig under the big number

Companies must look beyond their longstanding metrics for measuring business success and instead focus on customer relationships, using share of wallet and other metrics to see how the hundreds of smaller numbers contribute to the overall sales numbers.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Lifestyle Research/Clustering
• Psychographic Research
• Segmentation Studies

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