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Psychographic Marketing Research

We've grouped together all the information our site contains on psychographic research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the psychographic market research topic further by clicking on a specific category below.

Tags: | Lifestyle Research / Clustering | Psychographic Research | Segmentation Studies

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
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Marketing research and insights news and information. This issue's keywords: retail promotions; Chinese social media views; technology in restaurants; Millennial transportation; predictive analytics market
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Marketing research and insights news and information. This issue's keywords: wealth; Facebook data; social media; marketing executives; digital addictions; data security
Mobile ethnography let Kraft capture the highs and lows of party planning and hosting
Kraft used mobile ethnography to better understand what it’s like to host a party in one’s home and came away with 16 themes around entertaining as well as a variety of opportunity areas for new product innovation.
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Marketing research and insights news and information. This issue's keywords: social media; cannabis industry; wearables; loyalty; health care

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Related Articles

There are 113 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Why marketing mix modeling is more than just a ‘black box’
The author tackles and debunks seven myths about marketing mix modeling and explores the factors that have generated so much conversation about the methodology.
Ten guidelines for a good segmentation
The author provides five methodological and five applied-marketing guidelines to help readers craft better segmentations.
In Case You Missed It... August 2011
News and notes on marketing and research: Americans working more; women hide purchases; digital screen personalities
Think you know segmentation? Think again! A close look at 4 core analyses
This article addresses four different kinds of segmentation analyses - a priori, post hoc, brand and drive - and goes on to offer examples and explain what each accomplishes.
Why behavioral economics is the future of shopper insights
The authors argue that the future opportunities for shopper insights lie in the ability to understand and tap into how people make decisions in a specific shopping context and how they are influenced by in-store factors such as sounds and scents.

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Related Suppliers: Research Companies from the SourceBook

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Specialties

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Related Events

SENTIMENT ANALYSIS SYMPOSIUM
July 15-16, 2015
Alta Plana will hold an event, themed 'Sentiment Analysis Symposium,' on July 15-16 at The New York Academy of Sciences in New York.

Related Discussion Topics

Psychograhic Research Vendors
09/18/2007 by Dan Quirk
Addictive Behavior/ Behavioral Research - Seeking a Vendor
09/18/2007 by Marianne Faucher

Related Job Postings

Director, Qualitative Research Services
Los Angeles, California
Director, Qualitative Research Services
New York City, New York