Public Opinion and Social Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

CASRO responds: Best Practices Act in need of improvement, not elimination

A CASRO representative responds to MRA's Howard Fienberg's November 8, 2010, Quirk's e-newsletter article regarding the Best Practices Act, arguing that the bill is a step in right direction toward a nationwide data privacy policy.

Is rich and thin better than smart and young?

Harris Interactive asked American adults if they would most want to be richer, thinner, smarter or younger, and a large plurality (43 percent) professed that they would want to be richer, although there was significant variation by age group and life stage.

Ethnic marketing: Can researchers be agents of social change?

Ethnic marketing and research can be an effective way to target and ad and empower ethnic communities themselves by revealing their collective buying power, but the practice of ethnic market segmentation can also be divisive and exclusive. The author calls on researchers to check their biases and revisit the ethnic marketing model.

Research goes organic - could crowdsourcing work for you?

Crowdsourcing has the potential to stir up market research by allowing customers to communicate exactly what they want companies to provide and create. With a more democratic approach to research that leaves no average Joe behind, crowdsourcing could reshape customer feedback.

Risky business: How research can find the truth about respondents' bad behavior

Conducting research on topics that have social stigmas or expectations can yield inaccurate results, as respondents do not want to admit their own risky behaviors. Using the item-count method, researchers can correct for social desirability distortion.

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Related Articles

There are 18 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Presidential hopefuls take it to the Web

Here's looking at you, kid

Keep America Beautiful used one-on-one interviews with consumers from a wide variety of backgrounds to test a new advertisement concept featuring baby surrounded by mounds of garbage.

Trade Talk: Book provides valuable insight into U.S. lifestyles

This article reviews The Clustering of America, a book by Michael Weiss that examines the United States through the lens of PRIZM, the target marketing system develop by Claritas Corp. that uses U.S. Census Bureau data and other information to create 40 distinct lifestyle depictions of 250,000 U.S. neighborhoods.

Teen poll shows mixture of optimism and pessimism

Guideline Research Corp. recently conducted a study of 510 high school juniors and seniors across the United States for the American Home Economics Association. This article provides an overview of the study and its findings.

Implementation planning: the key to maximizing computer system success

Following computer and software advice does not ensure success. Installation is an important consideration that is often overlooked. This article discusses how to maximize computer system success, including defining what life will be like with the system installed, the development of an implementation plan, selecting a champion and celebrating success.

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