Public Opinion and Social Market Research

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Tags: | Public Affairs | Public Opinion Studies | Social Issue Research Consultation | Social Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitatively Speaking: Mining LinkedIn for B2B interview leads: Using the tips detailed here, researchers can harness a few of LinkedIn’s lesser-known capabilities to mine for quality prospects for in-depth B2B interviews.
Brazilian hair care firm Beleza Natural thrives by keeping close to its roots: On-site visits help researchers understand the icons and ideals used by a Brazilian hair care firm to both inspire and form a bond with its working-class customers.
Trade Talk: Research 2010: more work, more data, same budgets: Quirk's Editor Joe Rydholm looks into the Predictions 2010: What Will Happen In Market Research study to see what the future holds for marketing research.
In Case You Missed It... January 2010: News and notes on marketing research: Research reaches Romanians in Second Life; Chipotle makes kids' menu known; the post-recession consumer mind-set
Trade Talk: The Web, cell phones unite the United States: A look at Pew Internet and American Life Project study that examines how the Web has become a social aid in modern culture.

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There are 13 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Implementation planning: the key to maximizing computer system success: Following computer and software advice does not ensure success. Installation is an important consideration that is often overlooked. This article discusses how to maximize computer system success, including defining what life will be like with the system installed, the development of an implementation plan, selecting a champion and celebrating success.
Telephone survey measures city's quality of life measures: Richfield, Minnesota, conducted a lengthy telephone survey of 400 randomly selected residents to assess how the city was doing in terms of service, aiming to satisfy long-term residents and draw new residents and new commercial developments.
Trade Talk: Book provides valuable insight into U.S. lifestyles: This article reviews The Clustering of America, a book by Michael Weiss that examines the United States through the lens of PRIZM, the target marketing system develop by Claritas Corp. that uses U.S. Census Bureau data and other information to create 40 distinct lifestyle depictions of 250,000 U.S. neighborhoods.
Here's looking at you, kid: Keep America Beautiful used one-on-one interviews with consumers from a wide variety of backgrounds to test a new advertisement concept featuring baby surrounded by mounds of garbage.
Teen poll shows mixture of optimism and pessimism: Guideline Research Corp. recently conducted a study of 510 high school juniors and seniors across the United States for the American Home Economics Association. This article provides an overview of the study and its findings.

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Related Glossary Terms

Public opinion studies: The study of the consensus view of a population on a topic. Also known as opinion polls.

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Related Associations

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Related Events

SOCIAL MEDIA - THE NEW FRONTIER OF CUSTOMER FEEDBACK: March 23 at 12 p.m. CDT, 2010; The AMA will host a complimentary 45-minute Webinar, sponsored by Allegiance, themed 'Social Media - The New Frontier of Customer Feedback: Five Ways to Turn Social Media Feedback Into Gold,' on March 23 at 12 p.m. CDT.
QUALITATIVE RESEARCH IN WEB 2.0: THE NEXT LEAP: March 25-26, 2010; The Merlien Institute will hold a workshop, themed 'Qualitative Research in Web 2.0: The Next Leap,' on March 25-26 at the Holiday Inn Berlin City - West in Berlin, Germany.

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