Public Opinion and Social Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How to design research for public release

Planning on using survey findings as fodder for a press release? Take these tips into consideration to make sure the information has impact, relevance and longevity.

How Nate Silver did it

Statistician Nate Silver proved to be more accurate in his 2012 election predictions than any of the talking heads and pundits. The author created an Electoral College model in Excel and used public data to discover the secret to Silver's accuracy.

Data privacy and social media: a look at attitudes by demographics

The author provides an overview of some of the key debates about data privacy in marketing research and addresses findings from three uSamp studies on privacy concerns.

In Case You Missed It... June 2012

News and notes on marketing and marketing research: couponing backfires; social media and elections

Behavioral economics: what it is and three ways marketers can use it

This article defines behavioral economics and suggests three things marketers can do with behavioral economics phenomena to improve sales of their products and services.

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Related Articles

There are 51 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

By the Numbers: Calling cell phones - the FCC makes a bad regulation worse

The MRA's Howard Fienberg details why a new proposed FCC rule intended to spare cell phone users from autodialers will hurt research, research users and the public.

Trade Talk: Consumers unsure how to solve packaging waste problems

Pollution has become a hot topic. This article discusses packaging waste problems and factors in resolving the problems, including consumer involvement.

Here's looking at you, kid

Keep America Beautiful used one-on-one interviews with consumers from a wide variety of backgrounds to test a new advertisement concept featuring baby surrounded by mounds of garbage.

Trade Talk: The Web, cell phones unite the United States

A look at Pew Internet and American Life Project study that examines how the Web has become a social aid in modern culture.

Data Use: Getting your money's worth with virtual targeting

Virtual targeting uses a blend of statistical techniques that identify the distinguishing characteristics of the target group and then build a linear equation that can be applied to records of the group to achieve a sortable, analyzable score. The article focuses on the example of a political candidate hunting for possible voters.

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