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Public Opinion and Social Market Research

We've grouped together all the information our site contains on public opinion research and social research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

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Tags: | Public Affairs | Public Opinion Studies | Social Issue Research Consultation | Social Research

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... January 2014
News and notes on marketing and research: handling bad press; Hyatt's Twitter focus group
Trade Talk: MRA sets new Standards
A look at a "landmark" revision to the MRA's Code of Marketing Research Standards, which establishes 42 ethical and best-practice principles to guide marketing research practitioners in their day-to-day work.
Using research to identify the barriers to regulatory approval
The author explains a method for identifying and mitigating the development risks associated with a regulated health care product’s life cycle.
Data Use: Steering the vote: the case of the Oglala Sioux casino
The author uses a fictional example to look at how regression analysis can help determine which issues are important to – and likely to sway – voters.
How to design research for public release
Planning on using survey findings as fodder for a press release? Take these tips into consideration to make sure the information has impact, relevance and longevity.

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Related Articles

There are 55 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In Case You Missed It... January 2014
News and notes on marketing and research: handling bad press; Hyatt's Twitter focus group
Trade Talk: 851,200 Elvis fans can't be wrong
In this month's column, the author interviewed Jim Timony of Bruskin/Goldring Research to discuss the quantitative research conducted surrounding the U.S. Postal Service's launch of its Elvis stamp.
Satisfaction study is vehicle for Minnesota Departmentof Transportation to test question order
The Minnesota Department of Transportation found that changing the question order in a long-time study had some interesting and ultimately beneficial effects.
Risky business: How research can find the truth about respondents' bad behavior
Conducting research on topics that have social stigmas or expectations can yield inaccurate results, as respondents do not want to admit their own risky behaviors. Using the item-count method, researchers can correct for social desirability distortion.
Qualitatively Speaking: Mining LinkedIn for B2B interview leads
Using the tips detailed here, researchers can harness a few of LinkedIn’s lesser-known capabilities to mine for quality prospects for in-depth B2B interviews.

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