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Public Opinion and Social Market Research

We've grouped together all the information our site contains on public opinion research and social research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

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Tags: | Public Affairs | Public Opinion Studies | Social Issue Research Consultation | Social Research

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... January 2014
News and notes on marketing and research: handling bad press; Hyatt's Twitter focus group
Trade Talk: MRA sets new Standards
A look at a "landmark" revision to the MRA's Code of Marketing Research Standards, which establishes 42 ethical and best-practice principles to guide marketing research practitioners in their day-to-day work.
Using research to identify the barriers to regulatory approval
The author explains a method for identifying and mitigating the development risks associated with a regulated health care product’s life cycle.
Data Use: Steering the vote: the case of the Oglala Sioux casino
The author uses a fictional example to look at how regression analysis can help determine which issues are important to – and likely to sway – voters.
How to design research for public release
Planning on using survey findings as fodder for a press release? Take these tips into consideration to make sure the information has impact, relevance and longevity.

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Related Articles

There are 55 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Brazilian hair care firm Beleza Natural thrives by keeping close to its roots
On-site visits help researchers understand the icons and ideals used by a Brazilian hair care firm to both inspire and form a bond with its working-class customers.
Using research to identify the barriers to regulatory approval
The author explains a method for identifying and mitigating the development risks associated with a regulated health care product’s life cycle.
Completing the Census - some skeptical, most receptive
While the majority of Americans plan to submit their 2010 Census forms, many are concerned about data privacy and whether or not the data will positively impact their communities.
In Case You Missed It... January 2010
News and notes on marketing and research: Research reaches Romanians in Second Life; Chipotle makes kids' menu known; the post-recession consumer mind-set
In Case You Missed It... May 2010
News and notes on marketing and research: L.L. Bean uses students to take new line to the streets; GM launches test-driving facilities; green trends over the next decade

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Related Events

ADVANCED RESEARCH TECHNIQUES (ART) FORUM
June 22-25, 2014
The American Marketing Association will hold its annual advanced research techniques (ART) forum on June 22-25 at the Eldorado Hotel in Santa Fe, N.M.

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