Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Public Opinion and Social Market Research

We've grouped together all the information our site contains on public opinion research and social research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Narrow the topic further by clicking on a specific category below.

Tags: | Public Affairs | Public Opinion Studies | Social Issue Research Consultation | Social Research


Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Why race still matters when marketing to African-Americans
The following is an adapted chapter from David R. Morse's Multicultural Intelligence book. The article focuses on black-white race relations in the U.S. and the societal and cultural obstacles involved in reaching African-Americans.
Understanding the role of social influence in consumer behavior
In today’s highly social world, it’s harder than ever for researchers to separate and measure the many factors that influence our product choices. One way is to look at the connections that bind us, the author says.
Behavioral economics: what it is and three ways marketers can use it
This article defines behavioral economics and suggests three things marketers can do with behavioral economics phenomena to improve sales of their products and services.
In Case You Missed It... June 2012
News and notes on marketing and marketing research: couponing backfires; social media and elections
Data privacy and social media: a look at attitudes by demographics
The author provides an overview of some of the key debates about data privacy in marketing research and addresses findings from three uSamp studies on privacy concerns.

See more articles on this topic

Related Articles

There are 64 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Book provides valuable insight into U.S. lifestyles
This article reviews The Clustering of America, a book by Michael Weiss that examines the United States through the lens of PRIZM, the target marketing system develop by Claritas Corp. that uses U.S. Census Bureau data and other information to create 40 distinct lifestyle depictions of 250,000 U.S. neighborhoods.
Teen poll shows mixture of optimism and pessimism
Guideline Research Corp. recently conducted a study of 510 high school juniors and seniors across the United States for the American Home Economics Association. This article provides an overview of the study and its findings.
Implementation planning: the key to maximizing computer system success
Following computer and software advice does not ensure success. Installation is an important consideration that is often overlooked. This article discusses how to maximize computer system success, including defining what life will be like with the system installed, the development of an implementation plan, selecting a champion and celebrating success.
Telephone survey measures city's quality of life measures
Richfield, Minnesota, conducted a lengthy telephone survey of 400 randomly selected residents to assess how the city was doing in terms of service, aiming to satisfy long-term residents and draw new residents and new commercial developments.
Study tracks trends in refusal rates
This article discusses the “Your Opinion Counts” National Steering Committee’s 1988 study of survey respondents’ refusal to be interviewed, providing a comparison to the benchmark study conducted in 1985.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries



Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.

Related Glossary Terms

Search for more...

Related Events

March 15-16, 2016
The Market Research Society will hold its annual conference on March 15-16 at The Grange Tower Bridge Hotel in London.

Related Job Postings

Marketing Research Analyst
Washington, District Of Columbia
Research Director
Orange County, California
VP, Analytics
New York City, New York
VP, Analytics
New York City, New York