Public Opinion and Social Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How to design research for public release

Planning on using survey findings as fodder for a press release? Take these tips into consideration to make sure the information has impact, relevance and longevity.

How Nate Silver did it

Statistician Nate Silver proved to be more accurate in his 2012 election predictions than any of the talking heads and pundits. The author created an Electoral College model in Excel and used public data to discover the secret to Silver's accuracy.

Data privacy and social media: a look at attitudes by demographics

The author provides an overview of some of the key debates about data privacy in marketing research and addresses findings from three uSamp studies on privacy concerns.

In Case You Missed It... June 2012

News and notes on marketing and marketing research: couponing backfires; social media and elections

Behavioral economics: what it is and three ways marketers can use it

This article defines behavioral economics and suggests three things marketers can do with behavioral economics phenomena to improve sales of their products and services.

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Related Articles

There are 51 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Risky business: How research can find the truth about respondents' bad behavior

Conducting research on topics that have social stigmas or expectations can yield inaccurate results, as respondents do not want to admit their own risky behaviors. Using the item-count method, researchers can correct for social desirability distortion.

In Case You Missed It... June 2012

News and notes on marketing and marketing research: couponing backfires; social media and elections

In Case You Missed It... May 2010

News and notes on marketing and research: L.L. Bean uses students to take new line to the streets; GM launches test-driving facilities; green trends over the next decade

Trade Talk: The Web, cell phones unite the United States

A look at Pew Internet and American Life Project study that examines how the Web has become a social aid in modern culture.

Why race still matters when marketing to African-Americans

The following is an adapted chapter from David R. Morse's Multicultural Intelligence book. The article focuses on black-white race relations in the U.S. and the societal and cultural obstacles involved in reaching African-Americans.

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