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Public Opinion and Social Market Research

We've grouped together all the information our site contains on public opinion research and social research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

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Tags: | Public Affairs | Public Opinion Studies | Social Issue Research Consultation | Social Research

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How Nate Silver did it
Statistician Nate Silver proved to be more accurate in his 2012 election predictions than any of the talking heads and pundits. The author created an Electoral College model in Excel and used public data to discover the secret to Silver's accuracy.
How to design research for public release
Planning on using survey findings as fodder for a press release? Take these tips into consideration to make sure the information has impact, relevance and longevity.
Data Use: Steering the vote: the case of the Oglala Sioux casino
The author uses a fictional example to look at how regression analysis can help determine which issues are important to – and likely to sway – voters.
Using research to identify the barriers to regulatory approval
The author explains a method for identifying and mitigating the development risks associated with a regulated health care product’s life cycle.
Trade Talk: MRA sets new Standards
A look at a "landmark" revision to the MRA's Code of Marketing Research Standards, which establishes 42 ethical and best-practice principles to guide marketing research practitioners in their day-to-day work.

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Related Articles

There are 66 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Omnibus study examines life in Russia
SRG International Ltd. and a Russia-based research firm worked together to field a survey of Russian consumers and found little faith in the current government and scant hope of future improvement.
Keep America Beautiful uses one-on-ones to test replacement for long-running TV spot
Keep America Beautiful used one-on-one interviews with consumers from a wide variety of backgrounds to test a new advertisement concept featuring baby surrounded by mounds of garbage.
Lakewood, Ohio uses research to assess the state of the city
Lakewood, Ohio, surveyed residents to determine their satisfaction with city services, establish priorities, allocate resources and create benchmark information against which to monitor progress.
Data Use: Using conjoint analysis to shape a political message
Two instances where conjoint can be used in the political realm are discussed: assessing levels of preference for important issues, and shaping the candidate’s message.
Data Use: Getting your money's worth with virtual targeting
Virtual targeting uses a blend of statistical techniques that identify the distinguishing characteristics of the target group and then build a linear equation that can be applied to records of the group to achieve a sortable, analyzable score. The article focuses on the example of a political candidate hunting for possible voters.

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