Market Research Recruiting

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How P&G used agile research to keep up with consumers

The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.

Thoughts on using the new online qualitative tools

A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.

Evolving professionals, evolving panels: B2B research propels a new era of business insights

B2B research is becoming more demanding and researchers must consider the changing professional landscape and tailor their solutions to gather rich insights. The authors use B2B panels as an example of a traditional technique that can be modified to suit evolving B2B needs.

Tips to make difficult medical recruiting easy

To keep clients happy – and profits intact – medical recruiters need a full understanding of the study and respondent parameters with which they’re dealing. A bit of Google-searching is often just what the doctor ordered.

An approach to selecting online respondents

What can a 12-year-old teach us about developing sample for an online tracking study?

See more articles on this topic

Related Articles

There are 119 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: How to put qualitative respondents at ease

While the qualitative process is commonplace for the moderator and observers, for many respondents, it’s an unfamiliar and potentially unsettling experience. Using the acronym WALK, the author explains how to calm their nerves and get them into the discussion flow.

Not-so-stupid recruiting tricks

Recruiting has become more complex over time. This article discusses five tips for improving recruiting.

How NOT to recruit for a focus group: reconstruction of an actual interview

This article describes an example of improper focus group recruitment and offers a number of suggestions for avoiding improper recruitment such as careful design of the questionnaire and screening criteria, quality control measures and timing considerations.

Qualitatively Speaking: A practical approach to identifying professional respondents

One of the most troubling issues facing the focus group industry in recent years has been the increasing presence of the professional respondent. This article suggests a new approach to dealing with the issue.

Beyond the usual

With so many distinct segments (due to differences in age, country of origin, acculturation and language, etc.), the Hispanic market requires a host of different research techniques. In some instances, for example, online research can work. In others, on-the-street intercepts are called for.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Low Incidence Research
• Low Incidence Screening
• Pre-Recruit Interviewing
• Recruiting-Qualitative
• Recruiting-Quantitative

Conduct a detailed search of the entire Researcher SourceBook directory