Market Research Recruiting

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How P&G used agile research to keep up with consumers

The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.

Thoughts on using the new online qualitative tools

A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.

Evolving professionals, evolving panels: B2B research propels a new era of business insights

B2B research is becoming more demanding and researchers must consider the changing professional landscape and tailor their solutions to gather rich insights. The authors use B2B panels as an example of a traditional technique that can be modified to suit evolving B2B needs.

Tips to make difficult medical recruiting easy

To keep clients happy – and profits intact – medical recruiters need a full understanding of the study and respondent parameters with which they’re dealing. A bit of Google-searching is often just what the doctor ordered.

An approach to selecting online respondents

What can a 12-year-old teach us about developing sample for an online tracking study?

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Related Articles

There are 119 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

By the Numbers: Sample quality: selecting one from many

Using a real-life example of a line extension, the author shows the impact that sample quality can have on testing the viability of a new product concept. In this case, factors related to low incidence made the research results tell an incomplete story.

A successful research community requires a mix of strategies

Communispace’s Manila Austin draws from the firm’s research-on-research studies to offer tips on keeping community respondents engaged.

Gaining a clearer picture of customers in the focus group recruitment process

The standard approach to recruiting focus group participants is to screen for people who fit specific predetermined criteria. However, the author recommends adding a quantitative component to maximize the value of qualitative focus group research. By simply adding a few questions to a focus group screener, companies can make more effective use of the customer contacts that are being made without a significant increase in costs.

Overcome these common hazards to seize their potential

This article explains to how effectively execute a mixed-method market research project and avoid having the many facets end up as little more than disparate parts of an incomplete whole.

By the Numbers: The pros and cons of sampling modes

Sampling methodologies come in all shapes and sizes. This article looks at various approaches are explores the value of combining them to get the most useful results.

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Specialties

• Low Incidence Research
• Low Incidence Screening
• Pre-Recruit Interviewing
• Recruiting-Qualitative
• Recruiting-Quantitative

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