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Market Research Recruiting

We've grouped together all the information our site contains on research recruiting to help you quickly and easily find related articles, recruiting companies, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Tags: | Executive Search Firms   | Focus Group (Qualitative) Recruiting | Low Incidence Research
| Low Incidence Screening | Pre-Recruit Interviewing | Quantitative Recruiting 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

What’s ahead for online qual?
In an excerpt from their new book Qual-Online, The Essential Guide, Jennifer Dale and Susan Abbott examine some trends in online qualitative.
How researchers, recruiters and end clients can produce cheaper, faster qualitative
Andrew D. Cutler outlines several ways – from fine-tuning screening criteria to shortening interview lengths – to wring more value from your qualitative research budget.
Overcoming the obstacles to effective B2B panel research
Pete Cape offers thoughts on the differences between consumer and B2B research and looks at some of the issues involved in researching B2B respondents online.
Seven tips for a successful recruit for difficult medical market research projects
Medical market research can require a deeper understanding of the respondent than many other types of research. Here are strategies for gaining that understanding.
Natural, neutral or funky? The impact of venues on research participants
The author looks at how research participation is affected by the venue and uses exit-survey data from Saros Research to assess the pros and cons of natural, neutral and creative settings.

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Related Articles

There are 132 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

New measuring sticks for media and other marketing-mix variables
This article reviews how single-source marketing information has led to practical ways of modeling and understanding the impact of advertising and promotion on product sales. The article discusses ways that marketers might want to view such information to understand brand performance in different geographic markets and implications this might have on marketing strategies. The authors discuss the future of marketing-mix modeling efforts and the impact that these efforts are likely to have on more traditional marketing and advertising research.
How cognitive interviewing can improve your questionnaire design
Examples from a study about nutrition help illustrate the clarifying value of cognitive interviewing when crafting survey questions.
Qualities of a Master Moderator
A key element in focus group success is the moderator. This article focuses on qualities of “Master Moderators”—those who have mastered the key skills and techniques that lead to effective group interactions.
Research encourages a comprehensive redesign of Blue Nun packaging
After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.
How to benefit from technology without sacrificing your qualitative researcher soul
Fieldwork Seattle’s Molly Turner-Lammers offers tips on using what tech-based qual has to offer while preserving the strengths of its offline equivalent.

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Related Suppliers: Research Companies from the SourceBook

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Specialties

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Related Glossary Terms

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
March 10-12, 2015
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on March 10-12 in Rockville, Md.
RIVA COURSE 201: FUNDAMENTALS OF MODERATING
March 25-27, 2015
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on March 25-27 in Rockville, Md.

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Related Discussion Topics

Reaching visually and hearing impaired individuals
04/13/2009 by Andrea M. Lira
Where do you find respondents of 'hard to reach group'?
07/11/2008 by Veronika Rosenthal
Money is the best incentive
07/10/2008 by Marc Gatliff
Hard to reach audience
07/09/2008 by Veronika Rosenthal

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