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Market Research Recruiting

We've grouped together all the information our site contains on research recruiting to help you quickly and easily find related articles, recruiting companies, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Tags: | Executive Search Firms   | Focus Group (Qualitative) Recruiting | Low Incidence Research
| Low Incidence Screening | Pre-Recruit Interviewing | Quantitative Recruiting 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How researchers, recruiters and end clients can produce cheaper, faster qualitative
Andrew D. Cutler outlines several ways – from fine-tuning screening criteria to shortening interview lengths – to wring more value from your qualitative research budget.
Overcoming the obstacles to effective B2B panel research
Pete Cape offers thoughts on the differences between consumer and B2B research and looks at some of the issues involved in researching B2B respondents online.
Seven tips for a successful recruit for difficult medical market research projects
Medical market research can require a deeper understanding of the respondent than many other types of research. Here are strategies for gaining that understanding.
Natural, neutral or funky? The impact of venues on research participants
The author looks at how research participation is affected by the venue and uses exit-survey data from Saros Research to assess the pros and cons of natural, neutral and creative settings.
Tips for dealing with tight budgets and tough qual recruits
As budgets shrink and focus group recruiting demands grow, researchers may want to consider employing virtual backup teams to deliver fresh respondents by any creative means necessary.

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Related Articles

There are 131 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How qualitative researchers see the consumer of the 90s
Over 40 qualitative researchers shared their insights about the current state of the consumer. The Qualitative Research Consultants Association (QRCA) conducted its first Trends Identification Project with the goal of asking its members if the 1990s consumer is different from the 1980s consumer. Members responded to a questionnaire with open-ended questions and two closed-end questions. Five members of the QRCA board also participated in a telephone focus group for the study.
How to be a good research client
A veteran research vendor offers his advice to clients on working with research firms, including the RFP process, pricing and what each party should expect from the other.
Qualitatively Speaking: Communication keeps focus groups divine not dreadful
Disasters of all kinds can befall a focus group but many mishaps can be avoided, the author argues, when everyone involved functions like a team, with the same goal in mind, and engages in honest, effective communication.
Gaining a clearer picture of customers in the focus group recruitment process
The standard approach to recruiting focus group participants is to screen for people who fit specific predetermined criteria. However, the author recommends adding a quantitative component to maximize the value of qualitative focus group research. By simply adding a few questions to a focus group screener, companies can make more effective use of the customer contacts that are being made without a significant increase in costs.
Research encourages a comprehensive redesign of Blue Nun packaging
After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.

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Related Suppliers: Research Companies from the SourceBook

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Conduct a detailed search of the entire Researcher SourceBook directory

Related Glossary Terms

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Related Events

QUAL360 ASIA
October 1-2, 2014, 2014
The QRCA will hold a conference, themed 'Qual 360 Asia,' on October 1-2, 2014 in Singapore.

Related Discussion Topics

Reaching visually and hearing impaired individuals
04/13/2009 by Andrea M. Lira
Where do you find respondents of 'hard to reach group'?
07/11/2008 by Veronika Rosenthal
Money is the best incentive
07/10/2008 by Marc Gatliff
Hard to reach audience
07/09/2008 by Veronika Rosenthal

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