Market Research Recruiting

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Conducting ethnographic research with Hispanic consumers

Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.

How to be a good research client

A veteran research vendor offers his advice to clients on working with research firms, including the RFP process, pricing and what each party should expect from the other.

Lessons to keep in mind when interviewing via Webcam

An early user of online qualitative tools offers his tips on conducting Webcam-based studies.

How research helped develop the USPS’s Sample Showcase program

In an era when the e-mail in-box is seemingly king, the USPS used qualitative research to help bring some excitement back to postal mail with a new product sampling program.

Qualitative sample size and issue discovery power

The author presents formulas for selecting appropriate sample sizes for uncovering facts and insights using qualitative research.

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Related Articles

There are 60 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Gaining a clearer picture of customers in the focus group recruitment process

The standard approach to recruiting focus group participants is to screen for people who fit specific predetermined criteria. However, the author recommends adding a quantitative component to maximize the value of qualitative focus group research. By simply adding a few questions to a focus group screener, companies can make more effective use of the customer contacts that are being made without a significant increase in costs.

A method for finding "virgin" respondents

The researchers used a sample of their mailed survey respondents to a “Get Paid for Your Opinions” direct mail effort to explore the makeup of study recruits. Participants responded to a questionnaire through phone or mailed responses. This study is one of the first to combine information about life-time experience in focus groups with reasons for wanting to participate in them, as well as demographic data.

Qualitatively Speaking: Bring a can-do attitude to recruiting out-of-facility focus groups

A veteran recruiter explores what it takes to secure respondents for focus groups in non-standard settings.

Retooling the focus group to business-to-business research

This article discusses five key areas of difference between industrial and consumer qualitative research projects: specialized recruitment, limited populations, confidentiality, subject matter expertise and dominant group members. The author offers potential strategies for challenges associated with business-to-business focus groups.

Focus on their needs

Concrete advice on how to tailor the focus group process to mature respondents, including tips on paying incentives, the availability of restrooms and the kinds of meals and snacks to serve - or not serve!

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Specialties

• Low Incidence Research
• Low Incidence Screening
• Pre-Recruit Interviewing
• Recruiting-Qualitative

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