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Market Research Recruiting

We've grouped together all the information our site contains on research recruiting to help you quickly and easily find related articles, recruiting companies, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Tags: | Executive Search Firms   | Focus Group (Qualitative) Recruiting | Low Incidence Research
| Low Incidence Screening | Pre-Recruit Interviewing | Quantitative Recruiting 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How to be a good research client
A veteran research vendor offers his advice to clients on working with research firms, including the RFP process, pricing and what each party should expect from the other.
Lessons to keep in mind when interviewing via Webcam
An early user of online qualitative tools offers his tips on conducting Webcam-based studies.
Conducting ethnographic research with Hispanic consumers
Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.
A successful research community requires a mix of strategies
Communispace’s Manila Austin draws from the firm’s research-on-research studies to offer tips on keeping community respondents engaged.
Profit and potential: Finding the ideal respondents for B2B customer satisfaction surveys
This article focuses on the importance of choosing the most important customers in terms of profitability and potential in B2B customer satisfaction surveys and offers suggestions on how to accomplish this.

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Related Articles

There are 135 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A method for finding 'virgin' respondents
The researchers used a sample of their mailed survey respondents to a “Get Paid for Your Opinions” direct mail effort to explore the makeup of study recruits. Participants responded to a questionnaire through phone or mailed responses. This study is one of the first to combine information about lifetime experience in focus groups with reasons for wanting to participate in them, as well as demographic data.
Research encourages a comprehensive redesign of Blue Nun packaging
After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.
Helpful Hints May 1987
In this column, Henkin shares his insights to questions about telephone interviewing.
From the Publisher November 1987
Consistent communication and attractive incentives are key when when recruiting "expert" focus group respondents or those with a prominent business position or academic background.
From the Publisher May 1988: Focus groups for business-to-business research
Tom Quirk recounts his experience conducting B2B focus groups for new product research and attributes the project's success to careful recruiting and modertating.

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Related Suppliers: Research Companies from the SourceBook

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Related Discussion Topics

Reaching visually and hearing impaired individuals
04/13/2009 by Andrea M. Lira
Where do you find respondents of 'hard to reach group'?
07/11/2008 by Veronika Rosenthal
Money is the best incentive
07/10/2008 by Marc Gatliff
Hard to reach audience
07/09/2008 by Veronika Rosenthal

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