Market Research Recruiting

We've grouped together all the information our site contains on research recruiting to help you quickly and easily find related articles, recruiting companies, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

When using laddering in B2B research, target your probes effectively: Responding to an October Quirk’s article on using laddering in consumer research, the author adds her own insights on how to make laddering work in the B2B setting by adjusting the process to better meet a busy professional’s mind-set.
Why online focus groups can work for B2B research: The author outlines 13 strengths of online focus groups for B2B research, including their ability to easily assemble far-flung and specialized audiences, and opines on how the method might evolve to keep pace with changes in technology.
FAQs for first-time clients of online qualitative: Thinking about commissioning some online qualitative? Moderator Judy Langer answers some common questions, exploring how and when various approaches can be used, the client’s role in the process and offering tips on selecting a moderator.
QRCA responds to article on qualitative cheaters: QRCA member Judy Langer responds to Marc Goodin's article addressing professional respondents in qualitative research and details what action has been and can be taken to control cheaters and repeaters.
No more Mr. Nice Guy: professional respondents in qualitative research: The author sheds light on the problem of professional respondents in qualitative research and offers several steps researchers and recruiters can take to ferret out the cheaters.

See more articles on this topic

There are 51 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: Bring a can-do attitude to recruiting out-of-facility focus groups: A veteran recruiter explores what it takes to secure respondents for focus groups in non-standard settings.
Hand, meet glove: In the business-to-business research process, those on the client side and those on the research vendor side have much to learn from each other. The author outlines the responsibilities of the various parties in the business-to-business research process and explains how the groups can work together to create useful studies.
When moderating, be culturally aware: The author outlines the process of planning qualitative with Hispanic consumers, covering topics such as establishing rapport, enhancing participation, proper techniques for asking questions, using body language, and how to structure the screening process.
When money doesn't talk: The advent of online research has brought increasing debate about appropriate incentive strategies and amounts for research participants. In addition, use of the medium in research has resulted in over-researched populations, which makes recruiting difficult. This article discusses online respondent incentives, sketching out a typology of incentives that work well in gaining the highest level of participation.
Retooling the focus group to business-to-business research: This article discusses five key areas of difference between industrial and consumer qualitative research projects: specialized recruitment, limited populations, confidentiality, subject matter expertise and dominant group members. The author offers potential strategies for challenges associated with business-to-business focus groups.

See more articles on this topic

Related Glossary Terms

Recruitment: The process of securing participants for focus groups who meet specific demographic or other project requirements.

Search for more...

Related Associations

View all associations...

Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING: March 16-18, 2010; RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on March 16-18 in Rockville, Md.
RIVA COURSE 201: FUNDAMENTALS OF MODERATING: April 7-9, 2010; RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on April 7-9 in Rockville, Md.

View more Related Events...