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Marketing Research Industry

We've grouped together all the information our site contains on the market research Industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Tags: | Incentive Payment & Processing | Marketing Research Consultation
| Marketing Research-Full Service | Marketing Research-General | Research Industry
| The Business of Research | Research Training

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Sponsored Content: What’s in your big data? Part 2: A path to profitable projects
As the second installment in a three-part series explaining how research firms can better use internal big data, this article focuses on delivering work efficiently and profitably.
Sponsored Content: What’s in your big data? Part 3: A path to better results
In the final installment of a three-part series, this article focuses on effectively evaluating the results of an internal big data project.
Sponsored Content: What’s in your big data? Part 1: A path to accurate plans
As the first installment of a three-part series, this article addresses how a research firm’s own internal “big data” can help it improve project planning to increase profitability.

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Related Articles

There are 900 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

When, why and how to do them - and what can go wrong
Research companies must perform client briefings during a project but, as the author argues, the timing of the briefings, as well as the topics and information discussed during them, can have profound impacts on the project at hand and on the vendor/client relationship.
Smoothing out that Texas twang
This article describes a research firm’s experience with developing a linguistic training program for its telephone interviewers, addressing guidelines in developing its program and the benefits to both the employees and the business.
Six marketing and sales mistakes MR firms make every day
Research professionals don't always have the business development know-how to plan for and execute marketing and sales initiatives. This article highlights the six biggest mistakes that most MR firms make on a regular basis and how to correct them.
A guide to international market research
This article details seven steps to complete before starting international marketing research. These steps check established sources of information on countries, products, markets, competitors and other key information.
Research Industry News March 2004
A compilation of recent news about marketing and marketing research companies and organizations

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Glossary Terms

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
December 3-5, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on December 3-5 in Rockville, Md.
THE RESEARCH CLUB NETWORKING EVENT - SYDNEY, AU
December 4, 2014
The Research Club will host a networking event on December 4 in Sydney, Australia, in conjunction with the IIEX.

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