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Marketing Research Industry

We've grouped together all the information our site contains on the market research Industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Tags: | Incentive Payment & Processing | Marketing Research Consultation
| Marketing Research-Full Service | Marketing Research-General | Research Industry
| The Business of Research | Research Training

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Sponsored Content: What’s in your big data? Part 2: A path to profitable projects
As the second installment in a three-part series explaining how research firms can better use internal big data, this article focuses on delivering work efficiently and profitably.
Sponsored Content: What’s in your big data? Part 3: A path to better results
In the final installment of a three-part series, this article focuses on effectively evaluating the results of an internal big data project.
Sponsored Content: What’s in your big data? Part 1: A path to accurate plans
As the first installment of a three-part series, this article addresses how a research firm’s own internal “big data” can help it improve project planning to increase profitability.

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Related Articles

There are 838 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Why companies avoid using data for decision-making
Companies are awash in information but decisions are still often made on little more than gut-feel, the author says. He outlines strategies for driving the uptake of insights to help make data an integral component of organizational processes.
From the Publisher October 1996: This satisfaction 'research' left the customer unsatisfied
Tom Quirk's shares the story of a friend who was the subject of an automotive dealership's poor-quality customer satisfaction survey and questions the toll experiences like this take on research's reputation.
Smoothing out that Texas twang
This article describes a research firm’s experience with developing a linguistic training program for its telephone interviewers, addressing guidelines in developing its program and the benefits to both the employees and the business.
By the Numbers: The tortoise and the hare: a cautionary tale
While speeders are not desirable, their actions can serve a useful purpose by pointing out ways to improve surveys that may be too long, too daunting or focused on a topic that is not sufficiently interesting to respondents.
In the market for an online panel? What clients need to know
The author discusses six key issues clients should address when choosing an online panel.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Glossary Terms

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Related Events

RIVA COURSE 303: ADVANCED MODERATING
April 28-30, 2014
RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on April 28-30 in Rockville, Md.
2014 CANADIAN PHARMA MARKET RESEARCH CONFERENCE
April 29-30, 2014
The 2014 Canadian Pharma Market Research Conference will be held on April 29-30 at the Sheraton Toronto Airport and Conference Centre in Toronto.

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