Marketing Research Industry

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: 11 Easy Ways to Improve Your Survey Response Rates: You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
Sponsored White Paper: Capitalizing on Customer Feedback - Creating Measurable Value from Voice-of-the-Customer (VOC) Programs: It seems like everyone is now collecting customer feedback. However, if you have already launched your customer feedback program, you have likely discovered that turning customer feedback initiatives into a highly effective, thriving VOC program is not a simple task. Creating and implementing a thriving and highly effective VOC program requires the right vision, awareness, and accountability that link the investments to the observed returns. “Capitalizing on Customer Feedback” addresses these three themes and provides the reader with examples of the principles in practice. The reader will be introduced to: new ways to think about customer feedback; top nine most popular customer feedback strategies; five steps of VOC evolution; four principles to realizing a strong return on your VOC program; two real-life case studies demonstrating the concepts in action.
Qualitatively Speaking: Mining LinkedIn for B2B interview leads: Using the tips detailed here, researchers can harness a few of LinkedIn’s lesser-known capabilities to mine for quality prospects for in-depth B2B interviews.
Why online focus groups can work for B2B research: The author outlines 13 strengths of online focus groups for B2B research, including their ability to easily assemble far-flung and specialized audiences, and opines on how the method might evolve to keep pace with changes in technology.
Why rankings may be better than ratings: Does asking them to rank rather than rate give a clearer picture of consumers’ opinions about brands? And, are researchers themselves to blame for the problem of straightlining? This article aims to answer both questions.

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There are 237 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

By the Numbers: Stop wasting money!: Many companies are executing surveys to gather data on questions they already have answers to. This article discusses how companies can save money by eliminating two research areas: measuring transactions where it is known that the process is stable and performance is very high, and measuring quality where there are existing internal metrics that report quality more accurately and quickly.
Research Industry News March 2004
Qualitatively Speaking: Qualitative researchers as methodologists: Researchers generally tend to specialize in qualitative or quantitative research. This article discusses the benefits of taking a methodological approach to the research function, encouraging researchers to focus on being a researcher.
Is three a crowd?: The partnership between a client and its ad agency is widely recognized and talked about. This article addresses research suppliers, discussing why they may be in trouble and advising them to partner with both the client and its ad agency.
Focus groups tell Standard Register that service is most important: Standard Register used internal focus groups with management and external groups with clients in the development of its advertising campaign. Information obtained via this research has also resulted in a new company-wide commitment to service.

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Related Glossary Terms

Marketing research: The planning, collection, and analysis of data relevant to marketing decision making, and the communication of the results of this analysis to management.

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Related Associations

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING: March 16-18, 2010; RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on March 16-18 in Rockville, Md.
PMRG ANNUAL NATIONAL CONFERENCE: March 21-23, 2010; PMRG will hold its annual national conference on March 21-23 at Disney's Contemporary Resort in Orlando, Fla.

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