Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Marketing Research Industry

We've grouped together all the information our site contains on the market research Industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Tags: | Incentive Payment & Processing | Marketing Research Consultation
| Marketing Research-Full Service | Marketing Research-General | Research Industry
| The Business of Research | Research Training

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
Trade Talk: Hallmark sends greetings from Social Media Land
This article contains a discussion of Tom Brailsford's presentation on social media data at The Market Research Event in November 2011.
How to be a good research client
A veteran research vendor offers his advice to clients on working with research firms, including the RFP process, pricing and what each party should expect from the other.
We all think we're great: Measuring social desirability
This article discusses social desirability, a phenomenon that causes respondents generally to have the tendency to rate themselves positively, which can impact research results.
The elevator speech: Your greatest networking tool
In this article, the author discusses the importance of an elevator pitch and offers advice on how to create consice, clear and unified messaging across an organization.

See more articles on this topic

Related Articles

There are 1004 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Budget for living data
Interactive perceptual mapping, conjoint analysis and "living databases" are helping marketing research practitioners get a competitive edge and gain respect.
A method for finding 'virgin' respondents
The researchers used a sample of their mailed survey respondents to a “Get Paid for Your Opinions” direct mail effort to explore the makeup of study recruits. Participants responded to a questionnaire through phone or mailed responses. This study is one of the first to combine information about lifetime experience in focus groups with reasons for wanting to participate in them, as well as demographic data.
Considerations for choosing qualitative research facilities
Choosing the correct qualitative research facility is a key decision when planning market research. Mark D'Alessio, the managing director of Focus Plus, outlines many of the essential criteria to think about.
Computers integrate firm's multi-city data collection operation
Data collection firm Consumer Pulse Inc. has improved the management of its responsibilities as well as the quality of its data collection and internal procedures through the use of computers. Integrating the company's computers has helped ensure quality, eliminate errors and lower costs.
How to choose a data collection service
Lou Roth, president of The Wats Room, a data collection firm, provides 10 guidelines for selecting and working with data collection companies. The article highlights important steps to include in the data collection process.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Glossary Terms

Search for more...

Related Events

FALL CONFERENCE
September 9-11, 2015
MRA Great Lakes Chapter will hold its Fall Conference on September 9-11 at the Hyatt Regency Hotel in Cincinnati.
MARKET RESEARCH IN THE MOBILE WORLD EUROPE
September 15-17, 2015
The Merlien Institute will hold its Market Research in the Mobile World Europe conference, themed 'The Internet of Things,' on September 15-17 in London.

View more Related Events...

Related Discussion Topics

Most commonly used research techniques
07/28/2010 by Curtis J. Fedder
yes, I have experience with those ethics issues
06/23/2010 by Michael R. Hollon
Ethics
06/11/2010 by Jim Santilli
Research and analysis to foresight your business perspective
02/19/2010 by Emmanuel M. Mendy
Behind The Curtain
10/26/2009 by Alastair Gordon

View More