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Marketing Research Industry

We've grouped together all the information our site contains on the market research Industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Tags: | Incentive Payment & Processing | Marketing Research Consultation
| Marketing Research-Full Service | Marketing Research-General | Research Industry
| The Business of Research | Research Training

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Sponsored Content: What’s in your big data? Part 2: A path to profitable projects
As the second installment in a three-part series explaining how research firms can better use internal big data, this article focuses on delivering work efficiently and profitably.
Sponsored Content: What’s in your big data? Part 3: A path to better results
In the final installment of a three-part series, this article focuses on effectively evaluating the results of an internal big data project.
Sponsored Content: What’s in your big data? Part 1: A path to accurate plans
As the first installment of a three-part series, this article addresses how a research firm’s own internal “big data” can help it improve project planning to increase profitability.

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Related Articles

There are 874 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Forget gamification; try writing a humanized survey
Annie Pettit presents a research-on-research report on a test of traditional vs. more-conversational styles of survey-question wording.
How to establish and nurture online discussion-board conversations
The author offers tips on mounting successful discussion-board research projects. With planning and diligence, researchers can get the information they need while also ensuring a fun and fulfilling experience for respondents.
Qualitative ad research: walk like a researcher, think like a creative person
When planning and conducting qualitative advertisement research, researchers need to consider the mindset of the writer and art director assigned to the project in question. This article offers 16 strategies for setting up the qualitative research process to maximize the usefulness of the research to the creative team. Topics include moderator selection, communication between the moderator and the creative team, specific strategies in one-on-one interviews and a range of methodology suggestions.
Trade Talk: Using the past to improve the future
This article offers a review of Richard Banks' book, The Future of Looking Back, through a marketing research lens.
Do definitions limit researchers' creativity?
Most practicing researchers are often so absorbed in the project of the moment and growing their business, they often don't take (or have) the time to stop and think about "research" and how discourse of research supports - and possibly limits - research's potential.

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Related Suppliers: Research Companies from the SourceBook

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Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Glossary Terms

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Related Events

THE RESEARCH CLUB NETWORKING EVENT - LONDON
October 2, 2014
The Research Club will host a networking event on October 2 at Tiger Tiger's, London.
RIVA COURSE 195: FUNDAMENTALS OF QUALITATIVE RESEARCH
October 6, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Qualitative Research,' on October 6 in Rockville, Md.

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