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Marketing Research Industry

We've grouped together all the information our site contains on the market research Industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Tags: | Incentive Payment & Processing | Marketing Research Consultation
| Marketing Research-Full Service | Marketing Research-General | Research Industry
| The Business of Research | Research Training

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Sponsored Content: What’s in your big data? Part 2: A path to profitable projects
As the second installment in a three-part series explaining how research firms can better use internal big data, this article focuses on delivering work efficiently and profitably.
Sponsored Content: What’s in your big data? Part 3: A path to better results
In the final installment of a three-part series, this article focuses on effectively evaluating the results of an internal big data project.
Sponsored Content: What’s in your big data? Part 1: A path to accurate plans
As the first installment of a three-part series, this article addresses how a research firm’s own internal “big data” can help it improve project planning to increase profitability.

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Related Articles

There are 931 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How to use the instant marketing research jargon generator
In this short, humorous article, the author offers a solution for marketing researchers trying to find a creative way to describe their work – the “Instant Market Research Jargon Generator.”
By the Numbers: Protecting online survey data integrity
The article outlines ways to handle various forms of undesirable respondents during the questionnaire design process, including the use of personal access codes, question-based verification and time-elapsed verification.
Qualitative sample size and issue discovery power
The author presents formulas for selecting appropriate sample sizes for uncovering facts and insights using qualitative research.
Trade Talk: A new look for the next stage
Quirk's Editor Joseph Rydholm walks readers through the magazine's latest updates.
Let the designers design and the researchers research
While it is commendable that some design firms have taken it upon themselves to conduct consumer research on packaging concepts, they lack the objectivity to make major decisions based on that research. Those decisions should remain in the hands of the client company. The author outlines how design firms and client companies can structure their use of research to the fullest advantage of both parties.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Glossary Terms

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Related Events

RIVA COURSE 501: FACILITATION - PRACTICAL TOOLS, TIPS AND TECHNIQUES
March 2-4, 2015
RIVA Training Institute will hold a course, themed 'Facilitation - Practical Tools, Tips, and Techniques,' on March 2-4 in Rockville, Md.
WEBINAR: OPTIMIZING ONLINE QUAL: BETTER STUDY BUILDING WITH A HUMAN TOUCH
March 3 at 1 p.m. EST, 2015
Aha! will host a complimentary 1-hour Webinar, themed 'Optimizing online Qual: Better Study Building with a Human Touch' on March 3 at 1 p.m. EST. Ray Fischer, CEO of Aha!will present.

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