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Marketing Research Industry

We've grouped together all the information our site contains on the market research Industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Tags: | Incentive Payment & Processing | Marketing Research Consultation
| Marketing Research-Full Service | Marketing Research-General | Research Industry
| The Business of Research | Research Training

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Sponsored Content: What’s in your big data? Part 2: A path to profitable projects
As the second installment in a three-part series explaining how research firms can better use internal big data, this article focuses on delivering work efficiently and profitably.
Sponsored Content: What’s in your big data? Part 3: A path to better results
In the final installment of a three-part series, this article focuses on effectively evaluating the results of an internal big data project.
Sponsored Content: What’s in your big data? Part 1: A path to accurate plans
As the first installment of a three-part series, this article addresses how a research firm’s own internal “big data” can help it improve project planning to increase profitability.

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Related Articles

There are 978 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: Interviewing for the edit
Michael Carlon offers 10 tips to get the most from the videos of your qualitative interviews.
Show me the numbers: Using marketing research to get media coverage
This article outlines five tips for marketing research companies conducting self-funded research to gain media exposure.
How the sales team can help research companies stand out
The author offers advice on how and why research companies can stand out in the industry by differentiating themselves from the competition and by establishing powerful sales messaging.
Report from Scotland: ESOMAR conference looks to the future
The European Society for Opinion and Marketing Research held its 50th annual conference and exhibition September 7-10. This article provides an overview of the conference, the theme of which was "Learning from the Future: Creative Solutions for Marketing Research."
The Researcher's Bookshelf: The AIM Process
This article, adapted and edited from a chapter in The AIM Process by Paul Conner, addresses the challenge created by a purpose-process disconnect and why MR must be actionable to be useful.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

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Related Glossary Terms

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Related Events

6TH CONFERENCE OF THE EUROPEAN SURVEY RESEARCH ASSOCIATION
July 13-17, 2015
ESRA will hold its 6th Conference of the European Survey Research Association on July 13-17 in Reykjavik, Iceland.
SENTIMENT ANALYSIS SYMPOSIUM
July 15-16, 2015
Alta Plana will hold an event, themed 'Sentiment Analysis Symposium,' on July 15-16 at The New York Academy of Sciences in New York.

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Behind The Curtain
10/26/2009 by Alastair Gordon

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