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Marketing Research Industry

We've grouped together all the information our site contains on the market research Industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Tags: | Incentive Payment & Processing | Marketing Research Consultation
| Marketing Research-Full Service | Marketing Research-General | Research Industry
| The Business of Research | Research Training

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Sponsored Content: What’s in your big data? Part 2: A path to profitable projects
As the second installment in a three-part series explaining how research firms can better use internal big data, this article focuses on delivering work efficiently and profitably.
Sponsored Content: What’s in your big data? Part 3: A path to better results
In the final installment of a three-part series, this article focuses on effectively evaluating the results of an internal big data project.
Sponsored Content: What’s in your big data? Part 1: A path to accurate plans
As the first installment of a three-part series, this article addresses how a research firm’s own internal “big data” can help it improve project planning to increase profitability.

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Related Articles

There are 884 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.
Data Use: Instead of big data, try value data
To get the most out of big data, isolate the customer-centric metrics that are critical to your firm’s business processes.
The importance of client participation in research
This article details the benefits of increased client involvement across all areas of client-research firm interface: development of requests for quote, selection of research firm, survey implementation and evaluation and feedback.
Important quality and price issues for telephone samples
This article raises three issues to consider when evaluating the supplier from whom a telephone sample is to be purchased: the length of the RDD telephone block group seed, hidden costs and the method for eliminating business telephone numbers.
Why respondents suffer if you're not mobile-ready
The author implores researchers to be mindful of their mobile audience and accept that mobile survey access is no longer optional for those concerned about customer and respondent satisfaction.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Glossary Terms

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Related Events

RIVA COURSE 303: ADVANCED MODERATING
October 27-29, 2014
RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on October 27-29 in Rockville, Md.
MOBILE SHOPPING 2014
October 28-30, 2014
Worldwide Business Research will hold its mobile shopping conference on October 28-30 at The Wigwam, Litchfield Park, in Phoenix.

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