Sampling For Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: 11 Easy Ways to Improve Your Survey Response Rates

You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

A revised paradigm for Hispanic acculturation

To effectively understand Hispanic consumers, you must go beyond language and incorporate a range of cultural influences, the authors argue.

Conducting ethnographic research with Hispanic consumers

Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.

How to be a good research client

A veteran research vendor offers his advice to clients on working with research firms, including the RFP process, pricing and what each party should expect from the other.

Incorporating qualitative into package design research

The author shares some basic ideas and best practices for the use of qualitative research as a component in the package design research plan.

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Related Articles

There are 85 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A look at four important methodological questions for online research

The impact of several online research practices - including sending survey reminders, use of generic survey invites and excluding partial completes - is examined, with the aim of developing methods to improve statistical rigor.

By The Numbers: A sample size table

The author offers a table for calculating the correct sample size to reach a desired confidence level and margin of error. Includes a link to an online table generator.

TradeTalk: On tap for 2007: simplicity, Amazonia, sustainability

A look at the forecast for 2007’s trends from Chicago research firm Mintel.

Old folks ain't old folks anymore

People in marketing and advertising need to drastically alter their perceptions of 50-plus consumers, as Baby Boomers turn 50. There will be a need to look more closely at the social and economic changes that characterize today’s mature market, and advertisers will need to change their strategies accordingly. The mature market is growing in number and affluence. Also mentioned are specific actions the travel industry and certain companies are taking in regard to the mature market’s shift.

Qualitatively Speaking: Don't slot me

Text-mining technologies allow analysis of verbatim responses, leading to insights that go beyond those generated by tallying the numbers from the rest of a quantitative survey.

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