Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Sampling For Market Research

We've grouped together all the information our site contains on sampling to help you quickly and easily find research-related articles, companies, events, jobs, associations, glossary definitions and more.

You can narrow the sampling topic further by clicking on a specific sampling-related category below.

Tags: | Demographic Analysis | Demographic Database | Demographic Profiles | Low Incidence Research
| Low Incidence Screening | Sampling | Software-Sampling

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
The trouble with convenience sampling
Customer feedback is often emotionally-charged. The author reminds researchers that relying on non-representative data in favor of convenient data from established customers can lead to expensive mistakes and poor decision-making.
Evolving professionals, evolving panels: B2B research propels a new era of business insights
B2B research is becoming more demanding and researchers must consider the changing professional landscape and tailor their solutions to gather rich insights. The authors use B2B panels as an example of a traditional technique that can be modified to suit evolving B2B needs.
In Case You Missed It... March 2013
News and notes on marketing and research: consumer trends for 2013; where marketers are paid the most
Tips to make difficult medical recruiting easy
To keep clients happy – and profits intact – medical recruiters need a full understanding of the study and respondent parameters with which they’re dealing. A bit of Google-searching is often just what the doctor ordered.

See more articles on this topic

Related Articles

There are 226 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Practical sampling methods for low-incidence populations
Until recently, most marketing research adhered to the law of randomness for sampling low-incidence populations, which required an abundance of time and money. This article discusses practical sampling methods for low-incidence populations.
Qualitatively Speaking: Sampling for qualitative researchers
Using a comparison to interior design, the author explains sampling and how it can affect the qualitative research process
Major markets -- major mistakes?
Researchers value markets differently, sometimes because of preconceived notions. This article discusses how preconceived notions about markets can compromise data.
Trade Talk: A user-friendly guide to changing U.S. marketplace
This month's column reviews The 1990-1991 Almanac of Consumer Markets by Margaret K. Ambry, which features information on all aspects of the U.S. population.
A look at consistency in global non-probabilistic online samples
The authors examine results from a consistency analysis conducted in 13 countries with samples from 10 panel companies to highlight differences in data quality.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Glossary Terms

Search for more...

Related Events

WEBINAR: OLD DOG, NEW TRICKS: HOW CATI IS RELEVANT IN THE ONLINE RESEARCH AGE
June 19 at 11 a.m. CDT, 2013
SSI will hold a complimentary Webinar, themed 'Old Dog, New Tricks: How CATI is relevant in the online research age,' on June 19 at 11 a.m. CDT. Aren Sorensen will present.
SAWTOOTH SOFTWARE CONFERENCE 2013
October 14-18, 2013
Sawtooth Software will hold its annual research conference on October 14-18 at the Laguna Cliffs Marriott in Dana Point, Calif.

Related Discussion Topics

RE: Margin of error
03/17/2008 by Lisa Deforey
Margin of error
03/15/2008 by Aisha King

Related Job Postings

Client Development Manager
Los Angeles, California
Client Development Manager
Northern New Jersey, New Jersey
Client Development Manager
New York City, New York
Client Operations and Sample Manager
Northern New Jersey, New Jersey
Field Operations Manager, Quantitative Research
New York City, New York

View more related job openings