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Sampling For Market Research

We've grouped together all the information our site contains on sampling to help you quickly and easily find research-related articles, companies, events, jobs, associations, glossary definitions and more.

You can narrow the sampling topic further by clicking on a specific sampling-related category below.

Tags: | Demographic Analysis | Demographic Database | Demographic Profiles | Low Incidence Research
| Low Incidence Screening | Sampling | Software-Sampling

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
12 strategies for keeping your Gen Z community engaged
The CMO of FashionPlaytes on the right – and wrong – ways to approach, interact with and learn from the pre-Millennial generation.
Overcoming the obstacles to effective B2B panel research
Pete Cape offers thoughts on the differences between consumer and B2B research and looks at some of the issues involved in researching B2B respondents online.
By the Numbers: 10 online sample integrity tips
From inspecting IP and e-mail addresses to post-survey telephone interviews, here are strategies for analyzing the quality of online survey samples.

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Related Articles

There are 244 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Conducting ethnographic research with Hispanic consumers
Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.
How online communities can tap a company's greatest unused resource: the consumer
Online communities offer an opportunity to listen to customers and place them at the heart of a company's marketing strategy. By giving the respondent a seat at the decision-making table, companies can build strong and long lasting relationships that may not have been possible through offline media.
Trade Talk: A more than cosmetic change
This month's column details a quantitative study conducted among women ages 45-to-65 regarding their cosmetic needs and their habits surrounding purchasing health and beauty products.
Trade Talk: A church surveys its congregation: contemporary or traditional?
In the competitive arena of American churches, one California church developed a research initiative to meet the needs of its congregation.
How recruitment enriches your ethnographic research
The author discusses the importance of recruiting and why ethnographers should consider recruiting as an integral part of the research process.

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Related Events

SKIM/SAWTOOTH SOFTWARE EUROPEAN CONFERENCE AND TRAINING EVENT 2014
October 20-23, 2014
Together SKIM and Sawtooth Software will hold the annual European software conference on on October 20-23 in Amsterdam.

Related Discussion Topics

RE: Margin of error
03/17/2008 by Lisa Deforey
Margin of error
03/15/2008 by Aisha King

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