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Sampling For Market Research

We've grouped together all the information our site contains on sampling to help you quickly and easily find research-related articles, companies, events, jobs, associations, glossary definitions and more.

You can narrow the sampling topic further by clicking on a specific sampling-related category below.

Tags: | Demographic Analysis | Demographic Database | Demographic Profiles | Low Incidence Research
| Low Incidence Screening | Sampling | Software-Sampling

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
From sex to shopping, study indicates a shift in today’s man
The author breaks down a study on today's man, providing readers with a look at how the modern day man thinks and communicates, and what that means to marketers.
12 strategies for keeping your Gen Z community engaged
The CMO of FashionPlaytes on the right – and wrong – ways to approach, interact with and learn from the pre-Millennial generation.
Overcoming the obstacles to effective B2B panel research
Pete Cape offers thoughts on the differences between consumer and B2B research and looks at some of the issues involved in researching B2B respondents online.

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Related Articles

There are 245 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Taking the risk out of buying PC software
The author advises MR professionals on how to research and purchase software that will increase productivity, accuracy and cut costs.
Take the pulse of your consumer base without taking the pulse of every consumer
The author offers several ways to slim down sample size and make the most of each respondent when conducting consumer research.
Getting the most from demographics: things to consider for powerful market analysis
This article describes various ways of analyzing demographic data. It explores the degrees of difficulty, underlying assumptions and potential risks of using these methods.
The value of consistency auditing of online panels
Using findings from an ongoing study of global online panels, the authors make the case for the importance of understanding the impact of sample sources on market research results.
In the market for an online panel? What clients need to know
The author discusses six key issues clients should address when choosing an online panel.

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Related Suppliers: Research Companies from the SourceBook

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Specialties

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Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.
MARKET RESEARCH IN THE MOBILE WORLD ASIA-PACIFIC
March 10-12, 2015
The Merlien Institute will hold a conference, themed 'Market Research in the Mobile World - Asia-Pacific,' on March 10-12 in Singapore.

Related Discussion Topics

RE: Margin of error
03/17/2008 by Lisa Deforey
Margin of error
03/15/2008 by Aisha King

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