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Sampling For Market Research

We've grouped together all the information our site contains on sampling to help you quickly and easily find research-related articles, companies, events, jobs, associations, glossary definitions and more.

You can narrow the sampling topic further by clicking on a specific sampling-related category below.

Tags: | Demographic Analysis | Demographic Database | Demographic Profiles | Low Incidence Research
| Low Incidence Screening | Sampling | Software-Sampling

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
From sex to shopping, study indicates a shift in today’s man
The author breaks down a study on today's man, providing readers with a look at how the modern day man thinks and communicates, and what that means to marketers.
12 strategies for keeping your Gen Z community engaged
The CMO of FashionPlaytes on the right – and wrong – ways to approach, interact with and learn from the pre-Millennial generation.
Overcoming the obstacles to effective B2B panel research
Pete Cape offers thoughts on the differences between consumer and B2B research and looks at some of the issues involved in researching B2B respondents online.

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Related Articles

There are 245 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

What smartphones mean to researchers
As smartphones proliferate, we must seize the opportunities they provide us to research and interact with consumers. The author outlines four critical constructs that make them valuable as a research tool: access, location, identity and deployment.
Data Use: A rapid-response consumer segmentation survey approach
This article provides a real-world example of consumer segmentation data collected using a multiple-sample-frame survey approach. The use of two sample frames reduced the field time, provided lower costs and added value in getting the right people for segmentation while meeting rapid-response requirements.
Trade Talk: Two books offer wealth of basic information
This article provides reviews of two books: The Insider's Guide to Demographic Know-How and Polls and Surveys: Understanding What They Tell Us.
Understanding the Latina shopper
Research from Redbean Society and New American Dimensions indicates that there is great variance - and therefore diverse marketing opportunities - among Latinas.
Considerations in quantitative data collection in China
Conducting commercial quantitative research in China presents methodological and cultural issues that either don’t exist or that have already been solved in Western society. Researchers must take heed in this relatively-virgin territory and adapt their strategies to cater to China’s unique circumstances.

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Related Events

MARKET RESEARCH IN THE MOBILE WORLD ASIA-PACIFIC
March 10-12, 2015
The Merlien Institute will hold a conference, themed 'Market Research in the Mobile World - Asia-Pacific,' on March 10-12 in Singapore.

Related Discussion Topics

RE: Margin of error
03/17/2008 by Lisa Deforey
Margin of error
03/15/2008 by Aisha King

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