Sampling For Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates

You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

The trouble with convenience sampling

Customer feedback is often emotionally-charged. The author reminds researchers that relying on non-representative data in favor of convenient data from established customers can lead to expensive mistakes and poor decision-making.

Evolving professionals, evolving panels: B2B research propels a new era of business insights

B2B research is becoming more demanding and researchers must consider the changing professional landscape and tailor their solutions to gather rich insights. The authors use B2B panels as an example of a traditional technique that can be modified to suit evolving B2B needs.

In Case You Missed It... March 2013

News and notes on marketing and research: consumer trends for 2013; where marketers are paid the most

Tips to make difficult medical recruiting easy

To keep clients happy – and profits intact – medical recruiters need a full understanding of the study and respondent parameters with which they’re dealing. A bit of Google-searching is often just what the doctor ordered.

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Related Articles

There are 226 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Practical sampling methods for low-incidence populations

Until recently, most marketing research adhered to the law of randomness for sampling low-incidence populations, which required an abundance of time and money. This article discusses practical sampling methods for low-incidence populations.

Qualitatively Speaking: Sampling for qualitative researchers

Using a comparison to interior design, the author explains sampling and how it can affect the qualitative research process

Major markets -- major mistakes?

Researchers value markets differently, sometimes because of preconceived notions. This article discusses how preconceived notions about markets can compromise data.

Trade Talk: A user-friendly guide to changing U.S. marketplace

This month's column reviews The 1990-1991 Almanac of Consumer Markets by Margaret K. Ambry, which features information on all aspects of the U.S. population.

A look at consistency in global non-probabilistic online samples

The authors examine results from a consistency analysis conducted in 13 countries with samples from 10 panel companies to highlight differences in data quality.

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Specialties

• Demographic Analysis
• Demographic Database
• Demographic Profiles
• Low Incidence Research
• Low Incidence Screening
• Sampling
• Software-Sampling

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