Sampling For Market Research

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: 11 Easy Ways to Improve Your Survey Response Rates: You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
Sponsored White Paper: The Devil Is in the Data: This research-on-research report explains how DMS Research profiled and examined panelists and survey respondents in detail based on their survey-taking behavior to help determine how questionnaires can be designed to gather the most accurate information from different types of respondents.
Qualitatively Speaking: Mining LinkedIn for B2B interview leads: Using the tips detailed here, researchers can harness a few of LinkedIn’s lesser-known capabilities to mine for quality prospects for in-depth B2B interviews.
Brazilian hair care firm Beleza Natural thrives by keeping close to its roots: On-site visits help researchers understand the icons and ideals used by a Brazilian hair care firm to both inspire and form a bond with its working-class customers.
How Sony BMG used the Web to reach a disappearing audience: After losing a chunk of its audience to Web-based music consumption, Sony BMG teamed up with Globalpark to create an online panel of music fans to gain faster, deeper insight using “surveytainment.”

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There are 68 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Getting the most from demographics: things to consider for powerful market analysis: This article describes various ways of analyzing demographic data. It explores the degrees of difficulty, underlying assumptions and potential risks of using these methods.
Changing times?: A look at how aspects of the gay market affected issues in the 2004 election and their implications for marketers.
Data Use: Getting your money's worth with virtual targeting: Virtual targeting uses a blend of statistical techniques that identify the distinguishing characteristics of the target group and then build a linear equation that can be applied to records of the group to achieve a sortable, analyzable score. The article focuses on the example of a political candidate hunting for possible voters.
Efficiency is key to random digit sampling: This article describes how sampling efficiency can affect research costs and highlights a new approach by Survey Sampling that identifies a large portion of the unproductive numbers in random-digit telephone samples without affecting the samples' integrity.
Let's put survey errors in perspective: Conducting a national survey can be daunting. This article discusses the challenges of obtaining a national sample and suggests that the research industry strive for ways to increase completion rates, including demanding that clients allow more time to make callbacks.

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Related Glossary Terms

Sampling: The method of selecting a specified portion, called a sample, from a population, from which information concerning the whole can be inferred.

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Related Associations

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Related Events

IIR YOUTH AND FAMILY MARKETING MEGA EVENT: May 10-12, 2010; IIR will hold a conference on youth and family marketing on May 10-12 at the Hotel Sax Chicago in Chicago.
THE LIFE STAGE MARKETING SUMMIT: May 10-12, 2010; IIR will hold an event, themed 'The Life Stage Marketing Summit,' on May 10-12 at the Hotel Sax Chicago in Chicago.

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