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Secondary Research (Desktop Research)

We've grouped together all the information our site contains on secondary market research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Narrow the topic of secondary research further by clicking on a specific category related to secondary research below.

Tags: | Census Data | Demographic Database | Market Statistics | Secondary / Desktop Research 
| Trade Audits


Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
Qualitatively Speaking: Harnessing the power of hindsight
Revisiting previous qualitative studies is worthwhile but researchers are better equipped than computers to analyze the data, the author feels.
GSN finds strength in numbers for two popular shows
Findings from online research helped convince GSN that pairing two of its family-oriented shows could benefit both programs.
An 'enhance'ment to tackle today's tele-sampling challenges?
ReconMR conducted a self-funded study to explore and measure the efficiency of three distinct telephone samples: enhanced cell phone, random digit dialing cell phone and landline.
Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.

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Related Articles

There are 57 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Databases help companies with target marketing efforts
Market research suppliers, like National Decision Systems of California, are helping businesses keep up on customer demographics quickly and easily. Aetna Life and Dunkin' Donuts are among the NDS success stories.
Research service satisfies businesses' information needs
This article describes how various businesses have taken advantage of FIND, a worldwide information and research service. FIND has four divisions: quick information service, strategic research division, published studies, and information catalog.
Demographic mapping helps bank meet Community Reinvestment Act requirements
Midland bank represented its market penetration through a series of maps with different transparent overlays representing pertinent variables. These maps integrated market penetration data with U.S. census geography and income files and cartographics. In addition to documenting Community Reinvestment Act compliance, the maps provided a tool for both marketing and product development.
Research helps maker of gardening containers expand its product line
To determine the marketing potential of an indoor planter product, researchers applied a variety of research methods: a review secondary research, trade publications and sales materials; retail audits; in-store interviews; consumer and trade member interviews; and telephone interviews with retail buyers and distributors.
Enhancing primary research with secondary research
Integrating secondary and primary research allows the market researcher to provide a much broader and higher-quality product that meets more of the information user's needs. The author describes benefits of secondary research and offers tips for conducting this type of research.

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