Secondary Research (Desktop Research)

We've grouped together all the information our site contains on secondary market research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates: You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
GSN finds strength in numbers for two popular shows: Findings from online research helped convince GSN that pairing two of its family-oriented shows could benefit both programs.
Qualitatively Speaking: Harnessing the power of hindsight: Revisiting previous qualitative studies is worthwhile but researchers are better equipped than computers to analyze the data, the author feels.
Seeking the right blend: Part II: What happens when you mix panel respondents and social network respondents?: In part two of a two-part article, the authors examine findings from an experiment in which sample from an established panel was blended with sample drawn from a social network population.
Seeking the right blend: Part I: What happens when you mix panel respondents and social network respondents?: In part one of a two-part article, the authors examine findings from an experiment in which sample from an established panel was blended with sample drawn from a social network population.

See more articles on this topic

There are 51 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Researching the Web's wonders: A guide to using Hennepin County Library's online resources to conduct secondary research on the Web.
Trade Talk: A more than cosmetic change: This month's column details a quantitative study conducted among women ages 45-to-65 regarding their cosmetic needs and their habits surrounding purchasing health and beauty products.
Agri-marketers direct mail with syndicated study: With direct mail being used more and more in the agriculture industry, farm equipment, seed, and chemical marketers are seeking answers to questions about how farmers are receiving their messages. This article discusses the findings of Mail Monitor, a syndicated study that compiles the reactions of farmers in 12 states to the direct mail they receive, including level of readership and action taken for each piece, its size and carrier type and the quantity of mail farmers receive.
Research service satisfies businesses' information needs: This article describes how various businesses have taken advantage of FIND, a worldwide information and research service. FIND has four divisions: quick information service, strategic research division, published studies, and information catalog.
Market structure analysis: This article examines market structure analysis, including a comparison of marketing and economic methods and discussions of defining a market, getting to an overall market structure, marketplaces versus study of important groups, market structures, and market structures versus market segments.