Secondary Research (Desktop Research)

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: 11 Easy Ways to Improve Your Survey Response Rates

You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

Seeking the right blend: Part II: What happens when you mix panel respondents and social network respondents?

In part two of a two-part article, the authors examine findings from an experiment in which sample from an established panel was blended with sample drawn from a social network population.

Seeking the right blend: Part I: What happens when What happens when you mix panel respondents and social network respondents?

In part one of a two-part article, the authors examine findings from an experiment in which sample from an established panel was blended with sample drawn from a social network population.

Why research firms should stop ignoring small businesses

The author, himself a small business owner, argues that marketing research firms need to do a better job of helping small businesses with their research needs.

Data Use: Culture-based scale response bias among Hispanics

The author reports on findings from a test of six studies to examine scale usage by Hispanic respondents.

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Related Articles

There are 21 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Agri-marketers direct mail with syndicated study

With direct mail being used more and more in the agriculture industry, farm equipment, seed, and chemical marketers are seeking answers to questions about how farmers are receiving their messages. This article discusses the findings of Mail Monitor, a syndicated study that compiles the reactions of farmers in 12 states to the direct mail they receive, including level of readership and action taken for each piece, its size and carrier type and the quantity of mail farmers receive.

Research service satisfies businesses' information needs

This article describes how various businesses have taken advantage of FIND, a worldwide information and research service. FIND has four divisions: quick information service, strategic research division, published studies, and information catalog.

Mail survey tests awareness of chiropractic technique

Activator Methods, Inc. surveyed a random sample of 1036 chiropractors nationwide via mail to determine its position in the chiropractic marketplace.

Trade Talk: Book provides valuable insight into U.S. lifestyles

This article reviews The Clustering of America, a book by Michael Weiss that examines the United States through the lens of PRIZM, the target marketing system develop by Claritas Corp. that uses U.S. Census Bureau data and other information to create 40 distinct lifestyle depictions of 250,000 U.S. neighborhoods.

A Mississippi trade organization uses research to help its farm-raised catfish catch on with consumers

The Catfish Institute uses an ongoing telephone study with hundreds of households in different regions of the country, research regarding catfish nutrients, a regular survey of retailers in 12 markets nationwide, and focus groups in its marketing efforts.

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Specialties

• Census Data
• Demographic Database
• Market Statistics
• Secondary/Desktop Research
• Trade Audits

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