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Market Research Software

We've grouped together all the information our site contains on marketing research software to help you quickly and easily find related software titles, reviews, articles, events, jobs, associations, glossary definitions and more.

Narrow the software topic further by clicking on a specific research software category below.

Tags: | Automated Reporting Software | CAPI Software (Computer Aided Personal Interviewing)
| CATI Software (Telephone Interviewing) | CAWI Software (Web Interviewing) 
| Comprehensive Statistical Package | Conjoint Analysis Software | Data Analysis Software 
| Data Delivery Tools Software | Data Tabulation Software | Database Mgmt. Software | Gamification
| MCAPI Software (Mobile Personal Interviewing) | MCASI Software (Mobile Self Interviewing)
Qualitative-Online | Qualitative Software | Sampling Software | Survey Design & Analysis Software
| TURF Analysis Software| Spec Writing-CAPI | Spec Writing-CATI | Spec Writing-Web | Software Industry 

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
A case study of MR design conceptualization
A case study application of how conceptualization could be used to assist a fictional public relations company looking to broaden brand awareness.
Conducting in-the-moment mobile research with physicians
SKIM’s Eelke Roos reports on using a mobile app to look at doctors’ System 1 and System 2 thinking related to prescription-writing.

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Related Articles

There are 207 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Software Review: CAWI and CATI
A review of the factors to consider when investigating the purchase of CAWI and CATI software.
Social media-based tools helped find, retain respondents for unique study
Seeking product design insights for our multitasking-crazed world, researcher Kelley Styring sought input from an unlikely source: arm amputees.
How to use insight communities to bridge internal silos
Many research departments are data-rich and insights-poor. This article discusses how online insight communities are different from MROCs and market access panels and can benefit customer experience professionals.
Liven up your qualitative with these online solutions
A qualitative researcher looks at seven Web-based tools, from in-situ narrations to virtual communities, that can help marketers get fresh views and insights on their target consumers.
Trade Talk: On-line research: where do we go from here
Five research service providers weigh in on the Internet's impact on the industry.

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Related Suppliers: Moderators

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Related Glossary Terms

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Related Events

SAWTOOTH SOFTWARE CONFERENCE 2015
March 23-27, 2015
Sawtooth Software will hold its 2015 software conference on March 23-27 at the Universal Orlando Resort in Orlando, Florida.

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