Market Research Software

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research

In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines

This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.

How P&G used agile research to keep up with consumers

The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.

More than an activity: How passive 'shopping' is changing the path to purchase

This article examines the digital qualitative work Communispace conducted with the Advertising Research Foundation to uncover and explore consumers' "unconscious" shopping behavior and discusses how online and offline influences contribute to brand perception.

The benefits of marrying two complementary research approaches

The author explores her company’s experiences with combining qualitative and quantitative methods, with the goal being to capitalize on the strengths of both types of research.

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Related Articles

There are 127 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Charting and graphing software comes of age

This article describes six different charting and software packages that run in the Microsoft Windows environment. Each package was reviewed according to the variety of charting options; speed, efficiency and demands made on the PC; ease and smoothness of operation; drawing and embellishing; transferring files and graphics; and value for the cost.

Data in many uses

Data collection and data analysis are fraught with difficulties. This article discusses statistical packages and power analysis, focusing on NCSS and PASS.

What smartphones mean to researchers

As smartphones proliferate, we must seize the opportunities they provide us to research and interact with consumers. The author outlines four critical constructs that make them valuable as a research tool: access, location, identity and deployment.

Social media-based tools helped find, retain respondents for unique study

Seeking product design insights for our multitasking-crazed world, researcher Kelley Styring sought input from an unlikely source: arm amputees.

Comfortable in the new medium: How online qual can benefit from our share-happy culture

This article focuses on societal and technological factors such as blogging and social media that have given rise to the use of online methodologies for qualitative research.

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Related Suppliers: Software

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Tabulation and Statistical Analysis Software Solutions

Computer Aided Personal Interviewing (CAPI) and Computer Aided Self Interviewing (CASI) Software

Web Interviewing Solutions

Paper-Based Survey Software Solutions

Integrated Interviewing Software Solutions

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Specialties

• DIY Research
• Gamification
• Qualitative-Online
• Software-Apps
• Software-Automated Reporting
• Software-CAPI (Computer Aided Personal Interviewing)
• Software-CATI (Telephone Interviewing)
• Software-Comprehensive Stat. Pkg.
• Software-Conjoint Analysis
• Software-Data Analysis
• Software-Data Delivery Tools
• Software-Data Tabulation
• Software-Database Management
• Software-Mobile Surveys
• Software-Online Surveys
• Software-Qualitative
• Software-Sampling
• Software-Survey Design & Analysis
• Software-TURF Analysis
• Spec Writing-Web

Industries

• Computer-Software

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Related Suppliers: Moderators

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• Computer-Software

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