Market Research Software

We've grouped together all the information our site contains on marketing research software to help you quickly and easily find related software titles, reviews, articles, events, jobs, associations, glossary definitions and more.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Software Review: Q data analysis software: Pros: Easy graphical way to recode variables, merge categories and create filters; makes applying sig tests and statistical models to research data very easy; excellent range of use guides, help and online tutorials. Cons: output styling a little lackluster; limited support for tracking studies; U.S. support currently comes from Australia. Cost: Single-user annual license of Q Professional is $1,499. Q Basic with a reduced feature set is $849 annually. Multi-user and volume discounts available.
A report on the 2009 Globalpark Market Research Software Survey: This time around, results show that larger research companies are leading the charge when it comes to adopting mobile research techniques and, in spite of all the industry buzz, online communities have not yet taken off.
Liven up your qualitative with these online solutions: A qualitative researcher looks at seven Web-based tools, from in-situ narrations to virtual communities, that can help marketers get fresh views and insights on their target consumers.
Trade Talk: Industry study finds researchers struggling, adapting: The 2009 Research Industry Trends study from Rockhopper Research takes a look at where research is hurting the most, where research is headed and how researchers are feeling.
Transform your tracking studies: Take them off autopilot to increase their impact and ROI: Tracking studies are a staple in the marketing research arsenal. Drawing from a larger study of Quirk’s readers and in-depth interviews with client-side researchers, Brett Hagins offers tips on making them more effective.

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There are 55 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Heating up, cooling down: Software expert Andrew Jeavons offers his hot/not-hot list of topics related to research software, including panel management software, CAPI software and Microsoft.
A promising new data viewer and publisher from ISPC Software: Software is always under development. New versions of familiar packages come out regularly. This article discusses ISPC’s ite, a data viewing and publishing software. The article also reviews what is happening with Microsoft, Windows and Office.
Is there a SUIC in your future?: Technology can play a large role in research. This article contains information about many software applications being used in research and other business fields.
Software Review: CAVI from OpinionOne: This article is a review of OpinionOne’s Computer Assisted Visual Interviewing software.
The rewards of patience: This article reviews Marketing Advantage’s SPSS 11.5 and Segment Solve, including enhancements and compatibility with other programs.

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Related Glossary Terms

Marketing research software providers: Any firm that produces or manufacturers software for the purpose of aiding the marketing research industry.

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Related Associations

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Related Events

SAWTOOTH SOFTWARE CONFERENCE 2010: October 5-8, 2010; Sawtooth Software will hold its annual research conference on October 5-8 at the Newport Beach Marriott in Newport Beach, Calif.
ESOMAR WM3 CONFERENCE: October 19-21, 2010; ESOMAR will hold WM3, a conference on worldwide multimedia measurement, on October 19-21 in Berlin, Germany.

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