Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Market Research Software

We've grouped together all the information our site contains on marketing research software to help you quickly and easily find related software titles, reviews, articles, events, jobs, associations, glossary definitions and more.

Narrow the software topic further by clicking on a specific research software category below.

Tags: | Automated Reporting Software | CAPI Software (Computer Aided Personal Interviewing)
| CATI Software (Telephone Interviewing) | CAWI Software (Web Interviewing) 
| Comprehensive Statistical Package | Conjoint Analysis Software | Data Analysis Software 
| Data Delivery Tools Software | Data Tabulation Software | Database Mgmt. Software | Gamification
| MCAPI Software (Mobile Personal Interviewing) | MCASI Software (Mobile Self Interviewing)
Qualitative-Online | Qualitative Software | Sampling Software | Survey Design & Analysis Software
| TURF Analysis Software| Spec Writing-CAPI | Spec Writing-CATI | Spec Writing-Web | Software Industry 

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: Rx for a new year
This article looks at the ways research can prepare for and adapt to upcoming industry changes.
Software Review: Qi
Tim Macer reviews Qi, a dashboard-building tool for data exploration, review and collaboration.
An online community keeps beverage firm Cafédirect close to its customers
Cafédirect’s online community serves as a tangible expression of the coffee and tea maker’s core values and has also demonstrated a healthy ROI.
PayPal nets payoff from using innovation games to understand the shopping experience
This article gives an overview of innovation games, using a case study with PayPal to illustrate how putting consumers in a game-like mind-set can drive idea generation.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.

See more articles on this topic

Related Articles

There are 248 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using your PC strategically
A personal computer can be an invaluable tool for forecasting, conjoint analysis, perceptual mapping and correspondence analysis, writes Joseph Curry, vice president of Sawtooth Software. PC-based software helps companies move to the right end of the product continuum.
Implementation planning: the key to maximizing computer system success
Following computer and software advice does not ensure success. Installation is an important consideration that is often overlooked. This article discusses how to maximize computer system success, including defining what life will be like with the system installed, the development of an implementation plan, selecting a champion and celebrating success.
Movie theater chain refines its research methods
AMC uses bend-back cards in 35 theaters annually to better understand the demographics and interests of its theater-goers.
Data Use: Integrating your marketing research software
The author walks readers through the process of using computer software to analyze, report and manage research data.
Data Use: Taking the risk out of buying PC software
The author advises MR professionals on how to research and purchase software that will increase productivity, accuracy and cut costs.

See more articles on this topic

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.

Related Glossary Terms

Search for more...

Related Events

SAWTOOTH SOFTWARE CONFERENCE 2016
September 26-30, 2016
Sawtooth Software will hold its 2016 Sawtooth Software Conference on September 26-30 in Park City, Utah.

Related Discussion Topics

PDA Survey software
10/12/2015 by Alex Hales
Survey software
10/12/2015 by Alex Hales
web base card sort software
10/12/2015 by Alex Hales
flow charts
08/06/2013 by Bill Kattner
Dragon Naturally Speaking
07/22/2013 by David J. Mangen

View More

Related Job Postings

Account Executive
San Francisco Bay/San Jose, California
Client Director
San Francisco Bay/San Jose, California
Client Director
New York City, New York