Market Research Software

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Liven up your qualitative with these online solutions: A qualitative researcher looks at seven Web-based tools, from in-situ narrations to virtual communities, that can help marketers get fresh views and insights on their target consumers.
Trade Talk: Industry study finds researchers struggling, adapting: The 2009 Research Industry Trends study from Rockhopper Research takes a look at where research is hurting the most, where research is headed and how researchers are feeling.
Transform your tracking studies: Take them off autopilot to increase their impact and ROI: Tracking studies are a staple in the marketing research arsenal. Drawing from a larger study of Quirk’s readers and in-depth interviews with client-side researchers, Brett Hagins offers tips on making them more effective.
Software Review: Ruby tabulation software: Pros: • Crosstabs and charts of every kind from large or complex datasets, and so much more • Quick and efficient for a DP specialist to use, with a choice of GUI access and scripting • Push-pull integration with Excel and Power Point for report preparation and automation • Superb proprietary charting to visualize MR data more effectively than in Excel or PowerPoint •Excellent support for managing trackers; Cons: • Interface is bewildering to beginners; a steep learning curve • No simple Web browser interface for end users or to provide clients with portal access to studies; Cost: Full version is $4,800 (USD) for a single-user annual license (allows setup); additional analyst versions are $2,400 (USD). Volume discounts available.
Software Review: Revelation qualitative software platform: Pros • Excellent range of tools for building structured participatory exercises online • Simple interface for moderators and participants • Automated release of invitations and reminders • Hosted solution that works on most platforms Cons • Fairly expensive • Unfamiliar and challenging method for clients to accept

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There are 55 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In pursuit of software: major programs you won't want to miss: Software has reached unprecedented levels of product proliferation. This article reviews four statistics software packages: SPSS 9.0, Systat 8.0, AnswerTree 2.0 and DeltaGraph 4.0.
Heating up, cooling down: Software expert Andrew Jeavons offers his hot/not-hot list of topics related to research software, including panel management software, CAPI software and Microsoft.
Software Review: Audithost: Mystery shopping coordination software gives researchers a sought-after way to ensure the integrity of mystery shopping results.
The upward spiral of innovation: SPSS has continued its fast-paced release schedule of new products and major updates. This article reviews three updates: SPSS Version 11, DeltaGraph Version 5 and AnswerTree 3.
The rewards of patience: This article reviews Marketing Advantage’s SPSS 11.5 and Segment Solve, including enhancements and compatibility with other programs.

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Related Glossary Terms

Advertising research: The category of research involving advertising and including research on ad concepts, design, exposure, recall, communication, persuasion, response and sales response.
Marketing research software providers: Any firm that produces or manufacturers software for the purpose of aiding the marketing research industry.

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Related Associations

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Related Events

SKIM/SAWTOOTH SOFTWARE EUROPEAN EVENT 2010: May 26-28, 2010; Together SKIM and Sawtooth Software will hold the annual European software conference on May 26-28 in Cologne, Germany.
SAWTOOTH SOFTWARE CONFERENCE 2010: October 17-19, 2010; Sawtooth Software will hold its annual research conference on October 6-8 at the Newport Beach Marriott in Newport Beach, Calif.

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