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Market Research Software

We've grouped together all the information our site contains on marketing research software to help you quickly and easily find related software titles, reviews, articles, events, jobs, associations, glossary definitions and more.

Narrow the software topic further by clicking on a specific research software category below.

Tags: | Automated Reporting Software | CAPI Software (Computer Aided Personal Interviewing)
| CATI Software (Telephone Interviewing) | CAWI Software (Web Interviewing) 
| Comprehensive Statistical Package | Conjoint Analysis Software | Data Analysis Software 
| Data Delivery Tools Software | Data Tabulation Software | Database Mgmt. Software | Gamification
| MCAPI Software (Mobile Personal Interviewing) | MCASI Software (Mobile Self Interviewing)
Qualitative-Online | Qualitative Software | Sampling Software | Survey Design & Analysis Software
| TURF Analysis Software| Spec Writing-CAPI | Spec Writing-CATI | Spec Writing-Web | Software Industry 

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
3 principles to maximize the value of qualitative research
Sarah Faulkner offers a trifecta of tips for helping qualitative do what qualitative does best.
5 trends shaping customer insights
The author explores five emerging industry trends shaping the future of market research.

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Related Articles

There are 197 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In Case You Missed It... January 2014
News and notes on marketing and research: handling bad press; Hyatt's Twitter focus group
Avoid 'surprises' with a comprehensive research plan
Having a solid research plan in place can help companies stay prepared and avoid unwanted surprises.
The MCAPI primer: Part I: Introducing MCAPI
This article is the first of two covering mobile computer-assisted personal interviewing (MCAPI). The primer explains what MCAPI is, what makes it mobile, the advantages of using MCAPI, when to use the method and costs.
Software Review: mTABweb
With mTABweb, Productive Access Inc. has successfully migrated its mTAB desktop survey analysis program to the Web.
A report on the 2005 Confirmit Annual MR Software Survey
Research software maker Confirmit conducted a wide-ranging study of marketing researchers and their use of software.

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Related Glossary Terms

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Related Events

WEBINAR: THE 4 Cs OF TRACKING RESEARCH: CLARITY, CONSISTENCY, COMPARABILITY, CORRELATION
October 29 at noon CDT, 2014
Research Now will hold a Webinar, themed 'The 4 Cs of Tracking Research: Clarity, Consistency, Comparability, Correlation,' on October 29 at noon CDT.
CASRO DIGITAL RESEARCH CONFERENCE
February 11-12, 2015
The Council of American Survey Research Organizations will hold its digital research conference, themed on February 11-12 at in Nashville.

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