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Market Research Software

We've grouped together all the information our site contains on marketing research software to help you quickly and easily find related software titles, reviews, articles, events, jobs, associations, glossary definitions and more.

Narrow the software topic further by clicking on a specific research software category below.

Tags: | Automated Reporting Software | CAPI Software (Computer Aided Personal Interviewing)
| CATI Software (Telephone Interviewing) | CAWI Software (Web Interviewing) 
| Comprehensive Statistical Package | Conjoint Analysis Software | Data Analysis Software 
| Data Delivery Tools Software | Data Tabulation Software | Database Mgmt. Software | Gamification
| MCAPI Software (Mobile Personal Interviewing) | MCASI Software (Mobile Self Interviewing)
Qualitative-Online | Qualitative Software | Sampling Software | Survey Design & Analysis Software
| TURF Analysis Software| Spec Writing-CAPI | Spec Writing-CATI | Spec Writing-Web | Software Industry 

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitatively Speaking: Going social with qualitative research
Social media data offers qualitative researchers and their clients a potentially rich lode of insights.
Lessons to keep in mind when interviewing via Webcam
An early user of online qualitative tools offers his tips on conducting Webcam-based studies.
Gamification 101 - from theory to practice - part I
In part one of a two-part article addressing gamification, the author discusses gamification theory and the several different methods marketing researchers can use to increase the enjoyment and feedback quality from surveys.
Software Review: SurveySwipe
Tim Macer reviews Survey Analytics' SurveySwipe and its associated modules for mobile research.
How qualitative research helped AARP reach a new audience with its LifeTuner site
Uncertain of how prominently to brand a new site offering financial advice for 25-to-34-year-olds, AARP relied on one-on-one interviews for guidance.

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Related Articles

There are 221 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Combining banner points - is the variance correct?
This article cautions researchers to scrutinize their data tabulation package when weighing or pooling a particular group of banner points. Failing to address this issue could lead to incorrect statistics and inaccurate statistical conclusions.
A maker of work scheduling software uses a telephone survey to meet varied information needs
TCS Management Group conducted a telephone survey with current customers of its TeleCenter System, which helps companies optimize work schedules. The study’s main objectives were to update its customer database, measure the level of satisfaction among software users and their managers, and determine the likelihood of attendance at the upcoming Users Forum.
Forest Hospital uses statistical analysis to develop effective quality measures
Mental health professionals today must show that a particular treatment consistently for individuals with similar diagnoses. Increasingly, they must validate their work with reliable statistical research. Forest Hospital conducts a wide range of survey studies covering issues such as patient satisfaction, day treatment outcome, out-patient outcome. To analyze the data from these studies, the hospital uses SPSS/PC+ software.
Data Use: Computers know 'how' but they don't know 'what'
This article points to several potential pitfalls of taking statistical software results at face value.
Using your PC strategically
A personal computer can be an invaluable tool for forecasting, conjoint analysis, perceptual mapping and correspondence analysis, writes Joseph Curry, vice president of Sawtooth Software. PC-based software helps companies move to the right end of the product continuum.

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