Market Research Software

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research

In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines

This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.

How P&G used agile research to keep up with consumers

The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.

More than an activity: How passive 'shopping' is changing the path to purchase

This article examines the digital qualitative work Communispace conducted with the Advertising Research Foundation to uncover and explore consumers' "unconscious" shopping behavior and discusses how online and offline influences contribute to brand perception.

The benefits of marrying two complementary research approaches

The author explores her company’s experiences with combining qualitative and quantitative methods, with the goal being to capitalize on the strengths of both types of research.

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Related Articles

There are 127 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Stepping into cyberspace in the name of research

Quirk's Editor Joseph Rydholm shares his experience participating in an online focus group.

Comfortable in the new medium: How online qual can benefit from our share-happy culture

This article focuses on societal and technological factors such as blogging and social media that have given rise to the use of online methodologies for qualitative research.

In pursuit of software: major programs you won't want to miss

Software has reached unprecedented levels of product proliferation. This article reviews four statistics software packages: SPSS 9.0, Systat 8.0, AnswerTree 2.0 and DeltaGraph 4.0.

Online qual guides health care foundation to shift its focus

Online research with members of its core audiences introduced the Crohn’s and Colitis Foundation of Canada to the power of qualitative insights.

A report on the 2008 Confirmit Market Research Software Survey

Findings from the annual Confirmit Market Research Software Survey show that firms feel they aren’t getting everything they need from existing software. As a result, they are developing their own programs and actively open to switching to those of other providers.

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Related Suppliers: Software

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Tabulation and Statistical Analysis Software Solutions

Computer Aided Personal Interviewing (CAPI) and Computer Aided Self Interviewing (CASI) Software

Web Interviewing Solutions

Paper-Based Survey Software Solutions

Integrated Interviewing Software Solutions

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Related Suppliers: Research Companies from the SourceBook

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Specialties

• DIY Research
• Gamification
• Qualitative-Online
• Software-Apps
• Software-Automated Reporting
• Software-CAPI (Computer Aided Personal Interviewing)
• Software-CATI (Telephone Interviewing)
• Software-Comprehensive Stat. Pkg.
• Software-Conjoint Analysis
• Software-Data Analysis
• Software-Data Delivery Tools
• Software-Data Tabulation
• Software-Database Management
• Software-Mobile Surveys
• Software-Online Surveys
• Software-Qualitative
• Software-Sampling
• Software-Survey Design & Analysis
• Software-TURF Analysis
• Spec Writing-Web

Industries

• Computer-Software

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• Computer-Software

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