Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Market Research Software

We've grouped together all the information our site contains on marketing research software to help you quickly and easily find related software titles, reviews, articles, events, jobs, associations, glossary definitions and more.

Narrow the software topic further by clicking on a specific research software category below.

Tags: | Automated Reporting Software | CAPI Software (Computer Aided Personal Interviewing)
| CATI Software (Telephone Interviewing) | CAWI Software (Web Interviewing) 
| Comprehensive Statistical Package | Conjoint Analysis Software | Data Analysis Software 
| Data Delivery Tools Software | Data Tabulation Software | Database Mgmt. Software | Gamification
| MCAPI Software (Mobile Personal Interviewing) | MCASI Software (Mobile Self Interviewing)
Qualitative-Online | Qualitative Software | Sampling Software | Survey Design & Analysis Software
| TURF Analysis Software| Spec Writing-CAPI | Spec Writing-CATI | Spec Writing-Web | Software Industry 

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Second-screen behavior and advertising: A valuable connection?
Second-screen behaviors are getting a lot of attention as more people watch TV while using a second-screen device. The author digs in to see if advertisers should be reacting to this trend.
When it comes to mobile respondent experience and data quality, survey design matters
Nicole Mitchell looks at the importance of survey design as respondent use of smartphones and tablets increases.

See more articles on this topic

Related Articles

There are 194 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Polaroid uses software package to enter new market
Polaroid Corp. used A-Cross, a cross-tabulation software, to prepare of its entry into the 35mm consumer film market. The software processed data from survey sampling of hundreds of consumers across the United States.
A report on the 2011 Quirk’s salary survey of corporate researchers
While results from the 2011 Quirk’s salary survey show status quo on the compensation front for corporate researchers, respondents expressed angst over social media data and other threats to the research function.
Using Google+ for qualitative research with connected consumers
Google's Sharon Chen reports on her team's experience using Goolge+ to conduct a multifaceted qualitative research study with Web-savvy Generation C.
Leveraging mobile and online qualitative to get inside shoppers’ heads
The authors detail how to combine mobile and Web-based qual approaches to study the complete shopping experience.
A review of SPSS 11.5 and SegmentSolve from Marketing Advantage
This article reviews Marketing Advantage’s SPSS 11.5 and Segment Solve, including enhancements and compatibility with other programs.

See more articles on this topic

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.

Related Glossary Terms

Search for more...

Related Events

SKIM/SAWTOOTH SOFTWARE EUROPEAN CONFERENCE AND TRAINING EVENT 2014
October 20-23, 2014
Together SKIM and Sawtooth Software will hold the annual European software conference on on October 20-23 in Amsterdam.
2014 EUROPEAN PHARMA MARKET RESEARCH CONFERENCE
October 21-22, 2014
The 2014 European Pharma Market Research Conference will be held on October 21-22 at the Hyatt Regency Mainz Hotel, Mainz, Germany.

Related Discussion Topics

flow charts
08/06/2013 by Bill Kattner
Dragon Naturally Speaking
07/22/2013 by David J. Mangen
Flow Chart
07/22/2013 by David J. Mangen
Best verbatim/open ended coding software?
07/17/2013 by Daniela Uslan
Voice to Transcript Software
07/12/2013 by Brent Aspinwall

View More

Related Job Postings

Client Services Account Manager (Online Community)
Los Angeles, California
Consumer Insights Account Manager
Los Angeles, California
Manager, Product Marketing
Philadelphia/Southern NJ, Pennsylvania
Market Researcg Specialist
Chicago, Illinois
Market Research Intern
Chicago, Illinois

View more related job openings