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Market Research Software

We've grouped together all the information our site contains on marketing research software to help you quickly and easily find related software titles, reviews, articles, events, jobs, associations, glossary definitions and more.

Narrow the software topic further by clicking on a specific research software category below.

Tags: | Automated Reporting Software | CAPI Software (Computer Aided Personal Interviewing)
| CATI Software (Telephone Interviewing) | CAWI Software (Web Interviewing) 
| Comprehensive Statistical Package | Conjoint Analysis Software | Data Analysis Software 
| Data Delivery Tools Software | Data Tabulation Software | Database Mgmt. Software | Gamification
| MCAPI Software (Mobile Personal Interviewing) | MCASI Software (Mobile Self Interviewing)
Qualitative-Online | Qualitative Software | Sampling Software | Survey Design & Analysis Software
| TURF Analysis Software| Spec Writing-CAPI | Spec Writing-CATI | Spec Writing-Web | Software Industry 

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Cisco leveraged quantitative research to explore U.S. enterprise mobility trends
Cisco commissioned an online study to gain a better understanding of what’s driving the need for enterprise mobility and BYOD and how IT organizations are delivering them.
Mobile sample size: How much is enough?
Analysis of mobile consumer research uncovers what using a smaller sample size means to a study's statistical significance.

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Related Articles

There are 192 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In Case You Missed It... January 2014
News and notes on marketing and research: handling bad press; Hyatt's Twitter focus group
Software Review: mTABweb
With mTABweb, Productive Access Inc. has successfully migrated its mTAB desktop survey analysis program to the Web.
Disney augments ad research with app-based qualitative method
An iPad app has helped Disney Parks and Resorts keep innovating by testing concepts for theme park ad campaigns in focus groups.
Polaroid uses software package to enter new market
Polaroid Corp. used A-Cross, a cross-tabulation software, to prepare of its entry into the 35mm consumer film market. The software processed data from survey sampling of hundreds of consumers across the United States.
Let's make a deal: The gamification of the saving experience
Research from Chicago research company Mintel indicates that consumers have grown to enjoy bargain-hunting as a pastime.

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Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

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Related Glossary Terms

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Related Events

SKIM/SAWTOOTH SOFTWARE EUROPEAN CONFERENCE AND TRAINING EVENT 2014
October 20-23, 2014
Together SKIM and Sawtooth Software will hold the annual European software conference on on October 20-23 in Amsterdam.
2014 EUROPEAN PHARMA MARKET RESEARCH CONFERENCE
October 21-22, 2014
The 2014 European Pharma Market Research Conference will be held on October 21-22 at the Hyatt Regency Mainz Hotel, Mainz, Germany.

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Related Job Postings

Account Manager
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