Market Research Software

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Software Review: SurveySwipe

Tim Macer reviews Survey Analytics' SurveySwipe and its associated modules for mobile research.

Does DIY research offer real competition for research suppliers?

A survey of corporate researchers uncovered views on the pros and cons of DIY research.

A report on the 2011 Quirk’s salary survey of corporate researchers

While results from the 2011 Quirk’s salary survey show status quo on the compensation front for corporate researchers, respondents expressed angst over social media data and other threats to the research function.

Software Review: NVivo 9

Pros: offers considerable flexibility in how you wish to code and organize your work; offers automated and auto-assisted coding, including word frequency and word cluster analysis; multi-user feature allows teams of researchers to work concurrently on the same project; and highly efficient and intuitive interface. Cons: can’t currently import Web pages or PowerPoint documents; text mining capabilities limited to a few diagnostic measures. Cost: perpetual license for single user: $2,275, with 10-25% discount for multiple purchases. Subsequent upgrades available at a reduced price.

How to make mobile research work - for everyone

Kristin Luck offers some best practices for mobile research to help practitioners keep the respondents in mind and avoid letting technology distract us from meeting their needs.

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Related Articles

There are 63 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Computers know "how" but they don't know "what"

This article points to several potential pitfalls of taking statistical software results at face value.

Software Review: CAVI from OpinionOne

This article is a review of OpinionOne’s Computer Assisted Visual Interviewing software.

WebSurveyor and Surveywriter

This article reviews two Web survey packages: Surveywriter and WebSurveyor.

Software Review: CAWI and CATI

A review of the factors to consider when investigating the purchase of CAWI and CATI software.

Measure it, change it

Future Shop uses an e-clipboard survey to measure customer satisfaction in its efforts to improve customer satisfaction at the store level and as part of a series of system-wide changes to enhance customer service.

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Related Suppliers: Software

Click on a category below to see software titles in the following related areas

Tabulation and Statistical Analysis Software Solutions

Computer Aided Personal Interviewing (CAPI) and Computer Aided Self Interviewing (CASI) Software

Web Interviewing Solutions

Paper-Based Survey Software Solutions

Integrated Interviewing Software Solutions

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Software-Automated Reporting
• Software-CAPI (Computer Aided Personal Interviewing)
• Software-CATI (Telephone Interviewing)
• Software-Comprehensive Stat. Pkg.
• Software-Conjoint Analysis
• Software-Data Analysis
• Software-Data Delivery Tools
• Software-Data Tabulation
• Software-Database Management
• Software-Mobile Surveys
• Software-Online Surveys
• Software-Qualitative
• Software-Sampling
• Software-Survey Design & Analysis
• Software-TURF Analysis
• Spec Writing-Web

Industries

• Computer-Software

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

• Computer-Software

Conduct a detailed search of the entire Moderator directory.