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Statistical Analysis

We've grouped together all the information our site contains on statistical analysis and statistics to help you quickly and easily find related statistical software, articles, companies, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific statistical category below.

Tags: | Classification Tree Analysis | Comprehensive Statistical Software. 
| Conjoint Analysis / Trade-Off Analysis | Data Analysis | Data Crosstabulation | Data Processing 
| Discrete Choice Modeling | Factor Analysis | Kano Method | Modeling / Simulation Studies 
| Multivariate Analysis | Neural Networks | Perceptual Mapping | Quantitative Research
| Regression Analysis  | Software-Conjoint Analysis | Software-Data Analysis | Software-TURF Analysis 
| Statistical Analysis | Statistical Research Consultation

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

By the Numbers: Theory of adaptation or survival of the fittest?
SSI's Kristin Cavallaro reports on the firm's examination of the effects of respondent tenure on panel data.
Software Review: Qi
Tim Macer reviews Qi, a dashboard-building tool for data exploration, review and collaboration.
Package-to-product fit assessments that improve brand alignment
The author outlines how to use split-cell tests to determine if a product and its packaging are misaligned.
How Nate Silver did it
Statistician Nate Silver proved to be more accurate in his 2012 election predictions than any of the talking heads and pundits. The author created an Electoral College model in Excel and used public data to discover the secret to Silver's accuracy.
Data Use: A look inside the choice-modeling toolbox
An overview of five common choice models employed in marketing research.

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Related Articles

There are 1390 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

General Mills marketing research decides cookbook cover
"Betty Crocker's Cookbook" has sold over 22 million copies, but as the flagship of their publishing line, General Mills Marketing experts needed to figure out a cover that could keep the book selling strong. A variety of techniques were used to figure out what book cover would sell best.
JCPenney pinpoints its customers
In order to fully understand the needs of their customers, JCPenney has initiated a series of studies called Consumer Feedback. These studies give JCPenney a clear picture of the needs, attitudes and behaviors of their customers.
Rating scales can influence results
A summarized excerpt of a U.S. Department of Commerce study testing the merits of a seven-point rating scale versus a 10-point rating scale.
Quest research pays off for United Way
In the past, marketing research was too expensive for many United Way organizations. But all that has changed, thanks to a new research program called Quest. By utilizing innovative survey techniques and technology, Quest allows United Way organizations to improve communications, identify key services and improve fundraising easily and inexpensively.
Continuing analysis of shopping habits in San Diego
The "Continuing Analysis of Shopping Habits in San Diego," or CASH, is a clearinghouse for consumer information in San Diego County. The data is a service of The San Diego Union and The Tribune, a San Diego newspaper, and employs telephone interviews to collect extensive information on consumers throughout the area.

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Related Glossary Terms

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Related Events

ESOMAR CONGRESS 2016
September 18-21, 2016
ESOMAR will hold its annual congress on September 18-21 in New Orleans.
RIVA COURSE 241: QUALITATIVE ANALYSIS AND REPORTING
September 22-23, 2016
RIVA Training Institute will hold a course, themed 'Qualitative Analysis and Reporting,' on September 22-23 in Rockville, Md.

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Related Discussion Topics

Confidence interval Definition
03/03/2016 by Alex Hales
TURF Simulator with Shapley Value
02/10/2016 by Amit Zaveri
Compared to what?
09/24/2015 by Alex Hales
Univariate Analysis
09/24/2015 by Alex Hales
VBA macro for TURF Analysis in Excel
09/17/2015 by Ausrine Balletta

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