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Statistical Analysis

We've grouped together all the information our site contains on statistical analysis and statistics to help you quickly and easily find related statistical software, articles, companies, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific statistical category below.

Tags: | Classification Tree Analysis | Comprehensive Statistical Software. 
| Conjoint Analysis / Trade-Off Analysis | Data Analysis | Data Crosstabulation | Data Processing 
| Discrete Choice Modeling | Factor Analysis | Kano Method | Modeling / Simulation Studies 
| Multivariate Analysis | Neural Networks | Perceptual Mapping | Quantitative Research
| Regression Analysis  | Software-Conjoint Analysis | Software-Data Analysis | Software-TURF Analysis 
| Statistical Analysis | Statistical Research Consultation

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
Empowering decision makers with focused data integration
The authors offer tips for thinking about data integration and explain why communications planning is a key element of any data integration project.
Using quantitative lenses to view Web site user activity
A look at the system usability scale and other quantitative methods of measuring users’ assessments of Web sites.

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Related Articles

There are 1305 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Considerations when employing a market research online community
The author outlines some of the specific trade-offs (big vs. small, general vs. specific, pure vs. passionate) that researchers make in choosing to use market research online communities.
Propensity score analysis: A tool for MR
Propensity score analysis is used in non-experimental and quasi-experimental research to adjust for group differences that existed before a treatment or intervention. The author shares how variations of this concept can be used in MR.
Qualitatively Speaking: Qualitative researchers as methodologists
Researchers generally tend to specialize in qualitative or quantitative research. This article discusses the benefits of taking a methodological approach to the research function, encouraging researchers to focus on being a researcher.
Research approach aims to make Internet safe for consumer research
In this article, the author maintains that what is said to be new and revolutionary about Web surveys is not an advance, but an actual regression in terms of data quality and research standards. He addresses five myths of Web surveys, including matters dealing with projectability, replacement of telephone and in-person surveys, new techniques that have supposedly “solved” sampling problems, cost, and streaming audio and video. To solve the problems of Web-based surveys, InterSurvey was created and is described here.
A comparison of missing value options in regression analysis
Regression analysis is one tool for evaluating customer satisfaction measurement. Non-response is problematic for multiple regression analysis because most software discards all of a respondent’s data when it encounters a missing value. This article discusses options for coping with item non-response in regression runs, comparing run results based on a real data set.

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Related Events

FROM PRACTITIONERS TO THE C-SUITE: WHO REALLY INFLUENCES B2B PURCHASES?
June 10 at 1:00 pm CDT, 2015
Illuminas will be sponsoring a one hour Webinar titled, ‘From practitioners to the C-suite: Who really influences B2B purchases?’ on June 10 at 1 p.m. CDT.
ADVANCED RESEARCH TECHNIQUES (ART) FORUM
June 14-17, 2015
The American Marketing Association will hold its annual advanced research techniques (ART) forum on June 14-17 at the U.S. Grant Hotel in San Diego.

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