Statistical Analysis

We've grouped together all the information our site contains on statistical analysis and statistics to help you quickly and easily find related statistical software, articles, companies, events, jobs, associations, glossary definitions and more.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: The Devil Is in the Data: This research-on-research report explains how DMS Research profiled and examined panelists and survey respondents in detail based on their survey-taking behavior to help determine how questionnaires can be designed to gather the most accurate information from different types of respondents.
Using online behavior to measure the travel industry’s recession-based injury and recovery: An examination of Web search-related data from 2007 to 2009 charts the travel industry’s recession-induced slump and points at a possible turnaround in the offing.
Why rankings may be better than ratings: Does asking them to rank rather than rate give a clearer picture of consumers’ opinions about brands? And, are researchers themselves to blame for the problem of straightlining? This article aims to answer both questions.
Data Use: Telling the future from the past: predictive versus classical statistics: This article compares and contrasts predictive and classical statistics, making the case that predictive methods offer an effective way to use current data to make statements about future data.
How Sony BMG used the Web to reach a disappearing audience: After losing a chunk of its audience to Web-based music consumption, Sony BMG teamed up with Globalpark to create an online panel of music fans to gain faster, deeper insight using “surveytainment.”

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There are 757 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Software Review: Voxco's Pronto: This article reviews Voxco’s Pronto software, a predictive dialing solution.
Distill complexity: perceptual maps bring it all together: Managing marketplace perceptions is a key component to successful marketing. Research professionals must communicate the complex information that comprises brand image so that management can make informed decisions. This article discusses the usefulness of perceptual maps in this endeavor.
Quest research pays off for United Way: In the past, marketing research was too expensive for many United Way organizations. But all that has changed, thanks to a new research program called Quest. By utilizing innovative survey techniques and technology, Quest allows United Way organizations to improve communications, identify key services and improve fundraising easily and inexpensively.
10 tips on tracking research: With the exception of competitive sales data, researchers probably spend more money on tracking research than anything else. This article provides ten tips for optimizing the program and achieving maximum value, including 1) identifying the real purpose of the research, 2) basic focus, 3) research scope, 4) continuous versus “dipstick” interviewing, 5) criteria for choosing a research firm for your tracking study, 6) interviewing mode, 7) the questionnaire, 8) preliminary analytic plan, 9) mining the data, and 10) dress rehearsal. Also stressed is the key element of planning.
Maximizing respondent cooperation: The author provides 10 things to keep in mind when fielding an Internet survey, such as avoiding long surveys, making the survey process fun and respecting respondents’ time.

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Related Glossary Terms

Advertising research: The category of research involving advertising and including research on ad concepts, design, exposure, recall, communication, persuasion, response and sales response.
Statistical analysis: The analysis and interpretation of collected data for the purposes of summarizing information to make it meaningful and usable.

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Related Associations

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Related Events

GARTNER BUSINESS INTELLIGENCE SUMMIT: April 12-14, 2010; Gartner will hold its business intelligence summit on April 12-14 at Mandalay Bay Resort and Casino in Las Vegas.
INFOSURV WEBINAR: TAPPING "THE WISDOM OF CROWDS" TO PREDICT THE FUTURE: PREDICTION MARKETS FOR CONCEPT TESTING: May 6 at 1 p.m. EDT, 2010; Infosurv will host a Webinar, themed 'Tapping 'The Wisdom of the Crowds' to Predict the Future: Prediction Markets for Concept Testing,' on May 6 at 1 p.m. EDT.

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