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Statistical Analysis

We've grouped together all the information our site contains on statistical analysis and statistics to help you quickly and easily find related statistical software, articles, companies, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific statistical category below.

Tags: | Classification Tree Analysis | Comprehensive Statistical Software. 
| Conjoint Analysis / Trade-Off Analysis | Data Analysis | Data Crosstabulation | Data Processing 
| Discrete Choice Modeling | Factor Analysis | Kano Method | Modeling / Simulation Studies 
| Multivariate Analysis | Neural Networks | Perceptual Mapping | Quantitative Research
| Regression Analysis  | Software-Conjoint Analysis | Software-Data Analysis | Software-TURF Analysis 
| Statistical Analysis | Statistical Research Consultation

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
4 ways advertisers can gain trust and connect with target audiences
Brian Fletcher provides steps advertisers and marketers can take to gain audience trust.
5 lessons for implementing an online presentation system
The author discusses the challenges of replacing an online presentation system and presents five lessons her firm learned during the transition.

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Related Articles

There are 1329 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Marketers track, understand teens with syndicated studies
Marketing to teenagers can be difficult, but Teenage Research Unlimited uses self-administered questionnaires with follow-up mailings to monitor the teen market. It may be a volatile market, but companies like MTV and Seventeen Magazine have found that up-to-date information on teens can be very helpful.
How attrition/conditioning effects impact response bias in online panels
Drawing from a literature review, the authors argue that multi-panel membership, long tenures and hyperactive survey-taking all can affect measures of buyer behavior.
10 reasons why you should go mobile right now
The authors offer a mobile research manifesto, addressing some common complaints against mobile and outlining the many factors in its favor.
A report on the 2008 Confirmit Market Research Software Survey
Findings from the annual Confirmit Market Research Software Survey show that firms feel they aren’t getting everything they need from existing software. As a result, they are developing their own programs and actively open to switching to those of other providers.
Measuring consumer attitudes: what is your scale really telling you?
One of the fundamental purposes of market research is to understand a targeted audience. This article discusses how several alternative attitudinal scales were tested on more than 1,000 respondents, measuring the same attribute yet providing radically different empirical results.

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Related Glossary Terms

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Related Events

2015 SWMRA ANNUAL EDUCATIONAL FORUM
August 6-7, 2015
The Southwest MRA will hold its 2015 SWMRA Annual Educational Forum on August 6-7 at the Hilton Garden Inn in Austin, Texas.
ESOMAR ANNUAL CONGRESS 2015
September 27-30, 2015
ESOMAR will hold its annual congress on September 27-30 in Dublin.

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