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Developing Marketing Research Surveys

We've grouped together all the information our site contains on how to create surveys to help you quickly and easily find related articles, survey companies, software, events, jobs, associations, glossary definitions and more.

You can narrow the survey design and development topic further by clicking on a specific category below.

Tags: | Gamification | Online Survey Design / Analysis | Questionnaire Analysis | Questionnaire Design / Writing
| Software-Survey Design & Analysis

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
Consumers + companies: partners in innovation
A report on what Communispace and Hallmark Cards found when they examined how to innovate with differently-minded respondents.
A case study of MR design conceptualization
A case study application of how conceptualization could be used to assist a fictional public relations company looking to broaden brand awareness.
Reducing survey bias by capturing actual moment contexts
Netflix researchers explore the differences between e-mail and push-notification smartphone surveys in capturing in-the-moment responses to questions about video-viewing choices.

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Related Articles

There are 242 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Principles for interpreting eye-tracking data
Lost in the excitement of running that first eye-tracking study can be a very basic question: What does it all mean? The author presents three keys to unlocking the technology’s potential: be wary of oversimplification; quantify the behavior of your participants; and incorporate qualitative feedback into your analysis.
Why employee research is critical to customer satisfaction
A good customer service strategy starts with satisfied customer-facing employees. This article provides an overview of what sound employee satisfaction research should include.
Mobile research - the fifth methodology?
This article explores the emergence of mobile phone research as a fifth type of quantitative research methodology (along with face-to-face, postal, telephone and online) and looks at the opportunities it presents.
Managing data from multimedia studies
Technological advances have provided today’s researcher with many options for data collection. This article discusses successful management of data from a multimedia study, including five tips to keep in mind during planning.
Using perceptual maps for political branding
Political polls can be used to create perceptual maps that illustrate how voters identify a candidate's position and what issues candidates should focus on to garner favor with swing voters.

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