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Developing Marketing Research Surveys

We've grouped together all the information our site contains on how to create surveys to help you quickly and easily find related articles, survey companies, software, events, jobs, associations, glossary definitions and more.

You can narrow the survey design and development topic further by clicking on a specific category below.

Tags: | Gamification | Online Survey Design / Analysis | Questionnaire Analysis | Questionnaire Design / Writing
| Software-Survey Design & Analysis

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
Highlights from the FocusVision 2014 Annual MR Technology Report
This installment of the long-running study of tech in MR found some interesting regional differences in the use of various techniques.
Pricing research: A new take on the Van Westendorp model
Michael Lieberman explores a new extension of the Van Westendorp price sensitivity meter.
Q&A: Is MR effectively reaching the African-American market?
An interview with Pepper Miller, president of the Hunter-Miller Group, discussing multicultural marketing research and the African-American consumer segment.

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Related Articles

There are 251 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using quantitative lenses to view Web site user activity
A look at the system usability scale and other quantitative methods of measuring users’ assessments of Web sites.
Where gamification came from and why it could be here to stay
BrainJuicer's Tom Ewing explores the rise of gamification and looks at where it might be headed as a research tool.
By the Numbers: How to avoid language problems in international IT research
Using five brief case-study examples, this article looks at problems that can crop up when fielding international studies in technology industries.
Using respondent tweets to fill in survey gaps
The author explains how researchers can supplement survey data by asking respondents to include a social media handle and give permission to access their public postings. Then those data can be used to fill in the blanks of what was not answered, or not asked, in the survey.
The power of prediction markets
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?

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