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Developing Marketing Research Surveys

We've grouped together all the information our site contains on how to create surveys to help you quickly and easily find related articles, survey companies, software, events, jobs, associations, glossary definitions and more.

You can narrow the survey design and development topic further by clicking on a specific category below.

Tags: | Gamification | Online Survey Design / Analysis | Questionnaire Analysis | Questionnaire Design / Writing
| Software-Survey Design & Analysis

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
Pettit's conversational-approach article got 'em talking
This article includes highlights from social media commentary regarding Annie Pettit's story on writing humanized surveys.
By the Numbers: A choice in the matter
What happens when you let respondents choose their feedback method?
Forget gamification; try writing a humanized survey
Annie Pettit presents a research-on-research report on a test of traditional vs. more-conversational styles of survey-question wording.

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Related Articles

There are 223 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Response scales for customer satisfaction research
A review of the literature on response scales is bewildering. However, certain broad themes and specific findings do emerge. The article outlines the five major factors that influence the choice of response scale properties.
Data Use: A systematic method for checking online questionnaires
The author explains how his firm’s BOWLSR technique can avoid survey instrument - based problems with online research.
How a lack of money turned me into an innovative researcher
Ethnography, a DIY community and turning a survey into a virtual press conference were just some of ways one in-house research team overcame budget limitations to generate valuable insights.
Tips for effective mobile surveying
From question types to invitation strategies, this article offers guidelines for successful surveying via mobile devices.
Software Review: SurveySwipe
Tim Macer reviews Survey Analytics' SurveySwipe and its associated modules for mobile research.

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