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Developing Marketing Research Surveys

We've grouped together all the information our site contains on how to create surveys to help you quickly and easily find related articles, survey companies, software, events, jobs, associations, glossary definitions and more.

You can narrow the survey design and development topic further by clicking on a specific category below.

Tags: | Gamification | Online Survey Design / Analysis | Questionnaire Analysis | Questionnaire Design / Writing
| Software-Survey Design & Analysis

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
Foundational study on coffee equity helps QSR chain compare online, mobile MR
Is it feasible for mobile stand-alone studies to replace traditional foundational research? The author breaks down a 2014 foundational coffee brand equity study completed on behalf of a QSR client which provided an opportunity to replicate the research on a mobile platform.
How game-enhanced design can improve respondent satisfaction and data quality
JP Morgan Chase and Socratic Technologies explore findings from their research-on-research case study on the merits of gamifying surveys.
We are optimistic but our industry needs to keep evolving
Researchers weigh in on how they’re feeling right now, what they learned in 2014 and what they see coming in 2015.

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Related Articles

There are 238 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Proper questionnaire writing for optimal results in research
Common mistakes in questionnaire design are explored, along with reasons why bad questions still find their way into expensive research projects (such as lack of preparation, big egos, ulterior motives and a lack of experience).
Quality matters when designing panel questionnaires
The authors conducted research-on-research to examine the impact of a number of questionnaire design issues - including incomplete scales, poor wording and use of the negative - on data quality.
Who are the unengaged and what do they mean for our data?
A research-on-research project sought to profile unengaged respondents and examine their impact on research studies.
By the Numbers: Using online software to train the next generation of Web surveyors
Professors from Coastal Carolina University explain how their program of training students to use online survey software is helping ingrain and enforce best practices in marketing research.
By The Numbers: Respondent goodwill is a cooperative activity
Researchers have many steps they can take to improve and enhance respondent cooperation, including reducing survey length, watching for respondent fatigue and offering effective incentives.

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