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Developing Marketing Research Surveys

We've grouped together all the information our site contains on how to create surveys to help you quickly and easily find related articles, survey companies, software, events, jobs, associations, glossary definitions and more.

You can narrow the survey design and development topic further by clicking on a specific category below.

Tags: | Gamification | Online Survey Design / Analysis | Questionnaire Analysis | Questionnaire Design / Writing
| Software-Survey Design & Analysis

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
How one AAA club has made its NPS data actionable across the organization
Using a case study involving AAA of Northern California, Nevada and Utah, the authors explore the value of an integrated approach to measuring the customer experience.
Monrovia dug deep with gardeners to find out how to establish a bond with them
In-person and digital ethnographies were just two of the research methods plant-grower Monrovia used to get at the root of gardeners’ habits and preferences.
Q&A: Why researchers need to embrace change and drive innovation
An interview with Joan Lewis, a market research consultant and former Procter & Gamble senior vice president and officer of global consumer and market knowledge, discussing changes in marketing research techniques and her focus on driving innovation within the industry.

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Related Articles

There are 256 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A beginner's guide to DIY research
Taking a broad look at DIY client research, the author details the potential benefits and drawbacks, explains when a study might require research professionals and offers five best practices, including survey layout and question design.
Software Review: mTABweb
With mTABweb, Productive Access Inc. has successfully migrated its mTAB desktop survey analysis program to the Web.
Qualitatively Speaking: The power of a question
Outlines the steps to take to minimize or eliminate the introduction of bias into the qualitative process.
The exploratory open-ended survey question
Survey items may take one of two fundamental forms: open-ended or closed-ended. This article explores the open-ended survey question, including its four purposes, problems with using questionnaires of this type and technique. The article also provides guidelines for using exploratory open-ended questions that will improve research.
In customer satisfaction measurement you don't always get what you expect
By asking how important each issue is to the customer and then how well a company performs regarding is­sue, customer satisfaction survey results can yield more actionable insights.

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