Developing Marketing Research Surveys

We've grouped together all the information our site contains on survey design and development to help you quickly and easily find related articles, survey companies, software, events, jobs, associations, glossary definitions and more.

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Tags: | Online Survey Design / Analysis | Questionnaire Analysis | Questionnaire Design / Writing
| Software-Survey Design & Analysis

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: 11 Easy Ways to Improve Your Survey Response Rates: You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
Sponsored White Paper: The Devil Is in the Data: This research-on-research report explains how DMS Research profiled and examined panelists and survey respondents in detail based on their survey-taking behavior to help determine how questionnaires can be designed to gather the most accurate information from different types of respondents.
A report on the 2009 Globalpark Market Research Software Survey: This time around, results show that larger research companies are leading the charge when it comes to adopting mobile research techniques and, in spite of all the industry buzz, online communities have not yet taken off.
Follow these five tips when surveying Web site visitors: The author provides five tips intended to help researchers gain more insightful information using site intercept surveying without damaging users' experience on the site.
How clear research objectives can lead a project to success: Defining research objectives at the beginning of a project can serve as a guiding light throughout the research process and help ensure that client needs are satisfied by asking the right questions to the right people the right way.

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There are 79 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

First impressions are crucial in telephone interviewing: The first few seconds of a telephone interview are crucial to completing the call. This article discusses how to write a strong introduction and includes analysis of a sample introduction.
Ask the right questions: Common mistakes in questionnaire design are explored, along with reasons why bad questions still find their way into expensive research projects (such as lack of preparation, big egos, ulterior motives and a lack of experience).
A slight change in the route: The Minnesota Department of Transportation found that changing the question order in a long-time study had some interesting and ultimately beneficial effects.
Make the process open to all: In advance of regulations requiring them to do so, there are a number of things researchers can do now to make surveys and the research process easier for people with disabilities.
Data Use: A look at item non-response: Because respondents do not always provide complete data in their questionnaires, data tabulation and statistical analysis can be tricky. This article addresses item non-response, including tabulation and summary statistics, providing a simple example.

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Related Glossary Terms

Questionnaire: A set of questions designed to generate data necessary for accomplishing the objectives of the research project.

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Related Associations

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Related Events

SAWTOOTH SOFTWARE CONFERENCE 2010: October 5-8, 2010; Sawtooth Software will hold its annual research conference on October 5-8 at the Newport Beach Marriott in Newport Beach, Calif.
RIVA COURSE 199: QUALITATIVE PROJECT MANAGEMENT AND SCREENER DEVELOPMENT: December 6, 2010; RIVA Training Institute will hold a course, themed 'Qualitative Project Management and Screener Development' on December 6 in Rockville, Md.