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Developing Marketing Research Surveys

We've grouped together all the information our site contains on how to create surveys to help you quickly and easily find related articles, survey companies, software, events, jobs, associations, glossary definitions and more.

You can narrow the survey design and development topic further by clicking on a specific category below.

Tags: | Gamification | Online Survey Design / Analysis | Questionnaire Analysis | Questionnaire Design / Writing
| Software-Survey Design & Analysis

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
Conjoint goes mobile
SKIM's Gerard Loosschilder explores how conjoint and its many positive attributes can be successfully moved to the mobile environment.
How neuroscience and MR helped Bausch & Lomb develop and refine critical sales materials
A case study on the testing of detail aids for a new Bausch & Lomb contact lens shows how to effectively meld neuroscience with marketing research.
What does the ‘quantified self’ movement mean for health care researchers?
The author discusses the effects the influx in new and affordable quantified self technology methodologies has on traditional research methods.

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Related Articles

There are 230 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: 851,200 Elvis fans can't be wrong
In this month's column, the author interviewed Jim Timony of Bruskin/Goldring Research to discuss the quantitative research conducted surrounding the U.S. Postal Service's launch of its Elvis stamp.
How Web 2.0 made a long survey more palatable
Green-industry researcher Earthsense worked with its partners to improve the survey-taking experience for respondents of its online Eco-Insights study, adding a female avatar and other elements to enhance interactivity and create a sense of fun.
Do's & don'ts of customer satisfaction
This article offers 10 do’s and five don’ts when conducting customer satisfaction research. This advice covers topics such as sample selection, evaluation criteria, types of questions to ask, pre-tests and evaluation strategies.
First impressions are crucial in telephone interviewing
The first few seconds of a telephone interview are crucial to completing the call. This article discusses how to write a strong introduction and includes analysis of a sample introduction.
Boosting employee retention with predictive analytics
This article outlines how predictive analytics can help an HR department identify employees who are at risk for leaving and determine what factors motivate an employee to leave or stay.

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