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Developing Marketing Research Surveys

We've grouped together all the information our site contains on how to create surveys to help you quickly and easily find related articles, survey companies, software, events, jobs, associations, glossary definitions and more.

You can narrow the survey design and development topic further by clicking on a specific category below.

Tags: | Gamification | Online Survey Design / Analysis | Questionnaire Analysis | Questionnaire Design / Writing
| Software-Survey Design & Analysis

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
Empowering decision makers with focused data integration
The authors offer tips for thinking about data integration and explain why communications planning is a key element of any data integration project.
Using quantitative lenses to view Web site user activity
A look at the system usability scale and other quantitative methods of measuring users’ assessments of Web sites.
Why conventional customer surveys create a false sense of security
The author looks at the shortcomings of traditional customer experience metrics and discusses three tactics researchers can draw on to improve customer surveys.

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Related Articles

There are 246 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Liven up your qualitative with these online solutions
A qualitative researcher looks at seven Web-based tools, from in-situ narrations to virtual communities, that can help marketers get fresh views and insights on their target consumers.
By the Numbers: Protecting online survey data integrity
The article outlines ways to handle various forms of undesirable respondents during the questionnaire design process, including the use of personal access codes, question-based verification and time-elapsed verification.
Do's & don'ts of customer satisfaction
This article offers 10 do’s and five don’ts when conducting customer satisfaction research. This advice covers topics such as sample selection, evaluation criteria, types of questions to ask, pre-tests and evaluation strategies.
Satisfying no longer: Part II: The consequences of bad satisfaction measurement
In part two of a three-part series, the authors continue exploring the perils of improper satisfaction research by outlining some of the errors that can be committed in CSat’s name, including measuring the wrong things, pursuing meaningless improvements and misusing the results.
Increasing survey accuracy
This article discusses ways of minimizing three types of survey errors: sampling error, observational error (incorrect measurements), and non-observational error (the inability to obtain information from qualified respondents).

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