Developing Marketing Research Surveys

We've grouped together all the information our site contains on how to create surveys to help you quickly and easily find related articles, survey companies, software, events, jobs, associations, glossary definitions and more.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates: You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
How P&G used agile research to keep up with consumers: The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.
Thoughts on using the new online qualitative tools: A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.
How a lack of money turned me into an innovative researcher: Ethnography, a DIY community and turning a survey into a virtual press conference were just some of ways one in-house research team overcame budget limitations to generate valuable insights.
How to design research for public release: Planning on using survey findings as fodder for a press release? Take these tips into consideration to make sure the information has impact, relevance and longevity.

See more articles on this topic

There are 199 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Goldilocks would approve: Just-about-right scales are popular in sensory research but are not without their drawbacks, which this article explores along with the scales’ more beneficial aspects.
Designing effective telephone interviews: objectives in the script development process: Designing an effective telephone interview is crucial to marketing research. This article details basic steps in one firm's interview scripting process.
Online makes more inroads: The 2006 Confirmit Market Research Software Survey found continued growth in the use of online research and increased use of panel management software.
How to spot a fake: The article details many steps that can be taken to thwart the efforts of satisficers, the less-than-dedicated survey respondents who are dishonest or simply benign and inattentive in providing their answers.
Designing a questionnaire that dives beneath the surface: A well-designed questionnaire is critical to research success. This article discusses questionnaire design, including setting objectives, general considerations, wording questions, one question that should never be asked and why time and money should be spent designing an effective questionnaire.