Hi-Tech Industry Market Research

We've grouped together all the information our site contains on conducting marketing research in the hi-tech industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

By the Numbers: Are Internet access panels a lemon market?: The author argues for a way to allow users of access panel research services to pre-judge the quality of their suppliers' products and eliminate the uncertainty that is harming both buyers and vendors.
Cracking the code of social media data analysis: While analyzing data from social media is something new to researchers, one way of extracting meaning from the data isn’t. Old-fashioned coding - with an assist from technology, of course - is an approach that can generate useful insights and bring clarity to a seemingly murky process.
Let’s be prudent in our use of neuroscience for marketing and advertising research: While the ability to examine consumers’ brain waves to test their reactions to products, services or advertising shows promise, the author argues that care should be taken in the use of neuromarketing research techniques.
The road ahead for marketing and advertising research: A survey of ARF members sought to identify some of the necessary traits the industry needs to develop and maintain in order to thrive and also looked at the topics and trends coming down the pike.
When your consumers are talking online, here are some tips on how to listen: User-generated content is everywhere these days. But how do you make sense of the chatter? One successful approach outlined by the author is to analyze what’s being said and use the findings as a springboard for more rigorous research.

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There are 66 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research non-stop: While online research has become a viable method for gathering market information, the Internet has not reached its full potential as a tool for understanding the marketplace. This article discusses Internet research and the need for real-time windows into the marketplace.
Is computer-aided interviewing for you?: While many research companies are now using computer-aided interviewing, many buyers are not taking advantage of the service. This article explores computer-aided interviewing, including why buyers neither request nor desire to take advantage of this technology.
Adaptation and innovation: successful product development in the Information Age: The connectivity of the information economy is rapidly changing relationships between buyer and seller, product and service and employers and employees. This article discusses the importance of adaptation and innovation in the Information Age, including two case studies.
Conducting Web site usability research: The author focuses on how qualitative and quantitative methods can be used to test Web site usability. Both families of methods have their pros and cons and researchers may have to use hybrid approaches to get the information they need.
Trade Talk: A look at our new look; going ethno in San Fran: Background on the redesign of Quirk’s and a summary of highlights from the ethnographic research-related programming at the 2004 IIR Market Research Event.

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Related Glossary Terms

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Related Associations

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Related Events

ESOMAR ONLINE RESEARCH 2010: October 17-19, 2010; ESOMAR will hold its annual online research conference, themed 'E-Universe: The Power of Listening,' on October 17-19 in Berlin, Germany.