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Hi-Tech Industry Market Research

We've grouped together all the information our site contains on conducting marketing research in the hi-tech industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific technology-related category below.

Tags: | Computer Hardware | Computers | Computer Software | Electronics | High-Tech 
| Information Technology (IT) | Internet / Web

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
Going mobile with your survey? Get off the grid (questions)
The author explores why grid questions are not working as a data collection method and provides steps researchers can take when designing surveys.
In Case You Missed It... December 2014
News and notes on marketing and research: tween accessories; user search engine click patterns
Queue Bits
Marketing research and insights news and information. This issue's keywords: social media; cannabis industry; wearables; loyalty; health care

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Related Articles

There are 282 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Satisfaction research can help technology companies thrive, not just survive
Many technology companies use satisfaction research to obtain feedback on customer perceptions of product and service performance, though the ability to develop a repeatable process that will yield actionable results often suffers under the constraints of time and limited resources. This article discusses the usefulness of satisfaction research to technology companies and considerations when partnering with a market research company.
Does customer experience = market research insights + implementation?
After attending conferences in both the marketing research and customer experience realms this summer, Eric Whipkey wonders if researchers are in danger of having their roles usurped or co-opted by CX professionals.
Mystery shopping makes sure salespeople sing praises of Yamaha digital pianos
Yamaha used mystery shopping to stimulate interest in and sales of the company's digital pianos.
A survey of scanner data users finds problems with data analysis, assimilation
Temple, Barker & Sloane, Inc. interviewed research management personnel in 51 U.S. consumer products firms to gain an understanding of how firms use scanner tools and data and their expectations of and satisfaction with scanner data. This article provides information discovered in that research.
In Case You Missed It... May 2013
News and notes on marketing and research: misinformation on telemarketing; Best Buy introduces price-match program

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Related Suppliers: Research Companies from the SourceBook

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Industries

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Related Suppliers: Moderators

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Related Suppliers: Research Panels

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Industries

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Related Glossary Terms

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Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.
CASRO TECHNOLOGY AND INNOVATION EVENT
May 28-29, 2015
The Council of American Survey Research Organizations will hold its annual technology and innovation event on May 28-29 in Philadelphia.

Related Job Postings

Business Analyst
Bangalore, India
Business Development Manager
Client Development Manager
Noida, India
Consumer Insights Analyst
San Francisco Bay/San Jose, California
Customer Insights Marketing Manager
Northern New Jersey, New Jersey

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