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Hi-Tech Industry Market Research

We've grouped together all the information our site contains on conducting marketing research in the hi-tech industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific technology-related category below.

Tags: | Computer Hardware | Computers | Computer Software | Electronics | High-Tech 
| Information Technology (IT) | Internet / Web

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
The rise and importance of accountable care organizations
Why health care manufacturers should formulate strategies for better interaction with other key health care stakeholders by understanding the accountable care market.
6 ways to extract customer insights from social conversations
Ben Zeidler provides six ways market researchers can use social data to gather consumer insights.
How Millennials are reshaping health and wellness
Communispace research examined Millennials and their views on personal health and the health care system and found many of them feel like they’re on the outside looking in.

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Related Articles

There are 290 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Is computer-aided interviewing for you?
While many research companies are now using computer-aided interviewing, many buyers are not taking advantage of the service. This article explores computer-aided interviewing, including why buyers neither request nor desire to take advantage of this technology.
Using eye-tracking to measure the effectiveness of TV commercials
The author discusses eye-tracking technology and the Index of Cognitive Activity as a method of obtaining unbiased physiological data to better understand how viewers absorb, and how well they like, various television advertisements.
In Case You Missed It... May 2013
News and notes on marketing and research: misinformation on telemarketing; Best Buy introduces price-match program
Why marketers should care about reaching women online
Online marketing has focused on men. This article discusses how marketing is missing the mark in terms of reaching women and how doing so is to companies' detriment.
Let’s be prudent in our use of neuroscience for marketing and advertising research
While the ability to examine consumers’ brain waves to test their reactions to products, services or advertising shows promise, the author argues that care should be taken in the use of neuromarketing research techniques.

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Related Suppliers: Research Companies from the SourceBook

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Industries

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

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Related Suppliers: Research Panels

Click on a category below to see firms offering research panels focusing on the related industry or audience.

Industries

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Related Glossary Terms

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Related Events

CASRO TECHNOLOGY AND INNOVATION EVENT
May 28-29, 2015
The Council of American Survey Research Organizations will hold its annual technology and innovation event on May 28-29 in Philadelphia.

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