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Hi-Tech Industry Market Research

We've grouped together all the information our site contains on conducting marketing research in the hi-tech industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific technology-related category below.

Tags: | Computer Hardware | Computers | Computer Software | Electronics | High-Tech 
| Information Technology (IT) | Internet / Web

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
Are you convincing yourself your tactics are a strategy?
From e-mail marketing to PR and Web design, Lucy Davison describes why many MR firms are focusing on marketing tactics rather than a long-term strategy and how this can negatively affect businesses.
Don’t ignore your privacy policy
The author discusses the importance of privacy policies in MR and provides steps to take to ensure your company has a transparent and effective policy.
10 things researchers need to know about the Internet of Things
Why qualitative will be king and old-school industries will still matter in the age of the Internet of Things.

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Related Articles

There are 299 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: On-line research: where do we go from here
Five research service providers weigh in on the Internet's impact on the industry.
Does customer experience = market research insights + implementation?
After attending conferences in both the marketing research and customer experience realms this summer, Eric Whipkey wonders if researchers are in danger of having their roles usurped or co-opted by CX professionals.
Back-to-school shopping down but not out
The Internet, the new economy and the need for continuous market intelligence
While online research has become a viable method for gathering market information, the Internet has not reached its full potential as a tool for understanding the marketplace. This article discusses Internet research and the need for real-time windows into the marketplace.
Women offer tips to make Internet commerce more appealing
Research Connections Inc. conducted quantitative on-line research to better understand current women shoppers and how to attract more women to Internet shopping.

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Related Suppliers: Research Companies from the SourceBook

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Industries

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Related Suppliers: Moderators

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Related Suppliers: Research Panels

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Industries

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Related Glossary Terms

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Related Job Postings

Business Reporter/Market Researcher
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Director of Operations
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Marketing Research Analyst - contract
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Los Angeles, California

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