Hi-Tech Industry Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How qualitative research helped AARP reach a new audience with its LifeTuner site

Uncertain of how prominently to brand a new site offering financial advice for 25-to-34-year-olds, AARP relied on one-on-one interviews for guidance.

Lessons to keep in mind when interviewing via Webcam

An early user of online qualitative tools offers his tips on conducting Webcam-based studies.

Qualitatively Speaking: Going social with qualitative research

Social media data offers qualitative researchers and their clients a potentially rich lode of insights.

Trade Talk: Hallmark sends greetings from Social Media Land

This article contains a discussion of Tom Brailsford's presentation on social media data at The Market Research Even in November 2011.

How research helped develop the USPS’s Sample Showcase program

In an era when the e-mail in-box is seemingly king, the USPS used qualitative research to help bring some excitement back to postal mail with a new product sampling program.

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Related Articles

There are 76 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Of browsers and plug-ins

The Internet is clearly becoming part of people’s daily lives much more than imagined by its inventors. This article discusses the Internet: growth, transport technologies, multimedia research needs and the future.

Don't believe these seven Web myths

Some merchants mistakenly assume that in-store customer loyalty will translate to Internet customer loyalty. This article discusses the reason why loyalty in these different fronts is disparate, noting the importance of market research prior to entering the “e-front” and seven Web myths.

Community involvement

Analysis of postings on blogs and other online sites pertaining to digital cameras let researchers study trends as they formed and showed how prospective buyers defined their searches for their ideal cameras.

Implementation planning: the key to maximizing computer system success

Following computer and software advice does not ensure success. Installation is an important consideration that is often overlooked. This article discusses how to maximize computer system success, including defining what life will be like with the system installed, the development of an implementation plan, selecting a champion and celebrating success.

Reaching IT professionals: online vs. telephone interviewing

Technology companies conduct thousands of surveys of IT professionals annually in an effort to keep up with the ever-evolving technology marketplace. Because they are a relatively small and oft-contacted group, it is important for marketers to consider factors that will encourage survey participation when designing a research program. This article details how to use online surveys successfully with IT professionals.

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