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Hi-Tech Industry Market Research

We've grouped together all the information our site contains on conducting marketing research in the hi-tech industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific technology-related category below.

Tags: | Computer Hardware | Computers | Computer Software | Electronics | High-Tech 
| Information Technology (IT) | Internet / Web

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
From smartphone to phablet, the online consumption surge is here
The author discusses why brands should pay attention to the changing viewing habits of content-hungry consumers.
How research helped Genentech improve its app-based sales-detailing tool
A multi-pronged research approach - including ethnography, in-depth interviews and survey research - helped biotechnology company Genentech understand barriers to adoption of its iDetail app.
In Case You Missed It... October 2014
News and notes on marketing and marketing research: researching travel on smartphones; tablets as pirmary banking method.

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Related Articles

There are 276 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Researching the Web's wonders
A guide to using Hennepin County Library's online resources to conduct secondary research on the Web.
Do NCAA brackets and green thumbs mix?
Reaching IT professionals: online vs. telephone interviewing
Technology companies conduct thousands of surveys of IT professionals annually in an effort to keep up with the ever-evolving technology marketplace. Because they are a relatively small and oft-contacted group, it is important for marketers to consider factors that will encourage survey participation when designing a research program. This article details how to use online surveys successfully with IT professionals.
Researchers offer strategies for keeping MR function relevant in a big data world
Quirk's Editor Joseph Rydholm discusses the role of the human researcher in a tech-flooded world, especially how MR can coexist with big data. The article includes feedback from MR professionals on LinkedIn and a panel discussion that took place at the Market Research in the Mobile World conference.
How P&G used agile research to keep up with consumers
The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.

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Related Suppliers: Research Companies from the SourceBook

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Industries

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Related Suppliers: Research Panels

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Related Glossary Terms

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Related Events

WEBINAR: UNDERSTANDING TODAY"S HISPANIC CONSUMER - FROM POPULATION NICHE TO DEMOGRAPHIC POWERHOUSE
November 6 at 1 p.m. CST, 2014
Survey Sampling International (SSI) will host a one-hour complimentary Webinar on November 6 at 1 p.m. CST. Travis Miller and Jackie Lorch will present.
CASRO TECHNOLOGY AND INNOVATION EVENT
May 28-29, 2015
The Council of American Survey Research Organizations will hold its annual technology and innovation event on May 28-29 in Philadelphia.

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