Hi-Tech Industry Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: e-Promotion Resonates with Next-Generation Physicians

This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.

Five everyday ways to grow your business

Research companies can grow their business in 10 minutes or less with these five activities, including getting more involved on LinkedIn and setting up Google Alerts.

How P&G used agile research to keep up with consumers

The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.

In Case You Missed It... May 2013

News and notes on marketing and research: misinformation on telemarketing; Best Buy introduces price-match program

Mining social media to boost segmentation

This article describes how researchers can employ an algorithm to unsolicited customer-generated content from social media to gather the opinions of their users to improve products and target messaging.

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Related Articles

There are 225 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Remember the ladies

Online marketing has focused on men. This article discusses how marketing is missing the mark in terms of reaching women and how doing so is to companies' detriment.

Trade Talk: The Web, cell phones unite the United States

A look at Pew Internet and American Life Project study that examines how the Web has become a social aid in modern culture.

How Dell used telepresence to foster global conversation without traveling the globe

A Dell researcher weighs in on the benefits and drawbacks of conducting global research using telepresence technology among a hard-to-reach audience.

How and when to conduct mobile research appropriately

Research industry consultant Tim Macer chats with Quirk’s regarding the pros and cons of mobile self-completion research and how it can complement existing methods.

Mobile's big holiday play: consumer trends and attitudes

Mobile is gaining ground in the retail space and research company uSamp conducted research with its panelists in late August 2012 to examine consumer attitudes and behaviors toward the medium.

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• Information Technology (IT)
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