Hi-Tech Industry Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: e-Promotion Resonates with Next-Generation Physicians

This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.

GSN finds strength in numbers for two popular shows

Findings from online research helped convince GSN that pairing two of its family-oriented shows could benefit both programs.

In Case You Missed It... June 2013

News and notes on marketing and research: B2B marketers rate themselves; consumers fickle about social media monitoring

Five everyday ways to grow your business

Research companies can grow their business in 10 minutes or less with these five activities, including getting more involved on LinkedIn and setting up Google Alerts.

How P&G used agile research to keep up with consumers

The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.

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Related Articles

There are 227 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Two voices, one goal

Travel site Expedia measures customer and employee satisfaction to drive improvements in its service and support functions.

Marketers learn to play at social media games

Using virtual economies and interactive games via social networks, social media game creator Zynga has opened the door for marketers to get involved in consumers' lives where they live - and play - online.

Satisfaction by design

Synopsys used one-on-one telephone interviews with integrated chip designers and managers in the United States, Germany and Japan to obtain feedback from customers worldwide.

Let’s be prudent in our use of neuroscience for marketing and advertising research

While the ability to examine consumers’ brain waves to test their reactions to products, services or advertising shows promise, the author argues that care should be taken in the use of neuromarketing research techniques.

In Case You Missed It... March 2011

News and notes on marketing and research: Celebrity ad endorsements; shopping for necessities onlines; front-of-pack labeling

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