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Hi-Tech Industry Market Research

We've grouped together all the information our site contains on conducting marketing research in the hi-tech industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific technology-related category below.

Tags: | Computer Hardware | Computers | Computer Software | Electronics | High-Tech 
| Information Technology (IT) | Internet / Web

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
6 ways to extract customer insights from social conversations
Ben Zeidler provides six ways market researchers can use social data to gather consumer insights.
How Millennials are reshaping health and wellness
Communispace research examined Millennials and their views on personal health and the health care system and found many of them feel like they’re on the outside looking in.
Is wearable tech set to revolutionize health care market research?
The author discusses the possible impact wearable tech will have on health care market research.

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Related Articles

There are 289 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How to reach an MR audience with digital marketing
This article discusses how MR professionals can use blogs, e-newsletters, videos and white papers to start conversations with their customers and potential customers.
An analysis of multichannel marketing campaign performance
The author explores the effects of frequency on commonly applied awareness and intent metrics for various advertising channels.
Let’s be prudent in our use of neuroscience for marketing and advertising research
While the ability to examine consumers’ brain waves to test their reactions to products, services or advertising shows promise, the author argues that care should be taken in the use of neuromarketing research techniques.
Qualitatively Speaking: Tested and approved
This article explores how online qualitative with sexually-active gay men helped explore a sensitive topic and aided the development of a health care service.
Trade Talk: Advice to researchers: change with a changing world
This article provides an overview of a panel the author moderated on how researchers can continue to thrive in a tech-flooded industry.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Industries

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Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.

Related Suppliers: Research Panels

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Industries

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Related Glossary Terms

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Related Events

DATA GOVERNANCE CONFERENCE EUROPE 2015
May 18-21, 2015
The 2015 Data Governance Conference Europe, Co-located with the Master Data Management Summit Europe 2015, will be held on May 18-21 at the Radisson Blu Portman Hotel in London.
CASRO TECHNOLOGY AND INNOVATION EVENT
May 28-29, 2015
The Council of American Survey Research Organizations will hold its annual technology and innovation event on May 28-29 in Philadelphia.

Related Job Postings

Creative Qualitative Researcher
San Francisco Bay/San Jose, California
Creative Quantitative Director
Los Angeles, California
Data Architect
San Diego, California
Entry-Level Market Research/Consumer Insights
Northern New Jersey, New Jersey
Insights Manager (279197)
Boston, Massachusetts

View more related job openings