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Hi-Tech Industry Market Research

We've grouped together all the information our site contains on conducting marketing research in the hi-tech industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific technology-related category below.

Tags: | Computer Hardware | Computers | Computer Software | Electronics | High-Tech 
| Information Technology (IT) | Internet / Web

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
10 tips for creating a great content marketing strategy
From white papers to social media, a survey of business-to-business buyers sheds light on the types of corporate-generated content that drive sales.
5 marketing trends and how MR must respond
Insights in Marketing LLC conducted research on research to create a list of potential MR trends for 2014. The author outlines five predicted industry trends and discusses how researchers can make the most of them.
How to reach an MR audience with digital marketing
This article discusses how MR professionals can use blogs, e-newsletters, videos and white papers to start conversations with their customers and potential customers.

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Related Articles

There are 264 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How to do focus groups using Google+ Hangouts On Air
An overview of the pros, cons and best practices associated with conducting focus groups Using Google+ Hangouts On Air.
Researchers offer strategies for keeping MR function relevant in a big data world
Quirk's Editor Joseph Rydholm discusses the role of the human researcher in a tech-flooded world, especially how MR can coexist with big data. The article includes feedback from MR professionals on LinkedIn and a panel discussion that took place at the Market Research in the Mobile World conference.
Respondents react well to broadband-based research approach
Reports on the findings of a study of the testing of TV commercials with consumers who have a broadband Internet connection.
In Case You Missed It... October 2010
News and notes on marketing and research: Girl Scouting; behavior prediction via brain scanning; P&G's Pantene looks at bad hair days
Trade Talk: How the strong retailers are surviving
A report by Kurt Salmon Associates details how companies such as Apple and Trader Joe's have created product and service offerings that resonate with consumers. These retailers share certain operational competencies, which the report explores.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Industries

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Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.

Related Suppliers: Research Panels

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Industries

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Related Glossary Terms

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Related Events

ANNUAL LEAD MARKETING CONFERENCE
May 12-14, 2014
The Shopper Technology Institute will hold its annual LEAD Marketing Conference on May 12-15 in Chicago. The conference focuses on loyalty, engagement, analytics and digital applications.
DATA GOVERNANCE CONFERENCE EUROPE 2014
May 19-21, 2014
The 2014 Data Governance Conference Europe, Co-located with the Master Data Management Summit Europe 2014, will be held on May 19-21 at the Radisson Blu Portman Hotel in London.

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Related Job Postings

Account Mgmt to MR Business Development
Cincinnati, Ohio
Business Development Manager
Los Angeles, California
Computer Programmer/Web Developer/SQL DBA
Detroit, Michigan
Creative Quantitative Director
Los Angeles, California
Director, Account Executive
Seattle/Tacoma, Washington

View more related job openings