Telephone Interviewing Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Thoughts on using the new online qualitative tools

A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.

A two-prong approach to B2B customer satisfaction research

The author suggests that a best practice for B2B customer satisfaction research should include two parallel systems: ongoing telephone interviews and periodic in-depth surveys.

Back to basics: Six essential skills for telephone interviewing

Quirk's April 2013 magazine features our annual Telephone Facility Directory. As a companion piece, the author offers several tips for telephone facility managers and interviewers - from reading verbatim to probing - to improve CATI research.

Evolving professionals, evolving panels: B2B research propels a new era of business insights

B2B research is becoming more demanding and researchers must consider the changing professional landscape and tailor their solutions to gather rich insights. The authors use B2B panels as an example of a traditional technique that can be modified to suit evolving B2B needs.

Generating B2B insights via catch-and-release interviews

Looking for a low-cost way to research B2B products and services? Grab ahold of the catch-and-release approach.

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Related Articles

There are 203 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Telephone research in Asia -- the wave of the future?

Marketing research in Asia has grown, but it is still in development. Clients interested in research in emerging markets often prefer to apply their existing research approaches. This article discusses the possibility of telephone research in Asia.

Incidence and over-quotas

In addition to choosing the right research methodology, market researchers must make sure that their projects meet budgetary goals. This article quantifies some common issues encountered by telephone data collection firms estimating the resources necessary to complete a project, including incidence and population.

Call result codes: A proposed universal system

Call result codes tend to be consistent across research organizations. While callers use these codes, they are rarely asked for input in code creation. This article proposes a universal coding system, detailing the codes the system would include.

Growing indoors

To determine the marketing potential of an indoor planter product, researchers applied a variety of research methods: a review secondary research, trade publications and sales materials; retail audits; in-store interviews; consumer and trade member interviews; and telephone interviews with retail buyers and distributors.

Speed dialing

Sprint conducted focus groups with residential and business customer segments to make sure its customer satisfaction tracking program would measure service attributes that were important to customers. That information was used to construct the telephone surveys with its customers. For customers that express specific complaints during the telephone survey, the interviewer electronically sends the comments to Sprint for follow-up action that responds to that particular customer.

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Related Suppliers: Telephone

Click on a category below to see facilities with the following number of interviewing stations

--Less than 25 stations
--25+ stations
--50+ stations
--100+ stations
--200+ stations

Conduct a detailed search of the entire Telephone Interviewing directory.

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Focus Group-Teleconference
• Interactive Voice Response (IVR)
• Panels-Telephone
• Software-CATI (Telephone Interviewing)
• Telephone Interviewing/CATI
• Telephone Number Look-Ups
• Telephone/Mail/Telephone Studies

Conduct a detailed search of the entire Researcher SourceBook directory