Telephone Interviewing Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitatively Speaking: How to make good equal great

Now on the client side, a former focus group vendor explains what her organization expects to receive from its qualitative providers.

Trade Talk: She wrote the book on moderating

This column features a book review of Naomi Henderson's book Secrets of a Master Moderator.

An analysis of the past 20 years of client-side research buying

Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

In the market for an online panel? What clients need to know

The author discusses six key issues clients should address when choosing an online panel.

How AutoTrader.com uses primary research to clarify the car-shopping process

Store intercepts and other forms of research have helped arm AutoTrader.com with data to show car dealers where sales leads are coming from.

See more articles on this topic

Related Articles

There are 134 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using phone methods in a digital age

Despite the surge in popularity of online methods, telephone deployment remains a viable technique. Combining a traditional telephone approach with innovative online deployment methods may be just the way to achieve marketers’ goal of low-cost research with high-quality results. This article discusses using the Web and telephone together, including how it works, response rates and limitations. A case study is also discussed.

How to get better tape recordings of focus groups and interviews

This article details 15 ways to get better taping recordings of focus groups and interviews.

When money doesn't talk

The advent of online research has brought increasing debate about appropriate incentive strategies and amounts for research participants. In addition, use of the medium in research has resulted in over-researched populations, which makes recruiting difficult. This article discusses online respondent incentives, sketching out a typology of incentives that work well in gaining the highest level of participation.

Is predictive dialing for market researchers?

While market researchers are exposed to the latest technology in hundreds of fields that could be useful to the market research industry, the industry often is slow or reluctant to adopt it. This article discusses the technology of predictive dialing, including its benefits and challenges.

Software Review: Voxco Command Center

A review of Voxco’s centralized Web control system for multimode data collection.

See more articles on this topic

Related Suppliers: Telephone

Click on a category below to see facilities with the following number of interviewing stations

--Less than 25 stations
--25+ stations
--50+ stations
--100+ stations
--200+ stations

Conduct a detailed search of the entire Telephone Interviewing directory.

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Focus Group-Teleconference
• Interactive Voice Response (IVR)
• Panels-Telephone
• Software-CATI (Telephone Interviewing)
• Telephone Interviewing/CATI
• Telephone Number Look-Ups
• Telephone/Mail/Telephone Studies

Conduct a detailed search of the entire Researcher SourceBook directory