Marketing Research Education and Training

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How a lack of money turned me into an innovative researcher

Ethnography, a DIY community and turning a survey into a virtual press conference were just some of ways one in-house research team overcame budget limitations to generate valuable insights.

Qualitatively Speaking: A little unease can do wonders

Sometimes it pays to keep respondents a bit off-kilter during focus groups.

Trade Talk: Rx for a new year

This article looks at the ways research can prepare for and adapt to upcoming industry changes.

New ways of gamifying qualitative research

The author explores ways to add fun and competitive elements to qualitative projects to enrich the process for everyone involved.

A beginner's guide to DIY research

Taking a broad look at DIY client research, the author details the potential benefits and drawbacks, explains when a study might require research professionals and offers five best practices, including survey layout and question design.

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Related Articles

There are 41 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Is the emotion missing?

The author interviewed several moderators to get their takes on the strengths and weaknesses of text-based online qualitative. Applications of online qualitative and how to handle various situations and factors are also explored.

An analysis of the past 20 years of client-side research buying

Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

Mixing old and new qualitative methods

The same technologies that are changing our lives as consumers are also changing our abilities as researchers. Here’s a look at how traditional and tech-based qualitative tools can be successfully married.

Qualitatively Speaking: How to make good equal great

Now on the client side, a former focus group vendor explains what her organization expects to receive from its qualitative providers.

Qualitatively Speaking: Ten qualities for qualitative researchers

From making a good first impression with respondents to being good listeners, effective moderators must possess these 10 traits.

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