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Marketing Research Education and Training

We've grouped together all the information our site contains on marketing research education and training to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Tags: | Focus Group Moderator Training | Marketing Research Training

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Choosing the right team-building exercise for your B2B group
This article suggests various team-building exercises to improve B2B respondent engagement.
Natural, neutral or funky? The impact of venues on research participants
The author looks at how research participation is affected by the venue and uses exit-survey data from Saros Research to assess the pros and cons of natural, neutral and creative settings.
Want better laddering results? Add technology and teamwork.
The author details her techniques for overcoming common barriers to the laddering process.
How to optimize global qualitative research
The value of good communication reigns supreme among the many factors, detailed here by author Andrew Cutler, that contribute to effective international qualitative research.
How a lack of money turned me into an innovative researcher
Ethnography, a DIY community and turning a survey into a virtual press conference were just some of ways one in-house research team overcame budget limitations to generate valuable insights.

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Related Articles

There are 52 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Mixing old and new qualitative methods
The same technologies that are changing our lives as consumers are also changing our abilities as researchers. Here’s a look at how traditional and tech-based qualitative tools can be successfully married.
How to handle difficult respondent types in one-on-one interviews
Ruminators, Digressors, Withholders and Latecomers are among the types of difficult respondents that can make one-on-one interviews hard to get through. The article offers solutions on dealing with each type of person, with the goal of making the interviewer ready for any eventuality.
Why isn't more research commissioned?
The author addresses companies or pockets within companies that could commission research but don't and offers insight into what deters them from research.
Qualitatively Speaking: The focus group vs. in-depth interview debate
The author consulted 20 qualitative researchers to get their answer to the age-old question: Which is better, the focus group or the IDI? The answer, of course, is: it depends.
How to optimize global qualitative research
The value of good communication reigns supreme among the many factors, detailed here by author Andrew Cutler, that contribute to effective international qualitative research.

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Related Suppliers: Research Companies from the SourceBook

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Specialties

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Related Events

RIVA COURSE 303: ADVANCED MODERATING
October 27-29, 2014
RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on October 27-29 in Rockville, Md.
CASRO DIGITAL RESEARCH CONFERENCE
February 11-12, 2015
The Council of American Survey Research Organizations will hold its digital research conference, themed on February 11-12 at in Nashville.

Related Discussion Topics

Marketing Research Course
02/18/2012 by Gaurav A. Thakur
course?
02/06/2012 by Vaij T. Anand
I am confused about choosing a college in Canada for a Market Research course
05/12/2011 by Gaurav A. Thakur
University of Georgia is a good online program
07/29/2010 by Dan Quirk
Which certification programs do you recommend?
07/28/2010 by Sailaja Vadali

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