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Marketing Research Education and Training

We've grouped together all the information our site contains on marketing research education and training to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Narrow the market research education and training topic further by clicking on a specific category below.

Tags: | Focus Group Moderator Training | Marketing Research Training

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Choosing the right team-building exercise for your B2B group
This article suggests various team-building exercises to improve B2B respondent engagement.
Natural, neutral or funky? The impact of venues on research participants
The author looks at how research participation is affected by the venue and uses exit-survey data from Saros Research to assess the pros and cons of natural, neutral and creative settings.
Want better laddering results? Add technology and teamwork.
The author details her techniques for overcoming common barriers to the laddering process.
How to optimize global qualitative research
The value of good communication reigns supreme among the many factors, detailed here by author Andrew Cutler, that contribute to effective international qualitative research.
How a lack of money turned me into an innovative researcher
Ethnography, a DIY community and turning a survey into a virtual press conference were just some of ways one in-house research team overcame budget limitations to generate valuable insights.

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Related Articles

There are 52 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: She wrote the book on moderating
This column features a book review of Naomi Henderson's book Secrets of a Master Moderator.
Ever the skeptics: tips for dispelling doubt in employee research
Trust is a primary obstacle in conducting focus groups with employees. The author offers 12 tips to help researchers create an environment that fosters security, honesty and openness.
What effect does tabletop shape have on focus group dynamics and client viewing?
After circumstances forced him to conduct focus groups using a circular table, the author began investigating other table configurations to gauge their impact on the qualitative process.
Researchers weigh in on the past 25 years and opine on the next
Research veterans give their views on what the industry’s done right - and wrong - over the past decades and what we can expect the future to hold.
Trade Talk: What’s keeping researchers awake at night?
Editor Joseph Rydholm dives into the verbatim responses from Quirk's annual salary survey.

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Related Suppliers: Research Companies from the SourceBook

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
January 14 - 16, 2015
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on January 14 - 16 in Rockville, Md.
RIVA COURSE 201: FUNDAMENTALS OF MODERATING
January 26-28, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on January 26-28 in Rockville, Md.

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Related Discussion Topics

Marketing Research Course
02/18/2012 by Gaurav A. Thakur
course?
02/06/2012 by Vaij T. Anand
I am confused about choosing a college in Canada for a Market Research course
05/12/2011 by Gaurav A. Thakur
University of Georgia is a good online program
07/29/2010 by Dan Quirk
Which certification programs do you recommend?
07/28/2010 by Sailaja Vadali

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