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There are 11 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The rules change when conducting focus groups for business to business research

Given the idea that “people are people,” one might assume that the strategies used for consumer focus groups would apply to business-to-business focus groups, but this is not the case. This article offers strategies and considerations for conducting business-to-business focus groups, including playing dumb, allowing the client in the group room, anonymity, confidentiality and a quantitative follow-up.

Cold-calling that sells research

Over the years, cold-calling has become the most berated marketing tactic because it is done so badly. This article offers rules and tips for cold-calling.

Qualitatively Speaking: Ten qualities for qualitative researchers

From making a good first impression with respondents to being good listeners, effective moderators must possess these 10 traits.

Unstructured individual interviewing

This article offers a summarized excerpt of the section of the U.S. Department of Commerce’s report “Approaches to Developing Questionnaires” that addresses unstructured individual interviewing. The discussion includes personnel and skill requirements, respondent selection, preparation, operation, time considerations, cost considerations and data collection.

The voice at the head of the table

A long-time moderator offers her thoughts on the qualities of a great moderator, what makes an ideal focus group client and her view of the perfect focus group.

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