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Marketing Research Education and Training

We've grouped together all the information our site contains on marketing research education and training to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Narrow the market research education and training topic further by clicking on a specific category below.

Tags: | Focus Group Moderator Training | Marketing Research Training

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Choosing the right team-building exercise for your B2B group
This article suggests various team-building exercises to improve B2B respondent engagement.
Natural, neutral or funky? The impact of venues on research participants
The author looks at how research participation is affected by the venue and uses exit-survey data from Saros Research to assess the pros and cons of natural, neutral and creative settings.
Want better laddering results? Add technology and teamwork.
The author details her techniques for overcoming common barriers to the laddering process.
How to optimize global qualitative research
The value of good communication reigns supreme among the many factors, detailed here by author Andrew Cutler, that contribute to effective international qualitative research.
How a lack of money turned me into an innovative researcher
Ethnography, a DIY community and turning a survey into a virtual press conference were just some of ways one in-house research team overcame budget limitations to generate valuable insights.

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Related Articles

There are 52 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Questions you should ask when selecting a moderator
Ask these simple questions to ensure that you select the right moderator for your project.
Ever the skeptics: tips for dispelling doubt in employee research
Trust is a primary obstacle in conducting focus groups with employees. The author offers 12 tips to help researchers create an environment that fosters security, honesty and openness.
Qualities of a Master Moderator
A key element in focus group success is the moderator. This article focuses on qualities of “Master Moderators”—those who have mastered the key skills and techniques that lead to effective group interactions.
Trade Talk: She wrote the book on moderating
This column features a book review of Naomi Henderson's book Secrets of a Master Moderator.
If insights are so important, why isn't MR valued more highly?
The author suggests reasons why marketing research isn't valued more highly within organizations and what action researchers can take to prove and improve their worth in their colleagues' eyes.

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Related Suppliers: Research Companies from the SourceBook

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Related Glossary Terms

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Related Events

CASRO DIGITAL RESEARCH CONFERENCE
February 11-12, 2015
The Council of American Survey Research Organizations will hold its digital research conference, themed on February 11-12 at in Nashville.
The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

Related Discussion Topics

Marketing Research Course
02/18/2012 by Gaurav A. Thakur
course?
02/06/2012 by Vaij T. Anand
I am confused about choosing a college in Canada for a Market Research course
05/12/2011 by Gaurav A. Thakur
University of Georgia is a good online program
07/29/2010 by Dan Quirk
Which certification programs do you recommend?
07/28/2010 by Sailaja Vadali

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