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Marketing Research Education and Training

We've grouped together all the information our site contains on marketing research education and training to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Tags: | Focus Group Moderator Training | Marketing Research Training

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Choosing the right team-building exercise for your B2B group
This article suggests various team-building exercises to improve B2B respondent engagement.
Natural, neutral or funky? The impact of venues on research participants
The author looks at how research participation is affected by the venue and uses exit-survey data from Saros Research to assess the pros and cons of natural, neutral and creative settings.
Want better laddering results? Add technology and teamwork.
The author details her techniques for overcoming common barriers to the laddering process.
How to optimize global qualitative research
The value of good communication reigns supreme among the many factors, detailed here by author Andrew Cutler, that contribute to effective international qualitative research.
How a lack of money turned me into an innovative researcher
Ethnography, a DIY community and turning a survey into a virtual press conference were just some of ways one in-house research team overcame budget limitations to generate valuable insights.

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Related Articles

There are 52 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Book shows how to dominate the Dominator
A review of the book Dominators, Cynics and Wallflowers, which explores how moderators can handle a variety of troublesome respondent types.
CASRO data collection guidelines
The Council of American Survey Research Organizations (CASRO) is the national trade association for commercial survey research firms in the United States. This article details CASRO’s data collection guidelines, including interview training, project briefing, interviewing, supervision, client billing and flexibility.
Research vendor salary survey: Salaries up, satisfaction down
Quirk's 2011 provider-side salary survey shows increased salaries but a decline in satisfaction and more researchers considering new employment opportunities. Vendor-side researchers also tout the importance of certification and training and keeping up with new technology.
Qualitatively Speaking: The focus group vs. in-depth interview debate
The author consulted 20 qualitative researchers to get their answer to the age-old question: Which is better, the focus group or the IDI? The answer, of course, is: it depends.
Trade Talk: Is Google being evil with Consumer Surveys service?
This article provide a brief overview of Google's Consumer Surveys service and what it might mean for the marketing research industry.

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Related Suppliers: Research Companies from the SourceBook

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
May 12-14, 2015
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on May 12-14 in Rockville, Md.
RIVA COURSE 201: FUNDAMENTALS OF MODERATING
June 17 -19, 2015
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on June 17 -19 in Rockville, Md.

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Related Discussion Topics

Marketing Research Course
02/18/2012 by Gaurav A. Thakur
course?
02/06/2012 by Vaij T. Anand
I am confused about choosing a college in Canada for a Market Research course
05/12/2011 by Gaurav A. Thakur
University of Georgia is a good online program
07/29/2010 by Dan Quirk
Which certification programs do you recommend?
07/28/2010 by Sailaja Vadali

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