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Marketing Research Education and Training

We've grouped together all the information our site contains on marketing research education and training to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Narrow the market research education and training topic further by clicking on a specific category below.

Tags: | Focus Group Moderator Training | Marketing Research Training

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: Rx for a new year
This article looks at the ways research can prepare for and adapt to upcoming industry changes.
Facebook Graphs: Charting a new course for MR recruiting?
The author provides an overview of Facebook's Graph Search function and examines its application for marketing research, specifically how Graph Search can be used to find and recruit qualified respondents.
If insights are so important, why isn't MR valued more highly?
The author suggests reasons why marketing research isn't valued more highly within organizations and what action researchers can take to prove and improve their worth in their colleagues' eyes.
Qualitatively Speaking: A little unease can do wonders
Sometimes it pays to keep respondents a bit off-kilter during focus groups.
How a lack of money turned me into an innovative researcher
Ethnography, a DIY community and turning a survey into a virtual press conference were just some of ways one in-house research team overcame budget limitations to generate valuable insights.

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Related Articles

There are 59 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Cold-calling that sells research
Over the years, cold-calling has become the most berated marketing tactic because it is done so badly. This article offers rules and tips for cold-calling.
Qualitatively Speaking: Ten qualities for qualitative researchers
From making a good first impression with respondents to being good listeners, effective moderators must possess these 10 traits.
Qualitatively Speaking: What do the Grateful Dead and moderating have in common?
Moderators must be able to improvise, master non-verbal communication and be sensitive to cues from those around them, just like the members of jam bands like Phish or the Grateful Dead.
Trade Talk: A certifiably good idea
A look at the Marketing Research Association’s Professional Researcher Certification program.
The metamorphosis of a qualitative researcher
A newly-minted qualitative researcher chronicles her path to becoming a moderator and notes the teachers she learned from, their lessons, and the other attributes a successful moderator needs.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Glossary Terms

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
July 12-14, 2016
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on July 12-14 in Rockville, Md.
RIVA COURSE 303: ADVANCED MODERATING
November 2-4, 2016
RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on November 2-4 in Rockville, Md.

Related Discussion Topics

International Degree for Research Industry
05/05/2016 by Katherine Cook
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course?
02/06/2012 by Vaij T. Anand
I am confused about choosing a college in Canada for a Market Research course
05/12/2011 by Gaurav A. Thakur

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