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Marketing Research Education and Training

We've grouped together all the information our site contains on marketing research education and training to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Tags: | Focus Group Moderator Training | Marketing Research Training

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Q&A: Why researchers need to embrace change and drive innovation
An interview with Joan Lewis, a market research consultant and former Procter & Gamble senior vice president and officer of global consumer and market knowledge, discussing changes in marketing research techniques and her focus on driving innovation within the industry.
Tips from a market research Bond girl
From using tools and gadgets to exuding charm, Jennifer Schranz looks at what moderators can learn from Agent 007.
The pressure for faster insights in MR
Many researchers are turning to technology to cater to new client demands for quick and immediately-actionable insights.
Choosing the right team-building exercise for your B2B group
This article suggests various team-building exercises to improve B2B respondent engagement.
Natural, neutral or funky? The impact of venues on research participants
The author looks at how research participation is affected by the venue and uses exit-survey data from Saros Research to assess the pros and cons of natural, neutral and creative settings.

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Related Articles

There are 55 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: Team moderating: a tonic for tough times
Using multiple moderators, with their respective skill sets and areas of ex-pertise, can bring fresh insights to the qualitative process and help marketers understand consumers’ changing needs and habits.
A report on the 2011 Quirk’s salary survey of corporate researchers
While results from the 2011 Quirk’s salary survey show status quo on the compensation front for corporate researchers, respondents expressed angst over social media data and other threats to the research function.
Qualitatively Speaking: Ten qualities for qualitative researchers
From making a good first impression with respondents to being good listeners, effective moderators must possess these 10 traits.
A veteran moderator shares her thoughts on the focus group process
A long-time moderator offers her thoughts on the qualities of a great moderator, what makes an ideal focus group client and her view of the perfect focus group.
New ways of gamifying qualitative research
The author explores ways to add fun and competitive elements to qualitative projects to enrich the process for everyone involved.

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Related Suppliers: Research Companies from the SourceBook

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Related Discussion Topics

Marketing Research Course
02/18/2012 by Gaurav A. Thakur
course?
02/06/2012 by Vaij T. Anand
I am confused about choosing a college in Canada for a Market Research course
05/12/2011 by Gaurav A. Thakur
University of Georgia is a good online program
07/29/2010 by Dan Quirk
Which certification programs do you recommend?
07/28/2010 by Sailaja Vadali

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