Marketing Research Training and Education

Related Articles

There are 11 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Unstructured individual interviewing

This article offers a summarized excerpt of the section of the U.S. Department of Commerce’s report “Approaches to Developing Questionnaires” that addresses unstructured individual interviewing. The discussion includes personnel and skill requirements, respondent selection, preparation, operation, time considerations, cost considerations and data collection.

The voice at the head of the table

A long-time moderator offers her thoughts on the qualities of a great moderator, what makes an ideal focus group client and her view of the perfect focus group.

Qualitatively Speaking: What do the Grateful Dead and moderating have in common?

Moderators must be able to improvise, master non-verbal communication and be sensitive to cues from those around them, just like the members of jam bands like Phish or the Grateful Dead.

Cold-calling that sells research

Over the years, cold-calling has become the most berated marketing tactic because it is done so badly. This article offers rules and tips for cold-calling.

The metamorphosis of a qualitative researcher

A newly-minted qualitative researcher chronicles her path to becoming a moderator and notes the teachers she learned from, their lessons, and the other attributes a successful moderator needs.

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