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Marketing Research Education and Training

We've grouped together all the information our site contains on marketing research education and training to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Tags: | Focus Group Moderator Training | Marketing Research Training


Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: Is Google being evil with Consumer Surveys service?
This article provide a brief overview of Google's Consumer Surveys service and what it might mean for the marketing research industry.
Mixing old and new qualitative methods
The same technologies that are changing our lives as consumers are also changing our abilities as researchers. Here’s a look at how traditional and tech-based qualitative tools can be successfully married.
Why isn't more research commissioned?
The author addresses companies or pockets within companies that could commission research but don't and offers insight into what deters them from research.
Appreciating the value of traditional research in a digital world
This article details the benefits unique to face-to-face research, including group bonding and access to nonverbal cues and metadata.
A beginner's guide to DIY research
Taking a broad look at DIY client research, the author details the potential benefits and drawbacks, explains when a study might require research professionals and offers five best practices, including survey layout and question design.

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Related Articles

There are 56 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Cold-calling that sells research
Over the years, cold-calling has become the most berated marketing tactic because it is done so badly. This article offers rules and tips for cold-calling.
Qualitatively Speaking: Ten qualities for qualitative researchers
From making a good first impression with respondents to being good listeners, effective moderators must possess these 10 traits.
Qualitatively Speaking: What do the Grateful Dead and moderating have in common?
Moderators must be able to improvise, master non-verbal communication and be sensitive to cues from those around them, just like the members of jam bands like Phish or the Grateful Dead.
Trade Talk: A certifiably good idea
A look at the Marketing Research Association’s Professional Researcher Certification program.
The metamorphosis of a qualitative researcher
A newly-minted qualitative researcher chronicles her path to becoming a moderator and notes the teachers she learned from, their lessons, and the other attributes a successful moderator needs.

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Related Suppliers: Research Companies from the SourceBook

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Related Glossary Terms

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Related Events

December 2-4, 2015
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on December 2-4 in Rockville, Md.
December 14-16, 2015
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on December 14-16 in Rockville, Md.

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Related Discussion Topics

Market Research Course
11/04/2015 by Alex Hales
Marketing Research Course
02/18/2012 by Gaurav A. Thakur
02/06/2012 by Vaij T. Anand
I am confused about choosing a college in Canada for a Market Research course
05/12/2011 by Gaurav A. Thakur
University of Georgia is a good online program
07/29/2010 by Dan Quirk

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