Marketing Research Education and Training

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How a lack of money turned me into an innovative researcher

Ethnography, a DIY community and turning a survey into a virtual press conference were just some of ways one in-house research team overcame budget limitations to generate valuable insights.

Qualitatively Speaking: A little unease can do wonders

Sometimes it pays to keep respondents a bit off-kilter during focus groups.

Trade Talk: Rx for a new year

This article looks at the ways research can prepare for and adapt to upcoming industry changes.

New ways of gamifying qualitative research

The author explores ways to add fun and competitive elements to qualitative projects to enrich the process for everyone involved.

A beginner's guide to DIY research

Taking a broad look at DIY client research, the author details the potential benefits and drawbacks, explains when a study might require research professionals and offers five best practices, including survey layout and question design.

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Related Articles

There are 41 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Enjoyin' moderation

Quirk's Editor Joseph Rydholm reflects on his time at the Qualitative Research Consultants Association's annual conference, noting how engaged and passionate moderators are.

CASRO data collection guidelines

The Council of American Survey Research Organizations (CASRO) is the national trade association for commercial survey research firms in the United States. This article details CASRO’s data collection guidelines, including interview training, project briefing, interviewing, supervision, client billing and flexibility.

Qualitatively Speaking: What do the Grateful Dead and moderating have in common?

Moderators must be able to improvise, master non-verbal communication and be sensitive to cues from those around them, just like the members of jam bands like Phish or the Grateful Dead.

Qualitatively Speaking: Give your groups the transcript they deserve

A transcriptionist offers several steps, such as eliminating background noises and unnecessary utterances, that moderators and other researchers can take to get the best-possible audio record of their focus groups.

When using laddering in B2B research, target your probes effectively

Responding to an October Quirk’s article on using laddering in consumer research, the author adds her own insights on how to make laddering work in the B2B setting by adjusting the process to better meet a busy professional’s mind-set.

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