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Marketing Research Education and Training

We've grouped together all the information our site contains on marketing research education and training to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Narrow the market research education and training topic further by clicking on a specific category below.

Tags: | Focus Group Moderator Training | Marketing Research Training

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: Rx for a new year
This article looks at the ways research can prepare for and adapt to upcoming industry changes.
Facebook Graphs: Charting a new course for MR recruiting?
The author provides an overview of Facebook's Graph Search function and examines its application for marketing research, specifically how Graph Search can be used to find and recruit qualified respondents.
If insights are so important, why isn't MR valued more highly?
The author suggests reasons why marketing research isn't valued more highly within organizations and what action researchers can take to prove and improve their worth in their colleagues' eyes.
Qualitatively Speaking: A little unease can do wonders
Sometimes it pays to keep respondents a bit off-kilter during focus groups.
How a lack of money turned me into an innovative researcher
Ethnography, a DIY community and turning a survey into a virtual press conference were just some of ways one in-house research team overcame budget limitations to generate valuable insights.

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Related Articles

There are 58 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Unstructured individual interviewing
This article offers a summarized excerpt of the section of the U.S. Department of Commerce’s report “Approaches to Developing Questionnaires” that addresses unstructured individual interviewing. The discussion includes personnel and skill requirements, respondent selection, preparation, operation, time considerations, cost considerations and data collection.
CASRO data collection guidelines
The Council of American Survey Research Organizations (CASRO) is the national trade association for commercial survey research firms in the United States. This article details CASRO’s data collection guidelines, including interview training, project briefing, interviewing, supervision, client billing and flexibility.
Observation and monitoring of interviews
This article is an excerpt from a chapter of “Approaches to Developing Questionnaires,” a report by the U.S. Dept. of Commerce. The article examines the usefulness of observation and monitoring for the purpose of evaluating the questionnaire and related data collection procedures. It discusses such topics as respondent cooperation, interview flow, interview length, personnel and skill requirements, characteristics of individual questionnaire items, using forms to quantify observations, verbal interaction coding, interview training, the observation setting and cost considerations.
The rules change when conducting focus groups for business to business research
Given the idea that “people are people,” one might assume that the strategies used for consumer focus groups would apply to business-to-business focus groups, but this is not the case. This article offers strategies and considerations for conducting business-to-business focus groups, including playing dumb, allowing the client in the group room, anonymity, confidentiality and a quantitative follow-up.
Qualities of a Master Moderator
A key element in focus group success is the moderator. This article focuses on qualities of “Master Moderators”—those who have mastered the key skills and techniques that lead to effective group interactions.

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Related Suppliers: Research Companies from the SourceBook

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
June 8-10, 2016
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on June 8-10 in Rockville, Md.
RIVA COURSE 201: FUNDAMENTALS OF MODERATING
June 20-22, 2016
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on June 20-22 in Rockville, Md.

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