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Travel and Leisure Market Research

We've grouped together all the information our site contains on conducting leisure and travel marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the travel research topic further by clicking on a specific travel-related category below.

Tags: | Air Travelers | Airlines | Gaming/Casinos | Hospitality Industry | Leisure | Theme Parks | Tourism
| Transportation-Cruiselines | Travel

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Queue Bits
Marketing research and insights news and information. This issue's keywords: personal data; tech companies; trusted news source; customer loyalty programs; social media hotel reviews
The innovation generation in a changing China
Michael Stanat looks at some of the forces of change that are buffeting China and how researchers should respond to them.
How will Americans spend their money this holiday season?
With the 2014 holiday season right around the corner, the author discusses how Americans are planning to shop for the holidays according to household income and the generation to which they belong.
In Case You Missed It... October 2014
News and notes on marketing and marketing research: researching travel on smartphones; tablets as pirmary banking method.
Survey Monitor August 2014
A collection of recent consumer and business marketing research findings

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Related Articles

There are 97 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Minor league, major loyalty - Michigan baseball team surveys its fans
Minor league baseball team West Michigan Whitecaps used a questionnaire to help determine how to effectively maintain fan loyalty on a limited budget.
Research uncovers new markets, new directions for Coleman
Coleman used a variety of qualitative research techniques to find new areas of business and revenue.
In Case You Missed It... October 2014
News and notes on marketing and marketing research: researching travel on smartphones; tablets as pirmary banking method.
How CiCi’s Pizza used mystery shopping to set company-wide standards/evaluation metrics
CiCi’s Pizza commissioned a mystery shopping study to identify ways employees could help guests feel welcome and establish corporate standards by which performance could be measured - including know-your-name service and satisfying special requests.
Dynamic travel trends in new markets: Asians and Latinos
We are living in an exciting in-between time of profound demographic and cultural change. This article discusses Asian and Latino travel trends and how this change is an opportunity for market researchers to explore new avenues domestically and internationally.

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Related Suppliers: Research Companies from the SourceBook

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Related Suppliers: Moderators

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Related Suppliers: Research Panels

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Related Glossary Terms

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Related Job Postings

Senior Market Research Project Manager - Boston
Boston, Massachusetts