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Travel and Leisure Market Research

We've grouped together all the information our site contains on conducting leisure and travel marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the travel research topic further by clicking on a specific travel-related category below.

Tags: | Air Travelers | Airlines | Gaming/Casinos | Hospitality Industry | Leisure | Theme Parks | Tourism
| Transportation-Cruiselines | Travel

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Survey Monitor August 2014
A collection of recent consumer and business marketing research findings
How consumer feedback can change what you know about seasonal buying patterns
Analysis of online consumer reviews uncovers patterns in shopping behavior and in the timing of when shoppers start gathering information for their upcoming purchases.
Strategies for reaching Millennial and Boomer shoppers
The author explores why marketers targeting Millennials and Boomers need to consider factors beyond just the usual broad, age-based categorizations.
In Case You Missed It... January 2014
News and notes on marketing and research: handling bad press; Hyatt's Twitter focus group
Data Use: Steering the vote: the case of the Oglala Sioux casino
The author uses a fictional example to look at how regression analysis can help determine which issues are important to – and likely to sway – voters.

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Related Articles

There are 93 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

San Diego downtown relies on research
Researchers used focus groups and telephone surveys of San Diego residents to determine their perceived obstacles to and benefits of using and enjoying downtown San Diego.
Gaming for gaming: Caesars expands rewards program with social media app
Caesars Entertainment Corporation has extended its Total Rewards marketing program to reach customers and potential customers outside the walls of its properties by harnessing the power of social network gaming.
Watch out Apple: Nintendo Wii rates highest among America's youth
According to data from Harris Interactive, Apple-branded products dominate the personal-device arena among America's youth but Nintendo Wii rates highest overall in brand equity.
Trade Talk: Employee surveys key to attitudes
Representatives from Hyatt Hotels Corp. and Hewlett-Packard discuss the benefits of conducting research among employees.
Study helps develop ticket options for Kennedy Space Center Visitor Complex
Kennedy Space Center Visitor Center used one-on-one interviews with 506 visitors to examine ticket pricing.

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Related Glossary Terms

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Related Job Postings

Market Research Manager - Advertising Research
New York City, New York