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Travel and Leisure Market Research

We've grouped together all the information our site contains on conducting leisure and travel marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the travel research topic further by clicking on a specific travel-related category below.

Tags: | Air Travelers | Airlines | Gaming/Casinos | Hospitality Industry | Leisure | Theme Parks | Tourism
| Transportation-Cruiselines | Travel

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Strategies for reaching Millennial and Boomer shoppers
The author explores why marketers targeting Millennials and Boomers need to consider factors beyond just the usual broad, age-based categorizations.
In Case You Missed It... January 2014
News and notes on marketing and research: handling bad press; Hyatt's Twitter focus group
Data Use: Steering the vote: the case of the Oglala Sioux casino
The author uses a fictional example to look at how regression analysis can help determine which issues are important to – and likely to sway – voters.
Gaming for gaming: Caesars expands rewards program with social media app
Caesars Entertainment Corporation has extended its Total Rewards marketing program to reach customers and potential customers outside the walls of its properties by harnessing the power of social network gaming.
What happens when community participants start acting like researchers?
Drawing from case study examples, the authors explore their experiences with using co-moderation, co-analysis and co-reporting to give participants more active roles in research communities.

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Related Articles

There are 91 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Florida travel habits subject of phone survey
Tourism in Florida is big business, but Floridians tend to get left out of the picture. A telephone survey helped the tourism industry to better understand the travel habits of Florida residents, to improve in-state tourism.
Talk of increased travel just a lot of hot air?
Leisure travel is expected to increase by mid-2010; Americans say that they are planning to travel more, but an Ipsos Marketing poll indicates they aren't booking the plans to back it up.
Data Use: Steering the vote: the case of the Oglala Sioux casino
The author uses a fictional example to look at how regression analysis can help determine which issues are important to – and likely to sway – voters.
Focus groups tell California-based mountain bike maker its ad campaign is a winner
To develop a new advertising strategy to apply to market its mountain bikes. Specialized Bicycle Components Inc. conducted one-on-one interviews with employees about what they thought about mountain bike advertising in the industry magazines It then used focus groups with current and prospective riders to determine their psychological makeup and test its new marketing brochure.
Tips from a traveling moderator: facility faux pas and fantastic finds
Moderator Gwyn Gibbs offers advice on how qualitative research facilities can improve to be more accommodating to moderators, clients and respondents.

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Related Suppliers: Research Companies from the SourceBook

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Related Glossary Terms

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