Travel and Leisure Marketing Research

We've grouped together all the information our site contains on conducting travel and leisure marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How Marriott International tapped mobile research to get feedback on enhancements to its mobile site: Shared expectations and awareness of the technique’s strengths and weaknesses helped Marriott get the most out of a mobile survey of users of its Marriott Mobile site. The results augmented data gathered from a host of other sources to give a fuller look at the user experience.
In Case You Missed It... June 2010: News and notes on marketing research: anti-drinking advertising can backfire; Florida law enforcement using focus groups to solve cold cases; writing hotel reviews
War Stories: True-life tales in marketing research.
How CiCi’s Pizza used mystery shopping to set company-wide standards/evaluation metrics: CiCi’s Pizza commissioned a mystery shopping study to identify ways employees could help guests feel welcome and establish corporate standards by which performance could be measured - including know-your-name service and satisfying special requests.
Using online behavior to measure the travel industry’s recession-based injury and recovery: An examination of Web search-related data from 2007 to 2009 charts the travel industry’s recession-induced slump and points at a possible turnaround in the offing.

See more articles on this topic

There are 45 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Segmentation study determines Greyhound ridership: Greyhound Lines Inc. used a psychographic segmentation study of its ridership, conducting 500 in-terminal interviews in 10 major markets and 400 interviews in seven small markets, to obtain a clearer picture of its customers.
Leaving nothing to chance: The Missouri Lottery and research firm Market Directions tested new potential lottery games and monitored public attitudes toward the lottery in general by conducting numerous quantitative and qualitative studies. This article describes one focus group research effort aimed at choosing games for a particular year. Participants from several locations in the state were asked to "shop" among 15 mock-ups for $30 worth of tickets.
A storied destination: Tourism board VisitScotland used one-on-ones to craft a new Europe-wide ad campaign and then employed Web metrics (such as site visits and brochure requests) to measure its effectiveness.
Pricing the space program: Kennedy Space Center Visitor Center used one-on-one interviews with 506 visitors to examine ticket pricing.
Two voices, one goal: Travel site Expedia measures customer and employee satisfaction to drive improvements in its service and support functions.