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Travel and Leisure Market Research

We've grouped together all the information our site contains on conducting leisure and travel marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the travel research topic further by clicking on a specific travel-related category below.

Tags: | Air Travelers | Airlines | Gaming/Casinos | Hospitality Industry | Leisure | Theme Parks | Tourism
| Transportation-Cruiselines | Travel

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Survey Monitor August 2014
A collection of recent consumer and business marketing research findings
How consumer feedback can change what you know about seasonal buying patterns
Analysis of online consumer reviews uncovers patterns in shopping behavior and in the timing of when shoppers start gathering information for their upcoming purchases.
Strategies for reaching Millennial and Boomer shoppers
The author explores why marketers targeting Millennials and Boomers need to consider factors beyond just the usual broad, age-based categorizations.
In Case You Missed It... January 2014
News and notes on marketing and research: handling bad press; Hyatt's Twitter focus group
Data Use: Steering the vote: the case of the Oglala Sioux casino
The author uses a fictional example to look at how regression analysis can help determine which issues are important to – and likely to sway – voters.

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Related Articles

There are 93 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Mail survey, in-house database helps La Quinta Inns monitor guest satisfaction
La Quinta Inns uses a mail survey of recent guests and a desktop system accessible by managers to measure and drive customer satisfaction.
Respondents in interactive groups approve Best Western's ambitious ad campaign
Best Western used interactive large-group interviews to determine the success of its new television ad campaign aimed at informing consumers that the hotel chain had upgraded its appearance and quality.
Research with travelers helps Samsonite develop a convenient new line of luggage
Samsonite Corporation applied a range of quantitative and qualitative research strategies as it developed its Piggyback line of luggage. The company used exploratory focus groups to help determine the travel needs, one-on-one interviews to test initial and drawings depicting conceptual designs, field tests of sample products and surveys of potential users.
Data Use: A good choice for choice modeling
Maximum difference scaling lets researchers present respondents with large numbers of choice options without making the process onerous. The article uses examples of a hotel loyalty program and restaurant menu optimization to show the technique in action.
Scotland ’s tourism agency revamps ad campaign to attract European visitors
Tourism board VisitScotland used one-on-ones to craft a new Europe-wide ad campaign and then employed Web metrics (such as site visits and brochure requests) to measure its effectiveness.

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Related Job Postings

Market Research Manager - Advertising Research
New York City, New York