Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Travel and Leisure Market Research

We've grouped together all the information our site contains on conducting leisure and travel marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the travel research topic further by clicking on a specific travel-related category below.

Tags: | Air Travelers | Airlines | Gaming/Casinos | Hospitality Industry | Leisure | Theme Parks | Tourism
| Transportation-Cruiselines | Travel


Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Could you be the next 'challenge brand'?
The author offers a quick profile of the Southwest Airline brand and how its unique qualities have helped to set it apart - and ahead - of its competition.
Disney augments ad research with app-based qualitative method
An iPad app has helped Disney Parks and Resorts keep innovating by testing concepts for theme park ad campaigns in focus groups.
How well-intentioned companies are failing their CEM process
Excellent CEM measurement must consider input, process and output metrics that address the customer's journey as a whole and deliver on all factors influencing loyalty and repurchase (personalization, time and effort, resolution, expectations, integrity and empathy).
Study results guide enhancements to Myrtle Beach Golf PassPort
Research helped make an already successful affinity marketing program for golfers in Myrtle Beach, S.C., even more so by delivering greater choice and value.
How Ping used video and onsite research to understand the driver-purchasing process
Strong collaboration among Ping and its research vendor fueled the creation of presentations that garnered substantial internal attention.

See more articles on this topic

Related Articles

There are 98 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Florida travel habits subject of phone survey
Tourism in Florida is big business, but Floridians tend to get left out of the picture. A telephone survey helped the tourism industry to better understand the travel habits of Florida residents, to improve in-state tourism.
Integrating marketing tools facilitates location of new construction
FountainPlace is a mixed-use development that will occupy one million square feet of retail, hotel and office space. Integrating all of these different aspects into a single development required vast market research by JMB/Federated Market Research Co. Complicated statistical models were used to analyze emerging and changing demographics within market areas to pinpoint future opportunities.
San Diego downtown relies on research
Researchers used focus groups and telephone surveys of San Diego residents to determine their perceived obstacles to and benefits of using and enjoying downtown San Diego.
Vacations high priority among Americans, survey shows
The American Express National Travel Forecast survey conducted telephone surveys with over 1,000 U.S. residents. The survey inquired about various aspects of vacation plans, including where they planned to travel, how long, how much they were willing to pay, what activities they plan to engage in, and what their attitudes were toward price and quality of service.
Trade Talk: Employee surveys key to attitudes
Representatives from Hyatt Hotels Corp. and Hewlett-Packard discuss the benefits of conducting research among employees.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries


Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.

Related Suppliers: Research Panels

Click on a category below to see firms offering research panels focusing on the related industry or audience.


Conduct a detailed search of the entire Panel directory.

Related Glossary Terms

Search for more...

Related Job Postings

Data Processing Specialist
Chicago, Illinois
Marketing Research Manager
Washington, District Of Columbia
Qualitative Research Manager
Los Angeles, California
Quantitative Analyst
Chicago, Illinois
Regional Sales Director

View more related job openings