Travel and Leisure Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

What happens when community participants start acting like researchers?

Drawing from case study examples, the authors explore their experiences with using co-moderation, co-analysis and co-reporting to give participants more active roles in research communities.

How Ping used video and onsite research to understand the driver-purchasing process

Strong collaboration among Ping and its research vendor fueled the creation of presentations that garnered substantial internal attention.

Study results guide enhancements to Myrtle Beach Golf PassPort

Research helped make an already successful affinity marketing program for golfers in Myrtle Beach, S.C., even more so by delivering greater choice and value.

How well-intentioned companies are failing their CEM process

Excellent CEM measurement must consider input, process and output metrics that address the customer's journey as a whole and deliver on all factors influencing loyalty and repurchase (personalization, time and effort, resolution, expectations, integrity and empathy).

Disney augments ad research with app-based qualitative method

An iPad app has helped Disney Parks and Resorts keep innovating by testing concepts for theme park ad campaigns in focus groups.

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Related Articles

There are 87 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Dynamic travel trends in new markets: Asians and Latinos

We are living in an exciting in-between time of profound demographic and cultural change. This article discusses Asian and Latino travel trends and how this change is an opportunity for market researchers to explore new avenues domestically and internationally.

What happens when community participants start acting like researchers?

Drawing from case study examples, the authors explore their experiences with using co-moderation, co-analysis and co-reporting to give participants more active roles in research communities.

Corporate culture

American Express Travel Services conducted telephone interviews to measure satisfaction with membership travel services. A needs assessment study helped the researchers determine what elements to include in the telephone questionnaire.

Using online behavior to measure the travel industry’s recession-based injury and recovery

An examination of Web search-related data from 2007 to 2009 charts the travel industry’s recession-induced slump and points at a possible turnaround in the offing.

Disney augments ad research with app-based qualitative method

An iPad app has helped Disney Parks and Resorts keep innovating by testing concepts for theme park ad campaigns in focus groups.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Industries

• Air Travelers
• Airlines
• Gaming/Casinos
• Hospitality Industry
• Leisure
• Theme Parks
• Tourism
• Travel

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

• Air Travelers
• Airlines
• Gaming/Casinos
• Hospitality Industry
• Leisure
• Theme Parks
• Tourism
• Travel

Conduct a detailed search of the entire Moderator directory.

Related Suppliers: Research Panels

Click on a category below to see firms offering research panels focusing on the related industry or audience.

Industries

• Air Travelers

Conduct a detailed search of the entire Panel directory.