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Travel and Leisure Market Research

We've grouped together all the information our site contains on conducting leisure and travel marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the travel research topic further by clicking on a specific travel-related category below.

Tags: | Air Travelers | Airlines | Gaming/Casinos | Hospitality Industry | Leisure | Theme Parks | Tourism
| Transportation-Cruiselines | Travel

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How will Americans spend their money this holiday season?
With the 2014 holiday season right around the corner, the author discusses how Americans are planning to shop for the holidays according to household income and the generation to which they belong.
In Case You Missed It... October 2014
News and notes on marketing and marketing research: researching travel on smartphones; tablets as pirmary banking method.
Survey Monitor August 2014
A collection of recent consumer and business marketing research findings
How consumer feedback can change what you know about seasonal buying patterns
Analysis of online consumer reviews uncovers patterns in shopping behavior and in the timing of when shoppers start gathering information for their upcoming purchases.
Strategies for reaching Millennial and Boomer shoppers
The author explores why marketers targeting Millennials and Boomers need to consider factors beyond just the usual broad, age-based categorizations.

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Related Articles

There are 95 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Dynamic travel trends in new markets: Asians and Latinos
We are living in an exciting in-between time of profound demographic and cultural change. This article discusses Asian and Latino travel trends and how this change is an opportunity for market researchers to explore new avenues domestically and internationally.
Research steers nightclub's respositioning
Horsefeathers nightclub conducted computer-assisted surveys and focus groups with customers and employees, performed a market analysis, and reviewed club operations in its efforts to reposition itself in the marketplace and subsequently increase its popularity with and sales to evening customers.
Trade Talk: Employee surveys key to attitudes
Representatives from Hyatt Hotels Corp. and Hewlett-Packard discuss the benefits of conducting research among employees.
Movie theater chain refines its research methods
AMC uses bend-back cards in 35 theaters annually to better understand the demographics and interests of its theater-goers.
Hilton uses research in creation of vacation promotion
Hilton Hotels Corp. conducted a telephone survey of 1000 adults regarding their weekend leisure and work habits in the development of its BounceBack Weekend vacation program.

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Related Suppliers: Research Panels

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Related Glossary Terms

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Related Job Postings

Assistant Project Supervisor (Entry-level)
Chicago, Illinois
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Research Manager
Los Angeles, California
Senior Market Research Project Manager - Boston
Boston, Massachusetts