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Usability Testing Research

We've grouped together all the information our site contains on usability testing research  to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Tags: | Attitude & Usage Studies | Home-Use Tests | Product Testing Research | Technology Commercialization
| Usability Testing | Web Site Evaluation

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Using online behavior to measure the travel industry’s recession-based injury and recovery
An examination of Web search-related data from 2007 to 2009 charts the travel industry’s recession-induced slump and points at a possible turnaround in the offing.
Brazilian hair care firm Beleza Natural thrives by keeping close to its roots
On-site visits help researchers understand the icons and ideals used by a Brazilian hair care firm to both inspire and form a bond with its working-class customers.
How online observational techniques help qualitative researchers keep pace with the speed of consumers
Honda (UK) used Web-based usability and ethnography techniques to fine-tune the interface of its Web site’s used-car-buying section, allowing it to make a number of adjustments and better understand car seekers’ preferences.
How Sony BMG used the Web to reach a disappearing audience
After losing a chunk of its audience to Web-based music consumption, Sony BMG teamed up with Globalpark to create an online panel of music fans to gain faster, deeper insight using “surveytainment.”
How culture helps marketers understand sensory experiences
To learn more about the role of scent, flavor and ritual in the preparation and consumption of chicken for its TasteEssentials program, Swiss sensory firm Givaudan conducted ethnographic research in China.

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Related Articles

There are 45 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

By the Numbers: Total unaided awareness?
Question structure can have a big impact on the answers obtained when querying respondents about their awareness of advertising and products. The author presents some ways to make sure you are accurately measuring what you want to measure.
The secrets of good product testing
This article describes uses of and strategies for ensuring accurate and actionable product testing. It also describes the four most widely used product testing designs: monadic, sequential monadic, paired-comparison and protomonadic.
Expert opinions
Soliloquy Inc. combined Web observational and opinion research to fine-tune Expert, its front-end interface for online vendors that allows shoppers to find what they want through a two-way interactive online conversation.
Consider your audience
DeCompras.com used qualitative research with Hispanic consumers in the United States to help with Web site development and improve sales.
Do as I do, not as I say
A Web site is useless if it doesn’t meet users’ needs or expectations. This article discusses Web usability, including subtleties, the myth of the non tech-savvy user and fewer clicks not always being better.

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Related Glossary Terms

Usability testing
Involves putting a prototype or application in the hands of potential users in order to observe and gain feedback on how the design can be improved.

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Related Discussion Topics

Video example of usability testing
02/25/2009 by Jacob Brown

Related Events

MRIA ANNUAL CONFERENCE
May 30-June 2, 2010
The MRIA will hold its annual conference, themed on May 30-June 2 in Toronto.
MRA FALL CONFERENCE
November 10-12, 2010
The Marketing Research Association will hold its annual fall education conference on November 10-12 at Walt Disney World in Orlando, Fla.
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