Usability Testing Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How qualitative research helped AARP reach a new audience with its LifeTuner site

Uncertain of how prominently to brand a new site offering financial advice for 25-to-34-year-olds, AARP relied on one-on-one interviews for guidance.

Qualitative sample size and issue discovery power

The author presents formulas for selecting appropriate sample sizes for uncovering facts and insights using qualitative research.

But how do you really feel? An approach to measuring consumer emotions

The authors explain a new methodology for eliciting and applying emotional responses to stimuli to optimize new products and messaging.

In defense of digital: eliminating concerns surrounding digital research

Making the decision between traditional and digital research can be difficult and many are skeptical of the benefits digital methodology offers. The author explains the differences; discusses three common concerns surrounding digital research adoption; and sites supporting case study examples.

A report on the 2010 Globalpark Market Research Software Survey

This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.

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Related Articles

There are 47 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Observational research in a focus group setting

To get in-depth information about the ways people learn to assemble, install or use a product, the author suggests using a focus group setting that closely replicates an expected usage site. The author’s research with this technique found a variety of mechanical abilities among participants as well as a wide range of expectations about the experience and the impact such expectations have on the learning experience.

Choose your usability approach wisely

The usability of a Web site’s user interface is a crucial driver of business success. This article discusses how to best identify the right testing methodology for effectively and cost-efficiently uncovering and resolving potentially disastrous usability issues.

Tapping into the usability dimension

Creating a positive customer experience is critical to any online product success. This article discusses usability testing, including testing basics, number of participants, test locations, product team involvement and testing early.

Applying lessons learned

As the Internet’s influence on business has grown, many business-to-business (B2B) sites have been attempting to apply “lessons learned” from the business-to-consumer (B2C) e-commerce experience. Several recent studies have indicated that this strategy is only partially successful. This article discusses differences in the evaluations of B2B and B2C Web sites.

Qualitatively Speaking: Involving your core users

Lego and other firms have profited from getting key customer groups involved in product development. This approach can lead to creating products that have a built-in audience as well as generating goodwill among core users of your products.

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Related Suppliers: Research Companies from the SourceBook

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Specialties

• Attitude/Usage Studies
• Home-Use Tests
• Product Testing Research
• Usability Testing
• Web Site Evaluation

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