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Usability Testing Research

We've grouped together all the information our site contains on usability testing research  to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the usability testing topic further by clicking on a specific category below.

Tags: | Attitude & Usage Studies | Home-Use Tests | Product Testing Research 
Qualitative-Online | Technology Commercialization | Usability Testing | Web Site Evaluation 

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Don’t ignore your privacy policy
The author discusses the importance of privacy policies in MR and provides steps to take to ensure your company has a transparent and effective policy.
Q&A: Why researchers need to embrace change and drive innovation
An interview with Joan Lewis, a market research consultant and former Procter & Gamble senior vice president and officer of global consumer and market knowledge, discussing changes in marketing research techniques and her focus on driving innovation within the industry.
10 things researchers need to know about the Internet of Things
Why qualitative will be king and old-school industries will still matter in the age of the Internet of Things.

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Related Articles

There are 154 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Big data matters: Why you should be using it and how others already are
The author argues that researchers should include big data in their research design and offers several real-life examples of how companies have successfully applied big data analytics for marketing.
Marketing research within the financial services sector
To keep pace with market and societal shifts and changes, the financial services industry has had to use a variety of marketing research approaches, including emotional measurement and social media, to understand consumers’ relationship with their money.
How qualitative research helped AARP reach a new audience with its LifeTuner site
Uncertain of how prominently to brand a new site offering financial advice for 25-to-34-year-olds, AARP relied on one-on-one interviews for guidance.
A maker of work scheduling software uses a telephone survey to meet varied information needs
TCS Management Group conducted a telephone survey with current customers of its TeleCenter System, which helps companies optimize work schedules. The study’s main objectives were to update its customer database, measure the level of satisfaction among software users and their managers, and determine the likelihood of attendance at the upcoming Users Forum.
The benefits of marrying two complementary research approaches
The author explores her company’s experiences with combining qualitative and quantitative methods, with the goal being to capitalize on the strengths of both types of research.

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Related Discussion Topics

Video example of usability testing
02/25/2009 by Jacob Brown

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