Usability Testing Research

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Innovation research: Stay centered with these three principles: Observation and follow-up interviews are at the core of successful innovation research, along with understanding what's required of a product; designing for individuals; and bettering offerings through usability testing.
Ethnography tracks the migration of technology into the American kitchen: For many Americans, a kitchen is no longer just a place for making meals. The author’s ongoing study has seen it morph into a HIVE, a highly interactive virtual environment that incorporates food preparation along with checking e-mail, surfing the Web and a host of other tech-related activities.
In Case You Missed It... May 2010: News and notes on marketing research: L.L. Bean uses students to take new line to the streets; GM launches test-driving facilities; green trends over the next decade
Using online behavior to measure the travel industry’s recession-based injury and recovery: An examination of Web search-related data from 2007 to 2009 charts the travel industry’s recession-induced slump and points at a possible turnaround in the offing.
Brazilian hair care firm Beleza Natural thrives by keeping close to its roots: On-site visits help researchers understand the icons and ideals used by a Brazilian hair care firm to both inspire and form a bond with its working-class customers.

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There are 45 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Right on schedule: TCS Management Group conducted a telephone survey with current customers of its TeleCenter System, which helps companies optimize work schedules. The study’s main objectives were to update its customer database, measure the level of satisfaction among software users and their managers, and determine the likelihood of attendance at the upcoming Users Forum.
Conducting Web site usability research: The author focuses on how qualitative and quantitative methods can be used to test Web site usability. Both families of methods have their pros and cons and researchers may have to use hybrid approaches to get the information they need.
Expert opinions: Soliloquy Inc. combined Web observational and opinion research to fine-tune Expert, its front-end interface for online vendors that allows shoppers to find what they want through a two-way interactive online conversation.
Tele-Internet focus groups: Demand is growing for market research firms to evaluate user or industry response to the e-commerce or e-services offered on company Web sites. A better choice than the traditional in-person focus group is often a telephone focus group accompanied by the visual aid of an Internet Web site. This article describes the concept of these new focus groups, as well as the types of projects best suited for them. Also discussed are their advantages and effectiveness.
Do as I do, not as I say: A Web site is useless if it doesn’t meet users’ needs or expectations. This article discusses Web usability, including subtleties, the myth of the non tech-savvy user and fewer clicks not always being better.

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Related Glossary Terms

Usability testing: Involves putting a prototype or application in the hands of potential users in order to observe and gain feedback on how the design can be improved.

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