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Usability Testing Research

We've grouped together all the information our site contains on usability testing research  to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the usability testing topic further by clicking on a specific category below.

Tags: | Attitude & Usage Studies | Home-Use Tests | Product Testing Research 
Qualitative-Online | Technology Commercialization | Usability Testing | Web Site Evaluation 

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
3 principles to maximize the value of qualitative research
Sarah Faulkner offers a trifecta of tips for helping qualitative do what qualitative does best.
In Case You Missed It... July 2014
Shopper marketing in 2020
Sarah Gleason looks at the evolving nature of the shopper marketing function and outlines a future filled with challenges and opportunities.

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Related Articles

There are 147 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Designing medical products for the global economy
Medical products are particularly sensitive to cultural influence because the differences in medical practices throughout the world are considerable. This article discusses designing medical products for the global market using cross-cultural research, including avoiding common pitfalls, when to use cross-cultural research, defining procedures, incorporating a study control, and costs.
For winning qualitative, make it high-touch + high-tech
Rather than making an either/or choice when it comes to tech-based vs. traditional qualitative methods, why not go hybrid to get the best of both worlds?
Drawing more useful insights from social media data
Using a study of chocolate brands, the author explores the ways consumer comments on social media can complement marketing and advertising programs.
The Missouri Lottery tests new games with focus groups
The Missouri Lottery and research firm Market Directions tested new potential lottery games and monitored public attitudes toward the lottery in general by conducting numerous quantitative and qualitative studies. This article describes one focus group research effort aimed at choosing games for a particular year. Participants from several locations in the state were asked to "shop" among 15 mock-ups for $30 worth of tickets.
Leveraging mobile and online qualitative to get inside shoppers’ heads
The authors detail how to combine mobile and Web-based qual approaches to study the complete shopping experience.

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Related Suppliers: Research Companies from the SourceBook

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Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

Related Discussion Topics

Video example of usability testing
02/25/2009 by Jacob Brown