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Usability Testing Research

We've grouped together all the information our site contains on usability testing research  to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the usability testing topic further by clicking on a specific category below.

Tags: | Attitude & Usage Studies | Home-Use Tests | Product Testing Research 
Qualitative-Online | Technology Commercialization | Usability Testing | Web Site Evaluation 

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
12 strategies for keeping your Gen Z community engaged
The CMO of FashionPlaytes on the right – and wrong – ways to approach, interact with and learn from the pre-Millennial generation.
5 lessons learned from running a multigenerational panel
A research-on-research look at what happens when you create and manage a community of Millennial, Gen X and Boomer participants.
Qualitatively Speaking: Interviewing for the edit
Michael Carlon offers 10 tips to get the most from the videos of your qualitative interviews.

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Related Articles

There are 139 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

By the Numbers: Total unaided awareness?
Question structure can have a big impact on the answers obtained when querying respondents about their awareness of advertising and products. The author presents some ways to make sure you are accurately measuring what you want to measure.
Using online behavior to measure the travel industry’s recession-based injury and recovery
An examination of Web search-related data from 2007 to 2009 charts the travel industry’s recession-induced slump and points at a possible turnaround in the offing.
Qualitatively Speaking: Tested and approved
This article explores how online qualitative with sexually-active gay men helped explore a sensitive topic and aided the development of a health care service.
Regaining a foothold
Spreckels Sugar Company conducted one-on-one interviews with a cross-section of both light and heavy users of sugar to delve into their attitudes and behavior towards sugar. It then developed product concepts based on this input and tested them in a second round of one-on-ones. Mock-ups of new packaging concepts were then subjected to in-home use tests. During test-marketing, survey cards were distributed to get reactions from consumers in the marketplace.
Big data matters: Why you should be using it and how others already are
The author argues that researchers should include big data in their research design and offers several real-life examples of how companies have successfully applied big data analytics for marketing.

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Related Events

STRATCONN DIGITAL SHOPPER MARKETING
May13-14, 2014
StratConn will hold its digital shopper marketing conference on May13-14 at the Westin O'Hare in Chicago. For more information visit www.stratconn.com.

Related Discussion Topics

Video example of usability testing
02/25/2009 by Jacob Brown

Related Job Postings

Market Research Analyst
Hartford, Connecticut
Market Research Manager
Columbus, Ohio