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Usability Testing Research

We've grouped together all the information our site contains on usability testing research  to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the usability testing topic further by clicking on a specific category below.

Tags: | Attitude & Usage Studies | Home-Use Tests | Product Testing Research 
Qualitative-Online | Technology Commercialization | Usability Testing | Web Site Evaluation 

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
12 strategies for keeping your Gen Z community engaged
The CMO of FashionPlaytes on the right – and wrong – ways to approach, interact with and learn from the pre-Millennial generation.
5 lessons learned from running a multigenerational panel
A research-on-research look at what happens when you create and manage a community of Millennial, Gen X and Boomer participants.
Qualitatively Speaking: Interviewing for the edit
Michael Carlon offers 10 tips to get the most from the videos of your qualitative interviews.

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Related Articles

There are 139 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Tips for dealing with tight budgets and tough qual recruits
As budgets shrink and focus group recruiting demands grow, researchers may want to consider employing virtual backup teams to deliver fresh respondents by any creative means necessary.
How to establish and nurture online discussion-board conversations
The author offers tips on mounting successful discussion-board research projects. With planning and diligence, researchers can get the information they need while also ensuring a fun and fulfilling experience for respondents.
The case for a control cell
When developing studies to test a new product, researchers often only measure reactions to the new product. The author argues that researchers should also compare these reactions to those related to a control product in order to truly understand consumer acceptance of the new product. Two possible methodologies are discussed.
Using Google+ for qualitative research with connected consumers
Google's Sharon Chen reports on her team's experience using Goolge+ to conduct a multifaceted qualitative research study with Web-savvy Generation C.
A maker of work scheduling software uses a telephone survey to meet varied information needs
TCS Management Group conducted a telephone survey with current customers of its TeleCenter System, which helps companies optimize work schedules. The study’s main objectives were to update its customer database, measure the level of satisfaction among software users and their managers, and determine the likelihood of attendance at the upcoming Users Forum.

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Related Events

STRATCONN DIGITAL SHOPPER MARKETING
May13-14, 2014
StratConn will hold its digital shopper marketing conference on May13-14 at the Westin O'Hare in Chicago. For more information visit www.stratconn.com.

Related Discussion Topics

Video example of usability testing
02/25/2009 by Jacob Brown

Related Job Postings

Market Research Analyst
Hartford, Connecticut
Market Research Manager
Columbus, Ohio