Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Marketing Research With Utilities

We've grouped together all the information our site contains on conducting market research in the utilities industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Tags: | Utilities / Energy

 

Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Think you know segmentation? Think again! A close look at 4 core analyses
This article addresses four different kinds of segmentation analyses - a priori, post hoc, brand and drive - and goes on to offer examples and explain what each accomplishes.
New strategies are needed to restart energy efficiency efforts
The author explores research that uncovered reasons why energy efficiency efforts have stalled and offers strategies to adapt them to consumers' mind-sets and economic situations.
Social media mining examines consumer attitudes on energy
How one company used social media mining to explore the public’s views on energy and conservation.
Why utility companies should research employees and customers
Many utility industries are facing a reduction in revenue due to customer conservation. Still, customers continue to expect infrastructure improvements. This often requires rate increases and research can help benchmark employee and customer satisfaction, identify areas for improvement and pinpoint interactions that build trust.

Related Articles

There are 28 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Doubt dominates Americans' faith in fixing BP oil spill
According to a poll from BIG Research, Americans have little confidence in BP and the federal government's ability to stop the Deepwater Horizon oil leak in the Gulf of Mexico.
Energy company uses brand-to-media consonance assessments to optimize ad effectiveness
KeySpan Energy uses brand-to-media consonance to determine the effects each of 11 cable networks had on awareness scores and on target audience ratings of the brand.
Think you know segmentation? Think again! A close look at 4 core analyses
This article addresses four different kinds of segmentation analyses - a priori, post hoc, brand and drive - and goes on to offer examples and explain what each accomplishes.
Machine-readable surveys make it easier for utility’s customers to express their satisfaction
Northern States Power (NSP) took advantage of new technology to improve surveys. This article discusses how NSP switched to and uses machine-readable image/OCR (optical character recognition) forms to survey customers.
Sponsored Content: Capitalizing on Customer Feedback - Creating Measurable Value from Voice-of-the-Customer (VOC) Programs
It seems like everyone is now collecting customer feedback. However, if you have already launched your customer feedback program, you have likely discovered that turning customer feedback initiatives into a highly effective, thriving VOC program is not a simple task. Creating and implementing a thriving and highly effective VOC program requires the right vision, awareness, and accountability that link the investments to the observed returns. “Capitalizing on Customer Feedback” addresses these three themes and provides the reader with examples of the principles in practice. The reader will be introduced to: new ways to think about customer feedback; top nine most popular customer feedback strategies; five steps of VOC evolution; four principles to realizing a strong return on your VOC program; two real-life case studies demonstrating the concepts in action.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Industries

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.

Related Glossary Terms

Search for more...

Related Job Postings

Intern
Houston, Texas
Project Manager
West Palm Beach/Boca Raton, Florida