Marketing Research With Utilities

Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Capitalizing on Customer Feedback - Creating Measurable Value from Voice-of-the-Customer (VOC) Programs

It seems like everyone is now collecting customer feedback. However, if you have already launched your customer feedback program, you have likely discovered that turning customer feedback initiatives into a highly effective, thriving VOC program is not a simple task. Creating and implementing a thriving and highly effective VOC program requires the right vision, awareness, and accountability that link the investments to the observed returns. “Capitalizing on Customer Feedback” addresses these three themes and provides the reader with examples of the principles in practice. The reader will be introduced to: new ways to think about customer feedback; top nine most popular customer feedback strategies; five steps of VOC evolution; four principles to realizing a strong return on your VOC program; two real-life case studies demonstrating the concepts in action.

Make it worth it, get us involved - the American attitude toward renewable resources

A report on renewable energy reveals several insights into American attidutes and trends regarding the environment, supplier-user communication and future adoption.

Doubt dominates Americans' faith in fixing BP oil spill

According to a poll from BIG Research, Americans have little confidence in BP and the federal government's ability to stop the Deepwater Horizon oil leak in the Gulf of Mexico.

Related Articles

There are 24 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Empowering the people

Using a 22-person, cross-functional team, energy firm Ameren Corporation tracks customer satisfaction along a number of metrics and has used the process and the results to improve and restructure the company's interactions with customers.

Restoring power

Detroit Edison used focus groups to define and test a host of issues related to the implementation of a new system for reporting power outages. Customers overwhelmingly supported an automated telephone solution.

Seven signs of fallout from the information explosion

As a nation, we’ve shown ourselves to be world masters at generating information, though right now we are at war with information. This article details seven signs of information fallout and discusses our challenge to make more intelligent and productive use of information through new and improved processing, linking, visualization and management techniques.

Seven rules for observational research: how to watch people do stuff

Observational research is becoming a popular method, yet many clients are not comfortable with it simply because they don't know how to get value from watching people. This article discusses seven rules for observational research that will help client and moderator alike.

The people have spoken

Portland General Electric used usability tests and focus groups to make the company's power outage telephone reporting system more user-friendly.

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