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Magazine Article items 1-2 of 2 are shown below:
April 2001
For many decades, Hispanics in the United States have felt rejected by the mainstream because of their appearance, lifestyle and language. This article discusses how Hispanics are starting to feel that they don’t have to be ashamed of who they are and where they came from, and that they are seeing that many Hispanic customs, like food and music, are becoming cool for the general market. The article also examines what this change means to market researchers.
April 1998
The increased prevalence of ethnic research in the United States necessitates an increase in the need for high-quality simultaneous interpreters. This article provides some basic guidelines for finding skilled interpreters who will add quality to research and ultimately improve results.
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