Advertising Research

We've grouped together all the information our site contains on advertising research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Comcast’s Versus channel turned to research to better understand a core audience segment: Following a rebranding of its Outdoor Life Network as Versus, which broadened its scope to include other sports, Comcast Networks conducted in-depth research to show advertisers that the channel’s core audience of outdoorsmen was as strong as ever and receptive to ad messages outside of the hunting and fishing categories.
The road ahead for marketing and advertising research: A survey of ARF members sought to identify some of the necessary traits the industry needs to develop and maintain in order to thrive and also looked at the topics and trends coming down the pike.
In Case You Missed It... June 2010: News and notes on marketing research: anti-drinking advertising can backfire; Florida law enforcement using focus groups to solve cold cases; writing hotel reviews
Does your concept have what it takes to hit its target?: Innovation may seem like a daunting undertaking, with few signposts to guide the trailblazers of new ideas. However, there is a roadmap that can assist innovators along an effective concept development path and improve the odds of success.
Ethnography tracks the migration of technology into the American kitchen: For many Americans, a kitchen is no longer just a place for making meals. The author’s ongoing study has seen it morph into a HIVE, a highly interactive virtual environment that incorporates food preparation along with checking e-mail, surfing the Web and a host of other tech-related activities.

See more articles on this topic

There are 155 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

New measuring sticks for media and other marketing-mix variables: This article reviews how single-source marketing information has led to practical ways of modeling and understanding the impact of advertising and promotion on product sales. The article discusses ways that marketers might want to view such information to understand brand performance in different geographic markets and implications this might have on marketing strategies. The authors discuss the future of marketing-mix modeling efforts and the impact that these efforts are likely to have on more traditional marketing and advertising research.
How researchers can be effective partners in the advertising development process: Researchers can play a proactive, valuable role. This article discusses four ways the researcher can be an active partner in the advertising development process.
Virtual consumption: Telling a product’s story through advertising can help evoke sense memories in viewers that bond them to the product.
Changing minds: Downsizing and decreasing budgets have resulted in many public relations programs needing to justify their existence. This article discusses how to use research to measure PR effectiveness.
But will they buy it?: Analysis of response curves generated by perceptometers, which track moment-by-moment reactions to TV ads using Flash or streaming video, shows that the final third of an ad is the most influential in terms of ultimate judgment of purchase intent, relevance and believability.

See more articles on this topic

Related Glossary Terms

Search for more...

Related Associations

View more related associations...

Related Events

AD:TECH LONDON: THINK STRATEGY, NOT JUST TECHNOLOGY!: September 21-22, 2010; DMG World Media will present the ad:tech London exhibition conference, themed 'Think strategy, not just technology!' on September 21-22 at National Hall, Olympia, in London.
SAWTOOTH SOFTWARE CONFERENCE 2010: October 5-8, 2010; Sawtooth Software will hold its annual research conference on October 5-8 at the Newport Beach Marriott in Newport Beach, Calif.

View more Related Events...

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Industries

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.

Site Search

Advertising Research

Recent Articles

Related Articles