Skip to: Main Content / Navigation

Agriculture

We've grouped together all the information our site contains on conducting research in the agriculture industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

 

Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

Evaluating the impact of a great idea
The Propane Council turned to research to prioritize and fund new technologies in the agricultural industry. Quantitative and qualitative studies with growers and producers were key.

Related Articles

There are 4 articles in our archive related to this topic.

Telefocus technique "replaces" focus groups for firm's ad testing
Funk Seeds International, a worldwide seed operation headquartered in Bloomington, Ill., no longer gathers focus groups in a common location. As of three years ago, the company now connects all focus group participants through the telephone. The technique is cheaper and easier.
Agricultural research in Asia
Agricultural research in Asia is particularly challenging for multinational companies in the agriculture industry. By way of example, this article discusses how to conduct successful agricultural research in Asia.
Cultivating communication
Farm equipment manufacturer the Gehl Company conducted in-depth interviews with dealers from around the country that were selected to be part of its dealer council. Council members distributed forms to dealers in their area to identify concerns to bring to the dealer council meeting. The company used this council input to determine priorities for the coming year.
Radio tracking study places spots more effectively
Radio advertising can be an extremely effective marketing tool, especially when selling to farmers. By analyzing tracking studies, Ted Haller, vice president/director of media planning at Kenrick Advertising Inc., is able to create the perfect fit between advertisers and radio stations to optimize the effectiveness of radio advertisements.

Related Discussion Topics

Welcome to our new simplified discussion board
04/09/2007 by Lisa Deforey

Related Events

AMA MARKETING RESEARCH BOOT CAMP
May 22-23, 2008
The American Marketing Association will hold its Marketing Research Boot Camp on May 22-23 at the Embassy Suites in Chicago. For more information visit www.marketingpower.com.
AMA SUMMER MARKETING EDUCATOR"S CONFERENCE
August 8-11, 2008
The American Marketing Association will hold its summer marketing educator’s conference on August 8-11 at the Sheraton San Diego Hotel & Marina in San Diego. For more information visit www.marketingpower.com/research.

View more related Events...

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Industries

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.

Related Job Postings

Director of Research
Chicago, Illinois
Manager Customer Insights
Fort Smith, Arkansas

Please visit the advertisers on this page: