Business-To-Business Research

We've grouped together all the information our site contains on business-to-business research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Why researchers should embrace risk: Continuing his series of articles on best practices in marketing research, Brett Hagins draws from in-depth interviews - and insights from a researcher at 3M - to argue that the ability to take a risk belongs in the skill set of all powerhouse research departments.
Ever the skeptics: tips for dispelling doubt in employee research: Trust is a primary obstacle in conducting focus groups with employees. The author offers 12 tips to help researchers create an environment that fosters security, honesty and openness.
Interviews with pediatricians found mistrust of pharma firms’ CRM and SFA programs: While customer relationship management and sales force automation programs can be a boon for pharmaceutical companies, the author’s research shows that they may also be alienating the very audience they are meant to exploit: doctors.
Determining the return on research can be tricky but is worthwhile: Continuing his article series on demonstrating the value of research, Brett Hagins draws from a larger study of Quirk’s readers and in-depth interviews with client-side researchers to explore the merits and methods of quantifying the economic value of research.
Let your research shine with creative media deliverables: Are drab reporting techniques curtailing your research results? Traditional summaries are often glanced at and then shelved away. By incorporating creative media deliverables - from videos that go viral to research rollout events - the authors suggest ways to produce research results that pop.

See more articles on this topic

There are 104 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

When money doesn't talk: The advent of online research has brought increasing debate about appropriate incentive strategies and amounts for research participants. In addition, use of the medium in research has resulted in over-researched populations, which makes recruiting difficult. This article discusses online respondent incentives, sketching out a typology of incentives that work well in gaining the highest level of participation.
Gaining strategic business advantage through customer value measurement: Market research firms are increasingly adding customer value measurement (CVM) to their list of services. This article discusses CVM, including CVM basics and illustrative anecdotes.
Recording a revolution: To identify audience interest and needs for EQ, a music recording publication, researchers mailed a survey to potential readers. The study inventoried advertisements in industry publications to estimate the potential market share and it employed informal interviews with industry contacts to ascertain the market potential. The researchers also tested potential titles by asking regional and national distributors to respond to dummy magazine covers.
Right on schedule: TCS Management Group conducted a telephone survey with current customers of its TeleCenter System, which helps companies optimize work schedules. The study’s main objectives were to update its customer database, measure the level of satisfaction among software users and their managers, and determine the likelihood of attendance at the upcoming Users Forum.
Squeeze play: Manufacturers are caught in the squeeze between flat or declining selling prices and increases in costs for raw materials. This article discusses strategies companies can use to minimize the squeeze impact and the importance of integrating customer voice into the decision making.