Customer Satisfaction Market Research

We've grouped together all the information our site contains on customer satisfaction marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

For shuttered car dealerships, poor satisfaction scores often portended the end of the line: A comparison of satisfaction and sales data shows that as auto dealers find themselves fighting harder and harder for revenues from car sales and repair work, the importance of maintaining customer satisfaction looms large.
How CiCi’s Pizza used mystery shopping to set company-wide standards/evaluation metrics: CiCi’s Pizza commissioned a mystery shopping study to identify ways employees could help guests feel welcome and establish corporate standards by which performance could be measured - including know-your-name service and satisfying special requests.
In Case You Missed It... March 2010: News and notes on marketing research: what Twitter reveals about mood and food; Domino's pizza revamp; Alice.com online storefronts
In Case You Missed It... February 2010: News and notes on marketing research: Verizon launches loyalty program; companies misuse marketing research; the five-second brand to reach Gen Y
Data Use: A good choice for choice modeling: Maximum difference scaling lets researchers present respondents with large numbers of choice options without making the process onerous. The article uses examples of a hotel loyalty program and restaurant menu optimization to show the technique in action.

See more articles on this topic

There are 183 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

From telephone to the Web: While the Internet is not a research utopia, there are often cases where it is a methodologically better mode than the telephone. This article discusses one research team’s success using e-interviewing, including respondent group requirements, fielding requirements, transition to the Web and data quality.
High marks: Aramark uses scannable surveys yearly to measure performance in three categories (food, service and dining environment) the results of which are used to create performance improvement plans.
First in service: First of America Bank surveyed employees and customers to measure service quality.
The need for customer satisfaction research will continue to grow: Spending on customer satisfaction research by American industry has grown tremendously in recent years. This article discusses this growth and indications that the need for customer satisfaction will continue to grow.
Comment cards and rating scales:: Countless companies rely on comment cards and rating scales to measure customer satisfaction. This article discusses how most comment cards - and their rating scales - paint a distorted picture of satisfaction and how to revise the rating scale to obtain a more accurate measure of customer satisfaction.

See more articles on this topic

Related Glossary Terms

Customer satisfaction research: Research conducted to measure overall attitude or satisfaction with a product or service and satisfaction with specific elements of the product or service.

Search for more...

Related Associations

View all associations...

Related Events

MRIA ANNUAL CONFERENCE: May 30-June 2, 2010; The MRIA will hold its annual conference, themed on May 30-June 2 in Toronto.
SHOPPER INSIGHTS IN ACTION: July 12-16, 2010; IIR will hold a conference, themed 'Shopper Insights in Action,' on July 12-17 at the Hilton and Towers in Chicago.

View more Related Events...