Education Research

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There are 10 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

More universities are offering training in marketing research

This article highlights several academic programs that offer training in marketing research techniques. It also notes limitations in these programs and opportunities for further development.

Surveying collegiate Net surfers -- Web methodology or mythology

Though data collection via the Internet has been growing in popularity, no one seems completely sure what to make of data gathered using this medium. The most heated debate regards validity. Brigham Young University used a split-method survey of on-campus residents to test the impacts of two different methods of data collection on self-selection and sampling bias: one electronic, one paper.

High marks

New Castle County Vocational Technical School District in Delaware surveys students, parents, and teachers every two years, and graduates six to 12 months after graduation, as part of the district’s comprehensive program of marketing research and performance reporting.

Fax versus mail in gathering data: An analytical study

Fax and mail surveys are popular research options when on a tight budget. California State University, Los Angeles's Information Systems Department used mail and fax surveys with libraries to compare these two research methods.

Year-round schools to impact marketers

No one's sure if the trend will catch on, but marketers are taking notice of a renewed interest in year-round schools. There are many issues with the idea, but studies show that marketers might be affected by the trend.

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