Employee Studies

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitatively Speaking: Nonprobability sampling assures representation and validity with B2B universes: In the B2B research setting, conducting interviews with a few well-chosen experts can provide useful information, even if the sample from which the respondents are chosen isn't statistically valid.
Internal groups can bring internal fears: While focus groups with employees may resemble those conducted with consumers, there are a host of factors that make them different. Safeguarding an employee's privacy, thus allowing them the freedom to speak freely during the groups, is paramount. Researchers must also take into account the role internal corporate politics may play on an employee's responses or willingness to participate.
Data Use: Using the PRD technique online: The author recounts experiments in which he and other researchers allowed respondents to change their replies to scale-based questions during the interview process. While more research-on-research needs to be done, the technique seems to increase respondent comfort and satisfaction and thus may have value down the road.
Questionnaire design from the trenches: The author provides tips on interviewing busy executives, including ways to enhance rapport and how to phrase questions to elicit the most useful responses.
Internal research, external benefits: A division of information firm Experian began conducting employee satisfaction research and soon the program grew to a company-wide effort that did much more than measure employee attitudes.

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There are 25 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Focus groups provide health plans feedback: Corporation-provided health care can present long-term problems for many companies. The research department for Nashville-based EQUICOR EQUITABLE HCA Corporation, an employee benefits company that sells group benefits and managed health care products, employed focus groups to figure out the most effective way to provide long-term health care insurance products.
Leveraging the Web for customer and employee satisfaction research: Measuring and managing customer relationships are critical to effective day-to-day operations and long-term strategic planning. Optimizing employee satisfaction is equally key to an enterprise’s success. Frequent customer and employee feedback initiatives can provide management with valuable input on both short- and long-term decision making. This article discusses using the Web for customer and employee satisfaction research, including choosing the right technology and return on investment.
Creativity is lurking inside your company: Do you know how to find it?: Innovation isn't necessarily born from creative or marketing departments alone. A company's staff members may be just what the company needs for generating ideas. This article discusses internal idea generation, including tips for conducting a successful internal idea generation session.
Making contacts: As part of its total quality management effort, Wessley-Jessen used a range of research strategies to help improve the company’s performance. It held focus groups with opticians, optometrists and ophthalmologists to determine the service attributes to measure in a mailed survey to its customers. The company then mailed surveys to an extensive customer base. By applying quadrant analysis to the quantitative results, the company was able to determine which areas to concentrate on in its total quality management process. The company also sought input from its own employees.
Accountemps relies on surveys to keep tabs on personnel: For Accountemps, a temporary-help service, research was needed to improve the productivity of its workers. Vice presidents and personnel management were surveyed to find helpful hints on how to improve productivity.

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Related Glossary Terms

Employee opinion studies: A type of study that collects views of employees on matters related their employment.

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Related Associations

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Related Events

CONFIRMIT CONVERGENCE CONFERENCE: May 21-23, 2008; Confirmit will hold its first conference centered on convergence on May 21-23 at the Tower Hotel in London. For more information visit www.confirmit-community.com.
AMA MARKETING RESEARCH BOOT CAMP: May 22-23, 2008; The American Marketing Association will hold its Marketing Research Boot Camp on May 22-23 at the Embassy Suites in Chicago. For more information visit www.marketingpower.com.

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