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Employee Studies

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: Capitalizing on Customer Feedback - Creating Measurable Value from Voice-of-the-Customer (VOC) Programs
It seems like everyone is now collecting customer feedback. However, if you have already launched your customer feedback program, you have likely discovered that turning customer feedback initiatives into a highly effective, thriving VOC program is not a simple task. Creating and implementing a thriving and highly effective VOC program requires the right vision, awareness, and accountability that link the investments to the observed returns. “Capitalizing on Customer Feedback” addresses these three themes and provides the reader with examples of the principles in practice. The reader will be introduced to: new ways to think about customer feedback; top nine most popular customer feedback strategies; five steps of VOC evolution; four principles to realizing a strong return on your VOC program; two real-life case studies demonstrating the concepts in action.
Sponsored White Paper: Insight's Future; from Market Research to Strategic Insight
The market research industry is at a pivotal point in its development. Faced with numerous challenges and threatened with commoditization, it will either reposition itself by moving into a more strategic, consultative space or it will be transcended by strategic foresight or absorbed by management consulting. This transitional period may become a great sorting out, where firms will become consultative and strategic or commoditized and streamlined.
How to hold more effective meetings
Holding effective meetings can be a challenge, but following these eight tips can help ensure success. Whether scheduling a single focus group or developing a long-term strategic plan, participation by employees and higher-ups in planning sessions should be a priority.
Ever the skeptics: tips for dispelling doubt in employee research
Trust is a primary obstacle in conducting focus groups with employees. The author offers 12 tips to help researchers create an environment that fosters security, honesty and openness.
Is 'out of control' a compliment when managing a team?
When it comes to management, being "out of control" allows leaders to be coaches instead of players. When management liberates itself from control it can then be free to think of larger plans.

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Related Articles

There are 32 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using qualitative research to improve corporate intranet sites
The Principal Financial Group analyzed its use of intranet sites by applying a three-step process to collect data from the participants: a pre-browse interview; browsing activity observed by the researcher; and a post-browse interview.
Using marketing research - views from a CFO
In this article, the author, the CFO of a company, offers guidelines to help research buyers get the most out of their market research budget.
Data analysis improves service of Arizona Dept. of Weights & Measures
The Arizona Auditor General's Office’s Performance Audit Division (PAD) conducted an audit of the Arizona Auditor General's Office Arizona Department of Weights and Measures (ADWM). To collect data, the PAD used interviews, a staff survey and past records of ADWM inspections.
Using an in-house sales panel to enhance a total marketing research program
Mutual of Omaha Insurance Co. established an ongoing agent panel to complement its primary consumer research to explore issues such as advertising effectiveness, product concepts, sales ideas, market/buyer characteristics and other marketing-related issues. A short survey was used to determine agent willingness to be a panel member and to develop profiles of the responding panel members.
Make it worth your while
To get employees and management more invested in the act of doing research, hold brainstorming sessions to uncover ideas they might have for improving satisfaction in their respective areas.

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