Ethnic Market Research

We've grouped together all the information our site contains on ethnic marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more. This includes resources for conducting research on African-Americans, Native Americans, Asians, Hispanics and those from the Middle East.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Brazilian hair care firm Beleza Natural thrives by keeping close to its roots: On-site visits help researchers understand the icons and ideals used by a Brazilian hair care firm to both inspire and form a bond with its working-class customers.
By the Numbers: Make your international phone interviews successful in any language: When conducting international telephone interviews, choose your vendor carefully, the author says. Look for experience, native-speaking interviewers, flexibility, attention to detail and the use of in-language monitoring.
Considerations in quantitative data collection in China: Conducting commercial quantitative research in China presents methodological and cultural issues that either don’t exist or that have already been solved in Western society. Researchers must take heed in this relatively-virgin territory and adapt their strategies to cater to China’s unique circumstances.
No offense: Do Hispanics rate products higher because they're Hispanic?
Latinos are going cellular. Can we?: The industry faces a number of obstacles in attempting to conduct cell phone research with Latino consumers. Despite these hurdles, the decline in landline phone usage may force researchers to develop cell phone-based research programs to keep a growing and important market segment accessible for research.

See more articles on this topic

There are 85 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The importance of context in conducting Asian research: This article discusses how context in Asian marketing research affects selection of appropriate research sample/respondents; framing of questions to effectively gather meaningful information; and establishing a productive researcher/respondent relationship.
Pros and cons of telephone vs. door-to-door interviewing of Hispanics: The growing interest in niche marketing means more advertisers are concerned about the Hispanic market. Based upon a firm’s two decades of interviewing Hispanics, this article discusses the pros and cons of telephone vs. door-to-door interviewing of this group.
Acculturation: conceptualization and measurement: Market researchers are frequently asked about the assimilation of Hispanics into the U.S. culture and if Hispanics are becoming part of the general market, a question that deserves careful consideration. This article discusses the conceptualization and measurement of acculturation.
Research uncovers Hispanic advertising impact: It may seem logical to believe that Spanish-dominant Hispanics are influenced more by Spanish-language television ads than by English-language television ads, but this is not the case. This article discusses the telephone research conducted with women heads of household in the San Francisco-San Jose area who indicated speaking Spanish at home most of the time and being most comfortable communicating in Spanish.
Discovering organizational diversity thresholds: The author presents an overview of the process of measuring and then creating a program to enhance organizational diversity. Research plays a critical role in the process through the use of interviews with employees and management.

See more articles on this topic

Related Glossary Terms

Ethnic research: Research which is focused on a group set apart from others because of its race which includes common language, history, geography, kinship, national origin, skin color and/or distinctive cultural patterns.

Search for more...

Related Associations

View more related associations...

Related Events

SOCIAL MEDIA - THE NEW FRONTIER OF CUSTOMER FEEDBACK: March 23 at 12 p.m. CDT, 2010; The AMA will host a complimentary 45-minute Webinar, sponsored by Allegiance, themed 'Social Media - The New Frontier of Customer Feedback: Five Ways to Turn Social Media Feedback Into Gold,' on March 23 at 12 p.m. CDT.
QUALITATIVE RESEARCH IN WEB 2.0: THE NEXT LEAP: March 25-26, 2010; The Merlien Institute will hold a workshop, themed 'Qualitative Research in Web 2.0: The Next Leap,' on March 25-26 at the Holiday Inn Berlin City - West in Berlin, Germany.

View more Related Events...