Ethnographic Research

We've grouped together all the information our site contains on ethnographic research (ethnography) to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Cracking the code of social media data analysis: While analyzing data from social media is something new to researchers, one way of extracting meaning from the data isn’t. Old-fashioned coding - with an assist from technology, of course - is an approach that can generate useful insights and bring clarity to a seemingly murky process.
In Case You Missed It... August 2010: News and notes on marketing and research: teen driving trends; Boomer online profile; Americans' tastes changing
The road ahead for marketing and advertising research: A survey of ARF members sought to identify some of the necessary traits the industry needs to develop and maintain in order to thrive and also looked at the topics and trends coming down the pike.
Thoughts on sampling and weighting in social media research: When analyzing data from social media, the choice of a sampling plan depends on the purpose of the research and how those results will be used afterwards. The author discusses three options and some of the issues surrounding the use of data from social media.
Trade Talk: Book helps make sense of measuring social media: Quirk's Editor Joe Rydholm reviews Jim Sterne's 2010 book, Social Media Medics.

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There are 45 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: Is gender an issue for the ethnographic researcher?: Rather than gender, an ethnographer’s professionalism is of more import, the author argues.
Movie theater chain refines its research methods: AMC uses bend-back cards in 35 theaters annually to better understand the demographics and interests of its theater-goers.
Try new ethnography-lite!: Rather than a full-scale ethnographic research process, in many cases information needs can be filled by simply observing consumers as they interact with your product.
Seven rules for observational research: how to watch people do stuff: Observational research is becoming a popular method, yet many clients are not comfortable with it simply because they don't know how to get value from watching people. This article discusses seven rules for observational research that will help client and moderator alike.
Understanding Hispanic culture: a case for ethnographic research: As the Hispanic market expands, companies are increasing their research of this market. This article examines the ethnographic study and illustrates how it can be used to enrich Hispanic research.

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Related Events

RIVA COURSE 204: ALL ABOUT ETHNOGRAPHY: September 13-15, 2010; RIVA Training Institute will hold a course, themed 'All About Ethnography,' on September 13-15 in Rockville, Md.
WEBINAR: MROC PARTIES: MARRYING ONLINE AND OFFLINE ACTIVITIES TO BUILD BRAND, CAPTURE INSIGHT: September 22 at 11 a.m. EDT, 2010; Globalpark will host a Webinar, themed MROC Parties: Marrying Online and Offline Activities to Build Brand, Capture Insight,' on September 22 at 11 a.m. EDT.

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