Health Care Research

We've grouped together all the information our site contains on health care research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Apostles preach and Rebels yell - How pharma sales reps can use customer service to increase retention: Kantar Health's annual rankings of pharmaceutical companies in the U.S. and Europe indicate customer retention is the key metric in a world where building relationships with physicians has become more crucial than the sheer volume of sales visits.
How boosting your Web equity can boost your brand equity: The author offers five best practices, including testimonials and Web 2.0 tools, to improve a pharmaceutical-brand Web site’s ability to meet the needs of visitors - disease sufferer or caregiver - and in turn boost the brand’s reputation.
Interviews with pediatricians found mistrust of pharma firms’ CRM and SFA programs: While customer relationship management and sales force automation programs can be a boon for pharmaceutical companies, the author’s research shows that they may also be alienating the very audience they are meant to exploit: doctors.
Trade Talk: Landmark health care bill contained win for researchers: The 2010 health care bill included a modified version of the Physician Payment Sunshine Act that effectively excludes the honoraria that are usually paid to doctors for taking part in scientific survey and marketing research from the Sunshine Act’s reporting requirements.
War Stories: True-life tales in marketing research.

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There are 111 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Addressing many, speaking to one: AIDS Institute used focus groups and Perception Analyzers in its development of a multimedia campaign to convince more women to get prenatal care.
Estimating sample size for a descriptive study in quantitative research: Sample size often must be calculated in quantitative marketing research, which requires knowing the variable of interest. Using two cases, this article discusses the variable of interest.
Instant access: Polling machines give Oakland hospital a quick read on patient satisfaction: Kaiser Permanente Hospital used Opinionmeters to gather patient satisfaction information and employee surveys.
How far is too far?: Main Line Health used an analysis of the mean travel time and distance of patients to each of its three facilities to determine resource allocation.
Linking health care research methodologies: Focus group and survey research services gradually have emerged as the two most popular examples of qualitative and quantitative research. There is a tendency to pit quantitative against qualitative in a manner that assumes their mutual exclusivity and forces users to choose between them. This article discusses how a combination of focus group and survey research can produce better results compared to using either approach separately.

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Related Glossary Terms

Health care research: A specialized area of marketing research that deals specifically with health professionals or health/medical related topics.

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Related Associations

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Related Events

THE PMRG INSTITUTE: October 24-26, 2010; PMRG will hold its annual meeting of The PMRG Institute on October 24-26 at the Westin Boston Waterfront in Boston.