Health Care Research

We've grouped together all the information our site contains on health care research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Faster than a speeding survey: Part II: The physician's perspective: In the second part of a two-part series on online surveys with physicians, the authors explore doctors’ reasons for participating in the research process and examine the factors that can lead to speeding and cheating.
A look at the buying process model: This article explains a method called the buying process approach, which helps pharmaceutical firms closely examine how patients move through the health care system. By identifying areas where problems occur and understanding how those problems affect patients’ use of health care brands, marketers can design strategies to overcome roadblocks.
Faster than a speeding survey: Part I: Rules of the road for online research with physicians: Physicians expect and should receive an enjoyable time when they take a survey out for a spin, but there are several safeguards that researchers and panel vendors must take to ensure that everyone emerges unscathed when the trip is over.
How to make sure your physician surveys are giving you accurate information: In online research with physicians, three parties - the doctors, the client company and the research vendor - are responsible for ensuring data quality. This article outlines steps to follow to ensure that each stakeholder holds up their end of the bargain.
Use care, preparation when conducting medical qualitative research: Because medical market research respondents are not self-selecting, qualitative researchers are advised to take time to learn about their needs and limitations - emotionally and physically - and do what they can to meet respondents as they are.

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There are 103 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Forming a new covenant: Two soon-to-merge Michigan hospitals used marketing research, employee suggestions and a name-generation firm to determine a name for their new organization. After merging, the new Covenant HealthCare used focus groups to guide corporate identity and advertising.
The NP/4P paradigm: New product/drug launch research methodology has been evolving. This article discusses the NP/4P paradigm, a research model for developing new product/drug launch strategies using a pre-launch, four-phase program that begins and ends with qualitative research.
Missing out on the boom: Based on a wide-ranging study of Boomers, the authors look at several product and service categories - from housing to fast-food - and explore Boomer reactions to the categories and how marketers within those categories have attempted to communicate and market to them.
Health care research valuable, underutilized: "Probably one of the most neglected parts of marketing in today's health care industry," according industry expert Hale T. Chan, "is the area of market research." As the corporate director of marketing at St. Mary of Nazareth Hospital, Chicago, Chan has used mail questionnaires and patient satisfaction surveys to develop more effective planning and promotional strategies.
Planning health care focus groups? Pack your scuba gear: Obtaining respondent insights isn't always easy, particularly in health care focus groups. This article discusses how to conduct health care focus groups that lead to discovery rather than merely exploration.

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Related Glossary Terms

Health care research: A specialized area of marketing research that deals specifically with health professionals or health/medical related topics.

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Related Associations

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Related Events

ESOMAR ANNUAL CONGRESS: September 15-18, 2009; ESOMAR will hold its annual congress on September 15-18 in Montreux, Switzerland. For more information visit www.esomar.org.
CASRO ANNUAL CONFERENCE: October 14-16, 2009; The Council of American Survey Research Organizations will hold its annual conference on October 14-16 at The Broadmoor in Colorado Spring, Colo. For more information visit www.casro.org.

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