Health Care Research

We've grouped together all the information our site contains on health care research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How to evoke respondents’ brand-related stories: The author explores the use of storytelling - including elements such as plot, conflict, surprise and lesson - to uncover and explore a consumer’s relationship to a brand.
Rapport and reports - what matters to health-care research end users?: Researchers from Observant LLC and Pfizer explore what the key satisfaction drivers are among health-care and pharmaceutical end users. Results suggest anticipation of needs, excellent rapport and boardroom-ready reports matter most.
The two-room focus group: how to restructure and enrich responses: The author suggests that challenging the traditional focus group set-up will get respondents thinking outside the box to provide richer, more creative feedback.
Pharma's a battlefield: why companies should spend, not skimp, on market research: The author argues that the long-term risks of forgoing pharmaceutical marketing research far outweigh the short-term cost savings and proposes several questions any successful marketing research program should be able to answer.
Trade Talk: Eisenberg book looks at why we buy

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There are 111 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Unruly tangents in health care focus groups: Health care focus groups have a familiar tension. So much so that the tangents that arise are almost universal. This article addresses these tangents, which include managed-care bashing, unlikely health care reforms and the use of the focus group as a therapy session.
Rewriting the rules: Recruitment and execution of focus groups has become a major challenge for marketing and research firms in recent years. Research firms are forced to develop new and innovative ways to reach out to the general population. This article presents a case to provide some guidance to overcoming these challenges.
A trust-building exercise: Qualitative research across several sectors - automotive, finance, consumer electronics, etc. - sought to understand the drivers of brand trust. Across all sectors, consumers see brand trust as fueled by product quality, the brand’s leadership and innovation, familiarity, heritage, status, the endorsement of a family member or friend, and its maker’s social consciousness.
Using recognition-based tracking to compare the ROI of print, radio and TV: Ad campaigns often include a variety of media, which often leads to questions about effectiveness. This article is a case history from a continuing recognition-based tracking study by BlueCross BlueShield of Minnesota that shows a way to answer all the questions that arise regarding which medium is best.
Be on the safe side: The FDA mandates good manufacturing practices that ensure proper medical device design. This article discusses medical device design research, advocating a user-centered approach to health care products and devices as good business.

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Related Glossary Terms

Health care research: A specialized area of marketing research that deals specifically with health professionals or health/medical related topics.

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Related Associations

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Related Events

PMRG ANNUAL NATIONAL CONFERENCE: March 21-23, 2010; PMRG will hold its annual national conference on March 21-23 at Disney's Contemporary Resort in Orlando, Fla.
2010 PBIRG AGM: May 16-19, 2010; The Pharmaceutical Business Intelligence and Research Group will hold its annual AGM conference on May 16-19 in Naples, Fla.

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