Housing and Construction Industries

Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Loosening the wheels of innovation

Seeking to extend its venerable brand, WD-40 conducted ethnographic research with workers in a variety of industries to uncover unmet needs. The research led to the introduction of two very successful products, the No-Mess Pen and the Big Blast.

It’s automated and controlled

A look at the efforts of Honeywell’s Automation and Control Solutions unit to incorporate the voice of the customer into its products and processes.

Related Articles

There are 20 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Giving the customer a voice

Caterpillar Inc. conducted focus groups and mailed surveys to determine its customers’ perception of product quality and potential areas for improvement.

Constructing a new name

Allentown Pneumatic Gun interviewed 300 contractors to help guide its name change and new product launch.

Using mystery shopping for discrimination and sales practices monitoring

As mystery shopping has evolved from its roots as an evaluator of retail conditions, companies have used the method for a variety of uses. This article discusses mystery shopping as a tool for monitoring discrimination in sales practices.

Unearthing the truth

There are many types of construction equipment, without which modern construction would not be possible. The most versatile and most often purchased type is the loader backhoe. This article is a case study of how one of the oldest and most successful construction equipment companies used marketing research to develop advanced designs for loader backhoes.

Doing what they do best

Do you need online reporting of research data? This article addresses online reporting of research data, including security of data and training.

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