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Interactive Electronic Group Research

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Related Articles

There are 8 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

One of the crowd
Working with focus groups on controversial or complex subjects can be challenging for any researcher. This article discusses how interactive response can help in such focus groups.
Enhancing focus groups with wireless group response systems
Wireless group response systems are becoming a frequent sight in focus groups. This article discusses use of wireless group response systems, including benefits.
Addressing many, speaking to one
AIDS Institute used focus groups and Perception Analyzers in its development of a multimedia campaign to convince more women to get prenatal care.
Read all about it
The Arizona Republic gave respondents laptops with software that supports electronic brainstorming, prioritization and survey assessments in its effort to redesign itself to better connect with the issues and the community.
Group response measurement systems aid in ad testing and more
Audience or group response measurement systems (RMS) find out what the people in a gathering think about any issues or material presented and then display that information instantly. This article explores potential applications of RMS in both quantitative and qualitative research and describes several strengths of this technique.

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Related Events

AMA MARKETING RESEARCH BOOT CAMP
May 22-23, 2008
The American Marketing Association will hold its Marketing Research Boot Camp on May 22-23 at the Embassy Suites in Chicago. For more information visit www.marketingpower.com.
CASRO CLIENT CONFERENCE
June 3, 2008
The Council of American Survey Research Organizations will hold its client conference on June 3 in New York. For more information visit www.casro.org.

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