Interactive Electronic Group Research

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There are 8 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

One of the crowd

Working with focus groups on controversial or complex subjects can be challenging for any researcher. This article discusses how interactive response can help in such focus groups.

Enhancing focus groups with wireless group response systems

Wireless group response systems are becoming a frequent sight in focus groups. This article discusses use of wireless group response systems, including benefits.

Addressing many, speaking to one

AIDS Institute used focus groups and Perception Analyzers in its development of a multimedia campaign to convince more women to get prenatal care.

Read all about it

The Arizona Republic gave respondents laptops with software that supports electronic brainstorming, prioritization and survey assessments in its effort to redesign itself to better connect with the issues and the community.

Group response measurement systems aid in ad testing and more

Audience or group response measurement systems (RMS) find out what the people in a gathering think about any issues or material presented and then display that information instantly. This article explores potential applications of RMS in both quantitative and qualitative research and describes several strengths of this technique.

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