International Marketing Research

We've grouped together all the information our site contains on international market research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Data Use: Does the rating scale make a difference in factor analysis?: Using examples, the author examines the differences between a seven-point and a 10-point rating scale and argues that a 10-point scale works especially well in cross-cultural situations.
Assume nothing: Drawing from the work of members of the Qualitative Research Consultants Association, the author gives advice to those conducting international qualitative research. Effective communication is the name of the game, especially in terms of expectations of all parties involved in the process.
Trade Talk: I trust you, you trust me: A study found that consumers across the globe place a lot of stock in the opinions of other consumers, to the detriment of advertising, when researching product selections.
Big picture, small focus: A look, from the research company perspective, at how an international research project is handled, with snapshots of conducting research in Europe, Asia-Pacific and India.
Develop your social capital: As China’s economy has grown, so has the sophistication level of the marketing research being conducted there. The article provides an overview of using China-based firms to conduct research and also offers general tips on cultural issues to be aware of in terms of the pace of work and day-to-day interaction with Chinese businesspeople.

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There are 73 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A tankful of potential: With massive growth in the middle classes, the car market in China is poised to explode.
Q&A: Research in Europe: In conjunction with QMRR's international research issue, the journal's West-Coast representative was asked to be a reporter during a recent trip to Europe and bring back some perspectives on European marketing research. This article presents perspectives from two Europeans: a retired member of the board of directors of Infratest Burke AG in Germany and the director general of IPSOS in Paris.
Selecting a research firm in a foreign country: Market research is crucial when expanding to overseas markets. This article discusses how to identify a market research firm in a country where you want to do business.
Conducting marketing research in Chile: Research approaches vary depending on the culture being investigated. This article focuses on how an independent consultant can conduct market research in Chile to help marketers make the right decisions.
The global Internet research revolution: a status report: Like other great technologies of the 20th century, the Internet will have a profound impact on the world. This article discusses how the Internet affects global market research and issues to consider before conducting or commissioning Internet surveys internationally.

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Related Glossary Terms

International research studies: Research studies that reach across national boundaries.

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Related Associations

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Related Events

CASRO WORKSHOP FOR PROJECT DIRECTORS AND ANALYSTS: May 15-16, 2008; The Council of American Survey Research Organizations will hold a workshop designed for project directors and analysts on May 15-16 in New York. For more information visit www.casro.org.
MSPA ANNUAL EUROPE CONFERENCE: May 21-23, 2008; The Mystery Shopping Providers Association will hold its annual Europe conference on May 21-23 at the Mövenpick Hotel Berlin in Berlin. For more information visit www.mspa.org.

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