Online Research

We've grouped together all the information our site contains on online research (online surveys)to help you quickly and easily find related articles, companies, software, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: 11 Easy Ways to Improve Your Survey Response Rates: You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
Sponsored White Paper: The Devil Is in the Data: This research-on-research report explains how DMS Research profiled and examined panelists and survey respondents in detail based on their survey-taking behavior to help determine how questionnaires can be designed to gather the most accurate information from different types of respondents.
In Case You Missed It... March 2010: News and notes on marketing research: what Twitter reveals about mood and food; Domino's pizza revamp; Alice.com online storefronts
Qualitatively Speaking: Mining LinkedIn for B2B interview leads: Using the tips detailed here, researchers can harness a few of LinkedIn’s lesser-known capabilities to mine for quality prospects for in-depth B2B interviews.
Using online behavior to measure the travel industry’s recession-based injury and recovery: An examination of Web search-related data from 2007 to 2009 charts the travel industry’s recession-induced slump and points at a possible turnaround in the offing.

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There are 211 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Internet focus groups are not focus groups -- so don't call them that: The article describes several ways in which the basic principles that make focus groups an effective marketing research technique are not present in the Internet environment. While calling for the continued exploration of qualitative research techniques online, the author calls on researchers to stop using the term "focus group" when referring to online qualitative research.
Advantage: Internet: Here the Internet advantage of streaming media is reviewed. The article explains what streaming media is and how it adds flexibility and convenience to the use of focus groups. Issues of security, quality, and technical skill are also covered.
Online focus group FAQs: Acceptance of online focus groups by qualitative researchers has increased with advances in technique and technology. This article discusses how to successfully execute an online focus group, including application issues, recruitment and respondents, mechanics, and moderation and analysis.
Do they work together?: The author uses data from his company’s CrossMedia Research studies to show how print, online and TV ads interact and how their individual and group impact can be measured and analyzed.
Do some online interviewing of your own: When looking for an online data collection vendor, prospective clients should ask a series of important questions, such as: how large is your panel, what do you know about your panelists, do you limit the number of surveys respondents can receive, and who will be managing my projects.

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Related Glossary Terms

Advertising research: The category of research involving advertising and including research on ad concepts, design, exposure, recall, communication, persuasion, response and sales response.
Online research: A general term used to designate any research conducted via the Web. Includes Online focus groups, E-mail surveys, Web surveys etc.

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Related Associations

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING: March 16-18, 2010; RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on March 16-18 in Rockville, Md.
SOCIAL MEDIA - THE NEW FRONTIER OF CUSTOMER FEEDBACK: March 23 at 12 p.m. CDT, 2010; The AMA will host a complimentary 45-minute Webinar, sponsored by Allegiance, themed 'Social Media - The New Frontier of Customer Feedback: Five Ways to Turn Social Media Feedback Into Gold,' on March 23 at 12 p.m. CDT.

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