Online Research

We've grouped together all the information our site contains on online research (online surveys)to help you quickly and easily find related articles, companies, software, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Old methods, new approaches: QRCA members explain how current technology helps them conduct more effective qualitative research. Profiled tools include online bulletin boards and Webconferencing.
Trade Talk: ARF sessions look at Web metrics and MR data quality: Web metrics and research data quality were the focus of two forums held at the 2008 ARF conference.
Getting to know all about you: Based on a wide ranging study of online respondents, the authors detail the roles that the Internet plays in guiding purchase decisions, spreading word of mouth and exposing consumers to new brands. Several product categories are looked at, including travel, financial services and entertainment.
They watch, you learn: This comparison of eye tracking and click testing details the strengths and weaknesses of each approach and indicates some instances where each is best employed.
Two methods, same goal: The ad agency for restaurant/entertainment firm Dave & Buster's tested ad concepts online and in focus groups and found that the online testing uncovered some possible synergies between the type of sites upon which the ads were placed and consumers' responses to the ads.

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There are 156 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Feedback from on-line conjoint interviews satisfies respondents' intrinsic motivation: Completion rates have deteriorated over the years. This article discusses how to improve cooperation levels, particularly in online research.
Organize to maximize: A guide to the collection and presentation of Web site usability research findings. A particular focus is placed on the process of organizing the results.
Untangling the Web: Online survey research was the key focus of the Gallup Research Center’s 2000 Nebraska Symposium on Survey Research. This article reviews what was discussed at the symposium, including probability sampling, technology and privacy.
Ten years after: 2003 marks the 10-year anniversary of the first online qualitative research study being conducted. This article discusses the maturation of online qualitative research, including asynchronous research, newer variations, hybrid approaches, and tools.
Successful online qualitative market research: Every research methodology has its challenges. Using research studies for support, this article addresses online qualitative market research, including a comparison to traditional methods, moderators and recruitment.

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Related Glossary Terms

Internet research: A general term used to designate any research conducted via the Web. Includes Online focus groups, E-mail surveys, Web interviewing etc.

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Related Associations

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Related Events

CASRO WORKSHOP FOR PROJECT DIRECTORS AND ANALYSTS: May 15-16, 2008; The Council of American Survey Research Organizations will hold a workshop designed for project directors and analysts on May 15-16 in New York. For more information visit www.casro.org.
MRA"S ENGAGING THE RESEARCH RESPONDENT WEBINAR: May 20 Webinar, 2008; The MRA will hold a webinar hosted by Jen Drolet of iModerate, themed "Engaging the Research Respondent," on May 20. For more information visit www.mra-net.org.

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