Online Research

We've grouped together all the information our site contains on online research (online surveys)to help you quickly and easily find related articles, companies, software, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: The Devil Is in the Data: This research-on-research report explains how DMS Research profiled and examined panelists and survey respondents in detail based on their survey-taking behavior to help determine how questionnaires can be designed to gather the most accurate information from different types of respondents.
An examination of strategies for panel-blending: This article offers a report on a research-on-research project which sought to measure the effects of respondents’ various personality traits on their participation in online research.
Faster than a speeding survey: Part II: The physician's perspective: In the second part of a two-part series on online surveys with physicians, the authors explore doctors’ reasons for participating in the research process and examine the factors that can lead to speeding and cheating.
Qualitatively Speaking: A moderator's guide to working with the creative department: Evaluating creative elements in the focus group setting need not be fraught with tension. The author offers five tips for making things go as smoothly as possible, including starting on a high note, providing context and showing solidarity with the creative team.
Software Review: Revelation qualitative software platform: Pros • Excellent range of tools for building structured participatory exercises online • Simple interface for moderators and participants • Automated release of invitations and reminders • Hosted solution that works on most platforms Cons • Fairly expensive • Unfamiliar and challenging method for clients to accept

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There are 188 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Community involvement: Analysis of postings on blogs and other online sites pertaining to digital cameras let researchers study trends as they formed and showed how prospective buyers defined their searches for their ideal cameras.
Sex, lies and the Internet: While the Internet can be a great research tool, it’s important to note that research via the Internet and about Internet use regards private behavior, which makes self-reported information highly susceptible to misrepresentation. Using a case study, this article discusses minimizing lying and finding better ways to estimate actual behavior.
Ten years after: 2003 marks the 10-year anniversary of the first online qualitative research study being conducted. This article discusses the maturation of online qualitative research, including asynchronous research, newer variations, hybrid approaches, and tools.
It's the user satisfaction, stupid: Though corporate Web sites are not products in the literal sense, they serve as powerful brand image communicators. While companies conduct large amounts of research on their actual products and services, many err by failing to seek user input when developing or refining their Web sites - which can lead to alienated or frustrated users. The author provides a brief overview of the steps companies should take to gauge their site’s usability.
There are benefits to both: Bulletin-board focus groups have been gaining in popularity and the author attempts to challenge some of the beliefs about in-person groups while exploring some of the less-documented attributes of the bulletin-board approach.

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Related Glossary Terms

Internet research: A general term used to designate any research conducted via the Web. Includes Online focus groups, E-mail surveys, Web interviewing etc.

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Related Associations

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Related Events

BURKE ONLINE RESEARCH BEST PRACTICES AND INNOVATIONS SEMINAR: July 7-8, 2009; Burke Institute will hold a seminar focused on online research best practices and innovations on July 7-8 in San Francisco. For more information visit www.burkeinstitute.com/schedules.
SHOPPER INSIGHTS IN ACTION: July 14-17, 2009; IIR will hold a conference, themed "Shopper Insights in Action," on July 14-17 at the Hilton Chicago in Chicago. For more information visit www.shopperinsightsevent.com.

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