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Interviewing

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
Sponsored White Paper: The Devil Is in the Data
This research-on-research report explains how DMS Research profiled and examined panelists and survey respondents in detail based on their survey-taking behavior to help determine how questionnaires can be designed to gather the most accurate information from different types of respondents.
By the Numbers: Are Internet access panels a lemon market?
The author argues for a way to allow users of access panel research services to pre-judge the quality of their suppliers' products and eliminate the uncertainty that is harming both buyers and vendors.
Considerations when employing a market research online community
The author outlines some of the specific trade-offs (big vs. small, general vs. specific, pure vs. passionate) that researchers make in choosing to use market research online communities.
Cracking the code of social media data analysis
While analyzing data from social media is something new to researchers, one way of extracting meaning from the data isn’t. Old-fashioned coding - with an assist from technology, of course - is an approach that can generate useful insights and bring clarity to a seemingly murky process.

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Related Articles

There are 471 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Measuring response rates in online surveys
Determining the response rates for Internet surveys has been the recent topic of several research conferences and forums. Although response rates are easily calculated for some forms of on-line recruitment techniques, others are more difficult to monitor accurately. This article discusses on-line survey response rate measurement.
Protecting the proprietary
The Internet is quickly becoming a popular medium for research professionals, though many clients are hesitant to commission online studies because of security concerns. This article offers an overview of online security, including challenges and solutions.
Beyond mere measurement
Customer experience management (CEM) views the customer as a whole series of interactions across a variety of channels. CEM incorporates customer satisfaction and customer experience measurements, as well as customer relationship management, into one complete view of the customer across channels.
On-line focus groups: four approaches that work
There has been great debate over online focus groups. This article discusses four designs-provided as mini-cases-that lead to successful online focus groups.
Scale scoring in health care customer surveys
Almost all health care customer surveys use scales. This article discusses problems with using scales and the benefits of using an alternative system: value-based scaling.

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Related Discussion Topics

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WEBINAR: MROC PARTIES: MARRYING ONLINE AND OFFLINE ACTIVITIES TO BUILD BRAND, CAPTURE INSIGHT
September 22 at 11 a.m. EDT, 2010
Globalpark will host a Webinar, themed MROC Parties: Marrying Online and Offline Activities to Build Brand, Capture Insight,' on September 22 at 11 a.m. EDT.
SAWTOOTH SOFTWARE CONFERENCE 2010
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Sawtooth Software will hold its annual research conference on October 5-8 at the Newport Beach Marriott in Newport Beach, Calif.

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