Lifecycle/Lifestyle Research

We've grouped together all the information our site contains on lifestyle and lifecycle research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitatively Speaking: Learning from the little ones: The author offers real-world tips on conducting qualitative research with kids, touching on everything from keeping young respondents from falling asleep to the dangers of revolving chairs.
In Case You Missed It...March 2008: News and notes on marketing and research: Avon; the stationery market; teens and social media
Qualitatively Speaking: Nonprobability sampling assures representation and validity with B2B universes: In the B2B research setting, conducting interviews with a few well-chosen experts can provide useful information, even if the sample from which the respondents are chosen isn't statistically valid.
In Case You Missed it...February 2008: News and notes on marketing and research: low-sodium products; seniors; men's personal care
Qualitatively Speaking: Getting great insights from kids in focus groups: While it can sometimes be difficult to get kids to speak up during qualitative research, there are approaches moderators can use to draw them out. These techniques include assigning short, pre-session homework tasks, knowing how to use the word "why" to your advantage and getting kids to show you how they would "sell" the product to a best friend.

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There are 53 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Highly classified: India is a diverse and complex country. This article discusses the socioeconomic classification system used in India today, which was developed nearly a decade ago, including the basic reasons for developing the system.
Accountemps relies on surveys to keep tabs on personnel: For Accountemps, a temporary-help service, research was needed to improve the productivity of its workers. Vice presidents and personnel management were surveyed to find helpful hints on how to improve productivity.
Winning isn't everything for teens who play sports: The Athletic Footwear Association asked more than 10,000 junior high and high school students about their participation in sports, including their current participation and reasons for participation as well as their intentions to participate.
Turning to a virtual campus for a real education: Penn State University applied a wide range of research methods to determine the potential of its online learning program, the World Campus. The researchers used interviews, electronic questionnaires and e-mail surveys. Participants included associations, business leaders, students currently in or inquiring about its independent learning program, faculty and professionals in a variety of fields.
Trouble getting teens to talk?: Today’s young adults have developed a whole new way of communicating - almost another language! So when you want to research teens, go to an environment where they feel at home: go online. This article discusses online bulletin boards as a research method for communicating with teens.

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Related Glossary Terms

Lifecycle Research: Research which is focused on a group set apart from others because of age and/or because of the activities and events that surround that age. Examples include seniors, teenager, expectant mothers, empty nesters etc.

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Related Associations

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Related Events

CASRO WORKSHOP FOR PROJECT DIRECTORS AND ANALYSTS: May 15-16, 2008; The Council of American Survey Research Organizations will hold a workshop designed for project directors and analysts on May 15-16 in New York. For more information visit www.casro.org.
AMA MARKETING RESEARCH BOOT CAMP: May 22-23, 2008; The American Marketing Association will hold its Marketing Research Boot Camp on May 22-23 at the Embassy Suites in Chicago. For more information visit www.marketingpower.com.

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