Mail Surveys

We've grouped together all the information our site contains on conducting mail surveys to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Data Use: Does the rating scale make a difference in factor analysis?: Using examples, the author examines the differences between a seven-point and a 10-point rating scale and argues that a 10-point scale works especially well in cross-cultural situations.
Goldilocks would approve: Just-about-right scales are popular in sensory research but are not without their drawbacks, which this article explores along with the scales’ more beneficial aspects.
By The Numbers: Formatting your Internet survey: Tips and guidance on how to most judiciously use radio buttons, drop-downs and checkboxes when composing a Web-based survey.
How to spot a fake: The article details many steps that can be taken to thwart the efforts of satisficers, the less-than-dedicated survey respondents who are dishonest or simply benign and inattentive in providing their answers.
A slight change in the route: The Minnesota Department of Transportation found that changing the question order in a long-time study had some interesting and ultimately beneficial effects.

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There are 86 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Designing a questionnaire that dives beneath the surface: A well-designed questionnaire is critical to research success. This article discusses questionnaire design, including setting objectives, general considerations, wording questions, one question that should never be asked and why time and money should be spent designing an effective questionnaire.
Super Bowl advertising: What really works?: Bruzzone Research Co. used mailed questionnaires to determine the success of Super Bowl advertising and what really works.
Do's & don'ts of customer satisfaction: This article offers 10 do’s and five don’ts when conducting customer satisfaction research. This advice covers topics such as sample selection, evaluation criteria, types of questions to ask, pre-tests and evaluation strategies.
Backing up their claims: Farm Bureau Financial Services used in-depth interviews and a mail survey to measure claimant satisfaction.
Using focus groups to generate satisfaction questionnaire content: Customer satisfaction and retention are the cornerstones of many business mission statements and strategies, a focus that requires communication with customers. This article discusses how to develop an effective survey instrument.

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Related Glossary Terms

Mail surveys: A questionnaire sent and returned by regular mail to designated respondents.

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Related Associations

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Related Events

AMA MARKETING RESEARCH BOOT CAMP: May 22-23, 2008; The American Marketing Association will hold its Marketing Research Boot Camp on May 22-23 at the Embassy Suites in Chicago. For more information visit www.marketingpower.com.
CASRO CLIENT CONFERENCE: June 3, 2008; The Council of American Survey Research Organizations will hold its client conference on June 3 in New York. For more information visit www.casro.org.

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