Moderating Resources

We've grouped together all the information our site contains on focus group moderators and moderating to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How CiCi’s Pizza used mystery shopping to set company-wide standards/evaluation metrics: CiCi’s Pizza commissioned a mystery shopping study to identify ways employees could help guests feel welcome and establish corporate standards by which performance could be measured - including know-your-name service and satisfying special requests.
In Case You Missed It... March 2010: News and notes on marketing research: what Twitter reveals about mood and food; Domino's pizza revamp; Alice.com online storefronts
Qualitatively Speaking: Mining LinkedIn for B2B interview leads: Using the tips detailed here, researchers can harness a few of LinkedIn’s lesser-known capabilities to mine for quality prospects for in-depth B2B interviews.
Trade Talk: New-product survey plumbs consumer mind-sets: A look into the top products of 2009 and what they can tell researchers about upcoming trends.
When using laddering in B2B research, target your probes effectively: Responding to an October Quirk’s article on using laddering in consumer research, the author adds her own insights on how to make laddering work in the B2B setting by adjusting the process to better meet a busy professional’s mind-set.

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There are 600 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Berry inspired: Finlandia used one-on-one interviews in the development of a new product: Arctic Cranberry vodka.
What does Italian mean to you?: In 2003, faced with attacks from the low-carb movement and a general view of its products as commodities, pasta maker Barilla used a wide-ranging research process to understand how U.S. consumers viewed Italianness. The research uncovered a number of useful findings and led the company to a marketing approach that highlighted the various regions of Italy and their accompanying cuisines.
Heard it from a friend: This article builds on the author’s article in the December 1996 research issue of Quirk’s. In this article, the author discusses the power of word of mouth and how to research word of mouth.
A focus on food serves as food for thought:: Good research with a focus group requires a good moderator. If and when a moderator asks for food and beverage to be given to group participants is telling. This article discusses providing food and beverage to a focus group, the importance of timing and what the timing says about the group moderator.
No-shows? No problem: Sometimes a focus group has too many no-shows — and for no apparent reason. This article discusses no-shows and estimating show rates for focus groups.

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Related Glossary Terms

Moderator: The person hired by the client to lead the focus group or in-depth interview. Also called the focus group moderator, facilitator or qualitative consultant.

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Related Associations

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING: March 16-18, 2010; RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on March 16-18 in Rockville, Md.
RIVA COURSE 501: FACILITATION - PRACTICAL TOOLS, TIPS AND TECHNIQUES: March 24-26, 2010; RIVA Training Institute will hold a course, themed 'Facilitation - Practical Tools, Tips, and Techniques,' on March 24-26 in Rockville, Md.

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