Moderating Resources

We've grouped together all the information our site contains on focus group moderators and moderating to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Considerations when employing a market research online community: The author outlines some of the specific trade-offs (big vs. small, general vs. specific, pure vs. passionate) that researchers make in choosing to use market research online communities.
The road ahead for marketing and advertising research: A survey of ARF members sought to identify some of the necessary traits the industry needs to develop and maintain in order to thrive and also looked at the topics and trends coming down the pike.
How clear research objectives can lead a project to success: Defining research objectives at the beginning of a project can serve as a guiding light throughout the research process and help ensure that client needs are satisfied by asking the right questions to the right people the right way.
How to build brand and trust without a big budget: Trust is a key driver in selecting product and service providers, which is time-consuming to earn and easy to lose. Building trust among clients and consumers depends heavily on five main elements: benevolence/concern, reliability, competence, honesty and openness.
Innovation research: Stay centered with these three principles: Observation and follow-up interviews are at the core of successful innovation research, along with understanding what's required of a product; designing for individuals; and bettering offerings through usability testing.

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There are 600 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

This is not a leading question, is it?: Market research professionals take pride in their objectivity. This article discusses avoiding leading respondents and how to create interviews that emphasize objectivity.
How to be a better client: A veteran qualitative researcher shares several tips on how clients can enhance the relationship with their research providers. Flexibility, honesty and patience are among the attributes she discusses.
Promotion pre-testing keeps Polident competitive: Block Drug, Co. used two-phase pre-testing procedure to maximize the impact of Polident’s in-store campaigns, including one-on-one mall interviews and a mail survey.
Learning from customers' stories: Listening to customers' stories can be a good way for a company to learn what customers think about products or to get ideas for new products. This article discusses research using stories, including methods and limitations.
The Revolution is at hand: Moen conducted depth interviews, in-aisle research, observational research and hydrotherapist interviews to understand the beneficial effects of water on the body in research to improve its line of showerheads.

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Related Glossary Terms

Moderator: The person hired by the client to lead the focus group or in-depth interview. Also called the focus group moderator, facilitator or qualitative consultant.

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Related Associations

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Related Events

ESOMAR ANNUAL CONGRESS: ODYSSEY 2010: September 12-15, 2010; ESOMAR will hold its annual congress, themed 'Odyssey 2010 - The Changing Face of Market Research,' on September 12-15 in Athens, Greece.
RIVA COURSE 303: ADVANCED MODERATING: September 20-22, 2010; RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on September 20-22 in Rockville, Md.

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