Moderating Resources

We've grouped together all the information our site contains on focus group moderators and moderating to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

An examination of strategies for panel-blending: This article offers a report on a research-on-research project which sought to measure the effects of respondents’ various personality traits on their participation in online research.
Faster than a speeding survey: Part II: The physician's perspective: In the second part of a two-part series on online surveys with physicians, the authors explore doctors’ reasons for participating in the research process and examine the factors that can lead to speeding and cheating.
Qualitatively Speaking: A moderator's guide to working with the creative department: Evaluating creative elements in the focus group setting need not be fraught with tension. The author offers five tips for making things go as smoothly as possible, including starting on a high note, providing context and showing solidarity with the creative team.
Satisfaction research needs to return to focusing on the customer: In part one of a three-part series, the authors outline how satisfaction measurement has gone wrong. What started as a well-intentioned, customer-focused endeavor has in many instances become an exercise that is more concerned with, and subject to corruption by, corporate needs.
Software Review: Revelation qualitative software platform: Pros • Excellent range of tools for building structured participatory exercises online • Simple interface for moderators and participants • Automated release of invitations and reminders • Hosted solution that works on most platforms Cons • Fairly expensive • Unfamiliar and challenging method for clients to accept

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There are 549 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The project from hell: a cautionary tale: This article details one research firm’s project from hell to serve as a cautionary tale for anyone about to embark on research - client or research supplier.
Q&A: Research in Latin and Central America: Quirk’s Lane Weiss interviews researcher Carlos Denton, CEO of CID Gallup in San Jose, Costa Rica.
Observational research in a focus group setting: To get in-depth information about the ways people learn to assemble, install or use a product, the author suggests using a focus group setting that closely replicates an expected usage site. The author’s research with this technique found a variety of mechanical abilities among participants as well as a wide range of expectations about the experience and the impact such expectations have on the learning experience.
Researching the leveraged influencer in telephone focus groups: This article reports on the current application of telephone focus groups. It discusses the advantages of using this technique to reach people who are key in the decision-making process (leveraged influencers), cost and logistical advantages, and the ability to incorporate stimulus materials and projective techniques into the phone focus group experience.
Using focus groups to collect quantitative data: This article explores the potential to glean quantitative data when using focus groups. The author addresses concerns regarding lack of random sampling and small sample sizes.

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Related Glossary Terms

Moderator: The person hired by the client to lead the focus group or in-depth interview. Also called the focus group moderator, facilitator or qualitative consultant.

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Related Associations

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Related Events

IMODERATE WEBINAR: July 8 at 12 p.m. MDT, 2009; iModerate will hold a Webinar focused on iModerate"s Optimum!nsights service on July 8 at 12 p.m. MDT. The seminar will last one hour and is free for ARF members, $99 for non-members.
BURKE FOCUS GROUP MODERATING TRAINING: July 14-17, 2009; Burke Institute will hold a training session for focus group moderating on July 14-17 in Cincinnati. For more information visit www.burkeinstitute.com/schedules.

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