Mystery Shopping Resources

We've grouped together all the information our site contains on mystery shopping to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Detecting and eliminating racial profiling and unfair sales practices in consumer lending: Unfair treatment and inappropriate sales in financial institutions often negatively impact minorities and those less knowledgeable about financial products. Market research can help banks guarantee fair treatment of minority and non-minority consumers applying for credit and also help ensure sound sales and service practices to improve the consumers’ ability to make appropriate decisions.
Insights and implications for packaging research: Drawing from real-world successes and failures, this article argues that on the shelf and in the home are two proving grounds for innovative packaging designs and explores how research can help enhance the odds of victory.
Why your packaging should be researched as much as (or more than) your advertising: How much do you know about your packaging? In addition to evaluating prototypes, pre-design research is essential to understanding how consumers shop your category, how they view competitors’ packaging and what your brand must do to stand out from the crowd.
Overcome these common hazards to seize their potential: This article explains to how effectively execute a mixed-method market research project and avoid having the many facets end up as little more than disparate parts of an incomplete whole.
Research War Stories: 'The policeman told me I'd best go home': True-life tales in marketing research.

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There are 51 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Similar but different: Mystery shopping can play a key role in the assessment of customer satisfaction levels in an organization. This article discusses mystery shopping, including what it can do for an organization and the mystery shopper’s perspective.
Beyond customer service: Mystery shopping has a number of applications beyond the usual measurement of frontline employee performance, including brand-building, image tracking, performance improvement, and competitive audits.
Refining service: Mystery shopping has been growing in popularity. This article discusses that growth and how Texaco used mystery shopping to research its excellence program, Building Tomorrow Together, by reviewing each of its wholesale and retail gas stations and truck stops.
No wigs and sunglasses needed: Consumers and corporate leaders often mistakenly envision mystery shopping as women in wigs and sunglasses. This article discusses mystery shopping, including a review of some of the effective products mystery shoppers can provide, such as rewards and recognition, merchandising verification and marketing verification.
Is your brand keeping its promise?: As a qualitative market research tool, mystery shopping gives retail organizations an objective snapshot of their organization at any given moment. This article discusses mystery shopping, including lack of understanding of the tool, if it really works, involving and informing employees, who mystery shoppers are and improving equity.

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Related Glossary Terms

Mystery shopping: The collection of information about service, cleanliness, knowledge etc. from retail outlets or other service providers by people posing as ordinary customers or members of the public.

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Related Associations

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Related Events

MSPA EUROPE CONFERENCE: May 27-29, 2010; The Mystery Shopping Providers Association will hold its annual Europe conference on May 27-29 in Istanbul, Turkey.
MRA FALL CONFERENCE: November 10-12, 2010; The Marketing Research Association will hold its annual fall education conference on November 10-12 at Walt Disney World in Orlando, Fla.