Mystery Shopping Resources

We've grouped together all the information our site contains on mystery shopping to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How CiCi’s Pizza used mystery shopping to set company-wide standards/evaluation metrics: CiCi’s Pizza commissioned a mystery shopping study to identify ways employees could help guests feel welcome and establish corporate standards by which performance could be measured - including know-your-name service and satisfying special requests.
Detecting and eliminating racial profiling and unfair sales practices in consumer lending: Unfair treatment and inappropriate sales in financial institutions often negatively impact minorities and those less knowledgeable about financial products. Market research can help banks guarantee fair treatment of minority and non-minority consumers applying for credit and also help ensure sound sales and service practices to improve the consumers’ ability to make appropriate decisions.
Insights and implications for packaging research: Drawing from real-world successes and failures, this article argues that on the shelf and in the home are two proving grounds for innovative packaging designs and explores how research can help enhance the odds of victory.
Why your packaging should be researched as much as (or more than) your advertising: How much do you know about your packaging? In addition to evaluating prototypes, pre-design research is essential to understanding how consumers shop your category, how they view competitors’ packaging and what your brand must do to stand out from the crowd.
Overcome these common hazards to seize their potential: This article explains to how effectively execute a mixed-method market research project and avoid having the many facets end up as little more than disparate parts of an incomplete whole.

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There are 51 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Seeking qualified buyers: Recruiting is an important factor in achieving good research results: quality respondents make a difference in the quality of research. This article discusses the importance of having quality respondents and how to recruit them.
Beyond mere measurement: Cites two examples of a swimwear store and a bridal store to illustrate how retailers can use mystery shopping.
How to get the most from your mystery shopping provider: Mystery shopping is being used more than ever before, in the United States and abroad. This article discusses two factors critical to a mystery shopping program’s success: choosing a suitable provider and laying the right foundation in the setup stage.
High-tech mystery shopping:: Mystery shopping has become a standard corporate practice, with results that can be used in training and employee reward programs. This article discusses how companies that use results in a positive manner can be enhance their efforts by adding audio and video. The discussion includes benefits of audio and video shopping, how audio and video shopping work, cost and using mystery shopping effectively.
The many uses of mystery shopping: Mystery shopping programs can be used in several ways. This article discusses the many uses of mystery shopping, including preparing for and monitoring the competition, recognizing good employees and measuring training.

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Related Glossary Terms

Mystery shopping: The collection of information about service, cleanliness, knowledge etc. from retail outlets or other service providers by people posing as ordinary customers or members of the public.

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Related Associations

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Related Events

MSPA EUROPE CONFERENCE: May 27-29, 2010; The Mystery Shopping Providers Association will hold its annual Europe conference on May 27-29 in Istanbul, Turkey.
MYSTERY SHOPPING PROVIDERS ASSOCIATION ANNUAL CONFERENCE: September 21-23, 2010; The Mystery Shopping Providers Association will hold its annual conference on September 21-23 at the Hotel InterContinental in Chicago.

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