Package Research

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Begin at the beginning: Rather than blindly approaching a packaging or repackaging effort, marketing research must be used to guide the process by helping to set goals for the new packaging, measure its impact and also fine-tune the design process.
New and improved indeed: Research - both qualitative and quantitative - plays a key role in helping define the impact and benefits of packaging changes. By measuring metrics such as increases in visibility and enhanced product perceptions, the value of packaging changes can be communicated to various stakeholders.
Data Use: Using discrete choice conjoint to validate stated-choice data: Offers ways to validate stated-choice data and compares the pros and cons of standalone questions types.
Maximize your multimedia: A review of current methods of protecting digital media used in online surveys.
Data Use: Thoughts on our overreliance on: Many researchers don’t fully understanding how to properly interpret the results of statistical testing, which makes them incorrectly interpret non-significant findings as not meaningful and place too much emphasis on findings that are statistically significant.

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There are 63 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Understanding conjoint analysis: predicting choice
Research improves sweetener packaging: When NutraSweet Co., Chicago, makers of Equal sugar substitute, wanted to compete with sugar as a healthier substitute, serious marketing research was needed. Shelf visibility tests and label communication T-scope tests were used to create new, more-effective packaging.
Going global: Global packaging certainly offers tremendous benefits in terms of economies of scale, but there is also a minefield of challenges in developing effective global packaging. This article offers several insights for dealing with these challenges and guidelines for evaluating global packaging systems.
Data Use: Analyzing discrete choice data on monadic cards: If you ask marketing researchers what advanced research tools they actually use, chances are that discrete choice models (DCM) will get picked. This article discusses monadic cards, a DCM, and their usage in forecasting consumer demands and preferences.
In pursuit of software: major programs you won't want to miss: Software has reached unprecedented levels of product proliferation. This article reviews four statistics software packages: SPSS 9.0, Systat 8.0, AnswerTree 2.0 and DeltaGraph 4.0.

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Related Glossary Terms

Packaging testing: Tests used to gauge reactions by consumers to different packaging approaches.

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Related Associations

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Related Events

CASRO WORKSHOP FOR PROJECT DIRECTORS AND ANALYSTS: May 15-16, 2008; The Council of American Survey Research Organizations will hold a workshop designed for project directors and analysts on May 15-16 in New York. For more information visit www.casro.org.
CONFIRMIT CONVERGENCE CONFERENCE: May 21-23, 2008; Confirmit will hold its first conference centered on convergence on May 21-23 at the Tower Hotel in London. For more information visit www.confirmit-community.com.

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